{"query_echo":{"q":"","filters":{"organization":["Conscious Advertising Network"]},"warnings":[]},"total":{"value":16,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?organization=conscious-advertising-network","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"conad-000006","url":"https://climateinsightsdirectory.org/document/conad-000006","title":"CAN response to the death of Professor Jason Arday: Advertising has a choice","publisher":{"name":"Conscious Advertising Network","organization":"conscious-advertising-network"},"document_type":"statement","language":"en","date_published":"2026-08-18","source_url":"https://www.consciousadnetwork.com/can-response-to-the-death-of-professor-jason-arday-advertising-has-a-choice/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights"],"summary":{"text":"The Conscious Advertising Network (CAN) responds to the death of Professor Jason Arday by urging advertisers to recognize their role in funding the information ecosystem. CAN argues that advertising spend can inadvertently subsidize environments where racism and harassment thrive, and calls for a shift toward supporting quality journalism, diverse publishers, and stricter platform policies against hate speech.","ai_generated":true,"unit":"conad-000006#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The death of Professor Jason Arday has highlighted the impact of misinformation and harassment, particularly regarding how Black people are treated in historically underrepresented spaces.","ai_generated":true,"unit":"conad-000006#insight-1","date_modified":"2026-10-23"},{"text":"Advertising spend influences the viability of business models in the media ecosystem, meaning advertisers can either support responsible journalism or subsidize environments that generate revenue through racism, harassment, and sensationalism.","ai_generated":true,"unit":"conad-000006#insight-2","date_modified":"2026-10-23"},{"text":"CAN recommends that advertisers move beyond traditional brand safety to audit where their money goes and challenge platforms on how they tackle racist abuse and coordinated harassment.","ai_generated":true,"unit":"conad-000006#insight-3","date_modified":"2026-10-23"},{"text":"To promote inclusion, advertisers are encouraged to ensure Black-led media organisations and diverse independent publishers are part of their media strategies to challenge structural inequalities.","ai_generated":true,"unit":"conad-000006#insight-4","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":[],"frame_perspective":[],"analysis_type":[]},{"id":"conad-000004","url":"https://climateinsightsdirectory.org/document/conad-000004","title":"CAN’s Policy Platform","publisher":{"name":"Conscious Advertising Network","organization":"conscious-advertising-network"},"document_type":"statement","language":"en","date_published":"2026-04-17","source_url":"https://www.consciousadnetwork.com/cans-policy-platform/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","analysis_type"],"summary":{"text":"The Conscious Advertising Network (CAN) argues that self-regulation of digital advertising and platforms has failed, leading to the monetisation of harmful content and a degradation of information integrity. To address this, CAN proposes four primary policy shifts: enshrining information integrity in law (aligned with UN principles), requiring end-to-end and object-level transparency across the advertising supply chain, establishing enforceable financial and operational accountability for platforms that monetise harmful content, and reforming business models to reduce incentives for monetising harm while enforcing data minimisation.","ai_generated":true,"unit":"conad-000004#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The Conscious Advertising Network asserts that the current business models of platforms and generative AI, which prioritise the monetisation of attention, are damaging individuals and eroding trust in the advertising industry. The organization states that previous efforts toward self-regulation within the digital advertising sector have been unsuccessful.","ai_generated":true,"unit":"conad-000004#insight-1","date_modified":"2026-10-23"},{"text":"CAN recommends that policymakers legally protect information integrity by requiring AI services, advertising systems, and platforms to mitigate systemic risks associated with the amplification of misleading or harmful content, while maintaining freedom of expression.","ai_generated":true,"unit":"conad-000004#insight-2","date_modified":"2026-10-23"},{"text":"The platform calls for 'object-level transparency' in the digital advertising supply chain, which would allow advertisers to verify individual content placements and understand the AI-driven tools determining ad delivery to prevent the funding of illegal or harmful content.","ai_generated":true,"unit":"conad-000004#insight-3","date_modified":"2026-10-23"},{"text":"CAN proposes the creation of enforceable accountability mechanisms where platforms and intermediaries face proportionate financial and operational penalties tied to their revenue and the harm caused by the monetisation of illegal or harmful content.","ai_generated":true,"unit":"conad-000004#insight-4","date_modified":"2026-10-23"},{"text":"The