{"query_echo":{"q":"","filters":{"organization":["Yale Program on Climate Change Communication"]},"warnings":[]},"total":{"value":294,"relation":"eq"},"page":13,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?organization=yale-program-on-climate-change-communication&page=13","next":"https://climateinsightsdirectory.org/api/v1/search?organization=yale-program-on-climate-change-communication&page=14","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"commyale-000096","url":"https://climateinsightsdirectory.org/document/commyale-000096","title":"Citizens Guide to Taking Action on Climate Change","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"guide","language":"en","date_published":"2010-04-23","source_url":"https://climatecommunication.yale.edu/publications/citizens-guide-to-taking-action-on-climate-change/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The guide emphasizes that avoiding dangerous climate change requires significant emissions reductions below 1990 levels by 2050, necessitating action at all levels of society. It highlights the unique role of local governments in implementing cost-effective community measures and educating the public on sustainable living. The text asserts that climate actions—such as improving energy efficiency, investing in public transit and biking infrastructure, developing renewable energy, and promoting local food production—not only reduce emissions but also lower energy bills, create green jobs, and enhance community resilience against economic downturns and extreme weather events.","ai_generated":true,"unit":"commyale-000096#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Avoiding dangerous climate change requires significant emissions reductions below 1990 levels by 2050, which necessitates action across all levels of society.","ai_generated":true,"unit":"commyale-000096#insight-1","date_modified":"2026-10-23"},{"text":"Local governments are essential for implementing community-level emissions reductions and educating the public on sustainable living and available resources.","ai_generated":true,"unit":"commyale-000096#insight-2","date_modified":"2026-10-23"},{"text":"Climate action provides co-benefits including economic prosperity, energy security, lower energy bills, and the creation of green jobs that increase community resilience.","ai_generated":true,"unit":"commyale-000096#insight-3","date_modified":"2026-10-23"}],"climate_tags":["greenhouse gas emissions reduction","energy efficiency","public transport","renewable energy","green job","climate resilience"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["policy argument"]},{"id":"commyale-000154","url":"https://climateinsightsdirectory.org/document/commyale-000154","title":"Global Warming's Six Americas","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"executive summary","language":"en","date_published":"2010-02-24","source_url":"https://climatecommunication.yale.edu/publications/global-warmings-six-americas/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document tracks shifts in American public opinion on global warming across six identified groups, noting a significant increase in the 'Dismissive' group and a decrease in the 'Alarmed' group. Despite diverging views on the urgency and cause of climate change, most groups support clean energy development and the regulation of carbon dioxide.","ai_generated":true,"unit":"commyale-000154#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Between 2008 and 2009, the 'Dismissive' group—those who believe global warming is not happening or is a hoax—more than doubled in size, reaching 16 percent of the American public. Conversely, the 'Alarmed' group—those who view global warming as a serious, human-caused, and urgent threat—decreased from 18 percent in 2008 to 10 percent in 2009.","ai_generated":true,"unit":"commyale-000154#insight-1","date_modified":"2026-10-23"},{"text":"Other shifts in public perception occurred between 2008 and 2009: the 'Concerned' group dropped from 33 percent to 29 percent; the 'Cautious' group increased from 19 percent to 27 percent; the 'Disengaged' group decreased from 12 percent to 6 percent; and the 'Doubtful' group increased from 11 percent to 13 percent.","ai_generated":true,"unit":"commyale-000154#insight-2","date_modified":"2026-10-23"},{"text":"Despite differences in climate belief, majorities across all six groups support prioritizing clean energy development and funding for renewable energy and energy-efficient vehicle or solar panel tax rebates. Support for regulating carbon dioxide as a pollutant is high across most groups, ranging from 52 percent among the 'Doubtful' to 93 percent among the 'Concerned', while only 15 percent of the 'Dismissive' group supports this policy.","ai_generated":true,"unit":"commyale-000154#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change","renewable energy","clean energy","climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000005","url":"https://climateinsightsdirectory.org/document/commyale-000005","title":"Americans’ Actions to Conserve Energy, Reduce Waste, and Limit Global Warming","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"executive summary","language":"en","date_published":"2010-02-17","source_url":"https://climatecommunication.yale.edu/publications/do-americans-actions-speak-louder-than-words-on-climate-energy/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report identifies a significant discrepancy between the importance Americans place on environmentally friendly actions and their frequency of practice, while noting that barriers to these behaviors must be addressed through policy.","ai_generated":true,"unit":"commyale-000005#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"There is a substantial gap between the percentage of Americans who believe certain conservation actions are important and those who actually perform them frequently. Specifically, while 88% value home recycling, only 51% do so 'often' or 'always'; 81% value reusable shopping bags, but only 33% use them 'often' or 'always'; 76% value buying locally grown food, but only 26% do so 'often' or 'always'; 76% value walking or biking over driving, but only 15% do so 'often' or 'always'; and 72% value public transportation or carpooling, but only 10% do so 'often' or 'always'.","ai_generated":true,"unit":"commyale-000005#insight-1","date_modified":"2026-10-23"},{"text":"Consumer behavior is influenced by corporate climate actions, with approximately one-third of Americans rewarding companies that reduce global warming by purchasing their products, and a slightly smaller proportion punishing companies that oppose such steps by boycotting them.","ai_generated":true,"unit":"commyale-000005#insight-2","date_modified":"2026-10-23"},{"text":"Direct political engagement regarding global warming is low, with 12% of Americans contacting government officials in the past year; among those who did, 72% urged officials to take action to reduce global warming.","ai_generated":true,"unit":"commyale-000005#insight-3","date_modified":"2026-10-23"}],"climate_tags":["recycling","sustainable transport","climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["survey"]},{"id":"commyale-000019","url":"https://climateinsightsdirectory.org/document/commyale-000019","title":"Americans' Global