{"query_echo":{"q":"","filters":{"organization":["Yale Program on Climate Change Communication"]},"warnings":[]},"total":{"value":294,"relation":"eq"},"page":11,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?organization=yale-program-on-climate-change-communication&page=11","next":"https://climateinsightsdirectory.org/api/v1/search?organization=yale-program-on-climate-change-communication&page=12","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"commyale-000292","url":"https://climateinsightsdirectory.org/document/commyale-000292","title":"global warming’s six americas in october 2014: perceptions of the health consequences of global warming and update on key beliefs","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2014-10","source_url":"https://climatecommunication.yale.edu/app/uploads/2015/03/Six-Americas-October-2014.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report finds that most Americans, including those most concerned about global warming, have a shallow understanding of its specific health impacts. While the 'Alarmed' and 'Concerned' segments generally believe global warming is harmful to health and support government action and funding, they struggle to name specific health threats unprompted. Trust in information sources varies by segment, with primary care physicians and family and friends holding the highest overall credibility across the population.","ai_generated":true,"unit":"commyale-000292#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The U.S. adult population is divided into six segments based on their beliefs and engagement with global warming: the Alarmed (13%), Concerned (31%), Cautious (23%), Disengaged (7%), Doubtful (13%), and Dismissive (13%).","ai_generated":true,"unit":"commyale-000292#insight-1","date_modified":"2026-10-23"},{"text":"General awareness of the health impacts of global warming is low across all segments; even the Alarmed and Concerned segments show a shallow understanding when asked to name specific health problems without prompts.","ai_generated":true,"unit":"commyale-000292#insight-2","date_modified":"2026-10-23"},{"text":"Lung diseases are the most frequently cited health impact of global warming, mentioned by 32% of the Alarmed and 23% of the Concerned in open-ended questions.","ai_generated":true,"unit":"commyale-000292#insight-3","date_modified":"2026-10-23"},{"text":"There is a significant gap between the ability of respondents to name health threats unprompted versus their willingness to accept them when listed in closed-ended questions; for example, only 6% of the Alarmed named harm from extreme weather unprompted, but 28% estimated it would increase when prompted.","ai_generated":true,"unit":"commyale-000292#insight-4","date_modified":"2026-10-23"},{"text":"Awareness of vulnerable populations is limited. While 66% of the Alarmed and 46% of the Concerned recognize that some groups are more vulnerable, only 22% of the Alarmed and 12% of the Concerned specifically identified poor, homeless, or uninsured people.","ai_generated":true,"unit":"commyale-000292#insight-5","date_modified":"2026-10-23"},{"text":"The Alarmed and Concerned segments strongly support increased government effort and funding to protect public health from global warming, while the Dismissive segment largely opposes such efforts.","ai_generated":true,"unit":"commyale-000292#insight-6","date_modified":"2026-10-23"},{"text":"Trust in information sources is highly segmented: the Alarmed and Concerned trust climate scientists and the CDC, while the Dismissive and Doubtful rely more on primary care doctors, family, and friends.","ai_generated":true,"unit":"commyale-000292#insight-7","date_modified":"2026-10-23"},{"text":"Primary care physicians and family and friends are the most credible sources of information across all six segments, suggesting a potential 'two-step flow' of information from health organizations to doctors to patients.","ai_generated":true,"unit":"commyale-000292#insight-8","date_modified":"2026-10-23"}],"climate_tags":["climate change","public health","climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey","audience segmentation analysis"]},{"id":"commyale-000040","url":"https://climateinsightsdirectory.org/document/commyale-000040","title":"Voters will support pro-climate candidates with pledges, time and money","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"fact sheet","language":"en","date_published":"2014-07-27","source_url":"https://climatecommunication.yale.edu/publications/voters-will-support-pro-climate-candidates-with-pledges-time-and-money/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document finds that millions of registered U.S. voters are open to supporting pro-climate candidates if prompted by a trusted person. Approximately 27% of registered voters who are worried about global warming would sign a pledge to vote for such candidates, while 17% would volunteer their time and 16% would donate money.","ai_generated":true,"unit":"commyale-000040#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Approximately 27% of registered voters who believe global warming is happening and are worried about it would either 'definitely' (7%) or 'probably' (20%) sign a pledge to vote only for candidates sharing their views. This represents about 41 million voters, with Democrats being the most likely to participate (41% in total), followed by Independents (18%) and Republicans (11%).","ai_generated":true,"unit":"commyale-000040#insight-1","date_modified":"2026-10-23"},{"text":"About 17% of registered voters who are worried about global warming would 'definitely' (2%) or 'probably' (15%) volunteer time to elect a candidate who shares their views, totaling an estimated 26 million voters (3 million definitely; 23 million probably). Democrats show the highest willingness to volunteer at 31% in total.","ai_generated":true,"unit":"commyale-000040#insight-2","date_modified":"2026-10-23"},{"text":"Approximately 16% of registered voters who are worried about global warming would 'definitely' (2%) or 'probably' (14%) donate money to a candidate sharing their views, which translates to roughly 24.5 million voters (3 million definitely; 21.5 million probably). Democrats are the most likely to donate (29% in total).","ai_generated":true,"unit":"commyale-000040#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change","climate change mitigation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["survey"]},{"id":"commyale-000035","url":"https://climateinsightsdirectory.org/document/commyale-000035","title":"Politics and Global Warming","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"executive summary","language":"en","date_published":"2014-06-26","source_url":"https://climatecommunication.yale.edu/publications/politics-global-warming-spring-2014/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report finds that registered voters are significantly more likely to support political candidates who favor action to reduce global warming and are more likely to vote against those who oppose such action. While a strong divide exists between