{"query_echo":{"q":"","filters":{"organization":["Center for Climate Change Communication"]},"warnings":[]},"total":{"value":241,"relation":"eq"},"page":12,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?organization=center-for-climate-change-communication&page=12","next":"https://climateinsightsdirectory.org/api/v1/search?organization=center-for-climate-change-communication&page=13","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"commgmu-000184","url":"https://climateinsightsdirectory.org/document/commgmu-000184","title":"Climate Change in the American Mind","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"report","language":"en","date_published":"2010","source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2023/06/January-2010-Americans-Global-Warming-Beliefs-and-Attitudes.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report details a survey of 1,001 American adults conducted between December 2009 and January 2010. It tracks shifts in public perception of global warming, including a decline in the percentage of people who believe global warming is happening (from 71% in 2008 to 57% in 2010) and an increase in those who believe it is not happening (from 10% to 20%). The data also explores perceived causes, the perceived level of scientific consensus, personal and global risks, and trust in various information sources.","ai_generated":true,"unit":"commgmu-000184#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Belief that global warming is occurring decreased significantly between 2008 and 2010, falling from 71% to 57%, while the proportion of respondents stating it is not happening doubled from 10% to 20%.","ai_generated":true,"unit":"commgmu-000184#insight-1","date_modified":"2026-10-23"},{"text":"Among those who believe global warming is happening, 47% attribute it mostly to human activities, while 36% believe it is caused mostly by natural changes in the environment.","ai_generated":true,"unit":"commgmu-000184#insight-2","date_modified":"2026-10-23"},{"text":"Public perception of scientific consensus shifted; in 2010, 40% of respondents believed there is a lot of disagreement among scientists about whether global warming is happening, up from 33% in 2008.","ai_generated":true,"unit":"commgmu-000184#insight-3","date_modified":"2026-10-23"},{"text":"Respondents perceive the highest risk of harm from global warming to be for plant and animal species (43% saying 'a great deal') and future generations (42% saying 'a great deal').","ai_generated":true,"unit":"commgmu-000184#insight-4","date_modified":"2026-10-23"},{"text":"A plurality of respondents (45%) believe that while humans could reduce global warming, it is unclear if the necessary actions will be taken.","ai_generated":true,"unit":"commgmu-000184#insight-5","date_modified":"2026-10-23"},{"text":"Scientists are the most trusted source of information among the listed entities, with 74% of respondents expressing some level of trust (22% 'strongly trust' and 52% 'somewhat trust').","ai_generated":true,"unit":"commgmu-000184#insight-6","date_modified":"2026-10-23"},{"text":"There is a notable divide in the perception of immediate harm; 25% of respondents believe people in the United States are being harmed now, while 23% believe they will never be harmed.","ai_generated":true,"unit":"commgmu-000184#insight-7","date_modified":"2026-10-23"}],"climate_tags":["climate change","climate change communication","environmental change"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey","comparative analysis"]},{"id":"commgmu-000187","url":"https://climateinsightsdirectory.org/document/commgmu-000187","title":"Climate Change in the American Mind","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"report","language":"en","date_published":"2010","source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2023/06/June-2010-Americans-Global-Warming-Beliefs-and-Attitudes.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The June 2010 survey of 1,024 American adults indicates that 61% believe global warming is happening, though 45% believe there is significant disagreement among scientists on the matter. While 50% attribute global warming to human activities, a large portion of the population expresses uncertainty about personal impact and the ability of humans to successfully reduce it. Trust in scientists remains high, while trust in mainstream news media is lower. The data shows a trend of fluctuating belief in global warming and varying levels of concern for future generations and the environment compared to previous years.","ai_generated":true,"unit":"commgmu-000187#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"In June 2010, 61% of surveyed American adults believed global warming is happening, an increase from 57% in January 2010 but a decrease from 71% in November 2008.","ai_generated":true,"unit":"commgmu-000187#insight-1","date_modified":"2026-10-23"},{"text":"Half of the respondents (50%) believe global warming is caused mostly by human activities, while 34% attribute it to natural changes in the environment.","ai_generated":true,"unit":"commgmu-000187#insight-2","date_modified":"2026-10-23"},{"text":"There is significant public perception of scientific disagreement; 45% of respondents believe \"There is a lot of disagreement among scientists about whether or not global warming is happening.\"","ai_generated":true,"unit":"commgmu-000187#insight-3","date_modified":"2026-10-23"},{"text":"Respondents perceive the highest level of harm from global warming to be affecting plant and animal species (40% saying 'a great deal') and future generations of people (39% saying 'a great deal').","ai_generated":true,"unit":"commgmu-000187#insight-4","date_modified":"2026-10-23"},{"text":"Regarding the ability to mitigate climate change, 47% of respondents believe humans could reduce global warming but it is unclear if the necessary actions will be taken.","ai_generated":true,"unit":"commgmu-000187#insight-5","date_modified":"2026-10-23"},{"text":"A combined 52% of respondents believe they need more information to form a firm opinion on global warming, with 20% stating they need \"a lot more information\".","ai_generated":true,"unit":"commgmu-000187#insight-6","date_modified":"2026-10-23"}],"climate_tags":["climate change","climate change communication","climate impact","climate change mitigation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commgmu-000188","url":"https://climateinsightsdirectory.org/document/commgmu-000188","title":"Climate Change in the American Mind","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"research paper","language":"en","date_published":"2010","source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2023/06/June-2010-Public-Support-for-Climate-and-Energy.