document cites the 'Pervasive By Design' report to illustrate the failure of current systems, noting that 10% of content related to suicide and self-harm remains monetised on social media platforms.","ai_generated":true,"unit":"conad-000004#insight-5","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":[],"frame_perspective":[],"analysis_type":["policy recommendation"]},{"id":"conad-000017","url":"https://climateinsightsdirectory.org/document/conad-000017","title":"STRENGTHENING INFORMATION INTEGRITY","publisher":{"name":"Conscious Advertising Network","organization":"conscious-advertising-network"},"document_type":"briefing","language":"en","date_published":"2026-04","source_url":"https://www.consciousadnetwork.com/wp-content/uploads/2026/05/Info-Integrity-Issue-Brief-2-Final-April-2026.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document analyzes how the 'attention economy' and the rapid integration of AI in advertising contribute to a global information crisis by funding disinformation and eroding trust. It highlights a 'governance gap' where regulatory frameworks fail to keep pace with AI adoption, leading to systemic opacity and the financial decline of independent media. The brief provides specific recommendations for advertisers to demand object-level transparency and for policymakers to establish enforceable labeling and auditing standards for AI-generated content.","ai_generated":true,"unit":"conad-000017#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The digital advertising model is driven by an 'attention economy' where platforms maximize user engagement to generate revenue, often amplifying polarizing or inaccurate content regardless of its safety.","ai_generated":true,"unit":"conad-000017#insight-1","date_modified":"2026-10-23"},{"text":"The advertising supply chain is characterized by significant opacity and fraud, with approximately 16 to 17 per cent of programmatic ad transactions flagged as fraudulent.","ai_generated":true,"unit":"conad-000017#insight-2","date_modified":"2026-10-23"},{"text":"AI-driven search summaries and generative AI tools are destabilizing the financial viability of independent journalism by bypassing publisher pages and reducing visitor numbers.","ai_generated":true,"unit":"conad-000017#insight-3","date_modified":"2026-10-23"},{"text":"There is a critical 'governance gap' in AI advertising, where regulatory efforts are fragmented and industry self-regulation lacks consistent uptake and accountability mechanisms.","ai_generated":true,"unit":"conad-000017#insight-4","date_modified":"2026-10-23"},{"text":"AI integration in advertising creates structural dependencies on a small number of dominant technology companies, with the United States hosting approximately 45 per cent of the world's data centres.","ai_generated":true,"unit":"conad-000017#insight-5","date_modified":"2026-10-23"},{"text":"AI-based brand safety tools often fail to detect nuance or high-risk AI-generated content, potentially placing ads in harmful environments while prioritizing platform revenue.","ai_generated":true,"unit":"conad-000017#insight-6","date_modified":"2026-10-23"},{"text":"Meta has acknowledged that scam advertisements have historically accounted for 3 to 4 per cent of its revenue, though independent research suggests this could be as high as 10 per cent.","ai_generated":true,"unit":"conad-000017#insight-7","date_modified":"2026-10-23"}],"climate_tags":["climate change disinformation"],"geography_discussed":["United States","Europe","United Kingdom","Brazil"],"frame_perspective":[],"analysis_type":["policy analysis","industry assessment"]},{"id":"conad-000001","url":"https://climateinsightsdirectory.org/document/conad-000001","title":"Informed Consent","publisher":{"name":"Conscious Advertising Network","organization":"conscious-advertising-network"},"document_type":"guide","language":"en","date_published":"2025-03-26","source_url":"https://www.consciousadnetwork.com/informed-consent-guide/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","geography_discussed","analysis_type"],"summary":{"text":"The document argues that advertising effectiveness and trust depend on respecting users through a clear 'value exchange' regarding privacy and content. It outlines three essential action areas: adopting data transparency and minimisation practices (referencing GDPR and ICO standards), improving user experience by prioritising quality of reach over quantitative metrics and avoiding intrusive ad formats, and managing emerging technologies like AI through ethical evaluations and bias monitoring.","ai_generated":true,"unit":"conad-000001#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Consumer trust in advertising is undermined by data misuse and a lack of transparency regarding AI and privacy policies. Specifically, 60% of consumers believe their personal data is routinely misused by companies, while 85% consider a company's data privacy policy important and 72% value AI policies before making a purchase.","ai_generated":true,"unit":"conad-000001#insight-1","date_modified":"2026-10-23"},{"text":"To ensure data respect and transparency, the guide recommends using the General Data Protection Regulation (GDPR) as