Democrats and Republicans, there is a notable split within the Republican Party, with liberal/moderate Republicans sharing more similarities with moderate/conservative Democrats than with conservative Republicans on issues such as the occurrence of global warming, levels of concern, and support for carbon dioxide emission limits on coal-fired power plants.","ai_generated":true,"unit":"commyale-000035#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Registered voters show a strong preference for candidates who support climate action, being 2.5 times more likely to vote for a candidate who supports reducing global warming and 3 times more likely to vote against one who opposes such action.","ai_generated":true,"unit":"commyale-000035#insight-1","date_modified":"2026-10-23"},{"text":"A segment of the American public is willing to engage in political activism: 26% would join a campaign to influence elected officials, 37% would sign a pledge to vote only for candidates sharing their views on global warming, and 13% would engage in non-violent civil disobedience.","ai_generated":true,"unit":"commyale-000035#insight-2","date_modified":"2026-10-23"},{"text":"There is a significant ideological divide within the Republican Party; liberal/moderate Republicans are more similar to moderate/conservative Democrats than to conservative Republicans. For instance, 61% of liberal/moderate Republicans believe global warming is happening compared to 28% of conservative Republicans, and 65% of liberal/moderate Republicans support strict carbon dioxide emission limits on coal-fired power plants compared to 31% of conservative Republicans.","ai_generated":true,"unit":"commyale-000035#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change","climate policy","coal-fired power station"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000140","url":"https://climateinsightsdirectory.org/document/commyale-000140","title":"Few Americans Very Worried About Global Warming","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"briefing","language":"en","date_published":"2014-06-04","source_url":"https://climatecommunication.yale.edu/publications/few-americans-very-worried-about-global-warming/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"A 2014 survey of 1,013 U.S. adults found that while 55% of Americans are at least 'somewhat worried' about global warming, only 15% are 'very worried'. The data suggests a gap between the increasing physical evidence of climate impacts and public perception, with many Americans viewing global warming as a distant threat rather than a personal risk.","ai_generated":true,"unit":"commyale-000140#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Public concern regarding global warming in the U.S. has remained stable over the last three years and is lower than it was in November 2008, despite increasing evidence of climate impacts. As of April 2014, 55% of Americans are at least \"somewhat worried\" about global warming, but only 15% describe themselves as \"very worried\".","ai_generated":true,"unit":"commyale-000140#insight-1","date_modified":"2026-10-23"},{"text":"There is a strong correlation between the level of worry an individual feels and their perception of personal risk. 78% of those who are \"very worried\" believe global warming will harm them personally, compared to 51% of those \"somewhat worried\", 18% of those \"not very worried\", and 3% of those \"not at all worried\".","ai_generated":true,"unit":"commyale-000140#insight-2","date_modified":"2026-10-23"},{"text":"Americans generally perceive global warming as a threat to future generations rather than to themselves or their immediate circles. While 67% believe future generations will be harmed \"a great deal\" or \"a moderate amount\", only 38% believe they personally, 43% their family, and 45% people in their community will be harmed.","ai_generated":true,"unit":"commyale-000140#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change"],"geography_discussed":["Midwestern United States","Northeastern United States","Alaska"],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000133","url":"https://climateinsightsdirectory.org/document/commyale-000133","title":"Public Understanding vs. Scientific Consensus","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"briefing","language":"en","date_published":"2014-06-03","source_url":"https://climatecommunication.yale.edu/publications/public-understanding-vs-scientific-consensus/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document highlights a significant discrepancy between the scientific consensus—where 97% of peer-reviewed papers acknowledge human-caused global warming—and the American public, where only 44% believe it is both happening and human-caused. It further notes that only 12% of Americans are aware of the high level of scientific agreement, a misunderstanding that may hinder support for climate action.","ai_generated":true,"unit":"commyale-000133#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"There is a stark contrast between scientific consensus and public perception: while 97% of peer-reviewed papers that state a position agree that global warming is happening and at least partly human-caused, only 44% of Americans believe it is both happening and human-caused.","ai_generated":true,"unit":"commyale-000133#insight-1","date_modified":"2026-10-23"},{"text":"A majority of Americans are unaware of the degree of scientific agreement on climate change; only 12% know that 90% or more of scientists have concluded human-caused global warming is occurring, while 14% believe fewer than half of climate scientists have reached that conclusion.","ai_generated":true,"unit":"commyale-000133#insight-2","date_modified":"2026-10-23"},{"text":"Public perception of the cause of global warming is split, with 52% of Americans attributing it mostly to human activities and 32% attributing it mostly to natural environmental changes.","ai_generated":true,"unit":"commyale-000133#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change","climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["survey","comparative analysis"]},{"id":"commyale-000254","url":"https://climateinsightsdirectory.org/document/commyale-000254","title":"WHAT’S IN A NAME? GLOBAL WARMING VERSUS CLIMATE CHANGE","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2014-05","source_url":"https://climatecommunication.yale.edu/app/uploads/2014/05/Global-Warming_Climate-Change_Report_May_2014.