{"query_echo":{"q":"","filters":{"organization":["Yale Program on Climate Change Communication"]},"warnings":[]},"total":{"value":294,"relation":"eq"},"page":5,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?organization=yale-program-on-climate-change-communication&page=5","next":"https://climateinsightsdirectory.org/api/v1/search?organization=yale-program-on-climate-change-communication&page=6","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"commyale-000151","url":"https://climateinsightsdirectory.org/document/commyale-000151","title":"Global Warming\u0019s Six Americas","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2022-01-12","source_url":"https://climatecommunication.yale.edu/publications/global-warmings-six-americas-september-2021/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report identifies six segments of the U.S. population—the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive—based on their views on global warming. As of September 2021, the Alarmed group is the largest segment at 33%, having nearly doubled in size over the previous five years. Conversely, the Dismissive, Doubtful, and Cautious groups have decreased in size. While 59% of Americans are now Alarmed or Concerned, the report notes that the Concerned and Cautious segments still lack a full understanding of the urgency and threat of climate impacts.","ai_generated":true,"unit":"commyale-000151#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The U.S. adult population is divided into six groups based on climate change attitudes: the Alarmed (most engaged and supportive of action), the Concerned (view it as a threat but prioritize it less), the Cautious (uncertain of causes and not very worried), the Disengaged (largely unaware), the Doubtful (doubt it is happening or human-caused), and the Dismissive (firmly reject human-caused global warming and oppose most policies).","ai_generated":true,"unit":"commyale-000151#insight-1","date_modified":"2026-10-23"},{"text":"As of September 2021, the Alarmed segment is the largest group at 33%, outnumbering the Dismissive group (9%) by more than 3 to 1. Combined, the Alarmed and Concerned make up 59% of Americans, while the Doubtful and Dismissive make up 19%.","ai_generated":true,"unit":"commyale-000151#insight-2","date_modified":"2026-10-23"},{"text":"There has been a significant shift in public opinion over five years: the Alarmed segment nearly doubled, increasing by 15 percentage points from 18% to 33% of the U.S. adult population. During the same period, the Dismissive group decreased from 11% to 9%.","ai_generated":true,"unit":"commyale-000151#insight-3","date_modified":"2026-10-23"},{"text":"Despite growing support for climate action, 42% of U.S. adults (the Concerned and Cautious) do not fully grasp the urgency or the threat of climate impacts, such as extreme weather, human health impacts, and economic disasters.","ai_generated":true,"unit":"commyale-000151#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate change"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000222","url":"https://climateinsightsdirectory.org/document/commyale-000222","title":"Climate Change in the Indian Mind, 2022","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2022","source_url":"https://climatecommunication.yale.edu/app/uploads/2022/10/climate-change-indian-mind-2022-d.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"A 2022 report by the Yale Program on Climate Change Communication and CVoter based on a survey of 4,619 Indian adults. It finds that while general awareness of the term 'global warming' remains low, a large majority of Indians believe it is happening, is human-caused, and is personally important. There is strong public support for renewable energy, the Paris Climate Agreement, and government action, alongside high reported vulnerability to extreme weather events like droughts and floods.","ai_generated":true,"unit":"commyale-000222#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"General awareness of the term 'global warming' is low, with 54% of Indians stating they know \"just a little\" or have never heard of it, and only 9% saying they know \"a lot.\"","ai_generated":true,"unit":"commyale-000222#insight-1","date_modified":"2026-10-23"},{"text":"Despite low initial awareness, 84% of respondents believe global warming is occurring after receiving a short definition, representing a 15 percentage point increase since 2011. A majority (57%) attribute it to human activities.","ai_generated":true,"unit":"commyale-000222#insight-2","date_modified":"2026-10-23"},{"text":"Public concern is high, with 81% of Indians worried about global warming. 49% believe people in India are already being harmed by it, which is 29 percentage points higher than in 2011.","ai_generated":true,"unit":"commyale-000222#insight-3","date_modified":"2026-10-23"},{"text":"There is strong support for climate and energy policies: 55% believe India should reduce emissions immediately without waiting for other countries, 73% favor participation in the Paris Climate Agreement, and 59% support increasing the use of renewable energy.","ai_generated":true,"unit":"commyale-000222#insight-4","date_modified":"2026-10-23"},{"text":"Indians perceive significant risks from extreme weather, with over half expecting more disease epidemics (59%), severe heat waves (54%), severe cyclones (52%), and droughts and water shortages (50%).","ai_generated":true,"unit":"commyale-000222#insight-5","date_modified":"2026-10-23"},{"text":"Local observations indicate that 56% of people have noticed more frequent hot days in their area, and 76% have noticed changes in average annual rainfall over the last 10 years.","ai_generated":true,"unit":"commyale-000222#insight-6","date_modified":"2026-10-23"},{"text":"Economic and social vulnerability is high; 74% of households would take several months or more to recover from a severe drought, and 65% report having few or no friends or relatives to count on for help in trouble.","ai_generated":true,"unit":"commyale-000222#insight-7","date_modified":"2026-10-23"}],"climate_tags":["climate change","renewable energy","Paris Agreement","greenhouse gas emissions","extreme weather event","climate change adaptation","fossil fuel","climate change communication","water scarcity","heat wave","tropical cyclone","flood","drought"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey","comparative analysis"]},{"id":"commyale-000242","url":"https://climateinsightsdirectory.org/document/commyale-000242","title":"Climate Change’s Four Irelands: An Audience Segmentation Analysis","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2022","source_url":"https://climatecommunication.yale.edu/app/uploads/2014/10/EPA-Climate-Changes-Four-Irelands-Report-Wave-2-Report-2.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report identifies four stable audience segments in Ireland: the Alarmed (34%), Concerned (48%), Cautious (14%), and Doubtful (4%). While belief that climate change is happening is high across all groups, significant differences exist regarding its causes, perceived urgency, and support for restrictive policies. A key finding is a widespread lack of climate literacy, with all segments underestimating the carbon impact of dietary choices and overestimating the impact of small actions like using reusable bags. Trust in scientists remains high across all groups, including the Doubtful.","ai_generated":true,"unit":"commyale-000242#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The Irish public is divided into four stable audience segments: the Alarmed (34%), Concerned (48%), Cautious (14%), and Doubtful (4%), with proportions remaining statistically consistent between the first and second waves of the study.","ai_generated":true,"unit":"commyale-000242#insight-1","date_modified":"2026-10-23"},{"text":"While a majority in every segment agree climate change is occurring, there is significant misunderstanding regarding its causes; only 53% of the total population correctly believe it is caused mostly by human activities, while 39% erroneously believe it is caused equally by human and natural factors.","ai_generated":true,"unit":"commyale-000242#insight-2","date_modified":"2026-10-23"},{"text":"The Alarmed and Concerned segments express the highest levels of worry and perceive climate change as an immediate