{"query_echo":{"q":"","filters":{"organization":["Climate Outreach"]},"warnings":[]},"total":{"value":133,"relation":"eq"},"page":7,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?organization=climate-outreach&page=7","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"cliout-000074","url":"https://climateinsightsdirectory.org/document/cliout-000074","title":"Communicating uncertainty","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2017-10-24","source_url":"https://climateoutreach.org/helix-communicating-uncertainty/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document outlines five key strategies for communicating climate science: managing audience expectations about the scientific process, framing uncertainty as risk, focusing on established facts, emphasizing scientific consensus, and using visual storytelling.","ai_generated":true,"unit":"cliout-000074#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Public misunderstanding often stems from the belief that science provides fixed answers, leading people to interpret uncertainty as ignorance. Framing science as an ongoing debate rather than a fixed body of facts can increase motivation to act on uncertain messages.","ai_generated":true,"unit":"cliout-000074#insight-1","date_modified":"2026-10-23"},{"text":"Communicators should shift from abstract global model uncertainties to the language of risk used in health, insurance, and national security. Using vivid 'mental models' and practical examples, such as melting glaciers or sea level rise, helps bring these risks to life.","ai_generated":true,"unit":"cliout-000074#insight-2","date_modified":"2026-10-23"},{"text":"It is important to clearly state 'knowns' and the overwhelming scientific consensus on anthropogenic climate change, as the public often overestimates uncertainty and underestimates consensus. This consensus acts as a 'gateway belief' that determines if people view climate change as requiring an urgent societal response.","ai_generated":true,"unit":"cliout-000074#insight-3","date_modified":"2026-10-23"},{"text":"The use of personal stories, case studies, and visual images is recommended to make statistics more accessible and effective than probability statements.","ai_generated":true,"unit":"cliout-000074#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","anthropogenic climate change"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["communication guide"]},{"id":"cliout-000075","url":"https://climateinsightsdirectory.org/document/cliout-000075","title":"Knowing your audience","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2017-10-24","source_url":"https://climateoutreach.org/science-climate-change-communication-knowing-your-audience/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document emphasizes that trust in both the messenger and the message determines how the public engages with scientific evidence and its policy implications. It notes that while trust in scientists is generally high in Europe, it varies by political ideology; specifically, politically conservative groups are more skeptical of 'impact scientists' (such as climate scientists) compared to 'production scientists' like engineers or chemists.","ai_generated":true,"unit":"cliout-000075#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The level of public attention, belief, and support for policy implications of science is determined by the trust and credibility associated with both the message and the messenger.","ai_generated":true,"unit":"cliout-000075#insight-1","date_modified":"2026-10-23"},{"text":"Despite generally high levels of trust in scientists within Europe, scientists should not assume they are automatically viewed as trusted experts when communicating evidence that has policy implications.","ai_generated":true,"unit":"cliout-000075#insight-2","date_modified":"2026-10-23"},{"text":"Politically conservative groups exhibit higher skepticism toward 'impact scientists' who study environmental and health effects of industry and technology, while placing more trust in 'production scientists' such as chemists or engineers who create marketable products.","ai_generated":true,"unit":"cliout-000075#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":["Europe"],"frame_perspective":[],"analysis_type":["guide"]},{"id":"cliout-000106","url":"https://climateinsightsdirectory.org/document/cliout-000106","title":"Understanding how you are heard and finding your authentic voice","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2017-10-24","source_url":"https://climateoutreach.org/helix-finding-your-voice/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document discusses the complexities of climate change communication, noting the blurred line between science and advocacy. It presents four potential roles for scientists—pure scientist, science arbiter, issue advocate, and honest broker—to help them determine how to communicate their research findings to the public and policymakers.","ai_generated":true,"unit":"cliout-000106#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Climate change communication lacks a single consensus on its goals, with potential purposes including the clearer presentation of science, building public engagement regarding societal risk, or providing information for policy makers.","ai_generated":true,"unit":"cliout-000106#insight-1","date_modified":"2026-10-23"},{"text":"Scientists may struggle with the distinction between communication