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report finds that 'global warming' and 'climate change' are not synonymous for many Americans, with 'global warming' generally evoking stronger negative emotions, a greater sense of urgency, and higher levels of personal and familial threat. While the terms are largely synonymous for Republicans, the use of 'climate change' appears to reduce engagement among Democrats, Independents, and liberals.","ai_generated":true,"unit":"commyale-000254#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Americans are equally familiar with 'global warming' and 'climate change', but they report hearing and personally using 'global warming' significantly more often. In a January 2014 survey, 45% of Americans said they hear 'global warming' more often compared to 12% for 'climate change', and 35% personally use 'global warming' more than 16% use 'climate change'.","ai_generated":true,"unit":"commyale-000254#insight-1","date_modified":"2026-10-23"},{"text":"The term 'global warming' generates stronger negative emotional reactions than 'climate change'. Overall, 76% of Americans rate 'global warming' as a 'bad thing' compared to 63% for 'climate change'. This difference is particularly pronounced among Hispanics (+22 percentage points) and African Americans (+20 percentage points) when rating the term as a 'very bad thing'.","ai_generated":true,"unit":"commyale-000254#insight-2","date_modified":"2026-10-23"},{"text":"The two terms evoke different mental associations. 'Global warming' is more strongly associated with 'Icemelt', 'Alarm', 'Flood', and 'Ozone'. 'Climate change' is more frequently associated with 'Weather' and 'Global Warming'. Within the weather category, 'global warming' is more likely to be linked to 'extreme weather' (38%) than 'climate change' (27%).","ai_generated":true,"unit":"commyale-000254#insight-3","date_modified":"2026-10-23"},{"text":"The term 'global warming' increases certainty and perceived threat. Americans are 7 percentage points more likely to be 'extremely sure' that global warming is happening (27%) than climate change (20%). Additionally, 'global warming' evokes a higher sense of personal threat (38% vs 30%) and threat to family (42% vs 33%) than 'climate change'.","ai_generated":true,"unit":"commyale-000254#insight-4","date_modified":"2026-10-23"},{"text":"The use of 'global warming' leads to higher priority ratings for government action and a greater willingness to engage in activism. 36% of Americans believe the president and Congress should make 'global warming' a high or very high priority, compared to 30% for 'climate change'. Furthermore, 29% would join a campaign to reduce 'global warming' versus 23% for 'climate change'.","ai_generated":true,"unit":"commyale-000254#insight-5","date_modified":"2026-10-23"},{"text":"The impact of the two terms varies by political affiliation. For Republicans, the terms are generally synonymous, although 'global warming' can still generate stronger feelings of threat and a higher belief that it is affecting U.S. weather. Conversely, using 'climate change' appears to reduce engagement among Democrats, Independents, liberals, and moderates.","ai_generated":true,"unit":"commyale-000254#insight-6","date_modified":"2026-10-23"}],"climate_tags":["climate change","climate change communication","environmental policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["comparative analysis","survey research","behavioral analysis"]},{"id":"commyale-000001","url":"https://climateinsightsdirectory.org/document/commyale-000001","title":"How Stable is Earth’s Climate?","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"fact sheet","language":"en","date_published":"2014-04-24","source_url":"https://climatecommunication.yale.edu/publications/how-stable-is-earths-climate/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"A nationally representative study found that Americans hold diverse views on climate stability, with the 'Threshold' model being the most common. The findings indicate a strong correlation between a person's mental model of climate stability and their acceptance of global warming, with those viewing the system as fragile, gradual, or threshold-based being more likely to believe global warming is happening compared to those with random or stable models.","ai_generated":true,"unit":"commyale-000001#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Americans hold five distinct mental models of climate stability, with the 'Threshold' model (where climate is stable within limits but dangerous if warming is large) being the most frequent choice at 34%, followed by Gradual (24%), Random (21%), Fragile (11%), and Stable (10%).","ai_generated":true,"unit":"commyale-000001#insight-1","date_modified":"2026-10-23"},{"text":"There is a significant relationship between a respondent's mental model and their belief in global warming: 79% of those with a 'Fragile' model believe global warming is happening, whereas only 21% of those with a 'Stable' model hold that belief, with 64% of the 'Stable' group stating it is not happening.","ai_generated":true,"unit":"commyale-000001#insight-2","date_modified":"2026-10-23"},{"text":"Overall, 63% of Americans believe global warming is happening, while 19% believe it is not and 18% are unsure.","ai_generated":true,"unit":"commyale-000001#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000136","url":"https://climateinsightsdirectory.org/document/commyale-000136","title":"Climate Change in the American Mind","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"executive summary","language":"en","date_published":"2014-04-01","source_url":"https://climatecommunication.yale.edu/publications/climate-change-in-the-american-mind-april-2014/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The April 2014 survey finds that 64% of Americans believe global warming is occurring, a figure that has remained stable over three years. Notably, certainty among those who believe global warming is happening increased from 54% in May 2011 to 62% in April 2014, while certainty among those who believe it is not happening decreased from 52% to 41% over the same period.","ai_generated":true,"unit":"commyale-000136#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"As of April 2014, 64% of Americans believe global warming is happening, which is more than a three-to-one margin over those who believe it is not; this percentage has remained relatively stable for three years.","ai_generated":true,"unit":"commyale-000136#insight-1","date_modified":"2026-10-23"},{"text":"Public certainty regarding the reality of global warming has shifted between May 2011 and April 2014: 62% of those who believe it is happening are now 'extremely' or 'very' sure, up from 54% in 2011, while certainty among those who believe it is not happening dropped from 52% to 41%.","ai_generated":true,"unit":"commyale-000136#insight-2","date_modified":"2026-10-23"},{"text":"The increase in American certainty that global warming is occurring appears to have been relatively unaffected by the experience of a particularly cold winter and the 'polar vortex' preceding the survey.","ai_generated":true,"unit":"commyale-000136#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change","climate change communication"],"geography_discussed":["World"],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000183","url":"https://climateinsightsdirectory.org/document/commyale-000183","title":"Climate Change in the American Mind","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2014-04","source_url":"https://climatecommunication.yale.edu/app/uploads/2014/04/Climate-Change-American-Mind-April-2014.