the legal baseline and employing data minimisation. This includes auditing data needs, collecting only for legitimate business reasons, and removing unnecessary data.","ai_generated":true,"unit":"conad-000001#insight-2","date_modified":"2026-10-23"},{"text":"Improving user experience requires a shift from quantitative reach to quality of reach and the use of non-intrusive ad formats. The guide suggests alternatives to behavioural advertising, such as contextual or interest-based advertising, and recommends compliance with the Coalition for Better Ads and the Interactive Advertising Bureau Lean Standard.","ai_generated":true,"unit":"conad-000001#insight-3","date_modified":"2026-10-23"},{"text":"The adoption of emerging technologies, particularly AI, requires ethical evaluations to prevent unintended consequences and discrimination. The guide explicitly states that certain AI technologies, such as those using facial recognition or stored biometric data, are inappropriate for advertising.","ai_generated":true,"unit":"conad-000001#insight-4","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":["World"],"frame_perspective":[],"analysis_type":["best practice guide"]},{"id":"conad-000005","url":"https://climateinsightsdirectory.org/document/conad-000005","title":"Information Integrity & Hate","publisher":{"name":"Conscious Advertising Network","organization":"conscious-advertising-network"},"document_type":"guide","language":"en","date_published":"2025-03-26","source_url":"https://www.consciousadnetwork.com/information-integrity-hate-guide/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document outlines a strategy for the advertising industry to avoid inadvertently incentivising harmful content. It proposes a four-step action plan: setting internal standards and risk protocols, incentivising quality journalism, optimising media mixes to avoid platforms that commercialise inaccuracies, and enforcing supply chain accountability. The guide emphasizes that information integrity is essential for human rights and a sustainable future, noting that ads appearing alongside hate speech can lead to a 35% drop in click-through rates and a decrease in brand affinity.","ai_generated":true,"unit":"conad-000005#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The presence of hate speech alongside social media advertisements negatively impacts brand perception and engagement, with 20% of respondents liking an advertiser less and a 35% decrease in the number of people willing to click on those ads.","ai_generated":true,"unit":"conad-000005#insight-1","date_modified":"2026-10-23"},{"text":"To mitigate information integrity risks, the guide recommends that brands cross-match their supply chains against established disinformation databases, including those from NewsGuard, the Centre for Countering Digital Hate, Desmog, EUvsDisinfo, and The Global Disinformation Index.","ai_generated":true,"unit":"conad-000005#insight-2","date_modified":"2026-10-23"},{"text":"The guide advises advertisers to avoid platforms and publishers that commercialise inaccuracies, distort facts, promote misinformation regarding public health or climate science, or use hoaxes and conspiracy theories for commercial gain, as these pose significant societal and brand risks.","ai_generated":true,"unit":"conad-000005#insight-3","date_modified":"2026-10-23"},{"text":"The document suggests specific technical risk protocols for advertisers to handle misinformation spikes, including the use of live exclusions, dynamic blocklists for hotspots, and cross-DSP negative keyword automation.","ai_generated":true,"unit":"conad-000005#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change disinformation","greenwashing","obsidian"],"geography_discussed":["United Kingdom"],"frame_perspective":[],"analysis_type":["guide"]},{"id":"conad-000011","url":"https://climateinsightsdirectory.org/document/conad-000011","title":"Sustainability","publisher":{"name":"Conscious Advertising Network","organization":"conscious-advertising-network"},"document_type":"guide","language":"en","date_published":"2025-03-26","source_url":"https://www.consciousadnetwork.com/sustainability-guide/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The guide outlines six essential steps for advertising agencies and brands to integrate sustainability into their business models: organization, briefing, production, content, information integrity, and climate literacy. It emphasizes the need to combat climate disinformation, reduce Scope 3 emissions, and avoid greenwashing to meet consumer demand for responsible brand behavior.","ai_generated":true,"unit":"conad-000011#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Consumer behavior is increasingly driven by sustainability, with 64% of consumers attempting to buy brands that act responsibly and a third claiming to have stopped purchasing certain brands due to a lack of visible commitment to these issues.","ai_generated":true,"unit":"conad-000011#insight-1","date_modified":"2026-10-23"},{"text":"Sustainability is a critical factor for talent acquisition and retention, particularly among younger generations; 55% of Gen Zs and 54% of millennials research a brand's environmental policies before accepting