Warming Beliefs and Attitudes in January 2010","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"executive summary","language":"en","date_published":"2010-02-04","source_url":"https://climatecommunication.yale.edu/publications/americans-global-warming-beliefs-and-attitudes-in-january-2010/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"A January 2010 survey by the Yale Program on Climate Change Communication reveals a sharp decline in American public concern and belief in global warming since 2008. Belief that global warming is occurring fell to 57%, and those worried about it dropped to 50%. Trust in information sources, including scientists and news media, also declined, while perceptions of scientific disagreement increased.","ai_generated":true,"unit":"commyale-000019#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Public belief in and concern about global warming in the United States declined significantly between the fall of 2008 and January 2010. Specifically, the proportion of Americans believing global warming is happening fell to 57% (a 14-point drop), those attributing it mostly to human activities fell to 47% (a 10-point drop), and those expressing worry about it fell to 50% (a 13-point drop).","ai_generated":true,"unit":"commyale-000019#insight-1","date_modified":"2026-10-23"},{"text":"There was a measurable decrease in public trust toward scientists and media sources of climate information. Trust in mainstream news media dropped by 11 percentage points, television weather reporters by 10 points, and scientists by 8 points. Additionally, 40% of the public believes there is significant disagreement among scientists regarding whether global warming is occurring.","ai_generated":true,"unit":"commyale-000019#insight-2","date_modified":"2026-10-23"},{"text":"The decline in public understanding and trust may have been influenced by domestic factors including rising unemployment, political frustration in Washington, the health care debate, and the leak of emails from climate scientists used to allege misconduct.","ai_generated":true,"unit":"commyale-000019#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change","climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000097","url":"https://climateinsightsdirectory.org/document/commyale-000097","title":"Americans Support Strong Climate Energy Policies","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"executive summary","language":"en","date_published":"2010-02-04","source_url":"https://climatecommunication.yale.edu/publications/americans-support-strong-climate-energy-policies/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report finds that a large majority of Americans, across political affiliations, support federal climate and energy policies such as renewable energy research and carbon dioxide regulation, even as general concern about global warming has declined. While support for cap-and-trade is sensitive to cost increases, it increases significantly if households receive offsets to cover higher energy costs.","ai_generated":true,"unit":"commyale-000097#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A significant majority of Americans support several federal climate and energy initiatives: 85% support funding for renewable energy research (solar and wind), 82% support tax rebates for fuel-efficient vehicles or solar panels, 72% support energy-saving education programs, 71% support regulating carbon dioxide as a pollutant, 70% support school curricula on global warming, 61% support an international treaty to cut carbon dioxide emissions by 90% by 2050, and 60% support general public education on global warming.","ai_generated":true,"unit":"commyale-000097#insight-1","date_modified":"2026-10-23"},{"text":"Public support for cap-and-trade is highly dependent on financial offsets; while 58% support the policy when explained, support drops to approximately 40% if monthly energy costs increase by $15. However, support rises to 66% if households receive a yearly bonus of $180 to offset costs, and increases to 71% if the bonus is doubled and dedicated to energy efficiency improvements.","ai_generated":true,"unit":"commyale-000097#insight-2","date_modified":"2026-10-23"},{"text":"Bipartisan support exists for several policies, including renewable energy research, tax rebates, carbon dioxide regulation, and expanded offshore drilling for oil and natural gas. Additionally, majorities of both Republicans and Democrats support returning cap-and-trade revenues to households to offset energy costs.","ai_generated":true,"unit":"commyale-000097#insight-3","date_modified":"2026-10-23"}],"climate_tags":["renewable energy","solar energy","wind power","climate education","emission trading","energy efficiency"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000146","url":"https://climateinsightsdirectory.org/document/commyale-000146","title":"Finding the Teachable Moment","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"research paper","language":"en","date_published":"2009-10-15","source_url":"https://climatecommunication.yale.edu/publications/finding-the-teachable-moment/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The research identifies a \"teachable moment\" of increased information-seeking activity regarding global warming that lasted from 10 days before to 19 days after the release of the film The Day After Tomorrow. Using Auto Regressive Integrated Moving Average modeling, the study found a significant positive correlation between media coverage of the movie and public information-seeking activity, though the data did not support hypothesized time lags.","ai_generated":true,"unit":"commyale-000146#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The release of the movie The Day After Tomorrow created a \"teachable moment\" of increased public information-seeking activity on global warming websites, spanning from 10 days before the release to 19 days after.","ai_generated":true,"unit":"commyale-000146#insight-1","date_modified":"2026-10-23"},{"text":"There was a significant positive correlation between changes in media coverage of the film and changes in information-seeking activity, although the results did not support hypothesized time lags.","ai_generated":true,"unit":"commyale-000146#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["quantitative"]},{"id":"commyale-000104","url":"https://climateinsightsdirectory.org/document/commyale-000104","title":"Climate Change in the American Mind 2009","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"executive summary","language":"en","date_published":"2009-03-01","source_url":"https://climatecommunication.yale.edu/publications/climate-change-american-mind-2009/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The survey indicates that while the economy is the top priority for Americans, a majority still view global warming as a high national priority and personally important. There is strong support for U.S. action to reduce greenhouse gas emissions, including unilateral action and acceptance of economic costs, as well as high support for renewable energy research.","ai_generated":true,"unit":"commyale-000104#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Economic concerns significantly