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The April 2014 report 'Climate Change in the American Mind' reveals that while a majority of Americans (64%) believe global warming is happening and are increasingly certain of this fact, there is a significant gap between public perception and scientific consensus. Only 44% of Americans believe global warming is both happening and human-caused, and only 12% are aware that 90% or more of climate scientists agree on this. Furthermore, the report finds that most Americans perceive global warming as a distant threat; only 15% are 'very worried' and only 32% believe people in the U.S. are being harmed 'right now'. Socially, the issue is not widely discussed, with two-thirds of Americans rarely or never discussing it with family and friends, often due to perceived disagreement.","ai_generated":true,"unit":"commyale-000183#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A majority of Americans believe global warming is occurring, and their level of certainty has increased over a three-year period. As of April 2014, 64% of Americans think global warming is happening. Among those who believe it is happening, 62% are either 'extremely' (30%) or 'very' (32%) sure, compared to 54% in May 2011.","ai_generated":true,"unit":"commyale-000183#insight-1","date_modified":"2026-10-23"},{"text":"There is a divide in public opinion regarding the cause of global warming, with about half of Americans attributing it to human activity and one-third attributing it to natural changes. Specifically, 52% believe it is mostly human-caused, while 32% believe it is due to natural environmental changes.","ai_generated":true,"unit":"commyale-000183#insight-2","date_modified":"2026-10-23"},{"text":"There is a stark discrepancy between the scientific consensus on human-caused global warming and public awareness. While 97% of climate scientists conclude human-caused global warming is happening, only 44% of Americans believe it is both happening and human-caused. Only 12% of the public knows that 90% or more of scientists have reached this conclusion.","ai_generated":true,"unit":"commyale-000183#insight-3","date_modified":"2026-10-23"},{"text":"Most Americans view global warming as a distant threat rather than an immediate danger. Only 15% of respondents report being 'very worried' about it, and only 32% believe people in the U.S. are being harmed 'right now'. While 67% believe future generations will be harmed a great deal or a moderate amount, only 38% believe they will be personally harmed.","ai_generated":true,"unit":"commyale-000183#insight-4","date_modified":"2026-10-23"},{"text":"Public optimism regarding the ability to reduce global warming is low. Only 6% of Americans believe humans can and will successfully reduce global warming. The most common view (42%) is that while humans could reduce it, it is unclear if the necessary actions will be taken.","ai_generated":true,"unit":"commyale-000183#insight-5","date_modified":"2026-10-23"},{"text":"Global warming is infrequently discussed in social circles, often because of perceived lack of agreement. Two-thirds of Americans say they 'rarely' or 'never' discuss the topic with family and friends. Among those who feel none of their friends share their views, 77% never discuss it.","ai_generated":true,"unit":"commyale-000183#insight-6","date_modified":"2026-10-23"}],"climate_tags":["climate change","climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000092","url":"https://climateinsightsdirectory.org/document/commyale-000092","title":"Americans' Actions to Limit Global Warming","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"executive summary","language":"en","date_published":"2014-02-19","source_url":"https://climatecommunication.yale.edu/publications/americans-actions-to-limit-global-warming-november-2013/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report details the extent to which Americans are willing to participate in campaigns, petitions, and voting pledges to address global warming, as well as their use of consumer activism to reward or punish companies based on their climate actions.","ai_generated":true,"unit":"commyale-000092#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A significant portion of Americans are open to political and civic engagement: 29% have joined or would join a campaign to urge elected officials to reduce global warming, 36% would join a campaign for energy efficiency and renewable energy laws, 53% would sign a petition if asked by someone they respect, and 39% would pledge to vote only for candidates sharing their views on global warming.","ai_generated":true,"unit":"commyale-000092#insight-1","date_modified":"2026-10-23"},{"text":"Consumer activism is a utilized tool for climate action, with 29% of Americans rewarding companies that reduce global warming and 24% punishing those that oppose such steps through their purchasing decisions in the last year; 48% intend to continue this behavior over the next 12 months.","ai_generated":true,"unit":"commyale-000092#insight-2","date_modified":"2026-10-23"},{"text":"Support for non-violent civil disobedience against entities exacerbating global warming is lower than other forms of activism, with 24% supporting such organizations and 17% stating they would personally participate.","ai_generated":true,"unit":"commyale-000092#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change","renewable energy","energy efficiency","climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000147","url":"https://climateinsightsdirectory.org/document/commyale-000147","title":"Extreme Weather and Climate Change in the American Mind in November 2013","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"executive summary","language":"en","date_published":"2014-01-23","source_url":"https://climatecommunication.yale.edu/publications/extreme-weather-and-climate-change-in-the-american-mind-in-november-2013/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report details shifts in how Americans in the Northeast, Midwest, South, and West experienced extreme weather between Fall 2012 and November 2013. It highlights a general consensus on the vulnerability of agriculture and electricity systems, with a majority of citizens advocating for government prioritization of water supplies, transportation, and public health. Additionally, 56% of Americans believe global warming is impacting U.S. weather.","ai_generated":true,"unit":"commyale-000147#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Regional reports of extreme weather events shifted between Fall 2012 and November 2013: Northeasterners reported increases in extreme high winds, hurricanes, snowstorms, and cold temperatures, but decreases in rainstorms, heat waves, and droughts. Midwesterners saw increases in rainstorms, cold temperatures, and snowstorms, while reporting significantly fewer droughts and heat waves. Southerners reported more extreme cold but fewer high winds, heat waves, rainstorms, droughts, and tornadoes. Westerners reported more wildfires but fewer droughts and heat waves.","ai_generated":true,"unit":"commyale-000147#insight-1","date_modified":"2026-10-23"},{"text":"A majority