threat, whereas the Cautious and Doubtful generally do not perceive it as a serious personal or community threat.","ai_generated":true,"unit":"commyale-000242#insight-3","date_modified":"2026-10-23"},{"text":"There is broad support for redistributive and protective climate policies, such as energy efficiency grants for low-income households, but significant opposition to restrictive measures like banning fossil fuels for home heating or increasing taxes on petrol and diesel cars, particularly among the Cautious and Doubtful.","ai_generated":true,"unit":"commyale-000242#insight-4","date_modified":"2026-10-23"},{"text":"All four audience segments exhibit systematic biases in climate literacy, specifically underestimating the carbon footprint impact of dietary choices and overestimating the impact of behaviours such as recycling and using reusable shopping bags.","ai_generated":true,"unit":"commyale-000242#insight-5","date_modified":"2026-10-23"},{"text":"Scientists are the most trusted source of information on climate change across all segments, including the Doubtful, where 61% express trust in messaging from scientists.","ai_generated":true,"unit":"commyale-000242#insight-6","date_modified":"2026-10-23"},{"text":"There is no evidence of a divide between urban and rural residents regarding climate change attitudes, as the four audience segments are distributed similarly across both settings.","ai_generated":true,"unit":"commyale-000242#insight-7","date_modified":"2026-10-23"},{"text":"The Alarmed segment is the most likely to engage in pro-environmental consumer behaviours, such as avoiding red meat or rewarding companies that take climate action, while the Doubtful are the least likely to do so.","ai_generated":true,"unit":"commyale-000242#insight-8","date_modified":"2026-10-23"}],"climate_tags":["carbon footprint","carbon tax","climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["audience segmentation","public opinion survey"]},{"id":"commyale-000264","url":"https://climateinsightsdirectory.org/document/commyale-000264","title":"international public opinion on climate change 2022","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2022","source_url":"https://climatecommunication.yale.edu/app/uploads/2023/07/international-public-opinion-on-climate-change-2022b.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report presents survey data from 108,946 Facebook users worldwide, revealing high global levels of worry and belief that climate change is happening, though perceptions of its causes and the responsibility for action vary significantly by region. While there is widespread support for renewable energy and the belief that climate action will not harm economic growth, willingness to engage in organized climate activism remains low in most regions, with a notable exception in Sub-Saharan Africa.","ai_generated":true,"unit":"commyale-000264#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"While a vast majority of respondents globally believe climate change is occurring, knowledge levels and beliefs about its causes vary. Respondents in Finland (92%) and Hungary (90%) are most likely to report knowing a moderate to large amount, whereas those in Benin (34%), the Democratic Republic of the Congo, Nigeria, and Haiti (all 32%) are most likely to have never heard of it. Regarding causality, majorities in 108 of 110 areas believe human activities are at least partially responsible, but only 26 areas have a majority who believe it is mostly caused by humans, with the highest agreement in Spain (65%), Sweden (61%), and Taiwan (60%).","ai_generated":true,"unit":"commyale-000264#insight-1","date_modified":"2026-10-23"},{"text":"Worry about climate change is widespread, with majorities in 108 of 110 areas expressing concern. The highest levels of worry are found in Mexico (95%), Portugal (93%), and Chile (93%), while the lowest are in Yemen (32%) and Jordan (48%). Most respondents (76 of 110 areas) believe climate change will harm future generations 'a great deal,' but far fewer (17 of 110 areas) believe it will harm them personally 'a great deal,' with the highest personal risk perceived in Malawi (62%) and Chile (61%).","ai_generated":true,"unit":"commyale-000264#insight-2","date_modified":"2026-10-23"},{"text":"Perceptions of responsibility for reducing climate pollution are split across three main entities. In 42 areas, the government is seen as most responsible (e.g., Romania, Uzbekistan, and Lebanon at 50%); in another 42 areas, individual people are seen as most responsible (e.g., El Salvador at 52%); and in 25 areas, businesses are viewed as most responsible (e.g., Germany and Mexico at 43%). Despite these differences, 104 of 110 areas believe climate change should be a high or very high government priority.","ai_generated":true,"unit":"commyale-000264#insight-3","date_modified":"2026-10-23"},{"text":"There is strong global support for the economic viability of climate action and the transition to renewable energy. Majorities in 109 of 110 areas believe that reducing climate change will either improve economic growth and jobs or have no effect. Additionally, 109 of 110 areas support increasing the use of renewable energy, with the highest support in Hungary (91%), Portugal (89%), and Spain (89%).","ai_generated":true,"unit":"commyale-000264#insight-4","date_modified":"2026-10-23"},{"text":"Support for reducing fossil fuel use is less uniform than support for renewables. Majorities in 41 of 110 areas support decreasing fossil fuel use, led by Denmark (79%), the UK (72%), and Sweden (72%). Conversely, 13 areas have majorities who believe their country should increase fossil fuel use, including Ghana (58%) and Mozambique (57%), although these same populations also support increasing renewable energy.","ai_generated":true,"unit":"commyale-000264#insight-5","date_modified":"2026-10-23"},{"text":"Willingness to join organized climate activism is generally low, with majorities in only 20 of 108 surveyed areas expressing a definite willingness to join such groups. This trend is most pronounced in Sub-Saharan Africa, where majorities in 12 of 17 areas would join, including Zambia (75%) and Malawi (74%). In contrast, no surveyed areas in Europe, North America, or South America had a majority willing to join an organized group.","ai_generated":true,"unit":"commyale-000264#insight-6","date_modified":"2026-10-23"}],"climate_tags":["renewable energy","fossil fuel","economic growth","climate policy"],"geography_discussed":["Europe","sub-Saharan Africa","South America","Southwest Asia and North Africa","North America","Finland","Hungary","Benin","Democratic Republic of the Congo","Nigeria","Haiti","Spain","Sweden","Taiwan","Indonesia","Yemen","Germany","Algeria","Cambodia","Mexico","Portugal","Chile","Jordan","Puerto Rico","Costa Rica","Malawi","Czech Republic","Norway","Angola","Zambia","Sri Lanka","Romania","Uzbekistan","Lebanon","El Salvador","Panama","Australia","Bangladesh","Brazil","Japan","Mozambique","Ghana","Netherlands"],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000265","url":"https://climateinsightsdirectory.org/document/commyale-000265","title":"Climate Change’s Four Irelands: An Audience Segmentation Analysis","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2022","source_url":"https://climatecommunication.yale.edu/app/uploads/2022/11/Ireland-EPA-Climate-Change-Four-Irelands.