outweighed other national issues, with 76 percent of Americans identifying the economy as a \"very high\" priority. Global warming ranked 10th out of 11 national issues, although it remained a high or very high priority for a majority of the population and was personally important to 72 percent of respondents.","ai_generated":true,"unit":"commyale-000104#insight-1","date_modified":"2026-10-23"},{"text":"There is broad consensus that the United States should act to reduce global warming regardless of economic costs or the actions of other nations. Over 90 percent supported action despite economic costs, and 67 percent supported reducing greenhouse gas emissions regardless of what other countries do.","ai_generated":true,"unit":"commyale-000104#insight-2","date_modified":"2026-10-23"},{"text":"Americans identified several positive outcomes of reducing global warming, most notably providing a better life for future generations (66%) and saving plant and animal species (65%). The most personally important outcomes were a better life for children and grandchildren (25%) and protecting God's creation (19%).","ai_generated":true,"unit":"commyale-000104#insight-3","date_modified":"2026-10-23"},{"text":"The primary concerns regarding climate action include increased government regulation (44%), rising energy prices (31%), and economic harm or job loss (17%). Despite these concerns, 92 percent of those who saw both positive and negative outcomes believed the nation should still act.","ai_generated":true,"unit":"commyale-000104#insight-4","date_modified":"2026-10-23"},{"text":"There is strong support for specific climate-related policies and investments, including policies with direct economic costs like increased vehicle fuel efficiency and a 92 percent support rate for increased funding for renewable energy research, such as wind and solar power.","ai_generated":true,"unit":"commyale-000104#insight-5","date_modified":"2026-10-23"}],"climate_tags":["greenhouse gas emissions","renewable energy","solar energy","wind power","fuel efficiency","climate policy"],"geography_discussed":["People's Republic of China","India","Brazil"],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000159","url":"https://climateinsightsdirectory.org/document/commyale-000159","title":"global warming’s six americas 2009","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2009","source_url":"https://climatecommunication.yale.edu/app/uploads/2016/02/2009_05_Global-Warmings-Six-Americas.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report identifies six distinct audience segments within the U.S. adult population—the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive—that vary significantly in their level of concern and engagement with climate change. These groups are distinguished by their certainty that global warming is occurring, their perceived risk to themselves and future generations, and their support for specific national policies. While the Alarmed and Concerned are most likely to support aggressive carbon reduction and engage in consumer activism, the Doubtful and Dismissive are more likely to attribute warming to natural causes and oppose government regulation. The analysis highlights that effective climate communication requires tailored messaging based on these psychological, cultural, and political differences.","ai_generated":true,"unit":"commyale-000159#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The American public is divided into six distinct audience segments based on their response to global warming: the Alarmed (18%), Concerned (33%), Cautious (19%), Disengaged (12%), Doubtful (11%), and Dismissive (7%).","ai_generated":true,"unit":"commyale-000159#insight-1","date_modified":"2026-10-23"},{"text":"The Alarmed segment is the most engaged and worried, viewing global warming as a personal threat and an urgent issue that is already harming people in the United States.","ai_generated":true,"unit":"commyale-000159#insight-2","date_modified":"2026-10-23"},{"text":"The Concerned segment believes global warming is a serious problem and supports a vigorous national response, but they are less personally involved and less likely to take individual action than the Alarmed.","ai_generated":true,"unit":"commyale-000159#insight-3","date_modified":"2026-10-23"},{"text":"The Cautious segment generally believes global warming is occurring but lacks certainty and urgency, viewing it as a distant problem that will not harm people in the U.S. for approximately 35 years.","ai_generated":true,"unit":"commyale-000159#insight-4","date_modified":"2026-10-23"},{"text":"The Disengaged segment is characterized by a lack of knowledge and opinion, with a majority unsure if global warming is happening and a tendency to believe it will not harm people in the U.S. for about 30 years.","ai_generated":true,"unit":"commyale-000159#insight-5","date_modified":"2026-10-23"},{"text":"The Doubtful segment is split on whether global warming is occurring and frequently attributes it to natural environmental changes, believing it will not harm people in the U.S. for at least 100 years.","ai_generated":true,"unit":"commyale-000159#insight-6","date_modified":"2026-10-23"},{"text":"The Dismissive segment is certain that global warming is not happening and actively opposes national efforts to reduce greenhouse gas emissions.","ai_generated":true,"unit":"commyale-000159#insight-7","date_modified":"2026-10-23"},{"text":"There is broad cross-segment support for funding renewable energy research and providing tax rebates for solar panels and fuel-efficient vehicles, while support for cap-and-trade systems is weak across all groups.","ai_generated":true,"unit":"commyale-000159#insight-8","date_modified":"2026-10-23"},{"text":"Consumer activism is a common way for the Alarmed and Concerned to express their views, while political activism (such as contacting elected officials) is primarily limited to the Alarmed.","ai_generated":true,"unit":"commyale-000159#insight-9","date_modified":"2026-10-23"},{"text":"The Alarmed and Dismissive segments are the most civically active, while the Disengaged are the least active and the least likely to be registered voters.","ai_generated":true,"unit":"commyale-000159#insight-10","date_modified":"2026-10-23"},{"text":"Trust in information sources varies by segment: the Alarmed and Concerned trust scientists and environmental organizations, whereas the Doubtful and Dismissive trust family, friends, and conservative media commentators.","ai_generated":true,"unit":"commyale-000159#insight-11","date_modified":"2026-10-23"}],"climate_tags":["climate change","greenhouse gas emissions","climate change communication","renewable energy","carbon emission trading","energy efficiency"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["audience segmentation analysis","public opinion survey"]},{"id":"commyale-000071","url":"https://climateinsightsdirectory.org/document/commyale-000071","title":"American Support for Local Action on Global Warming","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"executive summary","language":"en","date_published":"2007-10-16","source_url":"https://climatecommunication.yale.edu/publications/american-support-for-local-action-on-global-warming/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document