of Americans identify specific community resources as being at risk or requiring government protection from extreme weather over the next decade. Agriculture (55%) and the electricity system (51%) are viewed as being at 'high' or 'moderate' risk. Priority for government protection is highest for public water supplies (78%), followed by transportation/roads/bridges (73%), people’s health (72%), the electricity system (71%), agriculture (70%), public sewer systems (69%), and forests/prevention of wildfires (59%).","ai_generated":true,"unit":"commyale-000147#insight-2","date_modified":"2026-10-23"},{"text":"Over half of the American population (56%) believes that global warming is having an effect on the weather within the United States.","ai_generated":true,"unit":"commyale-000147#insight-3","date_modified":"2026-10-23"}],"climate_tags":["extreme weather event","climate change","climate change adaptation","infrastructure resilience","wildfire","drought","hurricane","agriculture","electrical grid"],"geography_discussed":["Northeastern United States","Midwestern United States","South","West"],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000085","url":"https://climateinsightsdirectory.org/document/commyale-000085","title":"Climate Change in the American Mind: Americans' Global Warming Beliefs and Attitudes in November 2013","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"executive summary","language":"en","date_published":"2014-01-16","source_url":"https://climatecommunication.yale.edu/publications/climate-change-in-the-american-mind-americans-global-warming-beliefs-and-attitudes-in-november-2013/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The November 2013 survey indicates that while 63% of Americans believe global warming is happening, there was an increase in those who believe it is not happening (23%). Approximately 51% of respondents express worry about global warming, though only 38% believe they will be personally harmed by it, compared to 65% who believe it will harm future generations and wildlife.","ai_generated":true,"unit":"commyale-000085#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Public belief in the occurrence of global warming remains split, with 63% of Americans believing it is happening and 23% believing it is not. The proportion of those denying global warming increased by 7 percentage points since April 2013, while those who are unsure decreased from 20% to 14%.","ai_generated":true,"unit":"commyale-000085#insight-1","date_modified":"2026-10-23"},{"text":"While 51% of Americans report being 'somewhat' or 'very worried' about global warming, personal concern is lower than concern for others; only 38% expect personal harm, whereas 65% believe global warming will harm plant and animal species and future generations.","ai_generated":true,"unit":"commyale-000085#insight-2","date_modified":"2026-10-23"},{"text":"Emotional responses to global warming are varied, with approximately 40% of respondents reporting feelings of helplessness, disgust, or sadness, while 42% report feeling hopeful.","ai_generated":true,"unit":"commyale-000085#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000273","url":"https://climateinsightsdirectory.org/document/commyale-000273","title":"Politics & Global Warming","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2014","source_url":"https://climatecommunication.yale.edu/app/uploads/2014/06/Politics-and-Global-Warming-Spring-2014.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report finds that while Democrats are most likely to believe in human-caused global warming and support climate policies, liberal and moderate Republicans often align with the mainstream public, whereas conservative Republicans hold distinctly different views. A majority of registered voters support increasing energy efficiency and renewable energy to reduce fossil fuel dependence, and most are more likely to vote for candidates who support climate action than those who oppose it. However, there is a widespread belief across the political spectrum that individual citizens have relatively little influence on government decisions compared to large campaign contributors and fossil fuel companies.","ai_generated":true,"unit":"commyale-000273#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"There is a significant ideological divide within the Republican Party; liberal and moderate Republicans often share views with moderate/conservative Democrats, while conservative Republicans' views are often distinct from the rest of the American public.","ai_generated":true,"unit":"commyale-000273#insight-1","date_modified":"2026-10-23"},{"text":"A majority of registered voters (66%) believe global warming is happening, but this is strongly split by ideology: 88% of Democrats and 61% of liberal/moderate Republicans agree, compared to only 28% of conservative Republicans.","ai_generated":true,"unit":"commyale-000273#insight-2","date_modified":"2026-10-23"},{"text":"Just over half of registered voters (51%) attribute global warming primarily to human activities, with strong support among Democrats (69%) and liberal/moderate Republicans (47%), but low agreement among conservative Republicans (22%).","ai_generated":true,"unit":"commyale-000273#insight-3","date_modified":"2026-10-23"},{"text":"Voters are more likely to support candidates who favor climate action; they are more than twice as likely to vote for a candidate who strongly supports reducing global warming (45%) than one who strongly opposes it (15%).","ai_generated":true,"unit":"commyale-000273#insight-4","date_modified":"2026-10-23"},{"text":"There is broad support for energy efficiency and renewable energy laws to reduce fossil fuel dependence (66%), though conservative Republicans are the least supportive group at 42%.","ai_generated":true,"unit":"commyale-000273#insight-5","date_modified":"2026-10-23"},{"text":"A majority of Americans (64%) support strict carbon dioxide emission limits on existing coal-fired power plants, even if it increases electricity costs, with the highest support from Democrats (82%) and liberal/moderate Republicans (65%).","ai_generated":true,"unit":"commyale-000273#insight-6","date_modified":"2026-10-23"},{"text":"Most Americans (62%) believe the United States should reduce greenhouse gas emissions regardless of the actions of other countries.","ai_generated":true,"unit":"commyale-000273#insight-7","date_modified":"2026-10-23"},{"text":"Americans perceive that elected officials are most influenced by large campaign contributors (71%) and fossil fuel companies (67%), while those who share their own views on global warming are seen as having the least influence.","ai_generated":true,"unit":"commyale-000273#insight-8","date_modified":"2026-10-23"},{"text":"There is a significant gap between the actual scientific consensus on human-caused global warming (97%) and the American public's perception, with the average estimate being only half of scientists.","ai_generated":true,"unit":"commyale-000273#insight-9","date_modified":"2026-10-23"},{"text":"Only 32% of Americans are aware that global warming is currently harming people in the United States, despite evidence of flooding, wildfires, and erosion.","ai_generated":true,"unit":"commyale-000273#insight-10","date_modified":"2026-10-23"}],"climate_tags":["climate change","greenhouse gas emissions","renewable energy","energy efficiency","fossil fuel","carbon tax","climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000178","url":"https://climateinsightsdirectory.org/document/commyale-000178","title":"Americans’ Actions to Limit Global Warming","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2013-11","source_url":"https://climatecommunication.yale.edu/app/uploads/2014/02/Behavior-November-2013.