{"query_echo":{"q":"","filters":{"organization":["Climate Outreach"]},"warnings":[]},"total":{"value":133,"relation":"eq"},"page":2,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?organization=climate-outreach&page=2","next":"https://climateinsightsdirectory.org/api/v1/search?organization=climate-outreach&page=3","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"cliout-000028","url":"https://climateinsightsdirectory.org/document/cliout-000028","title":"People are supportive and proud of the UK’s move towards clean energy","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2025-08-14","source_url":"https://climateoutreach.org/btc/2025/report/chapter-6/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report finds widespread public support for clean energy in the UK, with high levels of acceptance for wind turbines and solar panels across the political spectrum. It notes that in Scotland and Wales, renewable energy projects generate national pride comparable to or exceeding that of the fossil fuel industry. The analysis suggests that 'stories of progress' are more compelling to the public than narratives of failure or radical change. While support for renewables is high, the document emphasizes that fossil fuel industries remain tied to national identity and history, and that the transition must account for job losses and the perceived value of the industrial past.","ai_generated":true,"unit":"cliout-000028#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"There is broad cross-political support for clean energy infrastructure in the UK; specifically, 74% of those intending to vote Conservative and 74% of those intending to vote Reform \"like or don’t mind seeing wind turbines in the countryside.\"","ai_generated":true,"unit":"cliout-000028#insight-1","date_modified":"2026-10-23"},{"text":"In Scotland and Wales, renewable energy is a significant source of national pride. In Scotland, 63% of people feel proud of the offshore wind industry, while in Wales, 61% are proud of renewable energy projects, a level of pride nearly equal to the 68% who are proud of their coal mining heritage.","ai_generated":true,"unit":"cliout-000028#insight-2","date_modified":"2026-10-23"},{"text":"Messaging focused on existing achievements is more effective than messaging focused on failure or radical overhaul. A \"Story of progress\" stating that renewables already power around 40% of Britain's electricity was found compelling by 67% of people, compared to 52% for a \"Story of failure\" and 54% for a \"Story of radical change.\"","ai_generated":true,"unit":"cliout-000028#insight-3","date_modified":"2026-10-23"},{"text":"Public opposition to local renewable infrastructure is low. Only 15% of people dislike wind turbines in the countryside and 11% dislike roof-mounted solar panels. Furthermore, 92% of people feel positive or neutral about new onshore wind farms built on poor quality farmland near their home.","ai_generated":true,"unit":"cliout-000028#insight-4","date_modified":"2026-10-23"},{"text":"Despite support for renewables, fossil fuel industries remain linked to national identity and history. In Scotland and Wales, 29% and 26% of people respectively view the transition to renewables as a bad thing rather than a good thing, often due to concerns over job losses and the historical role of these industries.","ai_generated":true,"unit":"cliout-000028#insight-5","date_modified":"2026-10-23"}],"climate_tags":["clean energy","onshore wind farm","energy transition","climate change communication","petroleum industry"],"geography_discussed":["Scotland","Wales","Doncaster","Norfolk","Swansea","North Cotswolds","Glasgow","Cemaes Bay"],"frame_perspective":[],"analysis_type":["public opinion survey","qualitative interview analysis","messaging test"]},{"id":"cliout-000094","url":"https://climateinsightsdirectory.org/document/cliout-000094","title":"4: The cost and fairness of tackling climate change - Climate Outreach","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2025-08-14","source_url":"https://climateoutreach.org/btc/2025/report/chapter-4/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report examines how people in Britain perceive the financial impact of climate policies, noting that while many fear costs, few believe scrapping these policies would save them money. It highlights a strong public desire for a 'just transition' where the least well-off are protected and big polluting companies are held accountable. The findings suggest that framing climate action as an investment in a prosperous future is more compelling than technical terminology.","ai_generated":true,"unit":"cliout-000094#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Most people in England, Scotland, and Wales do not believe that abandoning climate change plans would result in financial savings; instead, they are more likely to believe it would cost them money.","ai_generated":true,"unit":"cliout-000094#insight-1","date_modified":"2026-10-23"},{"text":"There is a widespread belief across income groups that climate policies will increase personal costs, although this belief is less common among those with lower incomes. In Scotland, lower-income individuals are less likely to view the transition to renewables positively.","ai_generated":true,"unit":"cliout-000094#insight-2","date_modified":"2026-10-23"},{"text":"Public support for climate policies decreases when the policies are described as \"costly\" or \"expensive,\" a vulnerability that is exploited by some politicians and commentators.","ai_generated":true,"unit":"cliout-000094#insight-3","date_modified":"2026-10-23"},{"text":"While a majority of people in England, Scotland, and Wales support short-term bill increases to achieve a 100% clean energy target, support is lower among those who are less financially comfortable.","ai_generated":true,"unit":"cliout-000094#insight-4","date_modified":"2026-10-23"},{"text":"Messaging that frames the transition to clean energy as an investment in a better, more prosperous future is more effective than using technical terms like \"just transition\" or \"green growth\". Specifically, 72% found a vision of a \"more prosperous society\" compelling, compared to 58% for \"just