a job, and a significant minority have already changed or plan to change jobs due to climate concerns.","ai_generated":true,"unit":"conad-000011#insight-2","date_modified":"2026-10-23"},{"text":"The advertising industry faces specific challenges in sustainability, ranking it as the second most important challenge for the digital ad ecosystem. Research from the WFA indicates that marketing departments often lag behind other business areas in sustainability efforts.","ai_generated":true,"unit":"conad-000011#insight-3","date_modified":"2026-10-23"},{"text":"To ensure information integrity, the guide recommends adopting the Climate Action Against Disinformation universal definition, which identifies climate mis and disinformation as content that undermines the IPCC scientific consensus, misrepresents data to erode trust in science, or falsely publicizes efforts as supportive of climate goals.","ai_generated":true,"unit":"conad-000011#insight-4","date_modified":"2026-10-23"}],"climate_tags":["Paris Agreement","Net-zero emissions","greenwashing","climate change disinformation","carbon dioxide emissions","renewable energy","carbon offset","environmental, social and corporate governance"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["guidance","best practice"]},{"id":"conad-000012","url":"https://climateinsightsdirectory.org/document/conad-000012","title":"Anti Ad-Fraud","publisher":{"name":"Conscious Advertising Network","organization":"conscious-advertising-network"},"document_type":"guide","language":"en","date_published":"2025-03-26","source_url":"https://www.consciousadnetwork.com/anti-ad-fraud-guide/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights"],"summary":{"text":"The guide outlines the financial and systemic impact of ad fraud, noting that Forbes reported $84 billion lost to fraud in 2023. It recommends a four-step action plan: embedding anti-fraud initiatives, using transparent anti-fraud vendors, vetting media partners through technical standards and audits, and communicating progress to trade bodies.","ai_generated":true,"unit":"conad-000012#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Ad fraud represents a significant financial loss and a major source of revenue for organized crime, with Forbes reporting $84 billion lost in 2023 and projections suggesting this will increase to $172 billion by 2028.","ai_generated":true,"unit":"conad-000012#insight-1","date_modified":"2026-10-23"},{"text":"Programmatic advertising efficiency is low, with The Association of National Advertising stating that only 36 cents of every programmatic dollar actually reaches consumers.","ai_generated":true,"unit":"conad-000012#insight-2","date_modified":"2026-10-23"},{"text":"Ad fraud negatively impacts the media landscape by forcing quality journalism to compete with fraudulent actors and sites created specifically for advertising (MFA).","ai_generated":true,"unit":"conad-000012#insight-3","date_modified":"2026-10-23"},{"text":"To combat fraud, the guide recommends technical prevention measures including the use of ads.txt, App-Ads.txt, Ads.cert, Sellers.json, and SupplyChain Object, as well as seeking Open Measurement (OM) SDK certification.","ai_generated":true,"unit":"conad-000012#insight-4","date_modified":"2026-10-23"},{"text":"The guide suggests maintaining high-risk domain lists based on resources from the Police Intellectual Property Crime Unit (PIPCU), World Intellectual Property Organization (WIPO), and the Trustworthy Accountability Group (TAG).","ai_generated":true,"unit":"conad-000012#insight-5","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":[],"frame_perspective":[],"analysis_type":[]},{"id":"conad-000013","url":"https://climateinsightsdirectory.org/document/conad-000013","title":"Inclusion","publisher":{"name":"Conscious Advertising Network","organization":"conscious-advertising-network"},"document_type":"guide","language":"en","date_published":"2025-03-26","source_url":"https://www.consciousadnetwork.com/inclusion-guide/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The guide outlines the business case for inclusive advertising, citing increased sales and brand equity, and provides a detailed operational framework for implementing DEI across organisational structure, agency briefing, creative production, media placement, and talent management.","ai_generated":true,"unit":"conad-000013#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Inclusive advertising practices correlate with improved financial and brand performance, including higher short-term and long-term sales, increased consumer consideration, greater pricing power, and stronger brand equity.","ai_generated":true,"unit":"conad-000013#insight-1","date_modified":"2026-10-23"},{"text":"Diversity in leadership and teams is linked to better financial outperformance and innovation, with teams in the top quartile of ethnic representation being 39% more likely to outperform, and executive teams with over 30% women performing better financially.","ai_generated":true,"unit":"conad-000013#insight-2","date_modified":"2026-10-23"},{"text":"Consumer trust and action are driven by diversity in advertising, with 52% of all consumers and 70% of Gen Z consumers trusting brands more when