{"query_echo":{"q":"","filters":{"organization":["ACT Climate Labs"]},"warnings":[]},"total":{"value":28,"relation":"eq"},"page":2,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?organization=act-climate-labs&page=2","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"ACTClim-000019","url":"https://climateinsightsdirectory.org/document/ACTClim-000019","title":"What is climate misinformation?","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"guide","language":"en","date_published":"2022-06-21","source_url":"https://www.actclimatelabs.org/what-is-climate-misinformation/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document distinguishes between climate misinformation (unintentional) and disinformation (intentional), adopting the Climate Action Against Disinformation (CAAD) definition. It identifies two primary drivers for creating this content: protecting fossil fuel profits and exploiting the 'attention economy' for revenue or influence. The guide focuses on 'Persuadables'—the approximately 69% of the UK population who are neither activists nor deniers—and categorises misinformation into four types: climate denial, climate delay, greenwashing, and conspiracy theories. Climate delay is identified as the most common and effective form in the UK, often employing 'The Cost Of Net Zero' frame or exploiting 'culture wars' through the 'eco-hypocrite' narrative. Greenwashing is highlighted as a specific form of delay driven by large marketing budgets, while climate conspiracy theories, such as 'climate lockdowns' and opposition to '15-minute cities', are noted as growing risks.","ai_generated":true,"unit":"ACTClim-000019#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The primary distinction between climate misinformation and disinformation is the intent of the spreader; misinformation is shared without the creator necessarily realising it is false, whereas disinformation is shared deliberately.","ai_generated":true,"unit":"ACTClim-000019#insight-1","date_modified":"2026-10-23"},{"text":"Climate misinformation is driven by two main incentives: the desire to maintain fossil fuel profits and business-as-usual operations, and the pursuit of revenue, clout, or support by exploiting the 'attention economy' through emotional or controversial content.","ai_generated":true,"unit":"ACTClim-000019#insight-2","date_modified":"2026-10-23"},{"text":"In the UK, 'Persuadables'—defined as the roughly 69% of the population who are neither climate activists nor deniers—are the group most vulnerable to climate misinformation.","ai_generated":true,"unit":"ACTClim-000019#insight-3","date_modified":"2026-10-23"},{"text":"Climate delay is the most frequent and successful form of climate misinformation in the UK, often focusing on specific policies and technologies, such as using 'The Cost Of Net Zero' frame to highlight short-term costs while ignoring long-term benefits or costs of inaction.","ai_generated":true,"unit":"ACTClim-000019#insight-4","date_modified":"2026-10-23"},{"text":"Climate conspiracy theories are evolving in the UK, moving from the traditional 'climate change is a hoax' narrative (believed by 7-8% of Britons) to newer themes such as 'climate lockdowns' in 2020 and opposition to '15-minute cities' in Oxford in 2023.","ai_generated":true,"unit":"ACTClim-000019#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change disinformation","greenwashing","decarbonization","Net-zero emissions","fossil fuel industry","Paris Agreement"],"geography_discussed":["Oxford"],"frame_perspective":[],"analysis_type":["taxonomy","strategic guide"]},{"id":"ACTClim-000016","url":"https://climateinsightsdirectory.org/document/ACTClim-000016","title":"Misinformation Alert: Fact, Myth, Fallacy","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"guide","language":"en","date_published":"2022-06-19","source_url":"https://www.actclimatelabs.org/misinformation-alert-fact-myth-fallacy/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document explains the \"Fact, Myth, Fallacy\" model for countering misinformation, noting that disinformation is designed to be emotional and provocative, which allows it to spread significantly faster than factual rebuttals.","ai_generated":true,"unit":"ACTClim-000016#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Disinformation is intentionally designed to be provocative, emotional, and salient, often leveraging biases or misleading content to spread rapidly online, especially when amplified by politicians or commentators.","ai_generated":true,"unit":"ACTClim-000016#insight-1","date_modified":"2026-10-23"},{"text":"Misinformation spreads significantly faster than factual information; a Harvard University study found it travels six times quicker than the truth on Twitter.","ai_generated":true,"unit":"ACTClim-000016#insight-2","date_modified":"2026-10-23"},{"text":"Factual rebuttals often struggle to compete with misinformation because statistics and facts can appear dry or unlikely, meaning they do not travel as far as the original untruth.","ai_generated":true,"unit":"ACTClim-000016#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change disinformation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["guide"]},{"id":"ACTClim-000001","url":"https://climateinsightsdirectory.org/document/ACTClim-000001","title":"Misinformation Alert: Energy & the Russian invasion of Ukraine","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"briefing","language":"en","date_published":"2022-06-15","source_url":"https://www.actclimatelabs.org/misinformation-alert-russian-invasion-of-ukraine/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document alerts organisations to misinformation linking the Russian invasion of Ukraine to energy efficiency, the energy transition, green jobs, and Net Zero. It notes that these narratives are particularly salient for men, Conservative voters, and Northern communities, and outlines a framework for identifying at-risk audiences, establishing facts, and adapting communications strategies.","ai_generated":true,"unit":"ACTClim-000001#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Misinformation regarding the Russian invasion of Ukraine frequently intersects with themes of energy efficiency, the energy transition, green jobs, and Net Zero politics, influencing public perception.","ai_generated":true,"unit":"ACTClim-000001#insight-1","date_modified":"2026-10-23"},{"text":"Certain demographic and political groups, specifically men, Conservative voters, and Northern communities, are more susceptible to these misinformation narratives.","ai_generated":true,"unit":"ACTClim-000001#insight-2","date_modified":"2026-10-23"}],"climate_tags":["energy efficiency","energy transition","green job","Net-zero emissions","climate change disinformation"],"geography_discussed":["Russia","Ukraine"],"frame_perspective":[],"analysis_type":["threat assessment"]},{"id":"ACTClim-000014","url":"https://climateinsightsdirectory.org/document/ACTClim-000014","title":"Advertising Guide: How to use Reframing to improve communications","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"guide","language":"en","date_published":"2022-06-15","source_url":"https://www.actclimatelabs.org/advertising-guide-reframing/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document