transition\".","ai_generated":true,"unit":"cliout-000094#insight-5","date_modified":"2026-10-23"},{"text":"The public generally views the energy transition as neither fair nor unfair, though they are nearly twice as likely to see it as fair than unfair. However, there is significant anger toward big companies for polluting and for making extraordinary profits while consumers face rising costs.","ai_generated":true,"unit":"cliout-000094#insight-6","date_modified":"2026-10-23"},{"text":"There is strong public support for government action against polluting businesses and the taxation of extraordinary profits from oil and gas companies; only 17% believe such a tax \"goes too far\".","ai_generated":true,"unit":"cliout-000094#insight-7","date_modified":"2026-10-23"}],"climate_tags":["Net-zero emissions","energy transition","renewable energy","climate finance","just transition","green growth","wind turbine","fossil fuel","carbon tax"],"geography_discussed":["United Kingdom","Brighton","Norfolk","Leeds","Swansea","Aberdeen North","Maidenhead","North Cotswolds"],"frame_perspective":[],"analysis_type":["public opinion research","messaging test"]},{"id":"cliout-000124","url":"https://climateinsightsdirectory.org/document/cliout-000124","title":"5: Trust and leadership - Climate Outreach","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2025-08-14","source_url":"https://climateoutreach.org/btc/2025/report/chapter-5/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document finds that while deep distrust in politicians and institutions affects how climate action is perceived, there remains enduring support among Brits for ambitious climate leadership. People value leaders who are credible, passionate, and empathetic, and who prioritize tangible local benefits and global collective action over a reliance on statistics. The report suggests that climate leadership should be grounded in local contexts and delivered by authentic messengers to overcome disillusionment.","ai_generated":true,"unit":"cliout-000124#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"General societal distrust in politicians and businesses negatively influences how people interpret climate statistics and promises, leading to a perception of \"empty promises\" and a feeling that leaders are not representative of ordinary people.","ai_generated":true,"unit":"cliout-000124#insight-1","date_modified":"2026-10-23"},{"text":"Despite general distrust, there is enduring support for ambitious climate leadership; 62% of Brits believe leaders should maintain their climate promises even when implementation is difficult, while only 38% believe they should break promises to adapt.","ai_generated":true,"unit":"cliout-000124#insight-2","date_modified":"2026-10-23"},{"text":"Public trust in climate messengers is driven by three main traits: credibility (e.g., 64% trust those with high-quality experience), passion (e.g., 52% trust those serious about the grave threat), and empathy (e.g., 57% trust those who understand the life of normal Britons). Conversely, membership in a protest or activist group makes people less trusting (37%) than more trusting (18%).","ai_generated":true,"unit":"cliout-000124#insight-3","date_modified":"2026-10-23"},{"text":"Brits prioritize specific outcomes from climate leadership, with the highest importance placed on protecting animals and wildlife (86%), followed by developing new technologies (72%), reassuring young people about their futures (71%), and prioritizing British people and industries (70%).","ai_generated":true,"unit":"cliout-000124#insight-4","date_modified":"2026-10-23"},{"text":"There is a tension regarding the UK's international role: 39% feel UK climate leadership is the right thing for the world, while 31% view it as a waste of time unless larger emitters like the US and China act. In Wales, 57% specifically feel the idea of the UK as a leader is outdated.","ai_generated":true,"unit":"cliout-000124#insight-5","date_modified":"2026-10-23"},{"text":"Public perception of climate progress is hindered by a distrust of statistics; for example, while Brits underestimated the share of UK electricity from renewables at 38% (actual is 51%), focus group participants expressed skepticism that statistics can be \"tortured\" or \"bent\" to fit agendas.","ai_generated":true,"unit":"cliout-000124#insight-6","date_modified":"2026-10-23"},{"text":"Preferences for climate decision-making vary by region: in Scotland, 46% prefer decisions to come from Holyrood compared to 28% for Westminster, while in Wales, preference is split equally at 35% each for the Senedd and Westminster.","ai_generated":true,"unit":"cliout-000124#insight-7","date_modified":"2026-10-23"}],"climate_tags":["renewable energy","climate finance","climate change communication","climate diplomacy"],"geography_discussed":["Scotland","Wales","England","People's Republic of China","United States","India","Brazil","Aberdeen","Brighton","Glasgow","Godalming"],"frame_perspective":[],"analysis_type":["public opinion survey","focus group analysis"]},{"id":"cliout-000130","url":"https://climateinsightsdirectory.org/document/cliout-000130","title":"People want to be consulted but don trust it will happen meaningfully","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2025-08-14","source_url":"https://climateoutreach.org/btc/2025/report/chapter-7/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report finds that while a strong majority of Britons want to be consulted on local climate and energy projects, there is significant distrust that these consultations are meaningful, with many viewing them as 'tick-box exercises'. Barriers to engagement include a lack of trust in government sincerity and a feeling of being uninformed. The findings suggest a shift in preference toward online engagement over in-person methods and emphasize the need for transparent, personal, and multi-channel communication to build trust.","ai_generated":true,"unit":"cliout-000130#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"There is a widespread perception among Britons that consultations by both national and local governments are insincere. Specifically, 49% of people believe that national government consultations are a 'tick-box exercise' where decisions have already been made, and 49% feel the