{"query_echo":{"q":"","filters":{"organization":["Clean Creatives"]},"warnings":[]},"total":{"value":37,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?organization=clean-creatives&page=1","next":"https://climateinsightsdirectory.org/api/v1/search?organization=clean-creatives&page=2","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"cleancre-000016","url":"https://climateinsightsdirectory.org/document/cleancre-000016","title":"Procurement Toolkit","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"guide","language":"en","date_published":"2026-09-09","source_url":"https://f-list.cleancreatives.org/procurement-toolkit/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The Procurement Toolkit by Clean Creatives is designed to help CMOs, procurement teams, and sustainability leads identify and eliminate fossil fuel conflicts of interest within their marketing and PR supply chains. It argues that the communications industry enables a \"creative cover up\" for the fossil fuel industry, which is responsible for 80% of global carbon emissions since 2016. The toolkit promotes the use of the 'F-List', a database of 803 agencies and seven holding companies with documented fossil fuel ties, to facilitate ethical sourcing. It outlines a decision-making framework for agency selection based on transparency and commitments to phase out fossil fuel clients, while highlighting that most agencies derive less than 1% of their revenue from such contracts.","ai_generated":true,"unit":"cleancre-000016#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The communications industry is identified as a key enabler of the fossil fuel industry's disinformation campaigns, which the document describes as a \"creative cover up\" used to hide the industry's role in the climate crisis.","ai_generated":true,"unit":"cleancre-000016#insight-1","date_modified":"2026-10-23"},{"text":"The F-List serves as a transparency tool containing data on 803 agencies and seven holding companies that have documented relationships with fossil fuel companies.","ai_generated":true,"unit":"cleancre-000016#insight-2","date_modified":"2026-10-23"},{"text":"The document asserts that transitioning away from fossil fuel agency contracts is financially viable for the agencies themselves, as most generate less than 1% of their revenue from fossil fuel clients.","ai_generated":true,"unit":"cleancre-000016#insight-3","date_modified":"2026-10-23"},{"text":"Implementing ethical procurement and strong ethical compliance can lead to economic benefits for organizations, including a potential reduction in operational costs by 5-10% and increased stakeholder loyalty.","ai_generated":true,"unit":"cleancre-000016#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change disinformation","climate finance","corporate sustainability"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["guide","toolkit"]},{"id":"cleancre-000024","url":"https://climateinsightsdirectory.org/document/cleancre-000024","title":"My organisation hires agencies","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"guide","language":"en","date_published":"2026-09-01","source_url":"https://f-list.cleancreatives.org/my-organisation-hires-agencies/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document argues that hiring agencies that promote fossil fuels creates conflicts of interest and exposes brands to risks, as climate change disrupts supply chains and operations. It encourages organisations to use the F-List to verify agency partners and implement fossil-free procurement criteria in briefs, RFIs, and RFPs. The guide highlights that over 1,650 agencies in 60 countries have signed the Clean Creatives pledge and suggests that clients have leverage to decarbonise the marketing industry because fossil fuel marketing represents less than 1% of global marketing spend.","ai_generated":true,"unit":"cleancre-000024#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Hiring agencies that promote fossil fuels is presented as a business risk because climate change, driven by the fossil fuel industry, causes \"supply chain pressures, operational disruptions, and financial risk across all industries.\"","ai_generated":true,"unit":"cleancre-000024#insight-1","date_modified":"2026-10-23"},{"text":"Organisations are encouraged to use the F-List to check partners, noting that more than 1,650 agencies across 60 countries have committed to not working with fossil fuel companies.","ai_generated":true,"unit":"cleancre-000024#insight-2","date_modified":"2026-10-23"},{"text":"The document asserts that clients have significant leverage to influence agency policies because marketing for fossil fuel majors accounts for less than 1% of global marketing expenditure.","ai_generated":true,"unit":"cleancre-000024#insight-3","date_modified":"2026-10-23"},{"text":"The guide recommends specific procurement actions, such as updating briefs, RFIs, RFPs, or contracts to include fossil-free criteria and signing the Clean Creatives pledge as a client.","ai_generated":true,"unit":"cleancre-000024#insight-4","date_modified":"2026-10-23"}],"climate_tags":["Fossil fuel advertising","procurement","climate finance"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["guidance","advocacy"]},{"id":"cleancre-000012","url":"https://climateinsightsdirectory.org/document/cleancre-000012","title":"The F-List 2026","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":"2026-08-03","source_url":"https://f-list.cleancreatives.org/the-report/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The F-List 2026 identifies 1,321 contracts between 802 agencies and 386 fossil fuel clients across 73 countries. The report argues that creative agencies facilitate a 'creative cover-up' by positioning fossil fuels as essential for energy security and economic stability, while often ignoring the 'advertised emissions' generated by these campaigns in their own sustainability reporting. Key findings highlight that Omnicom holds the highest number of fossil fuel contracts ever recorded (118), while Edelman is identified as having the highest financial dependency on fossil fuel income among holding companies at an estimated 5.64% of revenue. The report also notes a trend of using natural gas as a 'driver of progress' in recent campaigns in Japan and Colombia.","ai_generated":true,"unit":"cleancre-000012#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The 2026 F-List recorded a record 1,321 contracts involving 802 agencies and 386 fossil fuel clients across 73 countries during 2025 and 2026.","ai_generated":true,"unit":"cleancre-000012#insight-1","date_modified":"2026-10-23"},{"text":"A majority of the identified contracts (55%) are 'exclusives' that had not previously appeared in news coverage.","ai_generated":true,"unit":"cleancre-000012#insight-2","date_modified":"2026-10-23"},{"text":"Omnicom is the holding company with the highest number of fossil fuel contracts ever recorded by the F-List, totaling 