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The June 2010 survey of 1,024 American adults reveals a strong public preference for developing clean energy and protecting the environment over economic growth. While a majority support regulating carbon dioxide and funding renewable energy research, there is significant political polarization regarding international treaties and gasoline taxes. The data shows that 65% of respondents believe the U.S. should reduce greenhouse gas emissions regardless of other countries' actions, and 56% believe environmental protection improves economic growth.","ai_generated":true,"unit":"commgmu-000188#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A majority of Americans believe the United States should reduce its greenhouse gas emissions independently of the actions of other nations, with 65% stating the U.S. should do so \"Regardless of what other countries do\".","ai_generated":true,"unit":"commgmu-000188#insight-1","date_modified":"2026-10-23"},{"text":"Public priority for developing clean energy is higher than for global warming generally; in June 2010, 71% of respondents viewed clean energy as a \"High\" or \"Very high\" priority, compared to 44% for global warming.","ai_generated":true,"unit":"commgmu-000188#insight-2","date_modified":"2026-10-23"},{"text":"There is strong support for specific climate policies, including regulating carbon dioxide as a pollutant (77% support) and funding research into renewable energy sources like solar and wind power (87% support).","ai_generated":true,"unit":"commgmu-000188#insight-3","date_modified":"2026-10-23"},{"text":"Public perception of the relationship between the environment and the economy is generally positive, with 56% of respondents stating that protecting the environment \"Improves economic growth and provides new jobs\".","ai_generated":true,"unit":"commgmu-000188#insight-4","date_modified":"2026-10-23"},{"text":"When forced to choose between environmental protection and economic growth, 65% of respondents prioritize \"Protecting the environment, even if it reduces economic growth\".","ai_generated":true,"unit":"commgmu-000188#insight-5","date_modified":"2026-10-23"},{"text":"Support for increasing gasoline taxes by 25 cents per gallon is low, with only 35% in support and 65% opposing the measure.","ai_generated":true,"unit":"commgmu-000188#insight-6","date_modified":"2026-10-23"},{"text":"Public opinion is sharply divided by political party; for example, 79% of Democrats believe protecting the environment is more important than economic growth, compared to 37% of Republicans.","ai_generated":true,"unit":"commgmu-000188#insight-7","date_modified":"2026-10-23"}],"climate_tags":["greenhouse gas emissions","clean energy","energy efficiency"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commgmu-000044","url":"https://climateinsightsdirectory.org/document/commgmu-000044","title":"Climate Change in the American Mind","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"executive summary","language":"en","date_published":"2009-03-01","source_url":"https://climatecommunication.gmu.edu/all/climate-change-in-the-american-mind-march-2009/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"A 2008 survey of 2,164 American adults found that while the economy was the highest priority for 76% of respondents, a majority believe global warming is a real, human-caused threat. Over 90% of participants supported U.S. action to reduce global warming despite potential economic costs, and 67% supported unilateral action regardless of other countries' efforts. The most valued positive outcomes of action were providing a better life for future generations and protecting God's creation, while the primary concerns were increased government regulation and rising energy prices.","ai_generated":true,"unit":"commgmu-000044#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"While global warming ranked 10th out of 11 national issues, it remains a high or very high priority for a majority of Americans, with 72% stating the issue is important to them personally. In contrast, 76% of Americans identified the economy as a \"very high\" priority.","ai_generated":true,"unit":"commgmu-000044#insight-1","date_modified":"2026-10-23"},{"text":"There is strong public support for the United States to take action to reduce global warming and greenhouse gas emissions regardless of economic costs or the actions of other nations. Over 90% support action despite economic costs, and 67% support reducing emissions regardless of what other countries do.","ai_generated":true,"unit":"commgmu-000044#insight-2","date_modified":"2026-10-23"},{"text":"Americans perceive various positive and negative outcomes of climate action. The most cited benefits are providing a better life for children and grandchildren (66%) and saving species from extinction (65%). The primary concerns are increased government regulation (44%), rising energy prices (31%), and job loss or economic harm (17%).","ai_generated":true,"unit":"commgmu-000044#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change","greenhouse gas emissions","climate change communication","climate policy","energy price"],"geography_discussed":["People's Republic of China","India","Brazil"],"frame_perspective":[],"analysis_type":["survey"]},{"id":"commgmu-000113","url":"https://climateinsightsdirectory.org/document/commgmu-000113","title":"global warming’s six americas 2009","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"report","language":"en","date_published":"2009","source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2023/06/2009-Global-Warmings-Six-Americas.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report identifies six distinct audience segments within the U.S. adult population—the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive—that vary significantly in their level of concern, belief in the reality of climate change, and willingness to take action. While the Alarmed and Concerned are convinced of the threat and support aggressive national policies, the Doubtful and Dismissive either deny the phenomenon or believe it is caused by natural changes. The analysis highlights that communication strategies must be tailored to these specific psychological and political profiles to effectively motivate climate action.","ai_generated":true,"unit":"commgmu-000113#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The American public is divided into six distinct audience segments based on their response to global warming: the Alarmed (18%), the Concerned (33%), the Cautious (19%), the Disengaged (12%), the Doubtful (11%), and the Dismissive (7%).","ai_generated":true,"unit":"commgmu-000113#insight-1","date_modified":"2026-10-23"},{"text":"The Alarmed segment is the most engaged and worried, viewing global warming as an urgent threat to themselves and future generations, and they strongly support aggressive national policies.","ai_generated":true,"unit":"commgmu-000113#insight-2","date_modified":"2026-10-23"},{"text":"The Concerned segment believes global warming is a serious problem and supports a vigorous national response, but they are less personally involved and less likely to take individual action than the Alarmed.","ai_generated":true,"unit":"commgmu-000113#insight-3","date_modified":"2026-10-23"},{"text":"The Cautious segment has weak beliefs about the reality of global warming and does not perceive it as a personal threat, though they believe it will impact future generations.","ai_generated":true,"unit":"commgmu-000113#insight-4","date_modified":"2026-10-23"},{"text":"The Disengaged segment is characterized by a lack of knowledge and opinion, with a high proportion of members stating they do not know if global warming is occurring.","ai_generated":true,"unit":"commgmu-000113#insight-5","date_modified":"2026-10-23"},{"text":"The Doubtful segment is split on whether global warming is happening and frequently attributes the phenomenon to natural environmental changes rather than human activity.","ai_generated":true,"unit":"commgmu-000113#insight-6","date_modified":"2026-10-23"},{"text":"The Dismissive segment is certain that global warming is not occurring and actively opposes national efforts to reduce greenhouse gas emissions.","ai_generated":true,"unit":"commgmu-000113#insight-7","date_modified":"2026-10-23"},{"text":"There is broad cross-segment support for funding renewable energy research and providing tax rebates for solar panels and fuel-efficient vehicles, while support for cap-and-trade systems is weak across all groups.","ai_generated":true,"unit":"commgmu-000113#insight-8","date_modified":"2026-10-23"},{"text":"Consumer