same about local council consultations.","ai_generated":true,"unit":"cliout-000130#insight-1","date_modified":"2026-10-23"},{"text":"Distrust in the consultation process is particularly high among 'Traditional Conservatives', with 71% viewing national government consultations as a 'tick-box exercise', compared to 48% for local council consultations.","ai_generated":true,"unit":"cliout-000130#insight-2","date_modified":"2026-10-23"},{"text":"Barriers to participating in local energy project consultations include the belief that views will be ignored, a lack of technical knowledge, and a lack of prior relationship with the council. The top three reasons cited were: 'The council wouldn’t listen to my views anyway' (42%), 'I don’t know enough about energy projects' (41%), and 'I’ve never spoken to the council before' (28%).","ai_generated":true,"unit":"cliout-000130#insight-3","date_modified":"2026-10-23"},{"text":"Despite distrust, there is strong support for local consultation on climate actions; 88% of people feel positive or neutral about being asked to participate in a community consultation regarding a local wind farm, while only 12% feel negatively.","ai_generated":true,"unit":"cliout-000130#insight-4","date_modified":"2026-10-23"},{"text":"Preferences for engagement methods have shifted, with online interaction now more preferred than in-person community engagement. 56% of people would probably or definitely share their opinion on a local energy project online, compared to 44% who would do so in-person.","ai_generated":true,"unit":"cliout-000130#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change","energy transition","climate policy","governance"],"geography_discussed":["Godalming","Suffolk","North Cotswolds"],"frame_perspective":[],"analysis_type":["public opinion survey","qualitative interviews"]},{"id":"cliout-000066","url":"https://climateinsightsdirectory.org/document/cliout-000066","title":"Three things to know","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2025-08-12","source_url":"https://climateoutreach.org/btc/2025/report/chapter-2/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"Research indicates that while 74% of people in Britain consider climate change important, there is deep distrust in politics and a tendency to avoid the topic due to negative feelings. The report recommends that communicators ditch technical jargon, focus on positive future visions, and avoid overestimating opposition to net zero. For policymakers, it suggests prioritizing local infrastructure that lowers energy bills, accelerating inclusive solar panel roll-out, cracking down on pollution, and investing in genuine local engagement to counter top-down distrust.","ai_generated":true,"unit":"cliout-000066#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Public concern regarding climate change in Britain remains high despite competing crises, with 74% of people viewing the issue as important. However, many individuals avoid discussing the topic to escape negative emotions, and there is a pervasive distrust of politicians and government institutions.","ai_generated":true,"unit":"cliout-000066#insight-1","date_modified":"2026-10-23"},{"text":"Climate communication is often hindered by technical jargon and an over-reliance on statistics, which can alienate the public. Support for climate action increases significantly when technical terms are replaced with clear explanations of how policies benefit people's lives and health.","ai_generated":true,"unit":"cliout-000066#insight-2","date_modified":"2026-10-23"},{"text":"While there is vocal opposition to net zero, it remains a niche perspective; 48% of people believe net zero is good for the UK, compared to 16% who believe it is bad. Additionally, people in the UK underestimate the level of concern others have for climate change by 20%.","ai_generated":true,"unit":"cliout-000066#insight-3","date_modified":"2026-10-23"},{"text":"To increase policy support, the report recommends focusing on tangible local benefits, such as using renewable energy to lower energy bills and expanding affordable solar panel installation. It also emphasizes the need for bold action against plastic waste and water pollution to demonstrate government effectiveness.","ai_generated":true,"unit":"cliout-000066#insight-4","date_modified":"2026-10-23"},{"text":"To combat the perception of top-down policy imposition, the report advocates for genuine, early-stage local engagement involving trusted community members rather than 'tick box' exercises.","ai_generated":true,"unit":"cliout-000066#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change","Net-zero emissions","climate change communication","renewable energy","solar energy","plastic pollution","water pollution","energy bill","environmental protection"],"geography_discussed":["England","Scotland","Wales"],"frame_perspective":[],"analysis_type":["public opinion research","policy recommendations"]},{"id":"cliout-000126","url":"https://climateinsightsdirectory.org/document/cliout-000126","title":"3. Climate and nature - Climate Outreach","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2025-08-12","source_url":"https://climateoutreach.org/btc/2025/report/chapter-3/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document finds that while 74% of people in Britain consider climate change an important issue, their support for specific actions is heavily influenced by the language used. Framing climate action as 'protecting our environment' (59% support) is more effective than using technical terms like 'net zero' (43% support). There is a strong, unifying connection between climate change and nature, with 'harm to nature and wildlife' being the top concern for 41% of respondents. The report highlights that people across all socio-economic backgrounds are concerned, though many distance themselves from the topic due to immediate life pressures or the depressing nature of the subject. It recommends using tangible, local examples of progress and a holistic approach that links climate action with nature preservation to increase public engagement.","ai_generated":true,"unit":"cliout-000126#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A significant majority of people in Britain are concerned