118 contracts in 2025 and 2026.","ai_generated":true,"unit":"cleancre-000012#insight-3","date_modified":"2026-10-23"},{"text":"Edelman is estimated to be more financially dependent on fossil fuel income than other holding companies, with an estimated 5.64% of its revenue coming from these contracts.","ai_generated":true,"unit":"cleancre-000012#insight-4","date_modified":"2026-10-23"},{"text":"Recent creative campaigns are framing natural gas as a catalyst for economic and social progress, specifically citing Tokyo Gas in Japan and Naturgas in Colombia.","ai_generated":true,"unit":"cleancre-000012#insight-5","date_modified":"2026-10-23"},{"text":"Many holding companies report operational emissions but fail to address 'advertised emissions'—the emissions resulting from the products they market for fossil fuel clients.","ai_generated":true,"unit":"cleancre-000012#insight-6","date_modified":"2026-10-23"},{"text":"Havas is the only holding company that retained every fossil fuel contract it held in the 2025 F-List, with 50% of its 22 contracts located in the EU.","ai_generated":true,"unit":"cleancre-000012#insight-7","date_modified":"2026-10-23"}],"climate_tags":["fossil fuel industry","greenwashing","climate finance","energy transition","natural gas","liquefied natural gas"],"geography_discussed":["Japan","Colombia","Thailand","Australia","Germany","Sweden","European Union","United Kingdom","North America"],"frame_perspective":[],"analysis_type":["longitudinal analysis","financial risk assessment"]},{"id":"cleancre-000036","url":"https://climateinsightsdirectory.org/document/cleancre-000036","title":"Off Ramp Report","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":"2025-11","source_url":"https://cleancreatives.org/s/Off-Ramp-Report-Pathway-to-a-Profitable-and-Fossil-Fuel-Free-Future-for-the-Marketing-Industry.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report argues that the end of fossil fuel advertising is inevitable and that marketing agencies must proactively 'off-ramp' these clients to avoid financial and reputational damage. It estimates that the top 29 oil majors spent $6.97 billion on media, creative, and PR in 2024, with $3.03 billion going to major holding companies and $3.94 billion to independent agencies. The document highlights the risks of retention, citing Havas' loss of B Corp certification and Edelman's 5% revenue decline in 2024. It proposes a phased exit strategy ending in 2030, suggesting agencies pivot toward high-growth sectors including healthcare (projected $36.4 billion marketing value by 2030), renewables, and the circular economy (a $4.5 trillion global opportunity by 2030).","ai_generated":true,"unit":"cleancre-000036#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The top 29 oil majors spent an estimated $6.97 billion on media, creative, and PR in 2024. Of this, $3.03 billion went to major global marketing holding companies (including WPP, Omnicom, IPG, Publicis, Dentsu, Havas, Stagwell, Accenture Song, and Edelman) and $3.94 billion went to independent agencies.","ai_generated":true,"unit":"cleancre-000036#insight-1","date_modified":"2026-10-23"},{"text":"Retaining fossil fuel clients has led to significant financial and reputational losses for specific agencies. Havas faced the revocation of its B Corp certification and reported losing 15 clients and 12% of its global workforce (approximately 2,500 people) following its contract with Shell. Edelman experienced a 5% revenue decline in 2024 and lost clients such as We Mean Business and opportunities with Nike due to its fossil fuel ties.","ai_generated":true,"unit":"cleancre-000036#insight-2","date_modified":"2026-10-23"},{"text":"Fossil fuel companies are facing structural economic decline as global oil demand growth fell below 1% for the first time since the COVID-19 pandemic. Investment in clean energy now represents nearly double the annual investment in fossil fuels, with solar energy investment alone reaching $0.5 trillion in 2024.","ai_generated":true,"unit":"cleancre-000036#insight-3","date_modified":"2026-10-23"},{"text":"The report identifies three primary growth sectors to replace fossil fuel revenue: healthcare, renewables, and the circular economy. The healthcare marketing and communications sector is projected to grow from $22.8 billion in 2024 to $36.4 billion by 2030. The circular economy is described as a $4.5 trillion global opportunity by 2030.","ai_generated":true,"unit":"cleancre-000036#insight-4","date_modified":"2026-10-23"},{"text":"The report proposes a five-phase 'off-ramp' strategy for agencies to become fossil-fuel-free by 2030: 2026 (Foundation and Quiet Shifts), 2027 (Strategic Shifts and Pilots), 2028 (Portfolio Pivot), 2029 (Public Break-Up and Brand Repositioning), and 2030 (Fossil Free and Forward).","ai_generated":true,"unit":"cleancre-000036#insight-5","date_modified":"2026-10-23"},{"text":"Approximately 50 jurisdictions, including Sydney, Edinburgh, and The Hague, have already implemented restrictions or bans on fossil fuel advertising following a June 2024 call for a global ban by UN Secretary-General António Guterres.","ai_generated":true,"unit":"cleancre-000036#insight-6","date_modified":"2026-10-23"}],"climate_tags":["Fossil fuel advertising","energy transition","renewable energy commercialization","solar energy","wind energy","electric vehicle","circular economy","climate finance","greenwashing","public health"],"geography_discussed":["The Hague","Edinburgh","Sydney","People's Republic of China","United States","European Union","India","Pakistan","Brazil"],"frame_perspective":[],"analysis_type":["strategic framework","financial estimation","reputational risk assessment"]},{"id":"cleancre-000019","url":"https://climateinsightsdirectory.org/document/cleancre-000019","title":"The F-List 2025","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":"2025","source_url":"https://cleancreatives.org/f-list-2025","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The 2025 F-List identifies 1,217 fossil fuel contracts held by 709 advertising and PR agencies. It introduces the Fossil Fuel Income Risk Exposure (FFIRE) index, which finds that Edelman has the highest financial vulnerability to fossil fuel revenue at 5.64%. The report highlights a conflict of interest regarding Edelman's role in the COP30 UN Climate Talks and notes that Omnicom Advertising Group now holds the most contracts on the list following its merger with IPG, being the only network with contracts across all 10 oil and gas majors.","ai_generated":true,"unit":"cleancre-000019#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The 2025 F-List identifies 1,217 fossil fuel contracts held by 709 advertising and PR agencies during 2024 and 2025.","ai_generated":true,"unit":"cleancre-000019#insight-1","date_modified":"2026-10-23"},{"text":"The Fossil Fuel Income Risk Exposure (FFIRE) index estimates that Edelman has the highest financial reliance on fossil fuel