activism is a more common way for concerned Americans to express their views than political activism; 58% of Americans intend to engage in consumer activism in the coming year.","ai_generated":true,"unit":"commgmu-000113#insight-9","date_modified":"2026-10-23"},{"text":"The Alarmed and Dismissive segments are the most likely to discuss global warming and provide information to others, despite their opposing views.","ai_generated":true,"unit":"commgmu-000113#insight-10","date_modified":"2026-10-23"},{"text":"Demographic and value-based correlations exist: more concerned segments tend to be politically liberal with egalitarian values, while less concerned segments are more likely to be conservative, evangelical, and hold individualistic values.","ai_generated":true,"unit":"commgmu-000113#insight-11","date_modified":"2026-10-23"},{"text":"Trust in information sources varies by segment: the Alarmed and Concerned trust scientists most, while the Doubtful and Dismissive trust family and friends more and strongly distrust mainstream news and environmental groups.","ai_generated":true,"unit":"commgmu-000113#insight-12","date_modified":"2026-10-23"}],"climate_tags":["climate change","greenhouse gas emissions","climate change communication","renewable energy","carbon emission trading","energy efficiency"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["audience segmentation analysis","public opinion survey"]},{"id":"commgmu-000025","url":"https://climateinsightsdirectory.org/document/commgmu-000025","title":"Climate Change and Local Public Health in the United States: Preparedness, Programs and Perceptions of Local Public Health Department Directors","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"research paper","language":"en","date_published":"2008-07-30","source_url":"https://climatecommunication.gmu.edu/all/climate-change-and-local-public-health-in-the-united-states/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document assesses how communication and marketing interventions can be used within a public health ecologic model to drive population behavior change and policy support for climate change adaptation and prevention. It identifies the need for translational research to optimize the effectiveness of these messages and target audiences.","ai_generated":true,"unit":"commgmu-000025#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Communication and marketing interventions possess significant potential to drive population behavior changes necessary for climate change objectives, although further translational research is required to fully realize this potential.","ai_generated":true,"unit":"commgmu-000025#insight-1","date_modified":"2026-10-23"},{"text":"The research utilizes an ecologic model of public health to analyze three specific areas: the capacity of marketing and communication to influence behaviors and policy support, the identification of target audiences, and the characteristics of effective messaging.","ai_generated":true,"unit":"commgmu-000025#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change adaptation","public health"],"geography_discussed":["World"],"frame_perspective":[],"analysis_type":["research paper"]},{"id":"commgmu-000029","url":"https://climateinsightsdirectory.org/document/commgmu-000029","title":"Is Support for Traditionally Designed Communities Growing? Evidence From Two National Surveys","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"research paper","language":"en","date_published":"2008-04-30","source_url":"https://climatecommunication.gmu.edu/all/is-support-for-traditionally-designed-communities-growing/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document introduces a study designed to evaluate public support for traditionally designed communities—characterized by mixed residential and commercial land uses and pedestrian connectivity—as an alternative to the dominant suburban development model.","ai_generated":true,"unit":"commgmu-000029#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Traditionally designed communities, which integrate residential and commercial land uses with pedestrian connections, are identified as providing potential benefits for health, society, and the environment.","ai_generated":true,"unit":"commgmu-000029#insight-1","date_modified":"2026-10-23"},{"text":"While the planning community advocates for replacing the dominant suburban development model with traditional styles, existing evidence regarding the level and nature of public support for this shift has been primarily anecdotal.","ai_generated":true,"unit":"commgmu-000029#insight-2","date_modified":"2026-10-23"}],"climate_tags":["land use","urban planning"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["trend analysis","public opinion survey"]},{"id":"commgmu-000087","url":"https://climateinsightsdirectory.org/document/commgmu-000087","title":"The Polls-Trends: Twenty Years of Public Opinion about Global Warming","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"research paper","language":"en","date_published":"2007-08-30","source_url":"https://climatecommunication.gmu.edu/all/twenty-years-of-public-opinion-about-global-warming/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"This research paper synthesizes data from hundreds of polling questions across more than 70 surveys to identify long-term trends in public opinion on global warming. The review focuses on six dimensions: public awareness, understanding of causes and policy, perceptions of scientific certainty and expert agreement, concern over impacts, support for policy action relative to economic costs, and support for the Kyoto climate treaty.","ai_generated":true,"unit":"commgmu-000087#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The authors conducted a systematic review of public opinion trends by analyzing hundreds of polling questions from more than 70 surveys administered over the previous 20 years.","ai_generated":true,"unit":"commgmu-000087#insight-1","date_modified":"2026-10-23"},{"text":"The analysis of public opinion is structured around six key dimensions: awareness of global warming, understanding of its causes and policy debates, perceptions of scientific certainty and expert consensus, concern regarding impacts, support for policy action versus economic costs, and support for the Kyoto climate treaty.","ai_generated":true,"unit":"commgmu-000087#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change","Kyoto Protocol","climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["systematic review"]},{"id":"commgmu-000129","url":"https://climateinsightsdirectory.org/document/commgmu-000129","title":"Communicating on climate change and health Toolkit for health professionals","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"guide","language":"en","date_published":null,"source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2024/04/9789240090224-eng.