about the environment, with 74% stating climate change is an important issue and 35% reporting they have done more to protect the environment over the past year.","ai_generated":true,"unit":"cliout-000126#insight-1","date_modified":"2026-10-23"},{"text":"The framing of climate action significantly impacts public support; general environmental protection is more popular than technical targets like net zero.","ai_generated":true,"unit":"cliout-000126#insight-2","date_modified":"2026-10-23"},{"text":"Even highly concerned groups, such as Progressive Activists, find messages more compelling when they avoid sector jargon in favor of language focused on societal prosperity.","ai_generated":true,"unit":"cliout-000126#insight-3","date_modified":"2026-10-23"},{"text":"Financial status does not determine level of concern, as those struggling financially are just as worried about climate change as others, although wealthier individuals are 12% more likely to think about it frequently.","ai_generated":true,"unit":"cliout-000126#insight-4","date_modified":"2026-10-23"},{"text":"The primary reason people avoid thinking about climate change is that it does not typically arise in their daily lives (40%), followed by a feeling of helplessness (24%) and the topic being too depressing (18%).","ai_generated":true,"unit":"cliout-000126#insight-5","date_modified":"2026-10-23"},{"text":"Harm to nature and wildlife is the most prominent worry regarding climate change impacts over the next decade, cited by 41% of respondents as a top three concern.","ai_generated":true,"unit":"cliout-000126#insight-6","date_modified":"2026-10-23"},{"text":"There is widespread respect for nature and a strong belief in the interdependence of humans and the natural world, with 83% finding the message that damaging nature damages humans to be convincing and relevant.","ai_generated":true,"unit":"cliout-000126#insight-7","date_modified":"2026-10-23"},{"text":"Public priorities for government climate policy focus on food supply and farming (37%), wildlife support (27%), and affordability for the least well off (22%).","ai_generated":true,"unit":"cliout-000126#insight-8","date_modified":"2026-10-23"}],"climate_tags":["climate change","Net-zero emissions","fossil fuel","clean energy","just transition","climate change adaptation","climate change mitigation","biodiversity","environmental protection","climate change communication","climate policy"],"geography_discussed":["England","Scotland","Wales"],"frame_perspective":[],"analysis_type":["public opinion survey","focus group analysis","messaging test"]},{"id":"cliout-000003","url":"https://climateinsightsdirectory.org/document/cliout-000003","title":"Britain Talks Climate & Nature","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2025-08-07","source_url":"https://climateoutreach.org/btc/2025/report/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The 2025 Britain Talks Climate & Nature report, based on surveys of over 7,000 people and focus groups in England, Scotland, and Wales, examines public sentiment toward climate change and nature. It utilizes a segmentation model of British society to identify how different values influence perceptions of climate policy. The findings indicate that while there is broad concern for the environment and a preference for ambitious climate action, significant anxiety exists regarding the cost of policies and a lack of trust in institutions. The report argues that support for climate action increases when communication is clear, tangible, and focused on local community benefits.","ai_generated":true,"unit":"cliout-000003#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Public sentiment shows a strong preference for ambitious climate action over a restrained approach, including among individuals facing financial difficulties.","ai_generated":true,"unit":"cliout-000003#insight-1","date_modified":"2026-10-23"},{"text":"There is widespread concern regarding climate change and its effects on nature and agriculture, with a general understanding that extreme weather events are linked to climate change.","ai_generated":true,"unit":"cliout-000003#insight-2","date_modified":"2026-10-23"},{"text":"Despite general support for the planet, people express significant skepticism and worry regarding the costs of climate policies and their ability to save money.","ai_generated":true,"unit":"cliout-000003#insight-3","date_modified":"2026-10-23"},{"text":"Public support for climate action is significantly enhanced when policies are communicated clearly and framed as tangible investments in local neighborhoods and communities.","ai_generated":true,"unit":"cliout-000003#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change","energy transition","climate policy","climate change communication"],"geography_discussed":["England","Scotland","Wales"],"frame_perspective":[],"analysis_type":["public opinion survey","societal segmentation"]},{"id":"cliout-000012","url":"https://climateinsightsdirectory.org/document/cliout-000012","title":"Making Local Climate Action Possible","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2025-08-01","source_url":"https://climateoutreach.org/reports/making-local-climate-action-possible/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document presents 'Making Local Climate Action Possible', a toolkit co-designed by Climate Outreach, The Connectives, and UK local government officers. It aims to overcome barriers to business engagement—such as cost pressures and limited capacity—by providing guidance and messaging strategies based on three core principles: demonstrating purpose, empathy, and integrity.","ai_generated":true,"unit":"cliout-000012#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Local authorities' ability to reduce area-wide emissions is dependent on establishing strong partnerships with businesses, though this is often hindered by business concerns regarding cost pressures, limited capacity, and competing priorities.","ai_generated":true,"unit":"cliout-000012#insight-1","date_modified":"2026-10-23"},{"text":"The toolkit provides a framework for relationship-building based on three core recommendations: demonstrating purpose, empathy, and integrity, which are derived from research into trusted climate