contracts among major agencies, at 5.64% of revenue.","ai_generated":true,"unit":"cleancre-000019#insight-2","date_modified":"2026-10-23"},{"text":"Following its merger with Interpublic Group (IPG), Omnicom Advertising Group has become the network with the most F-List contracts, increasing from 74 in 2024 to 120 in 2025, and is the only network with contracts with all 10 oil and gas majors.","ai_generated":true,"unit":"cleancre-000019#insight-3","date_modified":"2026-10-23"},{"text":"Edelman is identified as having a conflict of interest because it was selected to lead communications for the COP30 UN Climate Talks in Brazil in November 2025 while maintaining high revenue from fossil fuel clients.","ai_generated":true,"unit":"cleancre-000019#insight-4","date_modified":"2026-10-23"},{"text":"Havas experienced the loss of B Corp certification for four of its agencies in 2024 after winning Shell's global media contract, which the report estimates resulted in a potential $100 million loss.","ai_generated":true,"unit":"cleancre-000019#insight-5","date_modified":"2026-10-23"},{"text":"Shell is the fossil fuel client with the highest number of agency contracts at 69, followed by BP with 50 and TotalEnergies with 42.","ai_generated":true,"unit":"cleancre-000019#insight-6","date_modified":"2026-10-23"},{"text":"WPP faced the world's first OECD complaint against an ad agency in February 2025 due to its work for 79 fossil fuel polluters.","ai_generated":true,"unit":"cleancre-000019#insight-7","date_modified":"2026-10-23"}],"climate_tags":["fossil-fuel divestment","greenwashing","climate finance","greenhouse gas emissions"],"geography_discussed":["Brazil","sub-Saharan Africa","Central Asia","East Asia","MENAT"],"frame_perspective":[],"analysis_type":["financial risk assessment","longitudinal analysis","contract tracking"]},{"id":"cleancre-000027","url":"https://climateinsightsdirectory.org/document/cleancre-000027","title":"Edelman Trust Barometer Fact Check","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"statement","language":"en","date_published":"2024-01-16","source_url":"https://cleancreatives.org/news/edelman-trust-barometer-fact-check","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"Clean Creatives claims the Edelman Trust Barometer is compromised by the firm's ties to climate deniers and autocratic states, alleging that the data overstates trust in governments that are Edelman clients and contradicts the firm's public climate commitments.","ai_generated":true,"unit":"cleancre-000027#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Clean Creatives alleges that Edelman has violated its 2014 pledge and 2023 commitments regarding climate policy by continuing to work with climate deniers, specifically citing their role working with Charles Koch, who has provided over $100 million to climate-denying organizations.","ai_generated":true,"unit":"cleancre-000027#insight-1","date_modified":"2026-10-23"},{"text":"The document argues that the Trust Barometer's data on trusted governments is biased toward Edelman's clients, noting that four of the six highest-ranked governments in the 2023 report—China, Saudi Arabia, the UAE, and Singapore—are current or past clients.","ai_generated":true,"unit":"cleancre-000027#insight-2","date_modified":"2026-10-23"},{"text":"The author suggests that trust levels in authoritarian countries are inflated due to 'autocratic trust bias' and 'preference falsification,' citing the 2019 polling in Saudi Arabia which occurred shortly after the murder of journalist Jamal Khashoggi.","ai_generated":true,"unit":"cleancre-000027#insight-3","date_modified":"2026-10-23"},{"text":"Clean Creatives claims Edelman promotes fossil fuel companies as climate leaders while those companies are among the lowest-rated sectors in the 2023 Climate Trust Barometer; it specifically names Masdar, Chevron, Sasol, Shell, and TotalEnergies as clients for whom Edelman does work contrary to trusted climate communications.","ai_generated":true,"unit":"cleancre-000027#insight-4","date_modified":"2026-10-23"},{"text":"The document highlights a contradiction between the praise given by Edelman's Independent Council of Climate Experts for New York City's 2019 Climate Mobilization Act and the actions of Edelman clients, such as NationalGrid, which spent nearly $2 million to defeat New York climate policies.","ai_generated":true,"unit":"cleancre-000027#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change disinformation","climate policy","fossil fuel industry","climate change communication","decarbonization","greenwashing"],"geography_discussed":["People's Republic of China","Saudi Arabia","United Arab Emirates","Singapore","Indonesia","India","United States","New York City"],"frame_perspective":[],"analysis_type":["critique","fact-check"]},{"id":"cleancre-000007","url":"https://climateinsightsdirectory.org/document/cleancre-000007","title":"THE F-LIST 2024","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":"2024","source_url":"https://cleancreatives.org/f-list-2024","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The F-List 2024 documents 1,010 fossil fuel contracts held by 590 advertising and PR agencies during 2023-2024. It highlights the role of major holding companies in sustaining the fossil fuel industry's public image and lobbying efforts, while noting a growing trend of agencies rejecting such clients due to talent retention risks and environmental concerns.","ai_generated":true,"unit":"cleancre-000007#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The 2024 F-List identified 1,010 fossil fuel contracts held by 590 advertising and PR agencies during the 2023-2024 period.","ai_generated":true,"unit":"cleancre-000007#insight-1","date_modified":"2026-10-23"},{"text":"WPP is the holding company with the highest number of fossil fuel contracts, totaling 79 for 2023-2024, and includes agencies that have worked for Shell since 1929.","ai_generated":true,"unit":"cleancre-000007#insight-2","date_modified":"2026-10-23"},{"text":"The fossil fuel clients with the highest number of agency contracts are Shell (54), BP (40), TotalEnergies (36), ExxonMobil (33), and Chevron (31).","ai_generated":true,"unit":"cleancre-000007#insight-3","date_modified":"2026-10-23"},{"text":"The agencies with the most fossil fuel contracts are Ogilvy (15), McCann Worldgroup (15), FTI Consulting (13), Burson (12), and IPG Mediabrands (12).","ai_generated":true,"unit":"cleancre-000007#insight-4","date_modified":"2026-10-23"},{"text":"Interpublic Group (IPG) is noted as the largest holding company that discontinued zero fossil fuel contracts between the 2023 and 2024 F-Lists, despite implementing a new screening process for prospective clients.","ai_generated":true,"unit":"cleancre-000007#insight-5","date_modified":"2026-10-23"},{"text":"Environmental concerns are driving talent attrition in the creative industry; 20% of Gen Z and 19% of millennials have already changed