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document argues that climate change is the biggest health threat of the 21st century and that health professionals are uniquely positioned as trusted voices to build public support for climate action. It provides a framework for communicating these risks and benefits, emphasizing simple, human-centric messaging over technical jargon or alarmist language. The toolkit outlines specific health risks—such as air pollution, heatwaves, and food insecurity—and highlights the 'win-win' nature of climate solutions, noting that every dollar spent on reducing emissions saves approximately $2 in health costs.","ai_generated":true,"unit":"commgmu-000129#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Climate change is identified as the most significant health threat of the 21st century, impacting health both directly through extreme weather and air pollution, and indirectly by affecting social and environmental determinants like nutrition and healthcare access.","ai_generated":true,"unit":"commgmu-000129#insight-1","date_modified":"2026-10-23"},{"text":"Health professionals are highly trusted community voices who can effectively build public support for climate solutions by framing climate change as a health issue rather than an environmental one.","ai_generated":true,"unit":"commgmu-000129#insight-2","date_modified":"2026-10-23"},{"text":"Implementing climate solutions provides substantial health co-benefits, including improved air quality, increased physical activity, and reduced urban heat effects; financially, reducing greenhouse gas emissions is estimated to save approximately $2 in health costs for every dollar spent.","ai_generated":true,"unit":"commgmu-000129#insight-3","date_modified":"2026-10-23"},{"text":"Certain populations are more susceptible to the harms of climate change, including elderly people, infants, children, Indigenous Peoples, people in coastal areas, pregnant women, smallholder farmers, those with pre-existing conditions, and people experiencing socioeconomic disadvantage.","ai_generated":true,"unit":"commgmu-000129#insight-4","date_modified":"2026-10-23"},{"text":"Effective climate-health communication should avoid jargon and polarizing 'doom and despair' language, which can paralyze or alienate audiences, and instead focus on simple, repeated messages and personal storytelling.","ai_generated":true,"unit":"commgmu-000129#insight-5","date_modified":"2026-10-23"},{"text":"The health sector contributes approximately 5% of global emissions, and shifting health systems to clean energy can improve their capacity to manage disruptions from pandemics and extreme weather.","ai_generated":true,"unit":"commgmu-000129#insight-6","date_modified":"2026-10-23"}],"climate_tags":["climate change","public health","climate change communication","climate change adaptation","climate change mitigation","air pollution","extreme weather event","food security","water scarcity","vector-borne disease","mental health","renewable energy"],"geography_discussed":["Colombia","London","Tuvalu"],"frame_perspective":[],"analysis_type":["guide"]},{"id":"commgmu-000142","url":"https://climateinsightsdirectory.org/document/commgmu-000142","title":"climate change in the american mind","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"report","language":"en","date_published":null,"source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2023/06/CC_in_Amer_Mind_09.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"A survey of 2,164 American adults in 2008 reveals that while the economy is the top national priority, a majority of Americans view global warming as a serious threat and support a wide range of climate and energy policies, including renewable energy research and carbon regulation. Despite this support, political and consumer activism remains low, largely due to a lack of information on how to act. Most Americans trust scientists and family as information sources but express uncertainty about whether humanity will successfully reduce global warming.","ai_generated":true,"unit":"commgmu-000142#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"While the economy was the top priority for the new president and Congress (76%), global warming remained a high or very high national priority for 54% of Americans, and 72% stated it was important to them personally.","ai_generated":true,"unit":"commgmu-000142#insight-1","date_modified":"2026-10-23"},{"text":"There is strong public support for the United States to take unilateral action to reduce greenhouse gas emissions, with 67% believing the U.S. should act regardless of other countries' actions.","ai_generated":true,"unit":"commgmu-000142#insight-2","date_modified":"2026-10-23"},{"text":"Americans show high support for specific climate policies, including renewable energy research (92%), tax rebates for energy-efficient vehicles or solar panels (85%), and the regulation of carbon dioxide as a pollutant (80%).","ai_generated":true,"unit":"commgmu-000142#insight-3","date_modified":"2026-10-23"},{"text":"Public support for a national cap and trade system is relatively weak, with only 53% supporting the creation of such a market and only 11% strongly supporting it.","ai_generated":true,"unit":"commgmu-000142#insight-4","date_modified":"2026-10-23"},{"text":"The primary reason for public resistance to climate action is the concern that it will lead to increased government regulation (54%), rather than economic or job losses.","ai_generated":true,"unit":"commgmu-000142#insight-5","date_modified":"2026-10-23"},{"text":"Consumer activism is limited by a lack of knowledge; 68% of Americans stated they do not know which companies to punish for opposing climate action, despite 48% expressing a willingness to reward or punish companies.","ai_generated":true,"unit":"commgmu-000142#insight-6","date_modified":"2026-10-23"},{"text":"A majority of Americans (69%) believe global warming is happening and 62% believe it is caused by human activities, though only 47% believe there is a scientific consensus on the matter.","ai_generated":true,"unit":"commgmu-000142#insight-7","date_modified":"2026-10-23"},{"text":"Americans perceive global warming as an imminent threat to the world and the U.S., but often view it as a distant problem personally; 51% believe it is already having or will have dangerous impacts globally within 10 years.","ai_generated":true,"unit":"commgmu-000142#insight-8","date_modified":"2026-10-23"},{"text":"There is a significant gap in public understanding regarding the health impacts of global warming, with approximately half of respondents unable to estimate current or future annual deaths caused by the phenomenon.","ai_generated":true,"unit":"commgmu-000142#insight-9","date_modified":"2026-10-23"},{"text":"Most Americans believe that solving global warming will require significant lifestyle changes (70%) and that individual actions can make a difference (69%), though only 6% are confident that humanity will successfully reduce it.","ai_generated":true,"unit":"commgmu-000142#insight-10","date_modified":"2026-10-23"},{"text":"Scientists (82%) and family and friends (77%) are the most trusted sources of information about global warming, while corporations are the least trusted (19%).","ai_generated":true,"unit":"commgmu-000142#insight-11","date_modified":"2026-10-23"}],"climate_tags":["climate change","renewable energy","solar energy","wind power","greenhouse gas emissions","carbon emission trading","nuclear power","climate policy"],"geography_discussed":["People's Republic of China","India","Brazil"],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commgmu-000166","url":"https://climateinsightsdirectory.org/document/commgmu-000166","title":"Climate Myth Debunking for Broadcast Meteorologists","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"guide","language":"en","date_published":null,"source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2023/09/Climate-Myth-Debunking-for-Broadcast-Meteorologists.