ads reflect their culture, and 64% of individuals taking action after seeing diverse ads.","ai_generated":true,"unit":"conad-000013#insight-3","date_modified":"2026-10-23"},{"text":"Significant portions of the global population feel underrepresented by advertisers, with the highest rates of feeling 'never' well represented occurring in Japan (20%) and the Czech Republic (15%).","ai_generated":true,"unit":"conad-000013#insight-4","date_modified":"2026-10-23"},{"text":"The LGBTQIA+ community represents a substantial economic market, with annual spending estimated at £33 billion in the UK, nearly $1 trillion in the US, and $3.7 trillion globally.","ai_generated":true,"unit":"conad-000013#insight-5","date_modified":"2026-10-23"}],"climate_tags":["gender equality"],"geography_discussed":["Japan","Czech Republic","United Kingdom","United States"],"frame_perspective":[],"analysis_type":["guide","business case"]},{"id":"conad-000010","url":"https://climateinsightsdirectory.org/document/conad-000010","title":"CAN response to UK riots","publisher":{"name":"Conscious Advertising Network","organization":"conscious-advertising-network"},"document_type":"statement","language":"en","date_published":"2024-08-08","source_url":"https://www.consciousadnetwork.com/can-response-to-uk-riots/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The Conscious Advertising Network (CAN) responds to UK riots fueled by online misinformation and hate speech, urging advertisers to break the economic link between their spending and harmful content. CAN advocates for a review of the Online Safety Act and encourages members to audit their site lists, review misinformation policies, and support staff from global majority backgrounds.","ai_generated":true,"unit":"conad-000010#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"CAN asserts that recent riots in the UK were driven by online misinformation characterized by xenophobia and hate speech, which targeted people of colour.","ai_generated":true,"unit":"conad-000010#insight-1","date_modified":"2026-10-23"},{"text":"CAN argues that the UK's Online Safety Act is insufficient to address the current scale of offline and online hate and disinformation, and the organization intends to engage with OFCOM and the government to review it.","ai_generated":true,"unit":"conad-000010#insight-2","date_modified":"2026-10-23"},{"text":"To prevent the inadvertent funding of disinformation, CAN recommends that advertisers audit their site and app lists, review keyword block lists to avoid defunding quality journalism, and ensure their misinformation policies are being implemented.","ai_generated":true,"unit":"conad-000010#insight-3","date_modified":"2026-10-23"},{"text":"CAN continues to collaborate with the UN on the United Global Principles for Information Integrity to address how technology has increased the volume, velocity, and virality of hate speech and misinformation.","ai_generated":true,"unit":"conad-000010#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change disinformation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["policy recommendation","industry guidance"]},{"id":"conad-000008","url":"https://climateinsightsdirectory.org/document/conad-000008","title":"Children's Wellbeing Guide","publisher":{"name":"Conscious Advertising Network","organization":"conscious-advertising-network"},"document_type":"guide","language":"en","date_published":"2024-07-17","source_url":"https://www.consciousadnetwork.com/childrens-wellbeing-guide/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","geography_discussed","analysis_type"],"summary":{"text":"The Children's Wellbeing Guide outlines a framework for advertisers to mitigate risks to children—categorised as content, contact, conduct, and contract—through six essential steps. These steps include embedding safety-by-design, complying with global legal frameworks like the GDPR and the UK's Online Safety Act, and avoiding exploitative practices such as microtargeting and behavioural advertising for those under 18. The guide emphasizes that child safety should be a brand priority and recommends defining a child as anyone under 18, in alignment with the UNCRC.","ai_generated":true,"unit":"conad-000008#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Children are exposed to four primary risk categories, termed the '4Cs': content, contact, conduct, and contract, which include issues such as ads promoting unhealthy behaviours and the illegal targeting of age-restricted products.","ai_generated":true,"unit":"conad-000008#insight-1","date_modified":"2026-10-23"},{"text":"There is a significant discrepancy between actual and reported ages on social media; research by Ofcom indicates that one third of children aged 8 to 17 with profiles use a false date of birth to appear as adults, with 39% appearing as 16 or older.","ai_generated":true,"unit":"conad-000008#insight-2","date_modified":"2026-10-23"},{"text":"The guide recommends six strategic steps for advertisers: embedding safety-by-design, complying with legal frameworks (such as the GDPR, USA's CARU guidelines, and the EU's AI Act), creating age-appropriate advertising, reducing exploitative business models, implementing privacy-by-design, and ensuring