jobs or industries for this reason, with further percentages intending to do so.","ai_generated":true,"unit":"cleancre-000007#insight-6","date_modified":"2026-10-23"},{"text":"The F-List has led to tangible consequences for agencies, such as B Corp stripping four Havas agencies of their certification in July 2024 following Havas' win of Shell's media business.","ai_generated":true,"unit":"cleancre-000007#insight-7","date_modified":"2026-10-23"}],"climate_tags":["fossil-fuel divestment","greenwashing","Paris Agreement"],"geography_discussed":["United States","United Arab Emirates","South Africa"],"frame_perspective":[],"analysis_type":["industry audit","corporate accountability"]},{"id":"cleancre-000014","url":"https://climateinsightsdirectory.org/document/cleancre-000014","title":"Complaint letter to B Labs regarding B Corp status of agencies working for fossil fuel polluters","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"statement","language":"en","date_published":"2023-10-19","source_url":"https://cleancreatives.org/b-lab-complaint","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed"],"summary":{"text":"Clean Creatives and a group of agencies have petitioned B Lab to apply the same strict certification criteria to advertising and PR agencies as it does to fossil fuel companies, citing the conflict of interest when B Corp agencies support polluters like Shell and PetroCanada.","ai_generated":true,"unit":"cleancre-000014#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Clean Creatives argues that allowing B Corp certified agencies to provide marketing and PR services to fossil fuel polluters undermines the core values of the Declaration of Interdependence.","ai_generated":true,"unit":"cleancre-000014#insight-1","date_modified":"2026-10-23"},{"text":"The complaint identifies specific instances of B Corp agencies or their parent companies working for fossil fuel entities: Havas (parent company) has agreed to be the main media agency for Shell, MSQ has provided marketing services to Shell since 2022, and Tam-Tam/TBWA represented PetroCanada from 2016-2022.","ai_generated":true,"unit":"cleancre-000014#insight-2","date_modified":"2026-10-23"},{"text":"The authors request that B Lab immediately apply the same eligibility criteria to B Corp agencies and their parent companies as those applied to fossil fuel companies, which include prohibitions on certain extraction and lobbying practices and a requirement for energy portfolios to be at least 50% carbon free.","ai_generated":true,"unit":"cleancre-000014#insight-3","date_modified":"2026-10-23"},{"text":"The document alleges that Shell has misled the public through greenwashing, citing a banned #PoweringProgress campaign and claims that actual spending on renewables is approximately 1.5% per year, contradicting its public image as a clean energy leader.","ai_generated":true,"unit":"cleancre-000014#insight-4","date_modified":"2026-10-23"}],"climate_tags":["fossil fuel industry","greenwashing","climate change"],"geography_discussed":["United Kingdom","United States"],"frame_perspective":[],"analysis_type":[]},{"id":"cleancre-000003","url":"https://climateinsightsdirectory.org/document/cleancre-000003","title":"23 South African Organisations Call on Ad and PR Agencies to Cut Ties With Fossil Fuels","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"statement","language":"en","date_published":"2023-03-21","source_url":"https://cleancreatives.org/south-africa-ngos-open-letter","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"A coalition of 23 South African organisations is urging PR and advertising agencies to cease their partnerships with the fossil fuel industry, arguing that these agencies facilitate greenwashing and obstruct climate action.","ai_generated":true,"unit":"cleancre-000003#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A coalition of 23 organisations is urging South African PR and advertising agencies to refuse future contracts from fossil fuel companies, industry associations, and front groups, asserting that these entities work to \"undermine climate action\".","ai_generated":true,"unit":"cleancre-000003#insight-1","date_modified":"2026-10-23"},{"text":"The coalition argues that advertising and PR campaigns for oil, gas, and coal companies use tactics similar to the tobacco industry to \"greenwash\" these companies and obstruct meaningful change, which effectively silences frontline communities and drowns out concerned citizens.","ai_generated":true,"unit":"cleancre-000003#insight-2","date_modified":"2026-10-23"},{"text":"The document cites the UN's Intergovernmental Panel on Climate Change (IPCC) as having specifically identified the creative industry as a factor that hampers efforts to avoid a \"full-blown climate catastrophe\".","ai_generated":true,"unit":"cleancre-000003#insight-3","date_modified":"2026-10-23"}],"climate_tags":["fossil fuel","climate change mitigation","greenwashing","climate justice","air pollution"],"geography_discussed":["World"],"frame_perspective":[],"analysis_type":["advocacy"]},{"id":"cleancre-000004","url":"https://climateinsightsdirectory.org/document/cleancre-000004","title":"THE F-LIST 2023","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":"2023","source_url":"https://cleancreatives.org/f-list-2023","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The 2023 F-List report identifies numerous global advertising and PR agencies that maintain contracts with fossil fuel companies despite climate warnings. It highlights a gap between the sustainability commitments of holding companies like WPP, Omnicom, and IPG and their actual client rosters. The report specifically critiques the use of influencers to repair the image of 'Big Oil' and details the ongoing promotion of projects like the East African Crude Oil Pipeline (EACOP).","ai_generated":true,"unit":"cleancre-000004#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"WPP is identified as the marketing network with the highest number of active fossil fuel contracts, with 55 oil and gas clients found between 2022 and 2023.","ai_generated":true,"unit":"cleancre-000004#insight-1","date_modified":"2026-10-23"},{"text":"Major holding companies often maintain a contradiction between their public sustainability goals and their client lists; for example, Omnicom is a founding member of Ad Net Zero but had 39 contracts with oil and gas companies in 2022-2023.","ai_generated":true,"unit":"cleancre-000004#insight-2","date_modified":"2026-10-23"},{"text":"Interpublic Group (IPG) has implemented a third-party review for new clients to align with the Paris Agreement but has not committed to evaluating its existing roster, which includes Saudi Aramco, ExxonMobil, Shell, and Chevron.","ai_generated":true,"unit":"cleancre-000004#insight-3","date_modified":"2026-10-23"},{"text":"Fossil fuel companies are increasingly using social media influencers to bypass traditional PR scrutiny and target younger