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report segments the Irish adult population into four groups: the Alarmed (36%), Concerned (48%), Cautious (12%), and Doubtful (3%). These groups differ significantly in their level of worry, perceived risk, and willingness to take personal action, though a broad majority of the population supports government climate policies, particularly those framed as redistributive and fair.","ai_generated":true,"unit":"commyale-000265#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The Irish public is divided into four distinct climate audiences: the Alarmed (36%), the Concerned (48%), the Cautious (12%), and the Doubtful (3%). The Alarmed are the most convinced that climate change is a real and immediate threat, while the Doubtful are the least concerned and most sceptical.","ai_generated":true,"unit":"commyale-000265#insight-1","date_modified":"2026-10-23"},{"text":"Climate scepticism is very low in Ireland; only about 40,000 people (roughly 1% of the adult population) believe that climate change is not happening.","ai_generated":true,"unit":"commyale-000265#insight-2","date_modified":"2026-10-23"},{"text":"There is widespread support for climate policies across the population, with 75% of the public supporting increased energy efficiency in low-income homes and 73% supporting further renewable energy development.","ai_generated":true,"unit":"commyale-000265#insight-3","date_modified":"2026-10-23"},{"text":"The framing of climate policies significantly impacts public support: redistributive policies that protect lower socioeconomic groups receive the highest support across all segments, whereas outright bans on fuels lead to sharp increases in opposition.","ai_generated":true,"unit":"commyale-000265#insight-4","date_modified":"2026-10-23"},{"text":"A 'say-do gap' exists among the most engaged audiences; while the Alarmed and Concerned report high intentions to act personally to address climate change, the proportion who have actually taken such actions is much lower.","ai_generated":true,"unit":"commyale-000265#insight-5","date_modified":"2026-10-23"},{"text":"There is no evidence of a strong urban-rural divide in climate change opinions, as all four audience segments are found in both urban and rural settings.","ai_generated":true,"unit":"commyale-000265#insight-6","date_modified":"2026-10-23"},{"text":"The Alarmed and Concerned audiences are the most likely to trust scientists, the EPA, and educators, while online influencers and celebrities are not highly trusted by any group.","ai_generated":true,"unit":"commyale-000265#insight-7","date_modified":"2026-10-23"},{"text":"Knowledge of the specific sources of pollution in Ireland is low across all segments; only 40% of the Alarmed, 31% of the Concerned, 20% of the Cautious, and 13% of the Doubtful correctly identify agriculture as the largest source of pollution.","ai_generated":true,"unit":"commyale-000265#insight-8","date_modified":"2026-10-23"}],"climate_tags":["climate policy","renewable energy","carbon tax","energy efficiency","climate change communication","greenhouse gas emissions"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["audience segmentation analysis","public opinion survey"]},{"id":"commyale-000090","url":"https://climateinsightsdirectory.org/document/commyale-000090","title":"Public Support for Climate Action by the President and Congress","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2021-09-28","source_url":"https://climatecommunication.yale.edu/publications/public-support-for-climate-action-by-the-president-and-congress/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report finds a significant increase in public support for climate action by the US president and Congress across various political affiliations, with record-high priority levels among Democrats and notable increases among Republicans.","ai_generated":true,"unit":"commyale-000090#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"There has been a significant increase in the proportion of registered voters who believe global warming should be a high or very high priority for the president and Congress. This includes a record high of 94% of liberal Democrats and 80% of moderate/conservative Democrats, as well as 45% of liberal/moderate Republicans and 17% of conservative Republicans.","ai_generated":true,"unit":"commyale-000090#insight-1","date_modified":"2026-10-23"},{"text":"A majority of voters across different political leanings believe the Democratic Party should do more to address global warming, with support reaching 90% among liberal Democrats, 76% among moderate/conservative Democrats, 49% among liberal/moderate Republicans, and 21% among conservative Republicans.","ai_generated":true,"unit":"commyale-000090#insight-2","date_modified":"2026-10-23"},{"text":"There is substantial and increasing pressure for the Republican Party to do more regarding global warming. This is particularly evident among liberal/moderate Republicans, where support for more action rose by 21 percentage points since March 2021 to reach 61%. Additionally, 24% of conservative Republicans, 92% of liberal Democrats, and 85% of moderate/conservative Democrats believe the Republican Party should do more.","ai_generated":true,"unit":"commyale-000090#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["survey"]},{"id":"commyale-000016","url":"https://climateinsightsdirectory.org/document/commyale-000016","title":"Americans’ Willingness to Prepare for Climate Change vs. Extreme Weather","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"research paper","language":"en","date_published":"2021-09-23","source_url":"https://climatecommunication.yale.edu/publications/americans-willingness-to-prepare-for-climate-change-vs-extreme-weather/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The study finds that while most Americans support preparedness regardless of terminology, using \"extreme weather\" generally yields higher or equal support for personal actions and infrastructure policies compared to \"climate change,\" particularly among conservatives. Conversely, liberals are more likely to support collective preparedness actions when \"climate change\" is used. The authors conclude that \"extreme weather\" is a safer term for engaging conservatives, while \"climate change\" can be beneficial for engaging liberals.","ai_generated":true,"unit":"commyale-000016#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Willingness to take personal preparedness actions was generally high across both groups, though the term \"extreme weather\" resulted in higher willingness to prepare a home emergency kit (90% vs 84% for \"climate change\"). Willingness to buy a generator was similar for both groups (61% for \"extreme weather\" and 65% for \"climate change\").","ai_generated":true,"unit":"commyale-000016#insight-1","date_modified":"2026-10-23"},{"text":"Support for infrastructure protection policies was lower when the term \"climate change\" was used. Specifically, 80% of the \"extreme weather\" group viewed protecting public water supplies as a \"high\" priority compared to 74% of the \"climate change\" group, and 62% supported protecting transportation, roads, and bridges compared to 48% in the \"climate change\" group.","ai_generated":true,"unit":"commyale-000016#insight-2","date_modified":"2026-10-23"},{"text":"Political ideology significantly influences reactions to the terminology. Conservatives were less likely to prepare an emergency kit when the term \"climate change\" was used. In contrast, liberals showed substantially higher willingness to engage in collective actions, such as joining a local political campaign, when the term \"climate change\" was used (54%) compared to \"extreme weather\" (38%).","ai_generated":true,"unit":"commyale-000016#insight-3","date_modified":"2026-10-23"},{"text":"The study concludes that while \"climate change\" is generally not harmful and potentially beneficial for liberal audiences, and has little effect on moderates, it is \"riskier\" for conservative audiences, making \"extreme weather\" a safer option for engagement.","ai_generated":true,"unit":"commyale-000016#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","extreme weather event","public policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["experimental study","behavioral analysis"]},{"id":"commyale-000213","url":"https://climateinsightsdirectory.org/document/commyale-000213","title":"Climate Change in the American Mind","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2021-09","source_url":"https://climatecommunication.yale.edu/app/uploads/2022/03/climate-change-american-mind-september-2021b.