outlines a research project conducted via two national telephone surveys in September 2007 to assess American public support for local government actions to mitigate global warming. It argues that local governments are critical players in reducing greenhouse gas emissions because urban areas are the primary sources of these gases and local authorities control key levers such as building codes, zoning, transportation, and electricity production.","ai_generated":true,"unit":"commyale-000071#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"While national surveys show Americans support national and international policies to slow global warming, there is a lack of existing data regarding public support for actions taken by local governments and cities.","ai_generated":true,"unit":"commyale-000071#insight-1","date_modified":"2026-10-23"},{"text":"Local governments are essential to climate action because urban areas produce most greenhouse gases, and local-level decisions regarding electricity production, transportation systems, zoning, and building codes have significant impacts on emissions.","ai_generated":true,"unit":"commyale-000071#insight-2","date_modified":"2026-10-23"}],"climate_tags":["greenhouse gas emissions","building code","electricity generation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000093","url":"https://climateinsightsdirectory.org/document/commyale-000093","title":"American Opinions on Global Warming","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"executive summary","language":"en","date_published":"2007-07-31","source_url":"https://climatecommunication.yale.edu/publications/american-opinions-on-global-warming/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The 2007 survey reveals that while 71% of Americans believe global warming is happening and 62% view it as an urgent threat, there is a significant gap in the perception of scientific consensus, with only 48% believing such a consensus exists. Public opinion on the cause of global warming leans toward human influence, with 69% attributing it mainly or equally to human activities. However, personal worry is split evenly (50%) between those who are concerned and those who are not, largely because many perceive the threat as affecting distant locations rather than their own local communities. Notably, the belief that global warming is already or will soon have dangerous impacts on people rose by 20 percentage points between 2004 and 2007.","ai_generated":true,"unit":"commyale-000093#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A large majority of Americans (71%) believe global warming is occurring, yet there is a lack of perceived scientific agreement; only 48% believe a consensus exists among scientists, while 40% believe there is significant disagreement.","ai_generated":true,"unit":"commyale-000093#insight-1","date_modified":"2026-10-23"},{"text":"Most Americans attribute global warming to human influence, with 69% stating it is caused mainly or equally by human activities and natural changes, compared to 29% who attribute it mostly to natural changes.","ai_generated":true,"unit":"commyale-000093#insight-2","date_modified":"2026-10-23"},{"text":"Public worry is split evenly at 50%, driven by a perception that global warming is a serious threat to distant species and people rather than to individuals, their families, or local communities.","ai_generated":true,"unit":"commyale-000093#insight-3","date_modified":"2026-10-23"},{"text":"There was a 20 percentage point increase between June 2004 and 2007 in the proportion of Americans believing global warming is already having or will soon have dangerous impacts on people, reaching 48%. Additionally, 62% of Americans view global warming as an urgent threat requiring immediate and drastic action.","ai_generated":true,"unit":"commyale-000093#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000059","url":"https://climateinsightsdirectory.org/document/commyale-000059","title":"Communication and Mental Processes","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"research paper","language":"en","date_published":"2006-10-15","source_url":"https://climatecommunication.yale.edu/publications/communication-and-mental-processes/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","analysis_type"],"summary":{"text":"The text posits that people process uncertainty through both analytical and experiential systems, suggesting that translating statistical climate data into concrete, vicarious experiences can better motivate contingency planning and action than analytical understanding alone.","ai_generated":true,"unit":"commyale-000059#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Human processing of uncertainty information occurs via two distinct systems: an analytical system and an experiential processing system, though climate communications typically assume only the former is used.","ai_generated":true,"unit":"commyale-000059#insight-1","date_modified":"2026-10-23"},{"text":"Translating statistical data into concrete, vicarious experiences improves the intuitive understanding of probabilistic information and encourages contingency planning.","ai_generated":true,"unit":"commyale-000059#insight-2","date_modified":"2026-10-23"},{"text":"The use of group discussions or simulations to share vicarious experiences provides a more representative sample of relevant experience, and the resulting emotional impact of concretizing abstract risks motivates action more effectively than analytical understanding.","ai_generated":true,"unit":"commyale-000059#insight-3","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":[],"frame_perspective":[],"analysis_type":["theoretical analysis"]},{"id":"commyale-000165","url":"https://climateinsightsdirectory.org/document/commyale-000165","title":"climate change in the californian mind","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":null,"source_url":"https://climatecommunication.yale.edu/app/uploads/2016/02/2013_09_Climate-Change-in-the-Californian-Mind.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"A 2013 survey of 800 Californians reveals high levels of belief in global warming (79%) and its human cause (58%), with significant concern for its impact on the state's wildfires, heat waves, and droughts. While there is strong support for clean energy and government action, many residents remain uncertain about humanity's collective ability to successfully reduce global warming.","ai_generated":true,"unit":"commyale-000165#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A large majority of Californians believe global warming is occurring and is primarily driven by human activity, though perceptions of scientific consensus vary.","ai_generated":true,"unit":"commyale-000165#insight-1","date_modified":"2026-10-23"},{"text":"Californians perceive a strong link between global warming and the increasing severity of local extreme weather, particularly wildfires, heat waves, and droughts.","ai_generated":true,"unit":"commyale-000165#insight-2","date_modified":"2026-10-23"},{"text":"While Californians expect severe future impacts, they are more likely to believe global warming will harm others or future generations than themselves