generations, with Shell utilizing the #ShellPartner hashtag and BP aiming to “win the trust of the younger generation”.","ai_generated":true,"unit":"cleancre-000004#insight-4","date_modified":"2026-10-23"},{"text":"The report highlights the East African Crude Oil Pipeline (EACOP) as a project with significant environmental and human rights concerns, noting that TotalEnergies allocates 88% of its capital expenditure to fossil fuels despite rebranding efforts.","ai_generated":true,"unit":"cleancre-000004#insight-5","date_modified":"2026-10-23"},{"text":"Edelman's climate policy is described as contradictory; while the firm claims not to work with coal producers or assignments that deny climate change, it continues to work with TotalEnergies, the builder of the EACOP pipeline.","ai_generated":true,"unit":"cleancre-000004#insight-6","date_modified":"2026-10-23"}],"climate_tags":["Fossil fuel advertising","greenwashing","climate change communication","Net-zero emissions","Paris Agreement","carbon dioxide emissions","fossil-fuel divestment"],"geography_discussed":["Asia","South Africa","United Kingdom","Indonesia","Uganda"],"frame_perspective":[],"analysis_type":["industry audit","case study"]},{"id":"cleancre-000005","url":"https://climateinsightsdirectory.org/document/cleancre-000005","title":"ASIA F-LIST 2023","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":"2023","source_url":"https://cleancreatives.org/asia-f-list","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed"],"summary":{"text":"The ASIA F-LIST 2023 report examines the role of advertising in sustaining fossil fuel consumption across selected Asian markets. It argues that companies use reward programs, prize giveaways, and 'purpose-washing' campaigns—such as rural development projects and environmental restoration—to distract from their contribution to the climate crisis. The report notes a gap between sustainable intent and action among Asian consumers, partly due to misleading marketing, and highlights a growing but inconsistent regulatory landscape for climate disclosure in the region.","ai_generated":true,"unit":"cleancre-000005#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Asia's contribution to global greenhouse gas emissions grew significantly from 22% in 1990 to 44% in 2019, a rate that exceeded the global average.","ai_generated":true,"unit":"cleancre-000005#insight-1","date_modified":"2026-10-23"},{"text":"Fossil fuel companies in Asia employ two primary marketing strategies: incentivizing increased fuel purchases through rewards and prizes, and 'purpose-washing' to create a false impression of positive social or environmental impact.","ai_generated":true,"unit":"cleancre-000005#insight-2","date_modified":"2026-10-23"},{"text":"Oil and gas companies build brand loyalty in Asia by partnering with banks to offer fuel credit cards and reward points, a practice particularly prevalent in India with providers like Hindustan Petroleum and IndianOil.","ai_generated":true,"unit":"cleancre-000005#insight-3","date_modified":"2026-10-23"},{"text":"The report identifies 'purpose-washing' tactics where companies fund small-scale positive projects to distract from large-scale pollution, such as Shell's 2018 Ahlin Yaung campaign in Myanmar which funded solar projects while the company spent $1.2 billion on offshore oil and gas exploration in the same country.","ai_generated":true,"unit":"cleancre-000005#insight-4","date_modified":"2026-10-23"},{"text":"There is a significant gap in Asia between consumers' stated willingness to pay for sustainable products (90%) and their actual purchasing behavior, with 15% citing a lack of information or trust in sustainable claims as a barrier.","ai_generated":true,"unit":"cleancre-000005#insight-5","date_modified":"2026-10-23"},{"text":"While climate disclosure is becoming mandatory in India, Japan, South Korea, Hong Kong, and Singapore, regulatory consequences for greenwashing remain generally low, though South Korea introduced a law in January 2023 to fine companies up to $2300 for such practices.","ai_generated":true,"unit":"cleancre-000005#insight-6","date_modified":"2026-10-23"}],"climate_tags":["Fossil fuel advertising","greenwashing","Climate risk assessment","carbon dioxide emissions","environmental, social and corporate governance","sustainable consumption","climate change vulnerability"],"geography_discussed":["India","People's Republic of China","Singapore","Indonesia","Thailand","Japan","Myanmar","South Korea","Vietnam","Philippines","Hong Kong","Malaysia"],"frame_perspective":[],"analysis_type":[]},{"id":"cleancre-000030","url":"https://climateinsightsdirectory.org/document/cleancre-000030","title":"ASIA F-LIST 2023","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":"2023","source_url":"https://cleancreatives.org/s/Clean-Creatives-Asia-F-List-Report-Final-2.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report analyzes fossil fuel marketing in Asia, identifying two primary strategies: incentivizing increased fuel consumption through loyalty programs and prizes, and 'purpose-washing' to shift climate responsibility onto individuals or project a sustainable image. It notes a gap between Asian consumers' sustainable intent and action, partly due to misleading marketing, while highlighting a trend toward mandatory climate disclosures in countries like India, Japan, South Korea, Hong Kong, and Singapore.","ai_generated":true,"unit":"cleancre-000030#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Fossil fuel companies in Asia use reward programs and partnerships with banks to create fuel credit cards that build brand loyalty and incentivize consumption. Examples include Hindustan Petroleum and IndianOil in India, PTT's Blue Card in Thailand, and Shell's ShARe rewards app in the Philippines.","ai_generated":true,"unit":"cleancre-000030#insight-1","date_modified":"2026-10-23"},{"text":"Companies employ high-value prize giveaways and televised events to motivate increased fuel spending. Notable campaigns include Shell's 130th Anniversary Mega Lucky Draw in Thailand, Denko's Lucky Draw in Myanmar, and Caltex's 'Liter Lottery' in the Philippines, the latter of which resulted in a 233% increase in full tank purchases.","ai_generated":true,"unit":"cleancre-000030#insight-2","date_modified":"2026-10-23"}],"climate_tags":["Fossil fuel advertising","greenwashing","Climate risk assessment","environmental, social and corporate governance","carbon footprint","sustainable consumption","corporate sustainability","climate change vulnerability"],"geography_discussed":["North America","Europe","People's Republic of China","Russia","Central Asia","East Asia","Latin America","MENA","sub-Saharan Africa"],"frame_perspective":[],"analysis_type":["qualitative study","case study"]},{"id":"cleancre-000037","url":"https://climateinsightsdirectory.org/document/cleancre-000037","title":"THE F-LIST 2022: 230+ AD AND PR COMPANIES WORKING FOR THE FOSSIL FUEL INDUSTRY","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":"2022-09","source_url":"https://cleancreatives.org/s/WEB-Update-220923-Clean-Creatives-Report-2022-final-56pg-copy.