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The September 2021 'Climate Change in the American Mind' report reveals that 76% of Americans believe global warming is happening, with 60% attributing it primarily to human activity. While 70% express worry and a majority perceive risks to their local communities from extreme weather, there is a significant gap in understanding the strength of scientific consensus, with only 24% aware that over 90% of climate scientists agree on human-caused warming. The report also highlights that most Americans conceptualize global warming as an environmental and scientific issue, though a growing number view it through the lenses of morality and social justice.","ai_generated":true,"unit":"commyale-000213#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A significant majority of Americans believe global warming is occurring, with 76% stating it is happening and 57% feeling 'very' or 'extremely' sure. This represents the highest percentage recorded since the surveys began in 2008.","ai_generated":true,"unit":"commyale-000213#insight-1","date_modified":"2026-10-23"},{"text":"While 60% of Americans believe global warming is mostly human-caused, there is a marked lack of awareness regarding the depth of scientific agreement; only 24% recognize that more than 90% of climate scientists hold this view.","ai_generated":true,"unit":"commyale-000213#insight-2","date_modified":"2026-10-23"},{"text":"Emotional responses are predominantly negative or concerned, with 70% of Americans reporting they are at least 'somewhat worried' and 35% stating they are 'very worried.' Other common emotions include interest (66%), disgust (54%), anger (47%), and outrage (45%).","ai_generated":true,"unit":"commyale-000213#insight-3","date_modified":"2026-10-23"},{"text":"Americans increasingly perceive global warming as a current and personal threat, with 55% believing people in the U.S. are being harmed 'right now' and 52% reporting they have personally experienced its effects.","ai_generated":true,"unit":"commyale-000213#insight-4","date_modified":"2026-10-23"},{"text":"Despite personal concern, social engagement remains low; 61% of Americans 'rarely' or 'never' discuss global warming with family and friends, and only 24% hear people they know discuss it at least once a month.","ai_generated":true,"unit":"commyale-000213#insight-5","date_modified":"2026-10-23"},{"text":"Public efficacy beliefs are generally positive, with 67% disagreeing that it is too late to act and 61% disagreeing that individual actions make no difference. However, the public is split (48% agree, 52% disagree) on whether new technologies can solve the problem without requiring significant lifestyle changes.","ai_generated":true,"unit":"commyale-000213#insight-6","date_modified":"2026-10-23"},{"text":"A majority of Americans believe global warming is affecting U.S. weather (70%) and various environmental hazards, most notably extreme heat (77%) and wildfires (76%). Local risk perception is high, with 64% viewing extreme weather as a moderate or high risk to their community over the next decade.","ai_generated":true,"unit":"commyale-000213#insight-7","date_modified":"2026-10-23"},{"text":"Americans primarily conceptualize global warming as an environmental (79%) and scientific (74%) issue. There has been a five-year increase in those viewing it as a moral issue (+12 percentage points) and a poverty issue (+12 percentage points).","ai_generated":true,"unit":"commyale-000213#insight-8","date_modified":"2026-10-23"}],"climate_tags":["extreme heat","wildfire","drought","air pollution","sea level rise","flood","hurricane","water scarcity","water pollution","climate justice","climate finance"],"geography_discussed":["World"],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000239","url":"https://climateinsightsdirectory.org/document/commyale-000239","title":"Consumer Activism on Global Warming","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2021-09","source_url":"https://climatecommunication.yale.edu/app/uploads/2021/12/consumer-activism-on-global-warming-september-2021.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report finds that while about one-third of Americans have engaged in consumer activism by rewarding or punishing companies based on their climate actions, there is a significant intent among 41% of the population to increase these activities. Barriers to activism include a lack of knowledge about which companies to target and a perceived lack of individual influence. There is broad public support for companies taking climate-friendly actions, such as using renewable energy and avoiding the funding of climate-denying candidates, with particularly high expectations for fossil fuel, airline, and automotive industries.","ai_generated":true,"unit":"commyale-000239#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Approximately one-third of Americans have practiced consumer activism in the past year, with 33% rewarding companies taking steps to reduce global warming and 28% punishing those opposing such steps by avoiding their products.","ai_generated":true,"unit":"commyale-000239#insight-1","date_modified":"2026-10-23"},{"text":"There is a notable intention to increase consumer activism over the next year, with 41% of Americans intending to more frequently reward companies that take climate action and 41% intending to more frequently punish those that oppose it.","ai_generated":true,"unit":"commyale-000239#insight-2","date_modified":"2026-10-23"},{"text":"The primary barriers preventing Americans from punishing companies that oppose climate action are a lack of information on which companies to target (71%), a self-perception of not being an activist (61%), and the fact that they have not been asked to do so (58%). Other barriers include perceived lack of influence (49%), cost (47%), and inconvenience (45%).","ai_generated":true,"unit":"commyale-000239#insight-3","date_modified":"2026-10-23"},{"text":"Americans generally support corporate political engagement for climate goals; 50% would be more likely to buy from a company lobbying Congress for global warming reduction legislation, compared to only 15% who would be less likely.","ai_generated":true,"unit":"commyale-000239#insight-4","date_modified":"2026-10-23"},{"text":"A minority of Americans (38%) indicate they would be extremely, very, or moderately likely to switch their banking or credit card providers if they discovered the institution was investing in fossil fuel companies.","ai_generated":true,"unit":"commyale-000239#insight-5","date_modified":"2026-10-23"},{"text":"Americans express higher confidence in their collective ability to influence local businesses (54%) than they do for large corporations (48%).","ai_generated":true,"unit":"commyale-000239#insight-6","date_modified":"2026-10-23"},{"text":"There is widespread belief that industries should do more to address global warming, particularly for fossil fuel companies (70%), airlines (69%), auto companies (68%), and trucking companies (67%).","ai_generated":true,"unit":"commyale-000239#insight-7","date_modified":"2026-10-23"},{"text":"Majorities of Americans support specific corporate climate actions, including stopping advertisements on networks that spread climate misinformation (75%), using 100% renewable energy (70%), and refusing campaign contributions to candidates who oppose climate action (65%).","ai_generated":true,"unit":"commyale-000239#insight-8","date_modified":"2026-10-23"}],"climate_tags":["fossil-fuel divestment","renewable energy","electric vehicle","climate change disinformation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000281","url":"https://climateinsightsdirectory.org/document/commyale-000281","title":"Politics & Global Warming","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2021-09","source_url":"https://climatecommunication.yale.edu/app/uploads/2021/10/politics-global-warming-september-2021b.