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document argues that broadcast meteorologists are uniquely positioned as trusted scientific sources to combat climate misinformation. It advocates for the use of 'psychological inoculation'—exposing audiences to misinformation techniques before they encounter them—and the 'Fact-Myth-Fallacy-Fact' structure to effectively educate the public. The guide details the FLICC taxonomy of science denial (fake experts, logical fallacies, impossible expectations, cherry picking, and conspiracy theories) and provides specific debunking scripts for ten common climate myths, such as the claim that the sun is the primary driver of current warming or that climate models are unreliable.","ai_generated":true,"unit":"commgmu-000166#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Broadcast meteorologists are highly effective and trusted conduits for climate information; when they educate their audiences, viewers develop a more accurate understanding of climate change and its local risks.","ai_generated":true,"unit":"commgmu-000166#insight-1","date_modified":"2026-10-23"},{"text":"Climate misinformation can neutralize efforts to communicate accurate science because conflicting messages without a resolution can cancel each other out, potentially leading to decreased public support for vital mitigation efforts.","ai_generated":true,"unit":"commgmu-000166#insight-2","date_modified":"2026-10-23"},{"text":"The guide recommends 'psychological inoculation' to build 'cognitive antibodies' in the public, which involves exposing people to examples of misinformation techniques and their refutations so they can resist such claims in the future.","ai_generated":true,"unit":"commgmu-000166#insight-3","date_modified":"2026-10-23"},{"text":"To effectively debunk myths, the document suggests a 'Fact-Myth-Fallacy-Fact' structure and the use of the FLICC taxonomy, which categorizes science denial into five techniques: fake experts, logical fallacies, impossible expectations, cherry picking, and conspiracy theories.","ai_generated":true,"unit":"commgmu-000166#insight-4","date_modified":"2026-10-23"},{"text":"The document debunks the myth that the sun causes current climate change by noting that the sun has been cooling over the last 35 years while Earth has continued to warm.","ai_generated":true,"unit":"commgmu-000166#insight-5","date_modified":"2026-10-23"},{"text":"Regarding the reliability of climate models, the guide states they successfully reproduce Earth's temperatures since 1900 and have predicted many verified trends, though they are simulations and not perfect predictions.","ai_generated":true,"unit":"commgmu-000166#insight-6","date_modified":"2026-10-23"},{"text":"The guide addresses the 'ice age' myth from the 1970s, clarifying that 62% of published climate science at the time predicted global warming, while only 10% predicted cooling.","ai_generated":true,"unit":"commgmu-000166#insight-7","date_modified":"2026-10-23"},{"text":"The document notes that 'pluralistic ignorance'—the false belief that one's opinion is in the minority—often prevents meteorologists from discussing climate change, despite the fact that 70% of Americans believe climate change is happening.","ai_generated":true,"unit":"commgmu-000166#insight-8","date_modified":"2026-10-23"}],"climate_tags":["climate change disinformation","climate change communication","greenhouse gas","sea level rise"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["communication guide","educational toolkit"]},{"id":"commgmu-000170","url":"https://climateinsightsdirectory.org/document/commgmu-000170","title":"Who thinks people can affect what the government does about global warming?","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"fact sheet","language":"en","date_published":null,"source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2024/06/collective-political-efficacy-data-tables.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document provides data on collective political efficacy—defined as being 'extremely,' 'very,' or 'moderately confident' that people working together can affect federal government action on global warming. Findings show that confidence varies significantly by political affiliation, race, age, and the frequency of social discourse on the topic. Between Fall 2018 and Fall 2023, confidence among Democrats rose from 46% to 57%, while confidence among Republicans decreased from 28% to 23%. In the most recent data, Hispanic/Latino (63%) and Black (Non-Hispanic/Latino) (57%) groups reported the highest levels of confidence, while Republicans (23%) reported the lowest. Additionally, individuals who hear others talk about global warming 'once a month' or more often exhibit higher confidence levels across the general population, Republicans, and Democrats compared to those who hear it less frequently.","ai_generated":true,"unit":"commgmu-000170#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Among various demographic groups, Hispanic/Latino individuals (63%) and Black (Non-Hispanic/Latino) individuals (57%) express the highest confidence that people working together can affect federal government action on global warming, while Republicans (23%) express the lowest.","ai_generated":true,"unit":"commgmu-000170#insight-1","date_modified":"2026-10-23"},{"text":"Higher frequency of hearing peers discuss global warming correlates with higher collective political efficacy. For the total U.S. population, those hearing it 'once a month' or more often have 54% confidence compared to 39% for those hearing it 'several times a year' or less often.","ai_generated":true,"unit":"commgmu-000170#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change","climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["quantitative"]},{"id":"commgmu-000180","url":"https://climateinsightsdirectory.org/document/commgmu-000180","title":"Microsoft Word - Photojournalism_as_a_vehicle_for_public_engagement.docx","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"research paper","language":"en","date_published":null,"source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2023/06/GMU_Photojournalism_0.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document argues that traditional climate change imagery often relies on stereotypes or distant, 'sublime' disasters that can lead to public apathy or feelings of powerlessness. By reviewing a decade of research, the author suggests that effective communication requires a balance of threat and self-efficacy, recommending the use of local images, human presence, and depictions of innovative solutions rather than solely focusing on victims or destruction.","ai_generated":true,"unit":"commgmu-000180#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Common visual themes in climate change news often rely on symbolic tropes, such as images of pollution (smoke stacks), melting ice sheets, stranded polar bears, and devastation in developing countries, which often serve as mere illustrative 'hooks' rather than storytelling elements.","ai_generated":true,"unit":"commgmu-000180#insight-1","date_modified":"2026-10-23"},{"text":"Visual 'fear appeals' and images of negative impacts can capture attention but may lead to disengagement by leaving viewers feeling overwhelmed or powerless.","ai_generated":true,"unit":"commgmu-000180#insight-2","date_modified":"2026-10-23"},{"text":"To effectively motivate action, communicators should combine images of threat (impacts) with images that build self-efficacy, such as successful mitigation and adaptation efforts.","ai_generated":true,"unit":"commgmu-000180#insight-3","date_modified":"2026-10-23"},{"text":"The use of local images is recommended to reduce the psychological distance felt by viewers and demonstrate the immediate relevance of climate change.","ai_generated":true,"unit":"commgmu-000180#insight-4","date_modified":"2026-10-23"},{"text":"The author provides four specific recommendations for photo editors: use local images, include people (especially interacting people), show leaders and innovators instead of just victims, and depict 'enviable futures' like green cities and electric cars.","ai_generated":true,"unit":"commgmu-000180#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate change mitigation","climate change adaptation","electric vehicle"],"geography_discussed":["United Kingdom","United States","New York City","Manhattan"],"frame_perspective":[],"analysis_type":["literature review","case study"]},{"id":"commgmu-000181","url":"https://climateinsightsdirectory.org/document/commgmu-000181","title":"Desmontando mitos del clima para meteorólogos televisivos","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"guide","language":"es","date_published":null,"source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2024/03/Handbook_Spanish.