personally.","ai_generated":true,"unit":"commyale-000165#insight-3","date_modified":"2026-10-23"},{"text":"There is broad support for government action and the transition to clean energy, with many believing such a shift would benefit the state's economy.","ai_generated":true,"unit":"commyale-000165#insight-4","date_modified":"2026-10-23"},{"text":"Californians express significant uncertainty and pessimism regarding the global capacity to successfully mitigate global warming.","ai_generated":true,"unit":"commyale-000165#insight-5","date_modified":"2026-10-23"},{"text":"Many residents engage in individual climate actions and use their purchasing power to reward or punish companies based on their climate records.","ai_generated":true,"unit":"commyale-000165#insight-6","date_modified":"2026-10-23"}],"climate_tags":["climate change","wildfire","drought","heat wave","clean energy","greenhouse gas emissions","hydraulic fracturing","climate policy","climate change communication","economic growth"],"geography_discussed":["United States"],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000166","url":"https://climateinsightsdirectory.org/document/commyale-000166","title":"climate change in the coloradan mind","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":null,"source_url":"https://climatecommunication.yale.edu/app/uploads/2016/02/2013_09_Climate-Change-in-the-Coloradan-Mind.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report finds that 70% of Coloradans believe global warming is happening, though only 48% attribute it primarily to human activities. While 59% are worried about global warming and 73% consider it personally important, there is significant uncertainty regarding scientific consensus, with 50% believing there is \"a lot of disagreement among scientists\". Residents have observed increased severity in wildfires (75%) and droughts (72%) within the state. There is broad support for clean energy, including tax rebates for energy-efficient vehicles or solar panels (79%) and renewable energy mandates for utilities (67%). Most respondents (69%) believe the U.S. should reduce greenhouse gas emissions regardless of other countries' actions. Individual engagement varies, with 51% rewarding climate-friendly companies through purchases and 39% punishing opposing companies by boycotting them.","ai_generated":true,"unit":"commyale-000166#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A majority of Coloradans believe global warming is occurring, but they are divided on its cause and the level of scientific agreement. While 70% believe it is happening, only 48% believe it is \"caused mostly by human activities\". Furthermore, 50% believe that \"there is a lot of disagreement among scientists\" regarding the reality of global warming.","ai_generated":true,"unit":"commyale-000166#insight-1","date_modified":"2026-10-23"},{"text":"Coloradans perceive an increase in the severity of specific extreme weather events in their state, particularly wildfires and droughts. 75% of respondents state that \"wildfires have become more severe in their state\" and 72% believe \"droughts in the state have become more severe over the past several years\".","ai_generated":true,"unit":"commyale-000166#insight-2","date_modified":"2026-10-23"},{"text":"There is significant public support for the transition to clean energy and the implementation of green incentives. 79% of Coloradans support \"tax rebates for people who purchase energy-efficient vehicles or solar panels\", and 67% support requiring electric utilities to produce at least 20% of their electricity from renewable sources, even with a cost increase of $100 per year for the average household.","ai_generated":true,"unit":"commyale-000166#insight-3","date_modified":"2026-10-23"},{"text":"Coloradans generally believe the United States should lead global efforts to reduce emissions. 69% state the U.S. should \"reduce greenhouse gas emissions regardless of what other countries do\", and 67% believe the U.S. should make a medium- or large-scale effort to reduce global warming even if there are \"significant economic costs\".","ai_generated":true,"unit":"commyale-000166#insight-4","date_modified":"2026-10-23"},{"text":"While many Coloradans believe individual and collective actions are effective, they are pessimistic about the likelihood of successful global action. Only 7% believe that \"humans can reduce global warming and we are going to do so successfully\", while a plurality (43%) feel it is \"unclear at this point whether we will do whats needed\".","ai_generated":true,"unit":"commyale-000166#insight-5","date_modified":"2026-10-23"},{"text":"Consumer behavior is being used as a tool to influence corporate climate policy. In the previous 12 months, 51% of Coloradans \"have rewarded companies that are taking steps to reduce global warming by buying their products\", and 39% have \"punished companies that are opposing steps to reduce global warming by not buying their products\".","ai_generated":true,"unit":"commyale-000166#insight-6","date_modified":"2026-10-23"}],"climate_tags":["climate change","greenhouse gas emissions","renewable energy","solar energy","wind power","wildfire","drought","hydraulic fracturing","climate policy"],"geography_discussed":["United States"],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000167","url":"https://climateinsightsdirectory.org/document/commyale-000167","title":"Climate Change in the Ohioan Mind","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":null,"source_url":"https://climatecommunication.yale.edu/app/uploads/2016/02/2013_09_Climate-Change-in-the-Ohioan-Mind.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report finds that while a majority of Ohioans believe global warming is happening and support clean energy transitions, there is significant uncertainty regarding scientific consensus and the likelihood of successful collective action. A large portion of the population perceives increased flooding and heat waves in the state and believes that corporations, citizens, and government officials should all do more to address the issue.","ai_generated":true,"unit":"commyale-000167#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A majority of Ohioans believe global warming is occurring, though there is a notable gap in understanding scientific consensus. While 70% believe it is happening, 49% believe \"there is a lot of disagreement among scientists\" regarding its reality, compared to 43% who believe most scientists agree it is happening.","ai_generated":true,"unit":"commyale-000167#insight-1","date_modified":"2026-10-23"},{"text":"Public perception of climate impacts in Ohio is characterized by observed increases in flooding and heat waves. 54% of residents state that flooding of rivers or lakes has become more severe in the state over recent years, and 44% believe heat waves have become more severe.","ai_generated":true,"unit":"commyale-000167#insight-2","date_modified":"2026-10-23"},{"text":"Ohioans generally view global warming as a threat to others and future generations more than to themselves. While 70% believe it will cause moderate to great harm to future generations and plant and animal species, only 35% believe it will do at least a moderate amount of harm to them personally.","ai_generated":true,"unit":"commyale-000167#insight-3","date_modified":"2026-10-23"},{"text":"There is broad support for government and corporate action, as well as a preference for the U.S. to lead in emissions reductions. 