fair treatment and diversity.","ai_generated":true,"unit":"conad-000008#insight-3","date_modified":"2026-10-23"},{"text":"Specific prohibited or discouraged advertising practices for children include behavioural advertising for those under 18, microtargeting, dark patterns, neuromarketing, emotional analytics, and the promotion of age-inappropriate products like gambling, tobacco, and alcohol.","ai_generated":true,"unit":"conad-000008#insight-4","date_modified":"2026-10-23"},{"text":"The guide advocates for the adoption of international standards and frameworks, including the UNCRC definition of a child as under 18, the IEEE 2089 standards for age-appropriate digital services and online age verification, and the ICO's Age Appropriate Design Code.","ai_generated":true,"unit":"conad-000008#insight-5","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":["United Kingdom","European Union","United States","Australia"],"frame_perspective":[],"analysis_type":["guidance","best practices"]},{"id":"conad-000002","url":"https://climateinsightsdirectory.org/document/conad-000002","title":"CAN at Cannes Lions 2024 Unpacked","publisher":{"name":"Conscious Advertising Network","organization":"conscious-advertising-network"},"document_type":"after-action report","language":"en","date_published":"2024-07-03","source_url":"https://www.consciousadnetwork.com/can-at-cannes-lions-2024-unpacked/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The Conscious Advertising Network (CAN) attended the 2024 Cannes Lions festival to increase its profile and network with industry leaders. Key activities included co-hosting a panel with VCCP on the risks of AI and misinformation, participating in dialogues on greenwashing and ad fraud, and forming partnerships with organizations such as The Marketing Society and Goals House. The report highlights a tension between the industry's focus on AI and the relative lack of attention given to sustainability, while noting CAN's role as leading advisors on the United Nations Global Principles on Information Integrity.","ai_generated":true,"unit":"conad-000002#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"CAN used the Cannes Lions festival to advocate for conscious advertising and the enforcement of platform policies, arguing that these are essential for commercial success as well as moral imperatives.","ai_generated":true,"unit":"conad-000002#insight-1","date_modified":"2026-10-23"},{"text":"During a panel co-hosted with VCCP, CAN addressed the negative impacts of AI in advertising, specifically regarding the environmental footprint and consumer clutter caused by millions of personalised ad iterations, as well as the risks of misinformation and the monopolistic nature of major tech platforms.","ai_generated":true,"unit":"conad-000002#insight-2","date_modified":"2026-10-23"},{"text":"The report notes a disparity in industry focus at the event, observing that while AI was a primary topic of discussion, sustainability was less prominent.","ai_generated":true,"unit":"conad-000002#insight-3","date_modified":"2026-10-23"},{"text":"CAN served as leading advisors for the United Nations Global Principles on Information Integrity, a framework released on June 24, 2024, intended to improve digital safety and combat hate speech and misinformation globally.","ai_generated":true,"unit":"conad-000002#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change disinformation","greenwashing","sustainability"],"geography_discussed":["World"],"frame_perspective":[],"analysis_type":["after-action report"]},{"id":"conad-000003","url":"https://climateinsightsdirectory.org/document/conad-000003","title":"Anti-Ad Fraud","publisher":{"name":"Conscious Advertising Network","organization":"conscious-advertising-network"},"document_type":"guide","language":"en","date_published":"2022-04-01","source_url":"https://www.consciousadnetwork.com/the-guidingprincipleslandingpage/anti-ad-fraud/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights"],"summary":{"text":"The Conscious Advertising Network argues that digital advertising must be viewable by humans and served in appropriate environments to prevent the funding of organised crime, hate speech, and disinformation. It advocates for the adoption of certified media buys and the implementation of four fundamental risk-minimisation steps within agency briefs to tackle fraud.","ai_generated":true,"unit":"conad-000003#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The Conscious Advertising Network advocates for the use of certified media buys that align with human rights and advertiser values, asserting that digital ads must be viewable by humans and respect user privacy and experience.","ai_generated":true,"unit":"conad-000003#insight-1","date_modified":"2026-10-23"},{"text":"Advertising fraud is identified as a mechanism that reduces advertising effectiveness and provides financial support for disinformation, online hate speech, and organised crime.","ai_generated":true,"unit":"conad-000003#insight-2","date_modified":"2026-10-23"},{"text":"To mitigate risk, the network recommends that organisations incorporate four fundamental steps into all agency