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document argues that television meteorologists are uniquely positioned as trusted scientific sources to combat climate misinformation. It introduces 'psychological inoculation'—exposing audiences to the techniques of disinformation to build cognitive resistance—and provides a specific 'Fact-Myth-Fallacy-Fact' structure for debunking. The guide details the FLICC taxonomy (Fake experts, Logical fallacies, Impossible expectations, Cherry picking, and Conspiracy theories) and applies it to common climate myths, such as the claim that the sun causes current warming or that climate models are unreliable.","ai_generated":true,"unit":"commgmu-000181#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Television meteorologists are highly effective communicators of climate science because they are often the only named scientists in newsrooms and are viewed as accessible and trusted sources by diverse audiences.","ai_generated":true,"unit":"commgmu-000181#insight-1","date_modified":"2026-10-23"},{"text":"Psychological inoculation is a method used to build 'cognitive antibodies' by exposing people to examples of disinformation techniques and their refutations, helping them resist misinformation in the future.","ai_generated":true,"unit":"commgmu-000181#insight-2","date_modified":"2026-10-23"},{"text":"Climate misinformation can undermine public support for mitigation efforts and cancel out the impact of accurate scientific messaging if the contradictions are not explicitly resolved.","ai_generated":true,"unit":"commgmu-000181#insight-3","date_modified":"2026-10-23"},{"text":"The 'pluralistic ignorance' phenomenon often prevents meteorologists from discussing climate change due to fear of judgment, despite the fact that 70% of Americans believe climate change is occurring and 62% of meteorologists who do report on it receive positive responses.","ai_generated":true,"unit":"commgmu-000181#insight-4","date_modified":"2026-10-23"},{"text":"Effective debunking should follow a specific 'Fact-Myth-Fallacy-Fact' structure to ensure the scientific truth is prioritized and the deceptive technique is exposed.","ai_generated":true,"unit":"commgmu-000181#insight-5","date_modified":"2026-10-23"},{"text":"The FLICC taxonomy categorizes five primary scientific denial techniques: Fake experts, Logical fallacies, Impossible expectations, Cherry picking, and Conspiracy theories.","ai_generated":true,"unit":"commgmu-000181#insight-6","date_modified":"2026-10-23"},{"text":"Common climate myths are debunked using the FLICC framework: for example, the claim that the sun causes current warming is a 'fallacy of incomplete evidence' because the sun has cooled over the last 35 years while Earth has warmed.","ai_generated":true,"unit":"commgmu-000181#insight-7","date_modified":"2026-10-23"},{"text":"The claim that plants and animals can adapt to current warming is a 'false equivalence' because current human-caused changes are occurring over decades, whereas past natural changes took hundreds of thousands of years.","ai_generated":true,"unit":"commgmu-000181#insight-8","date_modified":"2026-10-23"}],"climate_tags":["climate change","climate change communication","climate change disinformation","climate change adaptation","greenhouse gas","carbon dioxide","sea level rise"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["guide","educational framework"]},{"id":"commgmu-000191","url":"https://climateinsightsdirectory.org/document/commgmu-000191","title":"Preparing for the public health challenges of climate change","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"report","language":"en","date_published":null,"source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2023/06/March-2008-Preparing-for-the-public-health-challenges-of-climate-change.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report identifies significant gaps in expertise, funding, and priority within the U.S. public health system regarding climate change. While most local health directors recognize climate change as a threat, few prioritize it in their departmental planning. The authors recommend a three-pronged approach: protecting public health through system efficacy, preventing dangers by reducing greenhouse gas emissions, and enhancing health through 'win-win' policy alignment.","ai_generated":true,"unit":"commgmu-000191#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A majority of surveyed local health department directors recognize climate change as a current and future threat to their jurisdictions, with nearly 70% believing their area experienced climate change in the last 20 years and 78% expecting it in the next 20 years.","ai_generated":true,"unit":"commgmu-000191#insight-1","date_modified":"2026-10-23"},{"text":"Despite recognizing the risks, climate change is rarely a top priority for local health departments; only 19% of respondents placed it in their top ten priorities, and only 6% in their top five.","ai_generated":true,"unit":"commgmu-000191#insight-2","date_modified":"2026-10-23"},{"text":"There is a widespread lack of perceived expertise at the local level for managing climate risks, with 77% of directors feeling they lack the expertise to assess local health impacts and 83% lacking the expertise to create adaptation plans.","ai_generated":true,"unit":"commgmu-000191#insight-3","date_modified":"2026-10-23"},{"text":"Local health directors perceive a lack of support and expertise from higher-level agencies, with only 26% believing their state had the expertise to assist with adaptation plans and only 34% believing the CDC possessed such expertise.","ai_generated":true,"unit":"commgmu-000191#insight-4","date_modified":"2026-10-23"},{"text":"A significant majority of health directors (77%) report lacking the necessary resources to address climate-related health threats, most frequently citing a need for additional funding and staff.","ai_generated":true,"unit":"commgmu-000191#insight-5","date_modified":"2026-10-23"},{"text":"While most departments have programs for water- and foodborne diseases (97%) and vectorborne diseases (95%), few have programs explicitly designed to reduce greenhouse gas emissions, such as helping residents reduce emissions (5%) or conserve energy (6%).","ai_generated":true,"unit":"commgmu-000191#insight-6","date_modified":"2026-10-23"},{"text":"The report argues that the U.S. public health system is generally underfunded and overburdened, noting that state and local public health spending was less than 2.32% of all U.S. health spending in 2005.","ai_generated":true,"unit":"commgmu-000191#insight-7","date_modified":"2026-10-23"}],"climate_tags":["public health","climate change adaptation","climate change mitigation","greenhouse gas emissions","extreme weather event","heat wave","vector-borne disease","air quality","climate finance"],"geography_discussed":["Europe"],"frame_perspective":[],"analysis_type":["survey","policy assessment"]},{"id":"commgmu-000198","url":"https://climateinsightsdirectory.org/document/commgmu-000198","title":"MASON 4C/NATIONAL PARK SERVICE INTERNSHIP PROGRAM: OVERVIEW AND HANDBOOK","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"guide","language":"en","date_published":null,"source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2024/12/Mason-4cnational-park-service-internship-program-overview-and-handbook-1.