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"A September 2021 survey of 898 registered U.S. voters reveals broad support for clean energy policies and the prioritization of global warming by the federal government, though significant ideological divides persist regarding economic impacts and the use of national emergency declarations.","ai_generated":true,"unit":"commyale-000281#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A majority of registered voters believe that global warming and the development of clean energy should be high priorities for the U.S. president and Congress, with 60% and 69% support respectively.","ai_generated":true,"unit":"commyale-000281#insight-1","date_modified":"2026-10-23"},{"text":"There is widespread support among registered voters for various climate-friendly policies, including energy efficiency tax incentives (86%), renewable energy research (81%), and transitioning the U.S. economy to 100% clean energy by 2050 (70%).","ai_generated":true,"unit":"commyale-000281#insight-2","date_modified":"2026-10-23"},{"text":"While 63% of registered voters support a U.S. president declaring global warming a national emergency if Congress fails to act, this is highly polarized, with 79% of conservative Republicans opposing such a move.","ai_generated":true,"unit":"commyale-000281#insight-3","date_modified":"2026-10-23"},{"text":"Voters are divided on the economic impact of clean energy; 52% believe these policies will improve economic growth and jobs, while 31% believe they will reduce growth and cost jobs.","ai_generated":true,"unit":"commyale-000281#insight-4","date_modified":"2026-10-23"},{"text":"A large majority of registered voters (73%) believe that corporations and industry should do more to address global warming.","ai_generated":true,"unit":"commyale-000281#insight-5","date_modified":"2026-10-23"},{"text":"There is strong cross-partisan support for local climate-friendly policies, such as funding for home energy-efficiency improvements (85%) and increasing public transportation (85%).","ai_generated":true,"unit":"commyale-000281#insight-6","date_modified":"2026-10-23"},{"text":"Despite a willingness to take political action—such as 57% saying they would sign a petition—actual engagement over the previous year was low, with only 19% having signed a petition and 6% having volunteered their time.","ai_generated":true,"unit":"commyale-000281#insight-7","date_modified":"2026-10-23"},{"text":"A substantial majority of registered voters (78%) support the inclusion of global warming's causes, consequences, and solutions in school curricula.","ai_generated":true,"unit":"commyale-000281#insight-8","date_modified":"2026-10-23"}],"climate_tags":["clean energy","renewable energy","carbon dioxide emissions","energy efficiency","carbon tax","fossil fuel","climate policy","public transport","climate education"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000283","url":"https://climateinsightsdirectory.org/document/commyale-000283","title":"Public Support for International Climate Action","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2021-09","source_url":"https://climatecommunication.yale.edu/app/uploads/2021/10/public-support-international-climate-action-september-2021.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"A September 2021 survey of 898 registered U.S. voters shows broad support for international climate action. A majority of voters believe the U.S. should reduce greenhouse gas emissions regardless of other countries' actions (66%) and support the government's pledge to reduce carbon pollution by 50% by 2030 (73%). There is also significant support for pressuring other nations to reduce pollution (78%) and providing financial and technical aid to developing countries for both mitigation (66%) and adaptation (61%). While there is cross-partisan agreement that developing and other industrialized nations should do more to address global warming, support for U.S.-led action varies significantly by political ideology, with the lowest support found among conservative Republicans.","ai_generated":true,"unit":"commyale-000283#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Two-thirds of registered U.S. voters (66%) believe the United States should reduce its greenhouse gas emissions independently of the actions of other countries, representing a 5 percentage point increase from March 2021.","ai_generated":true,"unit":"commyale-000283#insight-1","date_modified":"2026-10-23"},{"text":"There is strong public support for the U.S. government's commitment to a 50% reduction in carbon pollution by 2030, with 73% of registered voters supporting the pledge.","ai_generated":true,"unit":"commyale-000283#insight-2","date_modified":"2026-10-23"},{"text":"A majority of registered voters support providing developing countries with financial and technical assistance for both climate mitigation (66%) and adaptation (61%), with both metrics showing increases since March 2021.","ai_generated":true,"unit":"commyale-000283#insight-3","date_modified":"2026-10-23"},{"text":"Voters believe other nations must increase their efforts to combat global warming, with 81% stating developing countries (such as China, India, and Brazil) and 74% stating other industrialized countries (such as England, Germany, and Japan) should do more.","ai_generated":true,"unit":"commyale-000283#insight-4","date_modified":"2026-10-23"},{"text":"More than three-quarters of registered voters (78%) support the United States applying pressure on other countries to lower their carbon pollution.","ai_generated":true,"unit":"commyale-000283#insight-5","date_modified":"2026-10-23"},{"text":"Support for international climate action is split along ideological lines; for example, while 92% of liberal Democrats believe the U.S. should reduce emissions regardless of other countries, only 33% of conservative Republicans share this view.","ai_generated":true,"unit":"commyale-000283#insight-6","date_modified":"2026-10-23"}],"climate_tags":["greenhouse gas emissions","carbon dioxide emissions","climate finance","climate change mitigation","climate change adaptation","Paris Agreement","2021 United Nations Climate Change Conference"],"geography_discussed":["People's Republic of China","India","Brazil","England","Germany","Japan","Scotland"],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000112","url":"https://climateinsightsdirectory.org/document/commyale-000112","title":"Segmenting the Climate Change Alarmed: Active, Willing, and Inactive","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"research paper","language":"en","date_published":"2021-07-26","source_url":"https://climatecommunication.yale.edu/publications/segmenting-the-climate-change-alarmed-active-willing-and-inactive/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The research segments the 'Alarmed' population in the U.S. into three groups: Active (34%), Willing (46%), and Inactive (20%). While the Active Alarmed show high levels of activism and political efficacy, the Willing Alarmed express a potential for action but rarely engage, and the Inactive Alarmed are characterized by uncertainty and lower political confidence. The study suggests that tailored communication and the removal of structural barriers are necessary to convert climate concern into political and social action.","ai_generated":true,"unit":"commyale-000112#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The 'Alarmed' segment of the U.S. population is divided into three subgroups based on climate-related behavior: the Active (34% of Alarmed), the Willing (46%), and the Inactive (20%).","ai_generated":true,"unit":"commyale-000112#insight-1","date_modified":"2026-10-23"},{"text":"The Active Alarmed represent 8% of the U.S. population and are the most likely to participate in campaigns to influence elected officials, though only 17% are currently doing so. They also report the highest levels of collective political efficacy and strong emotional responses such as anger, disgust, or outrage.","ai_generated":true,"unit":"commyale-000112#insight-2","date_modified":"2026-10-23"},{"text":"The Willing Alarmed represent 11% of the U.S. population; while they rarely participate in climate campaigns currently, a majority (68%) say they 'definitely' or 'probably' would do so.","ai_generated":true,"unit":"commyale-000112#insight-3","date_modified":"2026-10-23"},{"text":"The Inactive Alarmed represent 5% of the U.S. population and are characterized by uncertainty regarding activism, lower political party affiliation, and a higher likelihood of being female or having a household income under $25,000.","ai_generated":true,"unit":"commyale-000112#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["segmentation analysis","latent class analysis","public opinion survey"]},{"id":"commyale-000088","url":"https://climateinsightsdirectory.org/document/commyale-000088","title":"Radio stories increase conservatives' beliefs that Republicans are worried about climate change","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"research paper","language":"en","date_published":"2021-07-21","source_url":"https://climatecommunication.yale.edu/publications/radio-stories-increase-conservatives-beliefs-that-republicans-are-worried-about-climate-change/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"A study of 2,742 conservative respondents found that short radio stories featuring