59% of Ohioans believe the United States should reduce greenhouse gas emissions \"regardless of what other countries do,\" and 69% believe corporations and industry should be doing more.","ai_generated":true,"unit":"commyale-000167#insight-4","date_modified":"2026-10-23"},{"text":"Support for clean energy is high, with 78% supporting tax rebates for energy-efficient vehicles or solar panels. Additionally, 43% believe that switching from fossil fuels to clean energy sources would \"increase economic growth and the number of jobs in the state.\"","ai_generated":true,"unit":"commyale-000167#insight-5","date_modified":"2026-10-23"},{"text":"Ohioans express skepticism about the ability or willingness of humanity to successfully reduce global warming. Only 7% believe that humans can reduce global warming and will do so successfully, while 32% believe that people are not willing to change their behavior to achieve it.","ai_generated":true,"unit":"commyale-000167#insight-6","date_modified":"2026-10-23"}],"climate_tags":["climate change","greenhouse gas emissions","solar energy","wind power","hydraulic fracturing","climate impact","extreme weather event","flood","heat wave","drought","climate policy","economic growth"],"geography_discussed":["United States"],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000168","url":"https://climateinsightsdirectory.org/document/commyale-000168","title":"Climate Change in the Texan Mind","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":null,"source_url":"https://climatecommunication.yale.edu/app/uploads/2016/02/2013_09_Climate-Change-in-the-Texan-Mind.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report finds that while 70% of Texans believe global warming is happening, there is significant uncertainty regarding its causes and the level of scientific consensus. A majority of Texans support clean energy transitions and believe the U.S. should reduce emissions regardless of other countries' actions, though they often view global warming as a greater threat to others than to themselves personally.","ai_generated":true,"unit":"commyale-000168#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A majority of Texans believe global warming is occurring, but there is a lack of consensus on its cause and scientific agreement. While 70% believe it is happening, only 44% attribute it mostly to human activities, and 47% believe \"there is a lot of disagreement among scientists\" regarding its occurrence.","ai_generated":true,"unit":"commyale-000168#insight-1","date_modified":"2026-10-23"},{"text":"Texans perceive global warming as a significant threat to the environment and future generations, but less so to themselves. Approximately 72% believe it will cause moderate to great harm to plant and animal species, whereas only 40% believe it will do at least a moderate amount of harm to them personally.","ai_generated":true,"unit":"commyale-000168#insight-2","date_modified":"2026-10-23"},{"text":"There is strong support in Texas for clean energy policies and the economic potential of a transition away from fossil fuels. 77% support tax rebates for energy-efficient vehicles or solar panels, and 43% believe switching to clean energy would \"increase economic growth and the number of jobs\" in the state.","ai_generated":true,"unit":"commyale-000168#insight-3","date_modified":"2026-10-23"},{"text":"Texans believe the United States should take a leadership role in reducing emissions. 55% state the U.S. should reduce greenhouse gas emissions \"regardless of what other countries do,\" and 66% support a medium- or large-scale effort even if it involves medium or large economic costs.","ai_generated":true,"unit":"commyale-000168#insight-4","date_modified":"2026-10-23"},{"text":"Many Texans have observed increasing severity of extreme weather in their state and link these trends to global warming. 67% report that drought has become more severe, and among those who believe global warming is happening, 80% believe it has had at least a moderate influence on drought severity.","ai_generated":true,"unit":"commyale-000168#insight-5","date_modified":"2026-10-23"},{"text":"Public trust in political figures regarding energy and climate issues varies, with President Obama and Governor Rick Perry both viewed as believable by half or more of the population. 58% find President Obama very or somewhat believable, and 50% say the same for Governor Rick Perry.","ai_generated":true,"unit":"commyale-000168#insight-6","date_modified":"2026-10-23"}],"climate_tags":["climate change","greenhouse gas emissions","clean energy","solar energy","wind energy","fossil fuel","drought","heat wave","wildfire","hydraulic fracturing","climate change communication"],"geography_discussed":["United States"],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000169","url":"https://climateinsightsdirectory.org/document/commyale-000169","title":"Climate Change in the American Mind","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":null,"source_url":"https://climatecommunication.yale.edu/app/uploads/2016/02/2013_10_Climate-Change-in-the-American-Mind.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report presents survey data from 2013 across four US states, revealing that while majorities believe global warming is happening, there are significant regional differences in perceived causes, levels of worry, and understanding of scientific consensus. It highlights a general trend where respondents view global warming as a distant threat and believe corporations and individuals should take more responsibility than government officials.","ai_generated":true,"unit":"commyale-000169#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Majorities in California, Colorado, Ohio, and Texas believe global warming is occurring, with the highest level of agreement in California at 79% and 70% in the other three states.","ai_generated":true,"unit":"commyale-000169#insight-1","date_modified":"2026-10-23"},{"text":"Perceptions of the cause of global warming vary by state; 58% of Californians attribute it mostly to human activities, compared to 49% of Ohioans, 48% of Coloradans, and 44% of Texans. In Texas, 31% believe it is caused mostly by natural changes in the environment.","ai_generated":true,"unit":"commyale-000169#insight-2","date_modified":"2026-10-23"},{"text":"Respondents generally perceive global warming as a distant threat, expressing higher concern for plant and animal species and future generations than for their own families or themselves. For example, only 14% to 19% of respondents across the four states believe global warming will cause a great deal of harm to them personally.","ai_generated":true,"unit":"commyale-000169#insight-3","date_modified":"2026-10-23"},{"text":"There is a significant gap in the understanding of scientific consensus outside of California; in Colorado, Ohio, and Texas, respondents are more likely to say scientists disagree than agree that global warming is happening, whereas 55% of Californians understand that scientists agree.","ai_generated":true,"unit":"commyale-000169#insight-4","date_modified":"2026-10-23"},{"text":"Across