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document provides a comprehensive guide for the 4C-NPS internship program, which trains students to create climate change communication materials for parks in the Washington, D.C. metro area. It outlines two primary communication heuristics—simplifying messages and promoting pro-environmental behaviors—and details the administrative roles, recruitment processes, and academic syllabus used to manage the program.","ai_generated":true,"unit":"commgmu-000198#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The internship program operated for nine summers, partnering the George Mason University Center for Climate Change Communication (4C) with the National Park Service (NPS) Capital Region’s Urban Ecology Research Alliance (UERLA) to produce communication materials for National Capital Region (NCR) parks.","ai_generated":true,"unit":"commgmu-000198#insight-1","date_modified":"2026-10-23"},{"text":"Effective climate communication is based on the heuristic of using simple, clear messages that are repeated frequently by a variety of trusted and caring sources to avoid overwhelming audiences with complex information.","ai_generated":true,"unit":"commgmu-000198#insight-2","date_modified":"2026-10-23"},{"text":"To bridge the 'Attitude-Behavior Gap' and encourage climate-friendly actions, the program applies a heuristic focused on making recommended behaviors easy, fun (rewarding), and popular through the use of social norms.","ai_generated":true,"unit":"commgmu-000198#insight-3","date_modified":"2026-10-23"},{"text":"The program leverages the high level of trust Americans have in the National Park Service to deliver climate change messaging as part of the visitor experience.","ai_generated":true,"unit":"commgmu-000198#insight-4","date_modified":"2026-10-23"},{"text":"The internship is structured as a 10- to 12-week full-time commitment (40 hours per week) for graduate students or exceptional upperclassmen, with pay historically set at $4,000 for undergraduates and $6,000 for graduate students.","ai_generated":true,"unit":"commgmu-000198#insight-5","date_modified":"2026-10-23"},{"text":"Program management is divided between an NPS/UERLA Coordinator, 4C Administration, and a Project Manager, with the latter handling recruitment, orientation, and the teaching of climate communication research.","ai_generated":true,"unit":"commgmu-000198#insight-6","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":["United States","Virginia","Maryland"],"frame_perspective":[],"analysis_type":["program evaluation","operational guide","educational framework"]},{"id":"commgmu-000204","url":"https://climateinsightsdirectory.org/document/commgmu-000204","title":"MEDICAL ALERT! Climate Change Is Harming Our Health","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"report","language":"en","date_published":null,"source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2023/06/medical_alert.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report, produced by a consortium of medical societies, alerts the public and policymakers that climate change is already causing direct and indirect health harms across the United States. It identifies vulnerable populations, such as children and the elderly, and details how extreme heat, weather events, air pollution, and the spread of infectious diseases impact public health. The document advocates for the acceleration of a transition to clean renewable energy as the most critical action to protect health and provide immediate co-benefits like improved air and water quality.","ai_generated":true,"unit":"commgmu-000204#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"There is a strong scientific consensus that human-caused climate change is occurring, with more than 97 percent of climate scientists reaching this conclusion.","ai_generated":true,"unit":"commgmu-000204#insight-1","date_modified":"2026-10-23"},{"text":"Climate change is currently causing a variety of health problems in U.S. communities, including heat-related illnesses, worsening chronic conditions, injuries and deaths from extreme weather, infectious diseases from ticks and mosquitoes, contaminated food and water, and mental health issues.","ai_generated":true,"unit":"commgmu-000204#insight-2","date_modified":"2026-10-23"},{"text":"Certain groups are at higher risk of climate-related health harms, specifically children, student athletes, pregnant women, the elderly, people with chronic illnesses and allergies, and the poor.","ai_generated":true,"unit":"commgmu-000204#insight-3","date_modified":"2026-10-23"},{"text":"Climate change negatively impacts air quality by increasing smog, pollen production, and wildfires; the latter can cause a 50 percent increase in emergency department visits for respiratory illnesses like COPD, pneumonia, and bronchitis in affected areas.","ai_generated":true,"unit":"commgmu-000204#insight-4","date_modified":"2026-10-23"},{"text":"Warming temperatures and changing precipitation patterns are expanding the geographic range and number of disease vectors; for example, the tick carrying Lyme disease is now reported in 45.7% of U.S. counties, compared to 30% in 1998.","ai_generated":true,"unit":"commgmu-000204#insight-5","date_modified":"2026-10-23"},{"text":"Climate change threatens nutrition by increasing carbon dioxide levels, which reduces the protein and essential mineral content of key crops such as wheat, rice, barley, and potatoes, while increasing starch and sugar.","ai_generated":true,"unit":"commgmu-000204#insight-6","date_modified":"2026-10-23"},{"text":"The most effective way to protect public health is to reduce heat-trapping pollution by accelerating the transition to clean renewable energy, which provides immediate benefits by cleaning air and water.","ai_generated":true,"unit":"commgmu-000204#insight-7","date_modified":"2026-10-23"},{"text":"The Regional Greenhouse Gas Initiative (RGGI) in nine northeastern states demonstrated that capping carbon dioxide emissions can yield significant health benefits, including an estimated $5.7 billion in health cost savings and the prevention of 300–830 early adult deaths.","ai_generated":true,"unit":"commgmu-000204#insight-8","date_modified":"2026-10-23"}],"climate_tags":["public health","extreme heat","extreme weather event","air pollution","wildfire","vector-borne disease","water pollution","food security","mental health","greenhouse gas emissions","carbon emission trading","carbon dioxide emissions"],"geography_discussed":["Washington, D.C.","Arkansas","Baton Rouge","Louisiana","North Carolina","Rhode Island","Milwaukee","Toledo","Illinois","Queens","World"],"frame_perspective":[],"analysis_type":["health impact assessment","policy recommendation"]},{"id":"commgmu-000210","url":"https://climateinsightsdirectory.org/document/commgmu-000210","title":"Climate Change Communication Guide","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"guide","language":"en","date_published":null,"source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2023/10/NPS-Climate-Change-Communication-Guide-Knowing-Interacting-with-Your-Audience.