conservative voices can shift perceptions of social norms regarding climate change. Seven of twelve stories significantly increased the belief that Republicans are worried about global warming. Specific narratives, such as those involving a teenager convincing a parent or a conservative leader advocating for free-market solutions, were particularly effective in increasing beliefs that global warming is human-caused and personally harmful.","ai_generated":true,"unit":"commyale-000088#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Seven out of twelve radio stories significantly increased the perception among conservative respondents that Republicans are worried about global warming, suggesting that a single 90-second story can shift perceptions of a social norm.","ai_generated":true,"unit":"commyale-000088#insight-1","date_modified":"2026-10-23"},{"text":"Three specific stories—'Teen Changed Stepdad’s Mind', 'David Jenkins', and 'Conservative Republican’s Climate Shift'—increased the belief among conservatives that global warming is human-caused.","ai_generated":true,"unit":"commyale-000088#insight-2","date_modified":"2026-10-23"},{"text":"Four stories increased the belief that global warming would cause personal harm: 'Teen Changed Stepdad’s Mind', 'Pro-Life Energy Policy', 'David Jenkins', and 'Climate Change National Security'.","ai_generated":true,"unit":"commyale-000088#insight-3","date_modified":"2026-10-23"},{"text":"The 'Teen Changed Stepdad’s Mind' and 'David Jenkins' stories were the most effective overall; the former increased beliefs that global warming is human-caused, personally harmful, and a concern for Republicans, while the latter increased beliefs that it is human-caused, personally harmful, and increased the respondents' own level of worry.","ai_generated":true,"unit":"commyale-000088#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate policy"],"geography_discussed":["Abita Springs"],"frame_perspective":[],"analysis_type":["experimental study","quantitative analysis"]},{"id":"commyale-000126","url":"https://climateinsightsdirectory.org/document/commyale-000126","title":"Beat the Heat: Extreme Heat Risk Perceptions & Air Conditioning Ownership in California","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"research paper","language":"en","date_published":"2021-07-08","source_url":"https://climatecommunication.yale.edu/publications/beat-the-heat-extreme-heat-risk-perceptions-air-conditioning-ownership-in-california/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The research finds that risk perceptions of extreme heat in California vary significantly by gender, race, age, and political affiliation, with women, non-White Hispanic residents, and Democrats reporting higher levels of worry. Conversely, older populations—despite being physically more vulnerable—are the least worried. Regarding adaptation, 75% of Californians own air conditioning, which is 16 percentage points lower than the U.S. average. Ownership of central AC is lower among Hispanic respondents (48%) compared to White, non-Hispanic respondents (58%), and among renters (39%) compared to homeowners (59%). The report highlights that those facing the highest heat risks often lack AC and face financial barriers to installation and energy costs, while noting that increased AC usage stresses the state's power grid.","ai_generated":true,"unit":"commyale-000126#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Risk perceptions of extreme heat in California are influenced by gender, race, and age: women and non-White Hispanic residents express more worry than men and White residents, while older populations are the least worried despite their higher physical vulnerability.","ai_generated":true,"unit":"commyale-000126#insight-1","date_modified":"2026-10-23"},{"text":"Air conditioning (AC) ownership in California is lower than the national average, with 75% of Californians owning AC compared to 91% in other U.S. states.","ai_generated":true,"unit":"commyale-000126#insight-2","date_modified":"2026-10-23"},{"text":"Disparities in central AC ownership exist based on ethnicity and housing tenure: 48% of Hispanic respondents have central AC compared to 58% of White, non-Hispanic respondents, and 39% of renters have central AC compared to 59% of homeowners.","ai_generated":true,"unit":"commyale-000126#insight-3","date_modified":"2026-10-23"}],"climate_tags":["extreme heat","air conditioning","climate change adaptation","energy demand"],"geography_discussed":["United States"],"frame_perspective":[],"analysis_type":["socioeconomic analysis","survey research"]},{"id":"commyale-000022","url":"https://climateinsightsdirectory.org/document/commyale-000022","title":"International Public Support for Climate Action","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"research paper","language":"en","date_published":"2021-04-20","source_url":"https://climatecommunication.yale.edu/publications/international-public-support-for-climate-action/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"A February 2021 international survey of Facebook users across more than 30 countries and territories reveals overwhelming public support for the Paris Climate Agreement and a widespread desire for governments to prioritize climate action, with the strongest support found in Central and South America.","ai_generated":true,"unit":"commyale-000022#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"There is overwhelming support for participation in the Paris Climate Agreement in every surveyed country or territory, with support levels between 74% in the United States and 96% in Costa Rica. In nearly all surveyed areas, more than half of respondents \"strongly support\" this participation.","ai_generated":true,"unit":"commyale-000022#insight-1","date_modified":"2026-10-23"},{"text":"Large majorities in each surveyed country and territory believe climate change should be a \"high\" or \"very high\" priority for their government, with figures ranging from 53% in Saudi Arabia to 91% in Mexico. In the United States, 61% of respondents view it as a \"high\" or \"very high\" priority.","ai_generated":true,"unit":"commyale-000022#insight-2","date_modified":"2026-10-23"},{"text":"A significant portion of respondents want their governments to increase efforts to address climate change, with the highest demand in Colombia (89%) and the lowest in Saudi Arabia (41%). In the United States, 65% of respondents believe the government should do more.","ai_generated":true,"unit":"commyale-000022#insight-3","date_modified":"2026-10-23"}],"climate_tags":["Paris Agreement","climate policy","climate change mitigation"],"geography_discussed":["Costa Rica","United States","Mexico","Saudi Arabia","Colombia","Central America","South America"],"frame_perspective":[],"analysis_type":["survey"]},{"id":"commyale-000042","url":"https://climateinsightsdirectory.org/document/commyale-000042","title":"Understanding the Health Harms of Climate Change: A Six Americas Analysis","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"research paper","language":"en","date_published":"2021-03-30","source_url":"https://climatecommunication.yale.edu/publications/understanding-the-health-harms-of-climate-change-a-six-americas-analysis/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The analysis finds a significant increase in the proportion of Americans who recognize the health risks of climate change between 2014 and 2020. This growth in awareness occurred across most audience segments, including those with low engagement, while those skeptical of climate change showed little to no change in perception.","ai_generated":true,"unit":"commyale-000042#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Between 2014 and 2020, the proportion of the U.S. population identifying as 'Alarmed' about climate change more than doubled, and by April 2020, over 50% of American adults fell into either the 'Alarmed' (26%) or 'Concerned' (28%) segments.","ai_generated":true,"unit":"commyale-000042#insight-1","date_modified":"2026-10-23"},{"text":"Public recognition of health harms from climate change increased substantially between 2014 and 2020. For instance, the percentage of Americans expecting increased bodily harm from severe storms and hurricanes rose from 34% to 57%, and those expecting increased harm from wildfires rose from 26% to 