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"A November 2013 survey of 830 American adults reveals a decline in consumer activism and social discussion regarding global warming since 2011. While a small percentage of the population actively contacts government officials, there is latent potential for civic engagement, particularly if prompted by trusted individuals. The 'Alarmed' segment of the population is significantly more likely to engage in all forms of climate action. Household energy-saving behaviors, such as using compact fluorescent light bulbs, have remained relatively stable over five years.","ai_generated":true,"unit":"commyale-000178#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Consumer activism to influence corporations on global warming has decreased since November 2011. In the past 12 months, 29% of Americans rewarded companies taking steps to reduce global warming by buying their products, and 24% punished companies opposing such steps by not purchasing their products.","ai_generated":true,"unit":"commyale-000178#insight-1","date_modified":"2026-10-23"},{"text":"Direct political engagement remains low, with only 13% of Americans contacting a government official about global warming in the past year. However, there is latent potential for action: 18% intend to urge officials to act in the next 12 months, and 29% would be willing to join a campaign to convince officials to take action to reduce global warming.","ai_generated":true,"unit":"commyale-000178#insight-2","date_modified":"2026-10-23"},{"text":"Americans are more likely to engage in civic actions if asked by someone they 'like and respect.' The most popular action in this context is signing a petition (53%), followed by signing a pledge to vote for candidates sharing their views (39%), attending neighborhood meetings (38%), and attending public presentations (37%).","ai_generated":true,"unit":"commyale-000178#insight-3","date_modified":"2026-10-23"},{"text":"Social discussion of global warming has declined; 26% of Americans say they discuss it 'often' or 'occasionally' with family or friends, down from 31% in November 2011.","ai_generated":true,"unit":"commyale-000178#insight-4","date_modified":"2026-10-23"},{"text":"The 'Alarmed' segment (16% of the population) is the most active group across all categories. Majorities of this group have rewarded (67%) and punished (64%) companies based on climate actions, 40% have contacted government officials, and 76% discuss global warming often or occasionally.","ai_generated":true,"unit":"commyale-000178#insight-5","date_modified":"2026-10-23"},{"text":"Household and transportation energy-saving behaviors have been largely stable over five years. 46% of Americans always or often set their winter thermostat to 68 degrees or cooler (down from 62% in 2008), and 11% always or often walk/bike or use public transport/carpool instead of driving.","ai_generated":true,"unit":"commyale-000178#insight-6","date_modified":"2026-10-23"},{"text":"The adoption of compact fluorescent light bulbs (CFLs) has plateaued, with 53% of Americans reporting that most or all of their home bulbs are CFLs, a figure that has remained essentially stable since January 2010.","ai_generated":true,"unit":"commyale-000178#insight-7","date_modified":"2026-10-23"}],"climate_tags":["energy efficiency","renewable energy","fossil fuel","public transport","climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey","behavioral analysis","trend analysis"]},{"id":"commyale-000002","url":"https://climateinsightsdirectory.org/document/commyale-000002","title":"Climate Change in the Texan Mind","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"executive summary","language":"en","date_published":"2013-09-23","source_url":"https://climatecommunication.yale.edu/publications/climate-change-in-the-texan-mind/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report finds that while a majority of Texans (70%) believe global warming is occurring, fewer than half (44%) attribute it primarily to human activities. There is high consensus among those who believe in global warming regarding future negative impacts in Texas, specifically heat waves (95%) and water shortages (92%). Additionally, a majority of respondents believe that government officials, citizens, and corporations should all do more to address the issue.","ai_generated":true,"unit":"commyale-000002#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A significant majority of Texans (70%) believe global warming is occurring, though only 44% believe it is primarily caused by human activities, while 31% attribute it to natural environmental changes.","ai_generated":true,"unit":"commyale-000002#insight-1","date_modified":"2026-10-23"},{"text":"Texans who believe global warming is happening expect severe negative effects in the state over the next 50 years, most notably more heat waves (95%), increased drought and water shortages (92%), and worse storms, hurricanes, or tornadoes (87%).","ai_generated":true,"unit":"commyale-000002#insight-2","date_modified":"2026-10-23"},{"text":"There is broad support for increased action against global warming across various sectors, including citizens (69%), corporations and industry (68%), and multiple levels of government, such as Congress (62%) and local officials (60%).","ai_generated":true,"unit":"commyale-000002#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change","extreme weather event","drought","water scarcity","heat wave","public health","biodiversity loss","climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000144","url":"https://climateinsightsdirectory.org/document/commyale-000144","title":"Americans' Actions to Limit Global Warming","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"executive summary","language":"en","date_published":"2013-06-19","source_url":"https://climatecommunication.yale.edu/publications/americans-actions-to-limit-global-warming-april-2013/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report details how Americans integrate environmental considerations into their purchasing habits and civic engagement. A majority of consumers express intent to buy energy-efficient home appliances and locally grown food, while a smaller percentage engage in active civic behaviors such as signing petitions or donating to climate-related causes.","ai_generated":true,"unit":"commyale-000144#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"American