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The guide equips National Park Service (NPS) staff to communicate climate change by segmenting the American public into six audience types based on their beliefs and motivations. It provides tailored communication tips for each group—ranging from the 'Alarmed' to the 'Dismissive'—and details specific climate impacts across ten U.S. bioregions to help staff create place-based narratives. The document emphasizes using local park stories and scientific consensus to motivate visitors toward climate action and energy conservation.","ai_generated":true,"unit":"commgmu-000210#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The American public is divided into six distinct audience segments regarding climate change: Alarmed (16%), Concerned (26%), Cautious (25%), Disengaged (5%), Doubtful (15%), and Dismissive (13%).","ai_generated":true,"unit":"commgmu-000210#insight-1","date_modified":"2026-10-23"},{"text":"Different audience segments require tailored communication strategies: 'Alarmed' visitors should be activated through action-oriented tips, 'Cautious' and 'Doubtful' visitors should be presented with the scientific consensus that over 97% of climate scientists agree human-caused climate change is occurring, and 'Dismissive' visitors should be engaged through polite discussion and examples of financial savings from energy conservation.","ai_generated":true,"unit":"commgmu-000210#insight-2","date_modified":"2026-10-23"},{"text":"Climate change is causing diverse regional impacts across ten U.S. bioregions, including the advancement of melt dates in Northern Alaska by 8 days since the 1960s, the most extreme multi-year drought in 500 years in Arid Lands, and a shift in migrant bird arrival dates to 13 days earlier on the Atlantic Coast.","ai_generated":true,"unit":"commgmu-000210#insight-3","date_modified":"2026-10-23"},{"text":"Climate change impacts the visitor experience through the redistribution of tourism as ideal climates shift to higher altitudes, increased coastal erosion affecting destinations, and the reduction of snowpack limiting winter activities like cross country skiing.","ai_generated":true,"unit":"commgmu-000210#insight-4","date_modified":"2026-10-23"},{"text":"Human health risks associated with climate change include increased heat-related illnesses, respiratory distress, and a higher prevalence of vector-borne illnesses such as West Nile Virus, dengue fever, and Lyme disease.","ai_generated":true,"unit":"commgmu-000210#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","biodiversity","coastal erosion","wildfire","sea level rise","public health","tourism industry"],"geography_discussed":["Alaska","East Coast of the United States","Gulf Coast of the United States","Pacific Coast","Hawaii","California","Yosemite National Park"],"frame_perspective":[],"analysis_type":["communication guide","impact assessment"]},{"id":"commgmu-000227","url":"https://climateinsightsdirectory.org/document/commgmu-000227","title":"Microsoft Word - Fracking_In_the_American_Mind_2012.doc","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"report","language":"en","date_published":null,"source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2023/06/September-2012-Fracking-In-the-American-Mind.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report finds that a majority of Americans in 2012 were unfamiliar with fracking and undecided about whether to support or oppose it. Among those who had formed an opinion, views were split, though a slim majority viewed the practice as 'bad'. Support and opposition varied significantly by gender, age, political affiliation, and geographic region, with conservatives and older males more supportive, and liberals, younger people, and residents of the Northeast and West more opposed. Associations with fracking were primarily divided between environmental concerns (linked to opposition) and economic or energy supply benefits (linked to support).","ai_generated":true,"unit":"commgmu-000227#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A majority of American adults in 2012 had limited familiarity with fracking; 54% had heard \"nothing at all\" or only \"a little,\" while only 9% had heard \"a lot.\"","ai_generated":true,"unit":"commgmu-000227#insight-1","date_modified":"2026-10-23"},{"text":"Most Americans were undecided about fracking, with 58% stating they did not know or were undecided. Among those who did form an opinion, 59% considered fracking to be 'bad' compared to 42% who considered it 'good'.","ai_generated":true,"unit":"commgmu-000227#insight-2","date_modified":"2026-10-23"},{"text":"Support for fracking is influenced by demographic factors: men, older individuals, and conservatives are more likely to be supportive, while women, younger people, and liberals are more likely to oppose it.","ai_generated":true,"unit":"commgmu-000227#insight-3","date_modified":"2026-10-23"},{"text":"Geographic opposition to fracking is higher among residents of the Northeast and West (25% and 26% respectively) than in the Midwest (13%) and South (17%), while Midwestern residents are the most uncertain.","ai_generated":true,"unit":"commgmu-000227#insight-4","date_modified":"2026-10-23"},{"text":"The primary associations people have with fracking correlate with their stance: those who mention environmental impacts tend to oppose it, while those who mention economics or energy supply tend to support it.","ai_generated":true,"unit":"commgmu-000227#insight-5","date_modified":"2026-10-23"},{"text":"Across the 'Six Americas' segments (categorized by global warming beliefs), most people remain unfamiliar with and undecided about fracking, though the Alarmed, Cautious, and Dismissive groups show the highest levels of familiarity.","ai_generated":true,"unit":"commgmu-000227#insight-6","date_modified":"2026-10-23"}],"climate_tags":["hydraulic fracturing","natural gas","greenhouse gas","climate change"],"geography_discussed":["Northeastern United States","West","Midwestern United States","South","Europe","Asia","Australia"],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commgmu-000232","url":"https://climateinsightsdirectory.org/document/commgmu-000232","title":"For the first time, the Alarmed are now the largest of Global Warming’s Six Americas","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"fact sheet","language":"en","date_published":null,"source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2023/06/Six-Americas-2019-Update-Climate-Note.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"A survey of U.S. adults conducted between 2014 and 2019 shows a significant increase in the proportion of Americans who are 'Alarmed' about global warming, rising to 31% by November 2019. This group now outnumbers the 'Dismissive' segment by more than 3 to 1, while the 'Dismissive' and 'Doubtful' segments have both decreased to 10% each.","ai_generated":true,"unit":"commgmu-000232#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"As of November 2019, the 'Alarmed' segment of the U.S. population reached an all-time high of 31%, nearly tripling in size since October 2014. Combined with the 'Concerned' group, 58% of Americans fall into these two categories.","ai_generated":true,"unit":"commgmu-000232#insight-1","date_modified":"2026-10-23"},{"text":"There has been a decline in the proportion of Americans who are 'Dismissive' or 'Doubtful' about global warming. By November 2019, both the 'Dismissive' and 'Doubtful' segments stood at 10% each, representing a combined decrease of approximately five percentage points since 2014.","ai_generated":true,"unit":"commgmu-000232#insight-2","date_modified":"2026-10-23"},{"text":"The 'Alarmed' group, characterized by high worry and support for strong action to reduce carbon pollution, now outnumbers the 'Dismissive' group—those who oppose climate action and deny human-caused warming—by more than 3 to 1.","ai_generated":true,"unit":"commgmu-000232#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change","carbon dioxide emissions"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]}]}