communicators.","ai_generated":true,"unit":"cliout-000012#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["guidance"]},{"id":"cliout-000005","url":"https://climateinsightsdirectory.org/document/cliout-000005","title":"Case study: Barnet’s Citizens’ Assembly","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"case study","language":"en","date_published":"2025-02-19","source_url":"https://climateoutreach.org/case-study-barnets-citizens-assembly/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"Barnet Council convened a Citizens’ Assembly in 2023 involving 60 residents to generate sustainability recommendations and support the borough's goal of reaching net zero by 2042.","ai_generated":true,"unit":"cliout-000005#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"In early 2023, Barnet Council and TPX Impact established a Citizens’ Assembly consisting of 40 adults and 20 young people who met from February to May 2023. The assembly's goal was to address the climate emergency and support the borough's target of becoming a net zero borough by 2042.","ai_generated":true,"unit":"cliout-000005#insight-1","date_modified":"2026-10-23"},{"text":"The assembly produced 20 comprehensive recommendations for borough-wide sustainability. To implement these, the council adopted a community-organising approach by creating community action groups for ongoing collaboration.","ai_generated":true,"unit":"cliout-000005#insight-2","date_modified":"2026-10-23"},{"text":"The initiative contributed to increased public awareness, with a survey of the Citizens’ Panel indicating that over 46% of residents are aware of the council's 2042 net zero ambition.","ai_generated":true,"unit":"cliout-000005#insight-3","date_modified":"2026-10-23"}],"climate_tags":["community engagement","Net-zero emissions","biodiversity","climate change mitigation"],"geography_discussed":["London"],"frame_perspective":[],"analysis_type":["case study"]},{"id":"cliout-000058","url":"https://climateinsightsdirectory.org/document/cliout-000058","title":"Case study: Pledgeball","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"case study","language":"en","date_published":"2025-01-23","source_url":"https://climateoutreach.org/case-study-pledgeball/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document details how an Innovation Partnership between Climate Outreach and Pledgeball since 2021 has integrated academic research and expert evaluation into Pledgeball's climate action initiatives. By utilizing a collaboratively developed communications toolkit and M&E support, Pledgeball has refined its approach to engage sports fans through a pledging mechanism, avoiding buzzwords and focusing on community validation. The partnership has helped Pledgeball scale its operations to include 10-20 professional football clubs per season and other sports organizations, while providing Climate Outreach with case studies on the 'ripple effect' of community-led climate engagement.","ai_generated":true,"unit":"cliout-000058#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The Innovation Partnership between Climate Outreach and Pledgeball, established in 2021, provided the organization with specialist monitoring and evaluation (M&E) support, collaborative knowledge sharing, and a communications toolkit to align their approach with the climate engagement evidence base.","ai_generated":true,"unit":"cliout-000058#insight-1","date_modified":"2026-10-23"},{"text":"Pledgeball has expanded its reach from grassroots sports to working with 10-20 professional football clubs each season, as well as the International Biathlon Union, rugby clubs, the Lawn Tennis Association, and UEFA and MasterCard for the Champions League.","ai_generated":true,"unit":"cliout-000058#insight-2","date_modified":"2026-10-23"},{"text":"Evidence-based communication strategies adopted by Pledgeball emphasize validating existing community efforts, utilizing local voices and stories, and avoiding climate-related buzzwords to make the messaging more relevant to local communities.","ai_generated":true,"unit":"cliout-000058#insight-3","date_modified":"2026-10-23"},{"text":"Engagement through the Pledgeball League has demonstrated a 'ripple effect' where initial requests for clubs to advertise the platform led some venues to independently develop sustainability strategies and implement operational changes, such as installing LED lighting or repressurizing tennis balls.","ai_generated":true,"unit":"cliout-000058#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["case study"]},{"id":"cliout-000013","url":"https://climateinsightsdirectory.org/document/cliout-000013","title":"Case study: Conservative Environment Network","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"case study","language":"en","date_published":"2024-12-10","source_url":"https://climateoutreach.org/case-study-conservative-environment-network/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"Climate Outreach provided practical communication training to participants of the Conservative Environment Network (CEN) Academy, a residential course for young UK Conservatives. The training focused on using authentic personal stories and conservative-aligned communication strategies to advocate for the environment and engage in cross-party conversations.","ai_generated":true,"unit":"cliout-000013#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Climate Outreach workshops at the CEN Academy focused on helping participants develop authentic climate narratives by exploring the personal stories and lived experiences, such as flooding, that motivate their desire to protect the environment.","ai_generated":true,"unit":"cliout-000013#insight-1","date_modified":"2026-10-23"},{"text":"The training was designed specifically for a conservative audience, emphasizing the use of standard communication methods and existing government institutions to advocate for environmental protection.","ai_generated":true,"unit":"cliout-000013#insight-2","date_modified":"2026-10-23"},{"text":"Participation in the program led at least one attendee, Melissa Hussain, to promote conservative environmentalism via social media and engage in environmental discussions across party lines.","ai_generated":true,"unit":"cliout-000013#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["case