consumers show a strong preference for energy-efficient home products and local food. Majorities intend to purchase energy-efficient kitchen appliances (75%), water heaters (71%), air conditioners (68%), and furnaces (67%). Additionally, 69% of Americans reported buying locally grown or produced food and 42% bought organic food in the previous 12 months.","ai_generated":true,"unit":"commyale-000144#insight-1","date_modified":"2026-10-23"},{"text":"A minority of Americans use their purchasing power to influence corporate behavior regarding global warming. In the past year, 28% of Americans bought products from companies taking steps to reduce global warming, while 21% avoided products from companies opposing such steps.","ai_generated":true,"unit":"commyale-000144#insight-2","date_modified":"2026-10-23"},{"text":"Civic engagement regarding global warming is relatively low despite a 38% willingness to join campaigns to influence elected officials. Actual activities over the past 12 months were low, with 10% signing petitions and 7% sharing information on Facebook or Twitter or donating to global warming organizations.","ai_generated":true,"unit":"commyale-000144#insight-3","date_modified":"2026-10-23"}],"climate_tags":["energy efficiency"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["quantitative"]},{"id":"commyale-000139","url":"https://climateinsightsdirectory.org/document/commyale-000139","title":"Extreme Weather and Climate Change in the American Mind","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"executive summary","language":"en","date_published":"2013-05-01","source_url":"https://climatecommunication.yale.edu/publications/extreme-weather-and-climate-change-in-the-american-mind-april-2013/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"A survey of Americans reveals that 58% believe global warming affects U.S. weather, with significant portions of the population attributing the severity of events like the 2012 record warmth, the Midwest/Great Plains drought, and Superstorms Sandy and Nemo to climate change. The report notes an increase in the perception that U.S. weather has worsened over recent years, with 85% of respondents reporting personal experience with extreme weather in the past year, most commonly high winds and extreme heat.","ai_generated":true,"unit":"commyale-000139#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A majority of Americans perceive a connection between global warming and U.S. weather patterns, specifically attributing increased severity to the 2012 record warmth (50%), the Midwest and Great Plains drought (49%), Superstorm Sandy (46%), and Superstorm Nemo (42%).","ai_generated":true,"unit":"commyale-000139#insight-1","date_modified":"2026-10-23"},{"text":"Public perception that U.S. weather has deteriorated is increasing, with approximately 66% stating weather has been worse over the past several years (a 12 percentage point increase since Spring 2012), while only 11% believe it has improved.","ai_generated":true,"unit":"commyale-000139#insight-2","date_modified":"2026-10-23"},{"text":"Personal experience with extreme weather is widespread, with 85% of Americans experiencing at least one type in the past year—most frequently extreme high winds (60%) and extreme heat (51%)—and 54% believing a natural disaster in their community is likely in the coming year.","ai_generated":true,"unit":"commyale-000139#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change","extreme weather event","natural disaster","drought","heat wave"],"geography_discussed":["Midwestern United States","Great Plains"],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000162","url":"https://climateinsightsdirectory.org/document/commyale-000162","title":"Climate Change in the American Mind","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2013-04","source_url":"https://climatecommunication.yale.edu/app/uploads/2016/02/2013_05_Americans’-Global-Warming-Beliefs-and-Attitudes-in-April-2013.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report finds that while a majority of Americans believe global warming is happening, this belief and the level of worry about it declined between Fall 2012 and April 2013, potentially due to seasonal weather effects. It highlights a persistent perception of climate change as a distant threat, though a significant minority now see it as a current harm to themselves and their communities.","ai_generated":true,"unit":"commyale-000162#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A majority of Americans (63%) believe global warming is happening, though this is a 7-point drop from Fall 2012. This decline was most notable in the Northeast and South, where respondents reported more extreme cold and snow storms, suggesting that \"seasonal effects may account for at least some of the change\".","ai_generated":true,"unit":"commyale-000162#insight-1","date_modified":"2026-10-23"},{"text":"Belief in the cause of global warming is split; 49% believe it is caused mostly by human activities, while 33% attribute it to natural changes in the environment.","ai_generated":true,"unit":"commyale-000162#insight-2","date_modified":"2026-10-23"},{"text":"Public perception of scientific consensus has shifted, with 42% of Americans believing \"most scientists think global warming is happening,\" compared to 33% who believe there is significant disagreement among scientists.","ai_generated":true,"unit":"commyale-000162#insight-3","date_modified":"2026-10-23"},{"text":"Global warming is generally perceived as a distant threat. While 63% believe it will harm future generations and plant/animal species, only 40% believe they personally will be harmed a \"moderate amount\" or a \"great deal\".","ai_generated":true,"unit":"commyale-000162#insight-4","date_modified":"2026-10-23"},{"text":"There is a divide in the perception of immediate harm: 38% of Americans believe people around the world are being harmed \"right now\" by climate change, while 34% believe it is currently harming people within the United States.","ai_generated":true,"unit":"commyale-000162#insight-5","date_modified":"2026-10-23"},{"text":"Americans are increasingly certain of their opinions on global warming. The proportion of people who say they have all the information they need to form a firm opinion rose from 23% in May 2011 to 34% in April 2013.","ai_generated":true,"unit":"commyale-000162#insight-6","date_modified":"2026-10-23"}],"climate_tags":["climate change","anthropogenic climate change"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000163","url":"https://climateinsightsdirectory.org/document/commyale-000163","title":"public support for climate and energy policies in april 2013","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2013-04","source_url":"https://climatecommunication.yale.edu/app/uploads/2016/02/2013_05_Public-Support-for-Climate-Energy-Policies-in-April-2013.