and advocacy because scientific research often has explicit policy implications.","ai_generated":true,"unit":"cliout-000106#insight-2","date_modified":"2026-10-23"},{"text":"Scientists can adopt one of four roles when communicating: the 'Pure scientist' who conducts research; the 'Science arbiter' who determines what information decision-makers need; the 'Issue advocate' who pushes for specific policy responses; or the 'Honest broker' who provides all science-supported options for others to decide.","ai_generated":true,"unit":"cliout-000106#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["conceptual framework"]},{"id":"cliout-000103","url":"https://climateinsightsdirectory.org/document/cliout-000103","title":"Climate Justice: Developing a Future UK Agenda for Action","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2017-07-26","source_url":"https://climateoutreach.org/reports/climate-justice-developing-future-uk-agenda-action/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document describes a one-day event held in June 2017 to evaluate the legacy of the Joseph Rowntree Foundation (JRF) Climate Justice programme. This programme, which operated from 2009 until its closure, sought to integrate justice into UK climate policy decision-making. The report serves as a summary of the workshop's discussions regarding the requirements for delivering climate justice and the vision for a climate-just 2030.","ai_generated":true,"unit":"cliout-000103#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The Joseph Rowntree Foundation (JRF) Climate Justice programme operated from 2009 until its closure, focusing on integrating justice into the decision-making processes of climate policy within the UK.","ai_generated":true,"unit":"cliout-000103#insight-1","date_modified":"2026-10-23"},{"text":"A workshop was conducted in June 2017 to review the achievements of the JRF programme and identify future opportunities for climate justice research and engagement.","ai_generated":true,"unit":"cliout-000103#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate justice","climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["programme review"]},{"id":"cliout-000065","url":"https://climateinsightsdirectory.org/document/cliout-000065","title":"Communicating Drought Risk","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"research paper","language":"en","date_published":"2016-08-17","source_url":"https://climateoutreach.org/reports/communicating-drought-risk/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document introduces a set of 10 principles for communicating drought risks in a changing climate, developed as part of the DRY (Drought Risk and You) research project. This project investigates how the integration of science and storytelling can produce new decision-making tools for managing drought risks, noting that climate change may lead to the simultaneous occurrence of droughts and floods.","ai_generated":true,"unit":"cliout-000065#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The DRY (Drought Risk and You) research project examines the use of combined science and storytelling approaches to develop new decision-making tools for managing drought risks.","ai_generated":true,"unit":"cliout-000065#insight-1","date_modified":"2026-10-23"}],"climate_tags":["climate change","flood risk"],"geography_discussed":["United Kingdom"],"frame_perspective":[],"analysis_type":["research paper"]},{"id":"cliout-000099","url":"https://climateinsightsdirectory.org/document/cliout-000099","title":"Climate Visuals: Seven principles for visual climate change communication (based on international social research)","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2016-01-25","source_url":"https://climateoutreach.org/reports/climate-visuals-seven-principles-for-visual-climate-change-communication/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The 'Climate Visuals' report presents seven core principles for communicating climate change visually, derived from a combination of structured discussion groups in London and Berlin and an international online survey of 3,014 participants from the UK, Germany, and the US.","ai_generated":true,"unit":"cliout-000099#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The research methodology for the seven principles involved two stages: four structured discussion groups consisting of 32 citizens in London and Berlin, followed by an international online survey of 3,014 people split equally between the UK, Germany, and the US.","ai_generated":true,"unit":"cliout-000099#insight-1","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":["London","Berlin"],"frame_perspective":[],"analysis_type":["social research"]},{"id":"cliout-000032","url":"https://climateinsightsdirectory.org/document/cliout-000032","title":"An historic agreement in Paris: now the hard work begins","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2015-12-18","source_url":"https://climateoutreach.org/an-historic-agreement-in-paris-now-the-hard-work-begins/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The author acknowledges the Paris agreement's goal to limit global warming to less than 2 degrees and achieve 'net zero' emissions by the end of the century as a landmark diplomatic achievement. However, the text highlights critical gaps, noting that the final agreement contains no mentions of fossil fuels or specific plans to curtail their production. To bridge the gap between