study"]},{"id":"cliout-000041","url":"https://climateinsightsdirectory.org/document/cliout-000041","title":"Case study: Parents for Future UK","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"case study","language":"en","date_published":"2024-12-10","source_url":"https://climateoutreach.org/case-study-parents-for-future-uk/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"Climate Outreach provided strategic communications support and message testing for Parents for Future UK and Mothers Rise Up to improve their engagement with parents. The project involved reviewing existing knowledge on parent engagement and testing narratives focused on protection, intergenerational togetherness, inheritance, and future chances. Results showed these messages resonated across various audience segments, including the 'Loyal Nationals', which increased the organisation's confidence in reaching a broader political spectrum. By 2024, Parents for Future UK had integrated strategic communications into its operations, expanding its expertise and training its volunteer network to ensure messaging is authentic and targeted.","ai_generated":true,"unit":"cliout-000041#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Climate Outreach and the agency Glimpse developed and tested climate messages for parents based on narratives of protection, inheritance, intergenerational togetherness, and chances for the next generation, finding that all these narratives resonated with parents across different audiences.","ai_generated":true,"unit":"cliout-000041#insight-1","date_modified":"2026-10-23"},{"text":"The partnership with Climate Outreach enabled Parents for Future UK to transition from limited strategic communications capacity in 2022 to a culture where strategic messaging is embedded in the organisation and its volunteer network by 2024.","ai_generated":true,"unit":"cliout-000041#insight-2","date_modified":"2026-10-23"},{"text":"Message testing revealed an unexpected and strong resonance with the 'Loyal Nationals' audience segment, demonstrating the potential for parent-led climate perspectives to engage people across the political spectrum, including in Conservative-leaning council districts.","ai_generated":true,"unit":"cliout-000041#insight-3","date_modified":"2026-10-23"},{"text":"As of 2024, Parents for Future UK has grown into the largest parent climate movement in the UK, consisting of 35,000 supporters, over 35 local groups, and a thriving online community.","ai_generated":true,"unit":"cliout-000041#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["case study"]},{"id":"cliout-000081","url":"https://climateinsightsdirectory.org/document/cliout-000081","title":"Case study: North Somerset Council","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"case study","language":"en","date_published":"2024-12-10","source_url":"https://climateoutreach.org/case-study-north-somerset-council/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"North Somerset Council is utilizing Britain Talks Climate (BTC) data to refine its climate communications, focusing on avoiding polarizing language and using frames like 'resilience' to build public support. The Council is currently piloting targeted messaging for rooftop solar installations in specific neighborhoods, tailoring both the content and the messengers based on BTC audience segments. Additionally, the Council is integrating BTC insights into its transport strategy to address the fact that transport accounts for 45% of the area's emissions, aiming to drive behavior change through trained community champions.","ai_generated":true,"unit":"cliout-000081#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"North Somerset Council uses Britain Talks Climate (BTC) insights to guide general climate communications by identifying which frames to prioritize and which to avoid to prevent polarization and build support.","ai_generated":true,"unit":"cliout-000081#insight-1","date_modified":"2026-10-23"},{"text":"The Council is piloting a targeted messaging trial for rooftop solar installations, using BTC maps, demographic data, and solar viability data to create tailored campaigns for different neighborhoods.","ai_generated":true,"unit":"cliout-000081#insight-2","date_modified":"2026-10-23"},{"text":"Effective engagement for solar uptake involved tailoring both the message and the messenger based on BTC segments: 'Loyal Nationals' were reached via community-based volunteers, while 'Established Liberals' were reached through the Centre for Sustainable Energy.","ai_generated":true,"unit":"cliout-000081#insight-3","date_modified":"2026-10-23"},{"text":"The Council is applying BTC insights to its transport sector, which is the area's largest emission source at 45%, by training staff and community champions to encourage sustainable transport choices.","ai_generated":true,"unit":"cliout-000081#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","rooftop photovoltaic system","sustainable transport"],"geography_discussed":["West of England"],"frame_perspective":[],"analysis_type":["case study"]},{"id":"cliout-000042","url":"https://climateinsightsdirectory.org/document/cliout-000042","title":"Communicating Climate Change and Migration","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2024-12-05","source_url":"https://climateoutreach.org/reports/communicating-climate-change-and-migration-users-guide/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document serves as a guide for practitioners to utilize academic research on climate-linked migration in their communication strategies. It acknowledges that while climate change will significantly reshape migration and displacement patterns, many organizations avoid the topic due to fears of causing harm or misrepresentation. The guide offers a review of current literature, recommendations for creating nuanced public understanding, and suggestions for future research directions.","ai_generated":true,"unit":"cliout-000042#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Climate change is expected to significantly alter migration and displacement patterns in the coming decades, necessitating effective communication to ensure the public has an accurate and