briefs.","ai_generated":true,"unit":"conad-000003#insight-3","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":[],"frame_perspective":[],"analysis_type":[]},{"id":"conad-000007","url":"https://climateinsightsdirectory.org/document/conad-000007","title":"Dis/Misinformation Manifesto","publisher":{"name":"Conscious Advertising Network","organization":"conscious-advertising-network"},"document_type":"statement","language":"en","date_published":"2022-04-01","source_url":"https://www.consciousadnetwork.com/the-manifestos/dis-misinformation/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights"],"summary":{"text":"The Conscious Advertising Network's manifesto outlines how advertisers can mitigate the commercial and reputational risks of funding disinformation. It advocates for auditing suppliers and publishers to ensure advertising spend supports credible narratives and quality journalism rather than deceptive content used to falsely distort the market.","ai_generated":true,"unit":"conad-000007#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Advertisers can combat disinformation by funding accountable publishers, taking action against those who profit from inaccuracies, and supporting public education on media quality.","ai_generated":true,"unit":"conad-000007#insight-1","date_modified":"2026-10-23"},{"text":"Funding misleading content creates reputational and commercial risks for brands, as consumers increasingly prefer brands that align with their values, while suppressing the misinformation industry could level the market playing field.","ai_generated":true,"unit":"conad-000007#insight-2","date_modified":"2026-10-23"},{"text":"The manifesto distinguishes between partisan journalism and disinformation, stating that strong positions should not be automatically labeled as disinformation, as the goal is to support pluralistic, quality content.","ai_generated":true,"unit":"conad-000007#insight-3","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":[],"frame_perspective":[],"analysis_type":[]},{"id":"conad-000009","url":"https://climateinsightsdirectory.org/document/conad-000009","title":"Racism in Football Letter of Solidarity","publisher":{"name":"Conscious Advertising Network","organization":"conscious-advertising-network"},"document_type":"statement","language":"en","date_published":"2021-07-14","source_url":"https://www.consciousadnetwork.com/racism-in-football-letter-of-solidarity/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","geography_discussed"],"summary":{"text":"A coalition of brands, agencies, and civil society organisations, coordinated by the Conscious Advertising Network, has issued a letter of solidarity demanding that major social media platforms take urgent action against online racism. The letter specifically references the abuse directed at England's players following a major tournament and argues that the companies funding these platforms share a responsibility to ensure user safety. The signatories demand updated hate speech policies, better enforcement, and the reporting of racist abuse as a crime by August 13, 2021.","ai_generated":true,"unit":"conad-000009#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The document asserts that social media companies have failed to take adequate action to stop online discrimination, leaving public figures, specifically England's football players, exposed to \"horrendous levels of abuse\".","ai_generated":true,"unit":"conad-000009#insight-1","date_modified":"2026-10-23"},{"text":"The signatories argue that online racist abuse creates trauma not only for the direct targets but also for other users who encounter the content.","ai_generated":true,"unit":"conad-000009#insight-2","date_modified":"2026-10-23"},{"text":"The coalition claims that the responsibility for addressing this abuse extends beyond the platforms themselves to the brands, agencies, and trade bodies that provide the funding for these social networks.","ai_generated":true,"unit":"conad-000009#insight-3","date_modified":"2026-10-23"},{"text":"The letter demands four specific actions from the CEOs of Facebook, Instagram, Twitter, and Snapchat: updating hate speech policies to include emojis, advertising a zero-tolerance approach to users, reporting racist abuse to police and employers as a crime, and implementing interstitials to disrupt potentially racist remarks with human checking.","ai_generated":true,"unit":"conad-000009#insight-4","date_modified":"2026-10-23"},{"text":"The signatories set a deadline of August 13, 2021, which coincides with the start of the 2021/22 Premier League season, for these changes to be implemented.","ai_generated":true,"unit":"conad-000009#insight-5","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":["England"],"frame_perspective":[],"analysis_type":[]},{"id":"conad-000015","url":"https://climateinsightsdirectory.org/document/conad-000015","title":"Everyone’s Web: detangling the internet for the next generation in ten steps","publisher":{"name":"Conscious Advertising Network","organization":"conscious-advertising-network"},"document_type":"fact sheet","language":"en","date_published":null,"source_url":"https://www.consciousadnetwork.com/wp-content/uploads/2024/07/CAN-x-CW-checklist.