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed"],"summary":{"text":"The report identifies over 230 advertising and PR companies that continue to work for the fossil fuel industry despite making public net-zero or sustainability commitments. It specifically examines holding companies like WPP, IPG, Dentsu, Publicis, and Omnicom, as well as the PR firm Edelman, noting that many have erased fossil fuel clients from their websites or refuse to disclose client lists. The document highlights a disconnect between internal corporate goals—such as WPP's 2030 net-zero value chain target or IPG's 2040 net-zero goal—and their continued representation of companies like ExxonMobil, Shell, and Saudi Aramco. It also details legal challenges and accusations of greenwashing linked to these partnerships, such as lawsuits against WPP's work for BP and Shell. The report concludes by calling for the advertising industry to stop supporting fossil fuel clients to avoid complicity in climate disinformation.","ai_generated":true,"unit":"cleancre-000037#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Major advertising holding companies maintain a contradiction between their public climate pledges and their client portfolios. For example, WPP committed to \"reach net zero in their value chain by 2030\" while continuing to work for BP, Shell, ExxonMobil, and Chevron.","ai_generated":true,"unit":"cleancre-000037#insight-1","date_modified":"2026-10-23"},{"text":"Several agencies have been linked to legal actions or complaints regarding the misleading nature of their climate-related campaigns for fossil fuel clients. WPP's work for BP resulted in a lawsuit for misleading the public about renewable energy investments, and its work for Chevron is the subject of a Federal Trade Commission complaint for greenwashing.","ai_generated":true,"unit":"cleancre-000037#insight-2","date_modified":"2026-10-23"},{"text":"Interpublic Group (IPG) has set targets to source 100% renewable electricity by 2030 and reach net zero by 2040, yet it continues to represent clients like ExxonMobil, Aramco, Valero, Repsol, and Equinor, some of whom intend to increase fossil fuel production.","ai_generated":true,"unit":"cleancre-000037#insight-3","date_modified":"2026-10-23"},{"text":"The PR firm Edelman has been accused of \"peddling climate denial\" and creating astroturf campaigns. Despite a statement that it does not accept assignments aiming to deny climate change, reports indicate it was involved in an Exxon campaign in September 2021 that encouraged opposition to climate policy.","ai_generated":true,"unit":"cleancre-000037#insight-4","date_modified":"2026-10-23"}],"climate_tags":["fossil fuel industry","greenwashing","Net-zero emissions","climate change disinformation","corporate sustainability","renewable energy"],"geography_discussed":["Algeria","United States","Argentina","European Union","Pakistan","Ukraine","United Kingdom","Mozambique","South Africa"],"frame_perspective":[],"analysis_type":[]},{"id":"cleancre-000023","url":"https://climateinsightsdirectory.org/document/cleancre-000023","title":"Closing the 6.74 Billion Ton Loophole in Ad Net Zero","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"statement","language":"en","date_published":"2021-10","source_url":"https://cleancreatives.org/adnetzero","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document highlights a significant discrepancy between the UK advertising industry's operational carbon footprint and the emissions of its fossil fuel clients, urging the industry to include client impact in its net zero accounting.","ai_generated":true,"unit":"cleancre-000023#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The carbon footprint of current and recent fossil fuel clients of UK advertising agencies is approximately 77,080 times larger than the operational emissions of the UK ad industry itself.","ai_generated":true,"unit":"cleancre-000023#insight-1","date_modified":"2026-10-23"},{"text":"In 2020, total operational CO2e emissions from IPA-member agencies exceeded 84,000 tonnes per year, while their fossil fuel clients represented 6.47 billion tons of carbon pollution in the same year.","ai_generated":true,"unit":"cleancre-000023#insight-2","date_modified":"2026-10-23"},{"text":"Fossil fuel clients of UK agencies invested $57.9 billion annually in new fossil fuel projects in 2020, indicating a commitment to a polluting business model.","ai_generated":true,"unit":"cleancre-000023#insight-3","date_modified":"2026-10-23"}],"climate_tags":["Net-zero emissions","carbon footprint","fossil fuel industry","carbon dioxide emissions","climate change mitigation"],"geography_discussed":["World"],"frame_perspective":[],"analysis_type":["policy critique","carbon accounting analysis"]},{"id":"cleancre-000010","url":"https://climateinsightsdirectory.org/document/cleancre-000010","title":"An Open Letter from the Advertising and PR Leaders of Tomorrow","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"statement","language":"en","date_published":"2021-09-14","source_url":"https://cleancreatives.org/tomorrow","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags"],"summary":{"text":"The document is an open letter from students and junior professionals in the advertising and PR industry demanding that agencies stop working with fossil fuel companies. The authors argue that the marketing industry facilitates climate inaction by amplifying disinformation and greenwashing for the world's largest polluters. They urge agency leadership to take a stand and encourage current employees to challenge their leadership or reject fossil fuel projects.","ai_generated":true,"unit":"cleancre-000010#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The authors identify the energy sector as being responsible for 75% of carbon emissions and claim that the world's twenty largest polluters are fossil fuel companies that obstruct necessary climate action.","ai_generated":true,"unit":"cleancre-000010#insight-1","date_modified":"2026-10-23"},{"text":"The letter calls for all advertising agencies, including independent shops and holding companies, to stop providing services to fossil fuel clients, including oil companies, trade associations, and front groups.","ai_generated":true,"unit":"cleancre-000010#insight-2","date_modified":"2026-10-23"},{"text":"The authors accuse the marketing industry of aiding fossil fuel companies in dodging pollution safeguards and blocking change through the use of greenwashing, the creation of fake front groups, and the dissemination of climate denial and disinformation.","ai_generated":true,"unit":"cleancre-000010#insight-3","date_modified":"2026-10-23"}],"climate_tags":["fossil fuel industry","climate change disinformation","greenwashing","climate change"],"geography_discussed":[],"frame_perspective":[],"analysis_type":[]},{"id":"cleancre-000031","url":"https://climateinsightsdirectory.org/document/cleancre-000031","title":"THE F-LIST 2021: 90 AD AND PR COMPANIES WORKING FOR THE FOSSIL FUEL INDUSTRY","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":"2021-09","source_url":"https://cleancreatives.org/s/Clean-Creatives-Report-091721.