all four states, respondents believe that corporations, industry, and individuals should do more to address global warming than the government. In California, 53% specifically state that corporations and industry should be doing 'much more'.","ai_generated":true,"unit":"commyale-000169#insight-5","date_modified":"2026-10-23"},{"text":"There is broad support for the United States reducing greenhouse gas emissions independently of other countries, with support ranging from 55% in Texas to 73% in California.","ai_generated":true,"unit":"commyale-000169#insight-6","date_modified":"2026-10-23"},{"text":"A large majority of residents in all four states support tax rebates for the purchase of solar panels or energy-efficient vehicles, with support levels between 77% in Texas and 81% in California.","ai_generated":true,"unit":"commyale-000169#insight-7","date_modified":"2026-10-23"},{"text":"Most respondents believe that transitioning from fossil fuels to clean energy would increase economic growth in their state, a sentiment most pronounced in California where 51% believe it would increase growth compared to 19% who believe it would decrease growth.","ai_generated":true,"unit":"commyale-000169#insight-8","date_modified":"2026-10-23"}],"climate_tags":["climate change","greenhouse gas emissions","clean energy","fossil fuel","economic growth"],"geography_discussed":["United States"],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000170","url":"https://climateinsightsdirectory.org/document/commyale-000170","title":"Climate Change in the Columbus, Ohioan Mind","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":null,"source_url":"https://climatecommunication.yale.edu/app/uploads/2016/02/2013_10_Climate-Change-in-the-Columbus-Ohioan-Mind.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report finds that while 70% of Columbus residents believe global warming is happening and many are worried about it, there is significant uncertainty regarding scientific consensus and personal experience with its effects. A majority support clean energy transitions and believe the U.S. should reduce emissions regardless of other countries' actions, though they remain skeptical about humanity's collective will to successfully reduce global warming.","ai_generated":true,"unit":"commyale-000170#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A majority of Columbus residents believe global warming is occurring, though views on its cause and scientific consensus are divided. While 70% believe it is happening, only 49% attribute it mostly to human activities, and 49% believe \"there is a lot of disagreement among scientists\" regarding its occurrence.","ai_generated":true,"unit":"commyale-000170#insight-1","date_modified":"2026-10-23"},{"text":"Residents generally view global warming as a personal concern, yet few feel they have experienced its effects firsthand. Approximately 69% consider the issue at least somewhat important personally and 56% are at least somewhat worried, but 51% report they have not personally experienced the effects of global warming.","ai_generated":true,"unit":"commyale-000170#insight-2","date_modified":"2026-10-23"},{"text":"Those who believe global warming is happening anticipate severe local impacts over the next 50 years, particularly regarding heat and storms. High percentages expect more heat waves (91%), worse storms (88%), and increased health problems such as allergies and asthma (88%).","ai_generated":true,"unit":"commyale-000170#insight-3","date_modified":"2026-10-23"},{"text":"There is broad support for government and corporate action to address climate change, with a preference for U.S. leadership. Over half of respondents believe more should be done by Congress (61%), President Obama (57%), and local officials (57%), while 65% state the U.S. should reduce emissions \"regardless of whether other countries do the same.\"","ai_generated":true,"unit":"commyale-000170#insight-4","date_modified":"2026-10-23"},{"text":"Columbus residents show strong support for clean energy policies and perceive economic benefits in transitioning away from fossil fuels. 77% support tax rebates for energy-efficient vehicles or solar panels, and 47% believe switching to clean energy would \"increase economic growth and the number of jobs\" in the area.","ai_generated":true,"unit":"commyale-000170#insight-5","date_modified":"2026-10-23"},{"text":"While many residents engage in individual mitigation efforts and believe collective action is effective, there is deep skepticism about whether humanity will actually succeed. Only 5% believe humans can reduce global warming and \"will do so successfully,\" while 42% believe it is \"unclear at this point whether we will do what is needed.\"","ai_generated":true,"unit":"commyale-000170#insight-6","date_modified":"2026-10-23"}],"climate_tags":["climate change","greenhouse gas emissions","solar energy","wind power","hydraulic fracturing","climate change communication","climate impact","heat wave","flood","drought","climate policy"],"geography_discussed":["Ohio","United States"],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000171","url":"https://climateinsightsdirectory.org/document/commyale-000171","title":"Climate Change in the San Franciscan Mind","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":null,"source_url":"https://climatecommunication.yale.edu/app/uploads/2016/02/2013_10_Climate-Change-in-the-San-Franciscan-Mind.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"A 2013 survey of 700 San Francisco adults reveals high levels of belief in human-caused global warming (67%) and significant concern for its impacts. While residents expect severe future effects, including the potential abandonment of parts of the city due to sea level rise (66%), they are uncertain if humanity will successfully reduce warming. There is strong support for clean energy transitions and a preference for the U.S. to reduce emissions regardless of other countries' actions.","ai_generated":true,"unit":"commyale-000171#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A vast majority of San Franciscans believe global warming is occurring and is primarily driven by human activity. Specifically, 87% believe it is happening, and 67% attribute it mostly to human activities.","ai_generated":true,"unit":"commyale-000171#insight-1","date_modified":"2026-10-23"},{"text":"San Franciscans express high levels of personal concern and perceived experience with climate change, with 77% reporting they are worried and 63% stating they have personally experienced its effects.","ai_generated":true,"unit":"commyale-000171#insight-2","date_modified":"2026-10-23"},{"text":"Residents anticipate severe local impacts over the next 50 years, including a 66% expectation that sea level rise will necessitate the abandonment of parts of San Francisco. Other highly anticipated effects include more droughts and water shortages (91%), heat waves (89%), and declining wildlife (89%).","ai_generated":true,"unit":"commyale-000171#insight-3","date_modified":"2026-10-23"},{"text":"There is strong support for government action and clean energy policies. 