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report finds that while a majority of Americans prioritize clean energy and global warming action, support for specific policies has declined since 2008. There is strong support for renewable energy research and tax rebates for energy-efficient products, but limited support for revenue-neutral carbon taxes. Significant partisan divides exist, particularly regarding the Keystone XL pipeline and the priority level of global warming.","ai_generated":true,"unit":"commyale-000163#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A large majority of Americans believe the president and Congress should prioritize clean energy and global warming, although these priorities have seen a slight decrease. Specifically, 87% view developing clean energy as a medium to very high priority, and 70% view global warming as a medium to very high priority.","ai_generated":true,"unit":"commyale-000163#insight-1","date_modified":"2026-10-23"},{"text":"Most Americans support U.S. efforts to reduce greenhouse gas emissions and global warming regardless of other countries' actions or the associated economic costs. 59% believe the U.S. should reduce emissions regardless of other countries, and 84% support efforts to reduce global warming even if there are economic costs.","ai_generated":true,"unit":"commyale-000163#insight-2","date_modified":"2026-10-23"},{"text":"Public opinion on who should address global warming identifies corporations and industry (70%) and citizens themselves (63%) as the primary actors who should be doing more, followed by Congress (57%) and the president (52%).","ai_generated":true,"unit":"commyale-000163#insight-3","date_modified":"2026-10-23"},{"text":"Americans show majority support for several specific policies, including tax rebates for energy-efficient vehicles or solar panels (71%), renewable energy research funding (70%), and regulating CO2 as a pollutant (68%). However, support for these policies has generally declined since 2008.","ai_generated":true,"unit":"commyale-000163#insight-4","date_modified":"2026-10-23"},{"text":"There is limited public support for a revenue-neutral carbon tax swap. Fewer than half of Americans support such a tax even if the revenue is used to reduce federal income tax (45%), reduce federal payroll tax (44%), or provide a tax refund to households (43%).","ai_generated":true,"unit":"commyale-000163#insight-5","date_modified":"2026-10-23"},{"text":"Public awareness and support for the Keystone XL pipeline are split. Half of Americans have heard of the project, and among those who have, 63% support its construction while 37% oppose it.","ai_generated":true,"unit":"commyale-000163#insight-6","date_modified":"2026-10-23"},{"text":"Political affiliation strongly influences views on climate priorities and specific policies. Democrats are significantly more likely to view global warming as a high priority (59%) compared to Republicans (22%). While both parties support renewable energy research and CO2 regulation, they diverge sharply on offshore drilling and the Keystone XL pipeline, which 91% of Republicans who have heard of it support and 63% of Democrats who have heard of it oppose.","ai_generated":true,"unit":"commyale-000163#insight-7","date_modified":"2026-10-23"}],"climate_tags":["clean energy","climate change","greenhouse gas emissions","carbon tax","fossil fuel subsidy","climate policy"],"geography_discussed":["Canada","Texas"],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000164","url":"https://climateinsightsdirectory.org/document/commyale-000164","title":"How Americans Communicate About Global Warming","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2013-04","source_url":"https://climatecommunication.yale.edu/app/uploads/2016/02/2013_08_How-Americans-Communicate-About-Global-Warming-April-2013.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report finds that most Americans rarely discuss global warming, with only 33% doing so occasionally or often with family and friends. Communication is predominantly private and face-to-face, particularly following extreme weather events, while public engagement via social media or government contact remains low. The 'Alarmed' segment of the population is the most active in public and political communication, whereas all segments identify close personal relationships as the most influential factor in convincing them to take action.","ai_generated":true,"unit":"commyale-000164#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Private discussion of global warming is relatively uncommon; 33% of Americans say they discuss it with friends or family at least occasionally, which is an 8-point decrease since November 2008.","ai_generated":true,"unit":"commyale-000164#insight-1","date_modified":"2026-10-23"},{"text":"Public communication about global warming is rare, with fewer than 8% of Americans engaging in activities such as sharing information on Facebook or Twitter, posting online comments, or contacting newspapers and radio programs in the past year.","ai_generated":true,"unit":"commyale-000164#insight-2","date_modified":"2026-10-23"},{"text":"Americans who experienced extreme weather events in the past year primarily communicated about those experiences face-to-face (77%) or by phone (66%), with very few using social media.","ai_generated":true,"unit":"commyale-000164#insight-3","date_modified":"2026-10-23"},{"text":"Approximately 10% of Americans contacted a government official about global warming in the past 12 months, a rate that has remained stable since 2008; 75% of those who did so urged the official to take action to reduce it.","ai_generated":true,"unit":"commyale-000164#insight-4","date_modified":"2026-10-23"},{"text":"Personal relationships are the most effective drivers for action; Americans are most likely to be convinced by a significant other (27%), child (21%), or close friend (17%).","ai_generated":true,"unit":"commyale-000164#insight-5","date_modified":"2026-10-23"},{"text":"When asked by a person they 'like and respect', the most likely actions Americans would take are signing a petition (45%), attending a public meeting (36%), or attending a neighborhood meeting (35%).","ai_generated":true,"unit":"commyale-000164#insight-6","date_modified":"2026-10-23"},{"text":"A minority of Americans support non-violent civil disobedience against corporate or government activities that exacerbate global warming, with 24% supporting such organizations and 13% willing to personally engage in these activities.","ai_generated":true,"unit":"commyale-000164#insight-7","date_modified":"2026-10-23"},{"text":"The 'Alarmed' segment (16% of the population) is the most active in communication, with 67% discussing irresponsible corporate environmental behavior and 29% contacting government officials.","ai_generated":true,"unit":"commyale-000164#insight-8","date_modified":"2026-10-23"},{"text":"Facebook usage for news consumption is common across most segments, with the Concerned (57%) being the most likely to read news stories or headlines posted by others on the platform.","ai_generated":true,"unit":"commyale-000164#insight-9","date_modified":"2026-10-23"}],"climate_tags":["climate change","extreme weather event","climate change communication","climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]}]}