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report identifies 90 advertising and PR companies working for the fossil fuel industry, highlighting a conflict between the sustainability pledges of major holding companies and their continued representation of high-polluting clients. It details specific case studies of disinformation and lobbying efforts in the US, Australia, and the EU, while warning that the term 'Net Zero' is being used as a primary tool for greenwashing ahead of the 2021 Glasgow climate talks.","ai_generated":true,"unit":"cleancre-000031#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Major advertising and PR holding companies have sustainability pledges that are insignificant compared to the carbon impact of their fossil fuel clients. For example, WPP's plan to reduce 5.4 mt of carbon annually by 2025 is dwarfed by its clients BP, Shell, and Exxon, whose carbon impact is \"423 times the carbon impact of WPP’s operations\".","ai_generated":true,"unit":"cleancre-000031#insight-1","date_modified":"2026-10-23"},{"text":"In the United States, the fossil fuel industry uses PR and digital advertising to oppose climate legislation. ExxonMobil has been a top spender on Facebook climate issues in 2021 via its \"Exxchange\" platform to encourage opposition to Biden Administration policies; evidence suggests the PR firm Edelman had \"direct control over the site and its content\" until at least May 2021.","ai_generated":true,"unit":"cleancre-000031#insight-2","date_modified":"2026-10-23"},{"text":"In Australia, the CT Group (formerly Crosby Textor) managed \"Project Cesar\" for coal major Glencore, a multi-million dollar operation that used \"astroturf support for coal projects\" and disseminated false claims about renewable energy to divide the public.","ai_generated":true,"unit":"cleancre-000031#insight-3","date_modified":"2026-10-23"},{"text":"In the European Union, FTI Consulting is identified as a key actor for industry coalitions Hydrogen Europe and Hydrogen Council, which promote \"blue hydrogen\" (fossil fuel sourced) as a transition tool despite warnings that it can be more polluting than burning natural gas directly.","ai_generated":true,"unit":"cleancre-000031#insight-4","date_modified":"2026-10-23"},{"text":"Regulatory environments in Europe are becoming stricter regarding fossil fuel advertising, with France passing a national ban and the city of Amsterdam banning fossil fuel ads \"outright\".","ai_generated":true,"unit":"cleancre-000031#insight-5","date_modified":"2026-10-23"},{"text":"The report argues that \"Net Zero Emissions Targets\" are frequently used by oil companies to create a false impression of climate action. It notes that Shell disclosed to investors that its \"operating plans and budgets do not reflect Shell’s Net-Zero Emissions target,\" despite advertising that target publicly.","ai_generated":true,"unit":"cleancre-000031#insight-6","date_modified":"2026-10-23"}],"climate_tags":["fossil fuel industry","greenwashing","climate change disinformation","Net-zero emissions","blue hydrogen","climate policy"],"geography_discussed":["United States","France","Amsterdam","Seattle","United Kingdom","Netherlands","Poland"],"frame_perspective":[],"analysis_type":["case study","corporate analysis"]},{"id":"cleancre-000018","url":"https://climateinsightsdirectory.org/document/cleancre-000018","title":"An Open Letter from the Advertising and PR Leaders of Tomorrow","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"statement","language":"en","date_published":"2021-08-31","source_url":"https://cleancreatives.org/copy-an-open-letter-from-the-advertising-and-pr-leaders-of-tomorrow","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags"],"summary":{"text":"The document is an open letter from emerging professionals in the advertising and PR sectors who argue that their industry is facilitating climate inaction by working for fossil fuel companies. The authors demand that agencies stop representing oil, gas, and coal companies, as well as their associated trade associations and front groups, to end the spread of climate denial and greenwashing. They urge current agency leadership and employees to reject fossil fuel projects and sign the Clean Creatives pledge to ensure a viable future for the next generation.","ai_generated":true,"unit":"cleancre-000018#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The authors identify climate change as the primary threat to their future, attributing 75% of carbon emissions to the energy sector and naming the twenty largest polluters as fossil fuel companies.","ai_generated":true,"unit":"cleancre-000018#insight-1","date_modified":"2026-10-23"},{"text":"The letter calls for all advertising and PR agencies, including independent shops and holding companies, to terminate relationships with fossil fuel clients, including oil giants, trade associations, and front groups.","ai_generated":true,"unit":"cleancre-000018#insight-2","date_modified":"2026-10-23"},{"text":"The authors argue that the marketing industry enables fossil fuel companies to block climate action through the use of greenwashing, the creation of fake front groups, and the amplification of disinformation regarding the economic impact of climate action.","ai_generated":true,"unit":"cleancre-000018#insight-3","date_modified":"2026-10-23"},{"text":"The signers urge current industry employees to challenge their leadership, request transfers to non-fossil fuel clients, and sign the Clean Creatives pledge.","ai_generated":true,"unit":"cleancre-000018#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change","fossil fuel industry","greenwashing","climate change disinformation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":[]},{"id":"cleancre-000006","url":"https://climateinsightsdirectory.org/document/cleancre-000006","title":"Environmental and Climate Justice Groups Call on PR and Ad Agencies to Quit Fossil Fuels","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"statement","language":"en","date_published":"2021-03-09","source_url":"https://cleancreatives.org/ngo-letter","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"Twenty-two environmental and climate justice organizations, coordinated by Clean Creatives, are urging PR and advertising agencies to stop working with the fossil fuel industry. The groups argue that these agencies profit from campaigns that spread climate disinformation, greenwash the image of oil, gas, and coal companies, and block climate action, which disproportionately harms Black, Indigenous, and other communities of color.","ai_generated":true,"unit":"cleancre-000006#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Twenty-two environmental and climate justice organizations are demanding that PR and advertising agencies end all client relationships with fossil fuel companies, industry associations, and front groups because these entities work to \"undermine climate action and spread climate disinformation.