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights"],"summary":{"text":"The document outlines ten guiding questions for advertisers divided into immediate actions and long-term strategies. These focus on regulatory compliance regarding children's data and exposure, the use of age verification, brand safety discussions with agencies, the vetting of influencers, and the promotion of diverse perspectives in content.","ai_generated":true,"unit":"conad-000015#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Advertisers are advised to implement immediate safety measures, including verifying their awareness of national regulations regarding children's exposure to marketing and the collection of their data, and avoiding platforms that do not provide age verification.","ai_generated":true,"unit":"conad-000015#insight-1","date_modified":"2026-10-23"},{"text":"Long-term recommendations for advertisers include vetting influencers for suitability, creating value-aligned inclusion lists, and avoiding the creation of detailed behavioral profiles for children.","ai_generated":true,"unit":"conad-000015#insight-2","date_modified":"2026-10-23"},{"text":"The document suggests that advertisers should promote inclusivity by representing diverse cultures in content and should disable data collection for individuals under 18, retaining only essential information such as age verification.","ai_generated":true,"unit":"conad-000015#insight-3","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":[],"frame_perspective":[],"analysis_type":[]},{"id":"conad-000016","url":"https://climateinsightsdirectory.org/document/conad-000016","title":"The Cost Of Confusion","publisher":{"name":"Conscious Advertising Network","organization":"conscious-advertising-network"},"document_type":"report","language":"en","date_published":null,"source_url":"https://www.consciousadnetwork.com/wp-content/uploads/2024/06/Cost-of-Confusion.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report finds that while 85% of the UK public recognizes human impact on climate change, significant gaps in understanding and a high prevalence of disinformation persist. 82% of respondents believe in at least one piece of climate disinformation, with common myths centering on the unaffordability of net zero and the inability of the electricity grid to support electric vehicles. Trust in corporate climate commitments is very low, with 91% of respondents not fully trusting brands to accurately portray their commitments. Social media is identified as the primary source of disinformation by 40% of the public.","ai_generated":true,"unit":"conad-000016#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"There is a significant gap between the public's recognition of human-driven climate change and their belief that humans are the primary cause; while 85% acknowledge human impact, only 50% believe humans are the main cause, a decrease from 54% in 2022.","ai_generated":true,"unit":"conad-000016#insight-1","date_modified":"2026-10-23"},{"text":"Climate disinformation is widespread in the UK, with 82% of the public believing in at least one of the seven tested false narratives, averaging 2.4 false beliefs per person.","ai_generated":true,"unit":"conad-000016#insight-2","date_modified":"2026-10-23"},{"text":"Specific false narratives are prevalent, including the belief that the UK cannot afford net zero by 2050 (40%) and that the electricity grid cannot handle increased electric vehicle adoption (44%).","ai_generated":true,"unit":"conad-000016#insight-3","date_modified":"2026-10-23"},{"text":"Public trust in corporate sustainability claims is very low, with 91% of respondents stating they do not fully trust brands to accurately portray their climate commitments and 88% not fully trusting brands to follow climate science.","ai_generated":true,"unit":"conad-000016#insight-4","date_modified":"2026-10-23"},{"text":"A lack of conceptual understanding makes a large portion of the population vulnerable to disinformation; 44% of the public does not understand both the term 'net zero' and the concept of 'greenhouse gas emissions'.","ai_generated":true,"unit":"conad-000016#insight-5","date_modified":"2026-10-23"},{"text":"Social media is the most cited source of climate disinformation, named by 40% of respondents, followed by news articles at 20%.","ai_generated":true,"unit":"conad-000016#insight-6","date_modified":"2026-10-23"},{"text":"There is a disconnect between the perception of global climate impacts and personal experience; for example, 66% believe climate change affects human health generally, but only 41% believe it affects their own physical health.","ai_generated":true,"unit":"conad-000016#insight-7","date_modified":"2026-10-23"},{"text":"Consumers indicate a willingness to penalize brands that fund disinformation, with 45% stating they would stop supporting a brand known to fund climate disinformation.","ai_generated":true,"unit":"conad-000016#insight-8","date_modified":"2026-10-23"}],"climate_tags":["climate change disinformation","Net-zero emissions","greenhouse gas emissions","greenwashing","electric vehicle","climate finance","climate policy","corporate sustainability"],"geography_discussed":["England"],"frame_perspective":[],"analysis_type":["public perception survey","disinformation analysis"]}]}