nuanced understanding of the issue.","ai_generated":true,"unit":"cliout-000042#insight-1","date_modified":"2026-10-23"},{"text":"Organizations often hesitate to communicate about climate-linked migration because of concerns regarding the potential for inadvertent harm or the misrepresentation of the affected people and issues.","ai_generated":true,"unit":"cliout-000042#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["literature review","practitioner guide"]},{"id":"cliout-000026","url":"https://climateinsightsdirectory.org/document/cliout-000026","title":"UK’s emission reduction target shows leadership but we need more","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2024-11-12","source_url":"https://climateoutreach.org/uks-emission-reduction-target-shows-leadership-but-we-need-more/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The UK government has committed to reducing carbon emissions by 81% from 1990 levels by 2035, aligning with recommendations from the Climate Change Committee. While this ambitious Nationally Determined Contribution (NDC) signals global leadership at COP29, the author emphasizes that achieving these targets requires active public consent and a dedicated engagement plan to support the rollout of renewable energy and clean power by 2030.","ai_generated":true,"unit":"cliout-000026#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The UK Prime Minister announced a commitment to reduce carbon emissions by 81% from 1990 levels by 2035, a target previously recommended by the Climate Change Committee.","ai_generated":true,"unit":"cliout-000026#insight-1","date_modified":"2026-10-23"},{"text":"Achieving the goal of clean power by 2030 is considered possible by the UK's new energy network operator (NESO), provided there is active public consent.","ai_generated":true,"unit":"cliout-000026#insight-2","date_modified":"2026-10-23"},{"text":"The author asserts that meeting NDC targets depends on public involvement in activities such as insulating homes, building greener businesses, and supporting local clean energy infrastructure.","ai_generated":true,"unit":"cliout-000026#insight-3","date_modified":"2026-10-23"}],"climate_tags":["carbon dioxide emissions","Nationally Determined Contributions","renewable energy","energy transition","decarbonization"],"geography_discussed":["Baku"],"frame_perspective":[],"analysis_type":["policy analysis","advocacy"]},{"id":"cliout-000016","url":"https://climateinsightsdirectory.org/document/cliout-000016","title":"Active travel is popular: walking, wheeling and cycling","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"briefing","language":"en","date_published":"2024-10-24","source_url":"https://climateoutreach.org/active-travel-is-popular-walking-cycling/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The briefing highlights that active travel is a common part of daily life for most people in Britain, with strong public support for investment in walking, wheeling, and cycling infrastructure, even if it reduces road space for cars. While active travel is associated with freedom for one third of respondents, there is a significant gap in perceived safety compared to car travel, with only 19% associating active travel with feeling safe versus 52% for cars. Geographic disparities exist, with a higher proportion of people in Wales reporting they rarely travel actively compared to those in London.","ai_generated":true,"unit":"cliout-000016#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Active travel is a frequent activity for the majority of the population, with 60% of people engaging in it every day or every other day and 19% doing so once a week.","ai_generated":true,"unit":"cliout-000016#insight-1","date_modified":"2026-10-23"},{"text":"There is strong public support for investing in active travel and public transport, including the reallocation of road space away from cars, with nearly two-thirds of people in favor.","ai_generated":true,"unit":"cliout-000016#insight-2","date_modified":"2026-10-23"},{"text":"Regional differences in active travel frequency are notable; approximately 33% of people in Wales rarely or never travel actively, compared to 12% in London.","ai_generated":true,"unit":"cliout-000016#insight-3","date_modified":"2026-10-23"},{"text":"While one third of people associate active travel with freedom, there is a significant disparity in perceived safety; 52% associate car travel with feeling safe, while only 19% feel the same about active travel.","ai_generated":true,"unit":"cliout-000016#insight-4","date_modified":"2026-10-23"}],"climate_tags":["active mobility","public transport","climate change mitigation","air quality"],"geography_discussed":["Wales","London"],"frame_perspective":[],"analysis_type":["public opinion research"]},{"id":"cliout-000055","url":"https://climateinsightsdirectory.org/document/cliout-000055","title":"Visualising Extreme Heat","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2024-08-27","source_url":"https://climateoutreach.org/visualising-extreme-heat/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document argues that extreme heat is often visually misrepresented as 'fun' or treated as a simple weather story, despite being the deadliest of climate extreme events. It advises visual storytellers to move beyond clichés by focusing on the most vulnerable populations—such as outdoor laborers, the elderly, and the poor—and by documenting the systemic impacts on health, transport, and employment. The guide emphasizes the importance of balancing images of risk with visuals of concrete interventions, such as cooling centers and shade structures, to avoid overwhelming audiences. Additionally, it suggests expanding the timeframe of shooting to include nights and planning access to institutions like hospitals and care homes before heat seasons begin.","ai_generated":true,"unit":"cliout-000055#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Extreme heat is currently the most lethal of all climate-related extreme events, surpassing the mortality rates of floods, storms, and droughts.","ai_generated":true,"unit":"cliout-000055#insight-1","date_modified":"2026-10-23"},{"text":"Common visual tropes of heatwaves, such as people swimming or eating ice cream, are