\"","ai_generated":true,"unit":"cleancre-000006#insight-1","date_modified":"2026-10-23"}],"climate_tags":["climate justice","fossil fuel industry","climate change disinformation","greenwashing"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["advocacy"]},{"id":"cleancre-000015","url":"https://climateinsightsdirectory.org/document/cleancre-000015","title":"HOW WORKING FOR FOSSIL FUEL CLIENTS BLOCKS CLIMATE ACTION","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":"2021","source_url":"https://cleancreatives.org/learn-2021","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report examines the role of the advertising and PR industry in supporting fossil fuel companies, arguing that these agencies facilitate greenwashing and disinformation. It highlights a growing movement of professionals rejecting such work and documents the contradiction between the sustainability pledges of major agency holding companies and their continued representation of high-polluting clients. The document provides a list of 90 agencies working for the fossil fuel industry and presents case studies of misleading campaigns in Australia, the United States, and Europe.","ai_generated":true,"unit":"cleancre-000015#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A growing number of creative professionals and regulators are challenging the ethics of agencies that support major climate polluters, with a report from Edelman indicating that 60% of employees would leave a company performing 'fundamentally immoral' work.","ai_generated":true,"unit":"cleancre-000015#insight-1","date_modified":"2026-10-23"},{"text":"Several governments and cities have implemented bans on fossil fuel advertising, including the city of Amsterdam, the nation of France, and the city of Seattle, which banned such ads on public transportation.","ai_generated":true,"unit":"cleancre-000015#insight-2","date_modified":"2026-10-23"},{"text":"Major oil companies continue to prioritize fossil fuel development over climate commitments; in 2019, they spent over 99% of capital expenditures on oil and gas projects, while Shell disclosed in February 2021 that its operating plans and budgets did not reflect its Net-Zero Emissions target.","ai_generated":true,"unit":"cleancre-000015#insight-3","date_modified":"2026-10-23"},{"text":"Sustainability pledges from major advertising holding companies are insufficient because they focus on operational emissions while ignoring the carbon impact of their clients. For example, WPP's net zero plan accounts for 5.4 mt of carbon reductions annually by 2025, but its fossil fuel clients have a carbon impact 423 times larger than WPP's own operations.","ai_generated":true,"unit":"cleancre-000015#insight-4","date_modified":"2026-10-23"},{"text":"In Australia, the firm Crosby Textor (now CT Group) managed 'Project Cesar' for Glencore, a multi-million dollar operation that used false claims to promote coal and demonize clean energy advocates through pages like 'Energy Australia'.","ai_generated":true,"unit":"cleancre-000015#insight-5","date_modified":"2026-10-23"},{"text":"In the United States, ExxonMobil used the 'Exxchange' platform and Facebook ads to oppose Biden Administration climate policies; evidence suggests PR firm Edelman had direct control over the site until at least May 2021, despite not disclosing the work.","ai_generated":true,"unit":"cleancre-000015#insight-6","date_modified":"2026-10-23"},{"text":"In Europe, FTI Consulting is identified as a key coordinator for the Hydrogen Europe and Hydrogen Council coalitions, which promote 'blue hydrogen' (fossil fuel sourced) as a transition tool despite scientific warnings that it can be more polluting than burning natural gas directly.","ai_generated":true,"unit":"cleancre-000015#insight-7","date_modified":"2026-10-23"}],"climate_tags":["greenwashing","fossil fuel industry","climate change disinformation","carbon neutrality","blue hydrogen","carbon capture and storage"],"geography_discussed":["Australia","United States","France","Netherlands","United Kingdom","Amsterdam","Seattle","Washington, D.C.","New York City","Minnesota","Vermont","Massachusetts","Europe"],"frame_perspective":[],"analysis_type":["case study","industry analysis"]},{"id":"cleancre-000032","url":"https://climateinsightsdirectory.org/document/cleancre-000032","title":"POLLUTED PR: How Ad Agencies and PR Firms Secretly Block Climate Action","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":"2020-12","source_url":"https://cleancreatives.org/s/Clean-Creatives-Report-Final.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report 'POLLUTED PR' details how advertising and PR firms work covertly for the fossil fuel industry to block climate action. It highlights a significant spending gap, noting that the fossil fuel industry spent at least $1 billion on PR and advertising between 2014 and 2018, outspending clean energy trade groups by over 400:1. The document provides case studies of firms like Edelman, Porter Novelli, and FTI Consulting, illustrating tactics such as 'astroturfing' and the promotion of 'false solutions' like algae biofuels to maintain the industry's social license. It concludes by calling for professionals in the creative industry to divest from fossil fuel contracts.","ai_generated":true,"unit":"cleancre-000032#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The fossil fuel industry utilizes PR and advertising agencies to obstruct climate action by framing fossil fuel companies as \"part of the solution to climate change, rather than the most important cause of the problem.\"","ai_generated":true,"unit":"cleancre-000032#insight-1","date_modified":"2026-10-23"},{"text":"Between 2014 and 2018, the fossil fuel industry spent at least $1 billion on public relations and advertising, a sum that outspends clean energy industry and public interest groups by a ratio of over 400:1.","ai_generated":true,"unit":"cleancre-000032#insight-2","date_modified":"2026-10-23"},{"text":"Edelman maintained a highly lucrative partnership with the American Petroleum Institute (API), receiving up to $75 million annually between 2008 and 2012, totaling $327 million over those five years.","ai_generated":true,"unit":"cleancre-000032#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate finance","greenwashing","fossil fuel industry","climate change disinformation","climate policy","carbon dioxide emissions","biofuel"],"geography_discussed":["United States","European Union","Massachusetts"],"frame_perspective":[],"analysis_type":["case study","financial analysis"]}]}