is a guide on using reframing to improve climate communications. It covers the definition of narratives and frames, how they are used by 'bad actors' to spread climate misinformation, and provides instructions for constructing convincing climate narratives and actionable framing strategies for brands and organisations.","ai_generated":true,"unit":"ACTClim-000014#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The guide aims to equip users with tools to improve climate-related messaging by explaining the nature of frames, how they are exploited by bad actors, and how to create powerful climate communications to counter misinformation.","ai_generated":true,"unit":"ACTClim-000014#insight-1","date_modified":"2026-10-23"},{"text":"The guide includes specific sections on the relationship between narratives and frames, the creation of convincing climate narratives, and three actionable framing methods for organisations and brands.","ai_generated":true,"unit":"ACTClim-000014#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate change disinformation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["guide"]},{"id":"ACTClim-000017","url":"https://climateinsightsdirectory.org/document/ACTClim-000017","title":"Misinformation Alert: Heat Pumps","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"briefing","language":"en","date_published":"2022-06-15","source_url":"https://www.actclimatelabs.org/misinformation-alert-heat-pumps/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document alerts organisations to misinformation campaigns in the UK that undermine heat pump efficiency and exaggerate costs to cast doubt on renewables. It specifically targets audiences in the construction and energy sectors, as well as those identifying as working class, and provides a framework for identifying targeted audiences, establishing facts, and crafting counter-messages.","ai_generated":true,"unit":"ACTClim-000017#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Climate delayers in the UK are spreading misinformation by overstating the costs and undermining the efficiency of heat pumps, which serves to cast doubt on the viability of renewables and hinder climate communications.","ai_generated":true,"unit":"ACTClim-000017#insight-1","date_modified":"2026-10-23"},{"text":"The misinformation regarding heat pumps is particularly targeted at the construction and energy sectors, and audiences who identify as working class.","ai_generated":true,"unit":"ACTClim-000017#insight-2","date_modified":"2026-10-23"}],"climate_tags":["heat pump","renewable energy","climate change disinformation","climate change communication","Net-zero emissions"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["threat assessment"]},{"id":"ACTClim-000024","url":"https://climateinsightsdirectory.org/document/ACTClim-000024","title":"Misinformation Alert: Green Infrastructure","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"briefing","language":"en","date_published":"2022-06-15","source_url":"https://www.actclimatelabs.org/misinformation-alert-green-infrastructure/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document identifies green infrastructure as a subject of diverse conversations that can impact climate communications, particularly for those working in construction, green jobs, and levelling up. It specifies that organisations engaging with a wide range of demographics, from Millennials to older rural communities, may require assistance in managing misinformation. The briefing provides guidance on identifying at-risk audiences, establishing facts through trusted sources, and crafting effective messaging.","ai_generated":true,"unit":"ACTClim-000024#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Conversations regarding green infrastructure are expected to influence climate communications across various sectors, with a specific impact on construction, green jobs, and levelling up.","ai_generated":true,"unit":"ACTClim-000024#insight-1","date_modified":"2026-10-23"},{"text":"Organisations targeting a broad demographic spectrum, including Millennials and older rural communities, will need support to navigate the misinformation associated with green infrastructure.","ai_generated":true,"unit":"ACTClim-000024#insight-2","date_modified":"2026-10-23"}],"climate_tags":["green infrastructure","climate change communication","green job","climate change disinformation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["risk assessment"]},{"id":"ACTClim-000027","url":"https://climateinsightsdirectory.org/document/ACTClim-000027","title":"Advertising Guide: Using digital media to supercharge results","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"guide","language":"en","date_published":"2022-06-13","source_url":"https://www.actclimatelabs.org/paid-media-guide/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags"],"summary":{"text":"The guide outlines strategies for using digital media to amplify climate-positive messages, focusing on setting objectives, targeting audiences, and utilizing social media and other digital formats to reach diverse groups effectively and ethically.","ai_generated":true,"unit":"ACTClim-000027#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The guide emphasizes the necessity of adopting advertising and marketing tactics, specifically a variety of digital media, to expand reach and engage individuals described as 'Persuadables' with messages that are climate-positive.","ai_generated":true,"unit":"ACTClim-000027#insight-1","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":[]},{"id":"ACTClim-000022","url":"https://climateinsightsdirectory.org/document/ACTClim-000022","title":"Misinformation Alert: Fracking","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"briefing","language":"en","date_published":"2022-06-07","source_url":"https://www.actclimatelabs.org/misinformation-threat-fracking/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document identifies a misinformation trend where fracking is promoted as a solution for UK energy independence and price reduction, targeting right-leaning and working-class demographics. It provides a framework for organisations to understand the narratives, identify at-risk audiences, access factual counter-arguments, and develop effective communication strategies to combat these claims.","ai_generated":true,"unit":"ACTClim-000022#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Climate delayers are promoting the narrative that fracking can enable the UK to lower energy costs and improve energy independence.","ai_generated":true,"unit":"ACTClim-000022#insight-1","date_modified":"2026-10-23"},{"text":"The misinformation regarding fracking is specifically designed to resonate with audiences who are right-leaning and identify as working class.","ai_generated":true,"unit":"ACTClim-000022#insight-2","date_modified":"2026-10-23"}],"climate_tags":["hydraulic fracturing","energy independence","energy price","climate change disinformation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["misinformation analysis","communication strategy"]}]}