inaccurate and may lower the public's perception of the actual risks involved.","ai_generated":true,"unit":"cliout-000055#insight-2","date_modified":"2026-10-23"},{"text":"Visual storytelling should prioritize those most at risk, including outdoor and indoor laborers (such as construction workers and warehouse staff), the elderly, disabled individuals, pregnant women, and the homeless.","ai_generated":true,"unit":"cliout-000055#insight-3","date_modified":"2026-10-23"},{"text":"To prevent audience overwhelm, images of heat impacts should be paired with visuals of risk-reduction interventions, such as public cooling centers, shade structures, and cooling vests for workers.","ai_generated":true,"unit":"cliout-000055#insight-4","date_modified":"2026-10-23"},{"text":"Visual coverage should extend beyond the hottest parts of the day to include nights, as nocturnal heat contributes to mental health deterioration and increased domestic violence.","ai_generated":true,"unit":"cliout-000055#insight-5","date_modified":"2026-10-23"}],"climate_tags":["extreme heat","climate change adaptation","public health","climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["guidance"]},{"id":"cliout-000123","url":"https://climateinsightsdirectory.org/document/cliout-000123","title":"A new government, a new climate story","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2024-07-05","source_url":"https://climateoutreach.org/new-government-new-climate-story/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document argues that the Labour victory provides a mandate for ambitious climate action, including net zero electricity within five years. It suggests that public appetite for climate action remains strong and that the new Parliament is the most pro-environment in history, though it emphasizes that successful delivery of renewables and home insulation will require deep public engagement.","ai_generated":true,"unit":"cliout-000123#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The new UK Parliament is characterized as the most pro-environment ever, following a victory for Labour and the election of four Green MPs and Liberal Democrats, while many net zero sceptics among Conservatives lost their seats.","ai_generated":true,"unit":"cliout-000123#insight-1","date_modified":"2026-10-23"},{"text":"The Labour government has a mandate to pursue ambitious climate goals, specifically achieving net zero electricity within five years and implementing the Great British Energy policy.","ai_generated":true,"unit":"cliout-000123#insight-2","date_modified":"2026-10-23"},{"text":"Research indicates that climate change is increasingly viewed by the public as a matter of course that those in power should address, and attempts to polarize the electorate on net zero failed during the election.","ai_generated":true,"unit":"cliout-000123#insight-3","date_modified":"2026-10-23"},{"text":"The UK is currently behind schedule on climate action, making tangible investment and public engagement essential for overhauling the planning system for renewables and increasing home insulation.","ai_generated":true,"unit":"cliout-000123#insight-4","date_modified":"2026-10-23"}],"climate_tags":["Net-zero emissions","home insulation","renewable energy","climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["political analysis"]},{"id":"cliout-000116","url":"https://climateinsightsdirectory.org/document/cliout-000116","title":"Engaging Australia: A Guide for Funders","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2024-06-18","source_url":"https://climateoutreach.org/reports/engaging-australia-guide-funders/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document argues that Australian funders can accelerate climate action by supporting strategic public engagement interventions designed to shift public sentiment and create demands for change.","ai_generated":true,"unit":"cliout-000116#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Grant-makers can maximize their impact on climate change by funding work that focuses on engaging the public, which allows them to use public opinion to create \"powerful demands for change.\"","ai_generated":true,"unit":"cliout-000116#insight-1","date_modified":"2026-10-23"}],"climate_tags":["climate change","climate finance"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["guide"]},{"id":"cliout-000114","url":"https://climateinsightsdirectory.org/document/cliout-000114","title":"Talking Climate on the Doorstep","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2024-06-05","source_url":"https://climateoutreach.org/talking-climate-on-the-doorstep/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The guide offers strategic advice for political actors to engage voters on climate change by maintaining a positive tone, building trust through authenticity and empathy, and listening to local concerns. It emphasizes the importance of government leadership and the use of local, positive examples of climate action to make the transition feel normal and achievable.","ai_generated":true,"unit":"cliout-000114#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Effective climate communication should be positive and grounded in normalcy, utilizing specific local examples such as new businesses or school projects to show how areas are improving.","ai_generated":true,"unit":"cliout-000114#insight-1","date_modified":"2026-10-23"},{"text":"Building trust with voters requires showing empathy, sharing personal motivations for caring about the climate as a human rather than a politician, and being honest about the limits of what can be achieved.","ai_generated":true,"unit":"cliout-000114#insight-2","date_modified":"2026-10-23"},{"text":"Conversations should focus on listening and finding common ground, such as shared observations of changing weather or a mutual value for local parks and nature, rather than attempting to 'win' the argument.","ai_generated":true,"unit":"cliout-000114#insight-3","date_modified":"2026-10-23"},{"text":"Voters generally believe the government should lead the way on climate and nature, and a majority of the population (four in five) care about the climate.","ai_generated":true,"unit":"cliout-000114#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["guidance"]}]}