54%.","ai_generated":true,"unit":"commyale-000042#insight-2","date_modified":"2026-10-23"},{"text":"Awareness of health threats grew among the Alarmed, Concerned, Cautious, and Disengaged segments, while the Doubtful and Dismissive segments showed little or no change in their risk perceptions.","ai_generated":true,"unit":"commyale-000042#insight-3","date_modified":"2026-10-23"},{"text":"The study tracked ten specific health risks: heat stroke from extreme heat waves; bodily harm from severe storms/hurricanes, wildfires, and flooding; asthma/lung diseases; insect-borne diseases (e.g., Lyme Disease, West Nile virus, dengue fever); food/waterborne illnesses; pollen-related allergies; depression; and severe anxiety.","ai_generated":true,"unit":"commyale-000042#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change","human health","hurricane","wildfire","flood","vector-borne disease","mental health"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["quantitative analysis","comparative study"]},{"id":"commyale-000174","url":"https://climateinsightsdirectory.org/document/commyale-000174","title":"Americans’ Actions to Limit and Prepare for Global Warming","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2021-03","source_url":"https://climatecommunication.yale.edu/app/uploads/2021/08/americans-actions-to-limit-and-prepare-for-global-warming-march-2021b_v2.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report details a gap between Americans' willingness to engage in climate-related political and community actions and their actual behavior. While many adopt energy-efficient household products and habits, few participate in active campaigns or disaster preparedness planning.","ai_generated":true,"unit":"commyale-000174#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A significant portion of Americans have purchased energy-efficient home products, with 52% buying an energy-efficient kitchen appliance, 39% a water heater, 38% an air conditioner, and 37% a car averaging 30 miles per gallon or more.","ai_generated":true,"unit":"commyale-000174#insight-1","date_modified":"2026-10-23"},{"text":"Energy-efficient lighting is widely adopted, with 89% of Americans using CFLs or LEDs in their homes; 71% report that 'all' or 'most' of their bulbs are energy efficient, a 31 percentage point increase since November 2008.","ai_generated":true,"unit":"commyale-000174#insight-2","date_modified":"2026-10-23"},{"text":"Many Americans adopt dietary and waste habits to mitigate climate change, including 63% who make efforts to eat less red meat and 26% who compost food waste.","ai_generated":true,"unit":"commyale-000174#insight-3","date_modified":"2026-10-23"},{"text":"Americans use their purchasing power for climate activism, with 31% rewarding companies that reduce global warming and 22% punishing those that oppose such steps by avoiding their products.","ai_generated":true,"unit":"commyale-000174#insight-4","date_modified":"2026-10-23"},{"text":"There is a stark contrast between willingness and actual engagement in political climate action: while 52% would sign a petition and 33% would donate money, only 15% have signed a petition and 13% have donated in the past year.","ai_generated":true,"unit":"commyale-000174#insight-5","date_modified":"2026-10-23"},{"text":"Actual political engagement with government officials is very low; only 8% of Americans contacted government officials to urge action on global warming in the last 12 months.","ai_generated":true,"unit":"commyale-000174#insight-6","date_modified":"2026-10-23"},{"text":"Despite 29% of Americans being willing to join a campaign to convince elected officials to reduce global warming, only 1% are currently participating in such a campaign.","ai_generated":true,"unit":"commyale-000174#insight-7","date_modified":"2026-10-23"},{"text":"Regarding disaster preparedness, 55% of Americans have thought about preparing for a natural disaster, but only 40% have an emergency supply kit and 28% have a family disaster emergency plan.","ai_generated":true,"unit":"commyale-000174#insight-8","date_modified":"2026-10-23"},{"text":"Americans show a higher willingness to join community response groups than political advocacy for preparedness; 44% would join a group like the Red Cross, compared to 29% who would join a campaign to convince officials to prepare for global warming impacts.","ai_generated":true,"unit":"commyale-000174#insight-9","date_modified":"2026-10-23"}],"climate_tags":["energy efficiency","renewable energy","climate finance","climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000199","url":"https://climateinsightsdirectory.org/document/commyale-000199","title":"climate change in the american mind","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2021-03","source_url":"https://climatecommunication.yale.edu/app/uploads/2021/06/climate-change-american-mind-march-2021.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The March 2021 report 'Climate Change in the American Mind' finds that 70% of Americans believe global warming is happening, with 57% attributing it primarily to human activity. While 64% of respondents express worry about global warming and 65% feel a personal responsibility to reduce it, social engagement remains low, with 67% rarely or never discussing the topic with family and friends. The report also highlights a gap in scientific literacy, as only 22% of Americans recognize that over 90% of climate scientists agree on human-caused warming. Perceived risks are highest for future generations (71%) and plant and animal species (71%), while 55% of Americans believe extreme weather poses a moderate to high risk to their local community over the next decade.","ai_generated":true,"unit":"commyale-000199#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A significant majority of Americans believe global warming is occurring, with those who believe it is happening outnumbering those who do not by more than 4 to 1 (70% vs 15%). Half of the population (50%) are 'extremely' or 'very' sure of its occurrence.","ai_generated":true,"unit":"commyale-000199#insight-1","date_modified":"2026-10-23"},{"text":"While 57% of Americans believe global warming is mostly human-caused, there is a lack of understanding regarding the strength of the scientific consensus; only 22% are aware that more than 90% of climate scientists agree that human-caused global warming is happening.","ai_generated":true,"unit":"commyale-000199#insight-2","date_modified":"2026-10-23"},{"text":"Public concern is high, with 64% of Americans reporting they are at least 'somewhat worried' about global warming, and 25% stating they are 'very worried.'","ai_generated":true,"unit":"commyale-000199#insight-3","date_modified":"2026-10-23"},{"text":"Americans perceive the greatest harm from global warming to be affecting plant and animal species (71%) and future generations (71%), followed by the world's poor (68%) and people in developing countries (68%).","ai_generated":true,"unit":"commyale-000199#insight-4","date_modified":"2026-10-23"},{"text":"Despite personal concern, social discussion of climate change is limited; 67% of Americans 'rarely' or 'never' discuss global warming with family and friends, and only 20% hear people they know talk about it at least once a month.","ai_generated":true,"unit":"commyale-000199#insight-5","date_modified":"2026-10-23"},{"text":"There is a notable gap between personal responsibility and perceived social norms; 65% of Americans feel a personal responsibility to help reduce global warming, but only 36% believe their family and friends make a moderate or greater effort to do so.","ai_generated":true,"unit":"commyale-000199#insight-6","date_modified":"2026-10-23"},{"text":"A majority of Americans (54%) reject the idea that new technologies can solve global warming without requiring individuals to make significant lifestyle changes.","ai_generated":true,"unit":"commyale-000199#insight-7","date_modified":"2026-10-23"},{"text":"Regarding local impacts, 55% of Americans believe extreme weather poses a moderate or high risk to their community over the next 10 years. The most concerning local environmental hazards are water pollution (73%) and air pollution (72%).","ai_generated":true,"unit":"commyale-000199#insight-8","date_modified":"2026-10-23"},{"text":"61% of Americans believe global warming is affecting weather in the United States, with 31% stating it is affecting it 'a lot.' Additionally, 65% agree that global warming has increased wildfires worldwide.","ai_generated":true,"unit":"commyale-000199#insight-9","date_modified":"2026-10-23"}],"climate_tags":["climate change","extreme weather event","wildfire","air pollution","water pollution"],"geography_discussed":["World"],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000279","url":"https://climateinsightsdirectory.org/document/commyale-000279","title":"Politics & Global Warming","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2021-03","source_url":"https://climatecommunication.yale.edu/app/uploads/2021/06/politics-global-warming-march-2021b.