rhetoric and reality, the author advocates for a comprehensive public engagement strategy based on people's values and lived experiences rather than scientific data alone.","ai_generated":true,"unit":"cliout-000032#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The COP21 agreement establishes a global commitment to limit global warming to under 2 degrees Celsius and reach 'net zero' carbon dioxide emissions by the end of the century.","ai_generated":true,"unit":"cliout-000032#insight-1","date_modified":"2026-10-23"},{"text":"The final text of the Paris agreement lacks specific mentions of fossil fuels or instructions on how to reduce their production.","ai_generated":true,"unit":"cliout-000032#insight-2","date_modified":"2026-10-23"},{"text":"Achieving carbon neutrality may involve a range of approaches, from the complete abandonment of fossil fuels to the use of untested and potentially unpopular climate engineering technologies.","ai_generated":true,"unit":"cliout-000032#insight-3","date_modified":"2026-10-23"},{"text":"Effective climate action now depends on a public engagement strategy that translates radical carbon cuts into lived experiences and starts with people's values and the things they love.","ai_generated":true,"unit":"cliout-000032#insight-4","date_modified":"2026-10-23"}],"climate_tags":["Paris Agreement","community engagement","Net-zero emissions","carbon neutrality","fossil fuel","geoengineering","climate change communication"],"geography_discussed":["Paris"],"frame_perspective":[],"analysis_type":["policy analysis","communication strategy"]},{"id":"cliout-000004","url":"https://climateinsightsdirectory.org/document/cliout-000004","title":"Storm Desmond: Who wants to talk about climate change at a time like this?","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2015-12-08","source_url":"https://climateoutreach.org/storm-desmond-who-wants-to-talk-about-climate-change-at-a-time-like-this/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document addresses the challenge of communicating climate change during the aftermath of Storm Desmond in the UK. It argues that while immediate human tragedy takes priority, it is scientifically appropriate and necessary to link extreme rainfall to climate change to avoid 'starting from scratch' after every disaster. Based on a workshop with experts from Cardiff University and the ESRC, the text suggests that 'trusted peers' are the most effective messengers for affected communities and emphasizes the need to invest in 'social infrastructure' and climate literacy before disasters occur to build long-term resilience.","ai_generated":true,"unit":"cliout-000004#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Scientists are now better equipped to quantify the relationship between specific weather events and climate change, making it appropriate to discuss these links from a scientific perspective.","ai_generated":true,"unit":"cliout-000004#insight-1","date_modified":"2026-10-23"},{"text":"The general public is increasingly recognizing the connection between flooding events and broader climate issues.","ai_generated":true,"unit":"cliout-000004#insight-2","date_modified":"2026-10-23"},{"text":"Effective engagement with flood-affected communities should be led by 'trusted peers' rather than local authorities or outside campaigners to avoid appearing insensitive or lecturing.","ai_generated":true,"unit":"cliout-000004#insight-3","date_modified":"2026-10-23"},{"text":"To prevent psychological and financial damage, the UK must invest in 'social infrastructure' to increase climate literacy and hold conversations about climate change before disasters strike, rather than after.","ai_generated":true,"unit":"cliout-000004#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change","flood","extreme weather event","climate change communication","climate resilience"],"geography_discussed":["North of England","Scotland"],"frame_perspective":[],"analysis_type":["policy recommendation","communication strategy"]},{"id":"cliout-000036","url":"https://climateinsightsdirectory.org/document/cliout-000036","title":"Our Voices","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"executive summary","language":"en","date_published":"2015-06-29","source_url":"https://climateoutreach.org/reports/our-voices-4-page-overview/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document outlines a research process to create trial narratives and framing language for a global multifaith climate campaign. This was achieved by analyzing interfaith statements, interviewing experts, and conducting narrative workshops and online surveys across Buddhist, Christian, Hindu, Jewish, and Muslim communities.","ai_generated":true,"unit":"cliout-000036#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Climate Outreach developed trial narratives and framing language for the 'Our Voices' campaign by synthesizing information from interfaith statements on climate change, interviews with faith experts, and the organization's existing experience in climate communications for diverse audiences.","ai_generated":true,"unit":"cliout-000036#insight-1","date_modified":"2026-10-23"},{"text":"The developed narratives were tested through a series of narrative workshops, with one workshop dedicated to each of the five main faith groups, and further refined using an online survey.","ai_generated":true,"unit":"cliout-000036#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":["Paris"],"frame_perspective":[],"analysis_type":["communication