87% support tax rebates for energy-efficient vehicles or solar panels, and 80% support requiring utilities to produce at least 20% of electricity from renewables, even if it increases household costs by $100 annually.","ai_generated":true,"unit":"commyale-000171#insight-4","date_modified":"2026-10-23"},{"text":"San Franciscans believe the United States should lead in emission reductions independently. 75% state the U.S. should reduce greenhouse gas emissions regardless of the actions of other countries.","ai_generated":true,"unit":"commyale-000171#insight-5","date_modified":"2026-10-23"},{"text":"Despite believing in the efficacy of collective action, residents are pessimistic about the global outcome. Only 11% believe humans can and will successfully reduce global warming, while 52% are unsure if the necessary actions will be taken.","ai_generated":true,"unit":"commyale-000171#insight-6","date_modified":"2026-10-23"},{"text":"Compared to the general California population, San Franciscans are more likely to believe global warming is happening (87% vs 79%) and are more worried about it (77% vs 63%). However, Californians generally are more likely to believe climate change is currently affecting local heat waves, drought, and wildfires.","ai_generated":true,"unit":"commyale-000171#insight-7","date_modified":"2026-10-23"}],"climate_tags":["climate change","greenhouse gas emissions","clean energy","renewable energy","solar energy","wind power","sea level rise","drought","heat wave","hydraulic fracturing","climate policy"],"geography_discussed":["California","United States"],"frame_perspective":[],"analysis_type":["public opinion survey","comparative analysis"]},{"id":"commyale-000177","url":"https://climateinsightsdirectory.org/document/commyale-000177","title":"The attitude-behavior gap on climate action: How can it be bridged?","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"fact sheet","language":"en","date_published":null,"source_url":"https://climatecommunication.yale.edu/wp-content/uploads/2024/02/attitude-behavior-gap-data-tables.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document provides data tables from surveys of U.S. adults conducted between March 2021 and October 2023. It highlights a significant gap between the percentage of people willing to take climate actions and those who have actually done so. It also analyzes how social influences, such as discussions with family and friends and confidence in collective action, differ between active and inactive individuals who are otherwise willing to act.","ai_generated":true,"unit":"commyale-000177#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"There is a substantial gap between the willingness of Americans to engage in climate actions and their actual behavior over a 12-month period. For example, while 51% of Americans said they definitely or probably would sign a petition about global warming, only 16% had actually done so. Similarly, 31% were willing to donate money, but only 13% did; 29% were willing to volunteer, but only 6% did; and 28% were willing to contact government officials, but only 8% did.","ai_generated":true,"unit":"commyale-000177#insight-1","date_modified":"2026-10-23"},{"text":"Social influence from a respected individual increases the likelihood of action, but a gap remains. Among those who 'definitely' would act if asked by someone they like and respect, 56% had donated money, 41% had signed a petition, 40% had contacted government officials, and 32% had volunteered. In contrast, among those who 'probably' would act under the same condition, the rates of action were much lower, ranging from 11% for volunteering to 23% for donating money.","ai_generated":true,"unit":"commyale-000177#insight-2","date_modified":"2026-10-23"},{"text":"Individuals who are both willing and active in climate action report significantly stronger social norms and more frequent climate-related communication than those who are willing but inactive. 78% of 'Definitely willing and active' Americans discuss global warming with family and friends 'often' or 'occasionally', compared to 50% of those who are 'Definitely willing and inactive' and 23% of 'All other Americans'. Additionally, 71% of the active group believe their family and friends think it is at least 'moderately' important that they take action, compared to 59% of the inactive group and 31% of others.","ai_generated":true,"unit":"commyale-000177#insight-3","date_modified":"2026-10-23"},{"text":"Confidence in collective efficacy is higher among those who are actively taking climate action. 74% of 'Definitely willing and active' Americans are confident that people like them, working together, can affect what the federal government does about global warming, compared to 61% of those who are 'Definitely willing and inactive' and 36% of 'All other Americans'. A similar trend is seen regarding corporate influence, where 62% of the active group expressed confidence compared to 55% of the inactive group and 35% of others.","ai_generated":true,"unit":"commyale-000177#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change mitigation","climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["survey data","behavioral analysis"]},{"id":"commyale-000179","url":"https://climateinsightsdirectory.org/document/commyale-000179","title":"CLIMATE CHANGE COMMUNICATION INVESTIGATION","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"guide","language":"en","date_published":null,"source_url":"https://climatecommunication.yale.edu/app/uploads/2021/02/CCC-Investigation-Educator-Page_2026.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The guide outlines a 120-minute educational activity for 11-12th grade students to conduct authentic research on local climate change opinions. Students interview community members using YCOM questions, analyze their findings, and compare their results to YCOM data to identify experimental errors and limitations in data analysis.","ai_generated":true,"unit":"commyale-000179#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The activity aims to teach students how to conduct authentic research on local public climate change perceptions, draw data-based conclusions, and account for experimental error and data analysis limitations.","ai_generated":true,"unit":"commyale-000179#insight-1","date_modified":"2026-10-23"},{"text":"The Yale Climate Opinion Maps (YCOM) serve as a model for students to explore climate change beliefs at both local and national levels within the United States, utilizing regularly updated national survey data.","ai_generated":true,"unit":"commyale-000179#insight-2","date_modified":"2026-10-23"},{"text":"Students are instructed to collect original data by interviewing ten people in their communities using YCOM questions, though sample data from Socorro County, New Mexico, is provided as an alternative.","ai_generated":true,"unit":"commyale-000179#insight-3","date_modified":"2026-10-23"},{"text":"The exercise is designed to highlight significant sources of error in small-scale student surveys, such as bias and non-representative sample sizes, by comparing student results to the broader YCOM data.","ai_generated":true,"unit":"commyale-000179#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate change education"],"geography_discussed":["Socorro County","New Mexico"],"frame_perspective":[],"analysis_type":["educational guide"]}]}