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"A March 2021 survey of 922 registered U.S. voters reveals broad support for clean energy research, tax rebates for energy-efficient products, and conservation jobs programs. While majorities support transitioning to 100% clean energy by 2050 and regulating carbon dioxide, significant political divisions persist regarding the economic impact of clean energy and the use of national emergency declarations. Voters generally believe corporations and government should do more to address global warming, though confidence in the ability of state and local governments to protect communities remains low.","ai_generated":true,"unit":"commyale-000279#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A majority of registered voters view global warming and clean energy as high priorities for the U.S. government, with 52% prioritizing global warming and 60% prioritizing the development of clean energy sources.","ai_generated":true,"unit":"commyale-000279#insight-1","date_modified":"2026-10-23"},{"text":"There is strong majority support for several clean energy and pollution-reduction policies, including tax rebates for energy-efficient vehicles or solar panels (78%), renewable energy research funding (76%), and regulating carbon dioxide as a pollutant (72%).","ai_generated":true,"unit":"commyale-000279#insight-2","date_modified":"2026-10-23"},{"text":"Registered voters support a transition to 100% clean energy for the U.S. economy by 2050 (67%) and for electric utilities by 2035 (61%).","ai_generated":true,"unit":"commyale-000279#insight-3","date_modified":"2026-10-23"},{"text":"Broad support exists for conservation and restoration programs, such as re-establishing the Civilian Conservation Corps (82%) and creating jobs programs for unemployed coal (81%) or oil and gas workers (80%) to restore landscapes and close abandoned wells.","ai_generated":true,"unit":"commyale-000279#insight-4","date_modified":"2026-10-23"},{"text":"Support for a U.S. president declaring global warming a national emergency if Congress fails to act is held by 56% of registered voters, though this is highly polarized by party.","ai_generated":true,"unit":"commyale-000279#insight-5","date_modified":"2026-10-23"},{"text":"Voters are divided on the economic impact of clean energy: 49% believe such policies will improve economic growth and jobs, while 35% believe they will reduce growth and cost jobs.","ai_generated":true,"unit":"commyale-000279#insight-6","date_modified":"2026-10-23"},{"text":"A majority of registered voters (58%) believe that increasing clean energy production in the U.S. will create more new jobs than increasing fossil fuel production.","ai_generated":true,"unit":"commyale-000279#insight-7","date_modified":"2026-10-23"},{"text":"There is a strong consensus that corporations and industry should do more to address global warming (72%), and majorities believe the U.S. Congress (63%) and the Republican Party (61%) should also do more.","ai_generated":true,"unit":"commyale-000279#insight-8","date_modified":"2026-10-23"},{"text":"Collective efficacy is higher at the local level than the federal level; 53% of voters are moderately or more confident that people like them can affect local government action, compared to 47% for the federal government.","ai_generated":true,"unit":"commyale-000279#insight-9","date_modified":"2026-10-23"},{"text":"Regarding local government priorities, 49% of voters believe mitigation and adaptation should be prioritized equally. However, only 27% are moderately or more confident that state and local governments can actually protect their communities from global warming impacts.","ai_generated":true,"unit":"commyale-000279#insight-10","date_modified":"2026-10-23"},{"text":"Voters prioritize the protection of public water supplies (57%) and people's health (53%) from global warming effects over the next decade at the state and local level.","ai_generated":true,"unit":"commyale-000279#insight-11","date_modified":"2026-10-23"}],"climate_tags":["clean energy","carbon dioxide emissions","renewable energy","carbon tax","fossil fuel","ecological restoration","climate change mitigation","climate change adaptation","infrastructure investment","climate finance","public transport","energy efficiency"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000282","url":"https://climateinsightsdirectory.org/document/commyale-000282","title":"Public Support for International Climate Action","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2021-03","source_url":"https://climatecommunication.yale.edu/app/uploads/2021/04/public-support-international-climate-action-march-2021.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report presents survey data from March 2021 on U.S. registered voters' perspectives on international climate action. It finds broad support for the U.S. reducing emissions regardless of other nations' actions, participation in the Paris Climate Agreement, and pressuring other countries to reduce carbon pollution. While there is strong consensus that developing and industrialized nations should do more to address global warming, support for providing financial aid for mitigation and adaptation to developing countries is more divided along partisan lines.","ai_generated":true,"unit":"commyale-000282#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A majority of registered voters (61%) believe the United States should reduce its greenhouse gas emissions independently of the actions of other countries. This view is strongest among liberal Democrats (88%) and weakest among conservative Republicans (36%).","ai_generated":true,"unit":"commyale-000282#insight-1","date_modified":"2026-10-23"},{"text":"There is high agreement among U.S. registered voters that other nations must increase their efforts to combat global warming: 79% believe developing countries (such as China, India, and Brazil) should do more, 71% believe other industrialized countries (such as England, Germany, and Japan) should do more, and 65% believe the United States should do more.","ai_generated":true,"unit":"commyale-000282#insight-2","date_modified":"2026-10-23"},{"text":"Support for U.S. participation in the Paris Climate Agreement is high at 70% overall. This support is nearly universal among Democrats (96% for both liberal and moderate/conservative groups), while it is lower among Republicans, with 60% of liberal/moderate Republicans and 35% of conservative Republicans in support.","ai_generated":true,"unit":"commyale-000282#insight-3","date_modified":"2026-10-23"},{"text":"More than half of registered voters support the U.S. providing financial and technical assistance to developing countries for both climate mitigation (58%) and adaptation (54%). Support is significantly lower among conservative Republicans, where only 26% support mitigation aid and 19% support adaptation aid.","ai_generated":true,"unit":"commyale-000282#insight-4","date_modified":"2026-10-23"},{"text":"Three-quarters of registered voters (75%) support the United States using pressure to encourage other countries to reduce their carbon pollution, including a majority of liberal/moderate Republicans (68%) and about half of conservative Republicans (51%).","ai_generated":true,"unit":"commyale-000282#insight-5","date_modified":"2026-10-23"}],"climate_tags":["greenhouse gas emissions","Paris Agreement","climate change mitigation","climate change adaptation","climate finance","carbon dioxide emissions"],"geography_discussed":["People's Republic of China","India","Brazil","England","Germany","Japan"],"frame_perspective":[],"analysis_type":["public opinion survey"]}]}