testing","qualitative research"]},{"id":"cliout-000037","url":"https://climateinsightsdirectory.org/document/cliout-000037","title":"A Campaigners Guide to Talking with Centre-Right Politicians and MEPs","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2015-03-13","source_url":"https://climateoutreach.org/reports/a-campaigners-guide-to-talking-with-centre-right-politicians-and-meps/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document is a practical guide designed to help campaigners and lobbyists communicate with centre-right MEPs. It is based on 2014 research and analysis of language used by these politicians, though the author notes that the proposed narratives have not been formally evaluated or tested.","ai_generated":true,"unit":"cliout-000037#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The guide's recommendations are derived from desk research and an analysis of the language used by centre-right MEPs, though the author cautions that these proposals have not undergone formal evaluation or testing.","ai_generated":true,"unit":"cliout-000037#insight-1","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":["United Kingdom"],"frame_perspective":[],"analysis_type":["communication strategy"]},{"id":"cliout-000064","url":"https://climateinsightsdirectory.org/document/cliout-000064","title":"Bringing the IPCC to Life","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2014-05-13","source_url":"https://climateoutreach.org/reports/bringing-the-ipcc-to-lif/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags"],"summary":{"text":"The report argues that the IPCC's current approach of providing robust scientific assessments is insufficient to create political change, as facts alone do not convince the public. It recommends that the IPCC integrate human stories that illustrate climate impacts and provide public insight into the personal motivations and experiences of its authors and key figures.","ai_generated":true,"unit":"cliout-000064#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The IPCC's current method of presenting information and scientific assessments is not resulting in the necessary political change, and increasing the volume of facts is unlikely to be effective in convincing the public.","ai_generated":true,"unit":"cliout-000064#insight-1","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":[]},{"id":"cliout-000021","url":"https://climateinsightsdirectory.org/document/cliout-000021","title":"How narrative workshops informed a national climate change campaign","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"executive summary","language":"en","date_published":"2014-04-09","source_url":"https://climateoutreach.org/reports/how-narrative-workshops-informed-a-national-climate-change-campaign/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"Climate Outreach utilized narrative workshops to refine the Climate Coalition's campaign messaging, ensuring it appeals to a diverse range of the British public, including those with conservative values, rather than just the concerned minority.","ai_generated":true,"unit":"cliout-000021#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Climate Outreach used narrative workshops to identify and refine messaging that resonates across diverse audience groups, specifically including individuals with conservative values, to move beyond the 'concerned minority'.","ai_generated":true,"unit":"cliout-000021#insight-1","date_modified":"2026-10-23"},{"text":"The resulting campaign strategy allows the Climate Coalition to maintain traditional support while gaining the flexibility to engage harder-to-reach audiences necessary for effective climate action.","ai_generated":true,"unit":"cliout-000021#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["case study"]},{"id":"cliout-000090","url":"https://climateinsightsdirectory.org/document/cliout-000090","title":"Promoting sustainable behaviour","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2013-07-19","source_url":"https://climateoutreach.org/reports/promoting-sustainable-behaviour/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","analysis_type"],"summary":{"text":"The document outlines a framework for promoting sustainable behaviour by moving beyond the sale of ethical behaviours as products. It emphasizes the importance of identity, values, social signals, and habit formation to create lasting behavioral change in households, workplaces, and commuting contexts.","ai_generated":true,"unit":"cliout-000090#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Effective sustainable behaviour campaigns must look beyond individual actions to address people's values, sense of identity, and the social signals that influence daily behavior.","ai_generated":true,"unit":"cliout-000090#insight-1","date_modified":"2026-10-23"},{"text":"Sustainable behaviours cannot be promoted or 'sold' using the same marketing techniques applied to consumer products like electronics or toiletries.","ai_generated":true,"unit":"cliout-000090#insight-2","date_modified":"2026-10-23"},{"text":"Lasting behavioral change is achieved by utilizing strategies that maintain interest and by understanding the mechanisms for breaking bad habits and establishing good ones.","ai_generated":true,"unit":"cliout-000090#insight-3","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":[],"frame_perspective":[],"analysis_type":["guidance"]}]}