{"query_echo":{"q":"","filters":{"organization":["ACT Climate Labs"]},"warnings":[]},"total":{"value":28,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?organization=act-climate-labs","next":"https://climateinsightsdirectory.org/api/v1/search?organization=act-climate-labs&page=2","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"ACTClim-000010","url":"https://climateinsightsdirectory.org/document/ACTClim-000010","title":"How to Talk About Aviation with Persuadables to Build Support","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"case study","language":"en","date_published":"2025-04-08","source_url":"https://www.actclimatelabs.org/aviation-case-study/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"ACT Climate Labs partnered with Climate Catalyst and Walnut Unlimited to conduct research on communication strategies for aviation's climate impact. The project aimed to identify specific narratives and frames that would resonate with the general public and 'hard-to-reach audiences' to build support for climate action policies targeting the aviation sector.","ai_generated":true,"unit":"ACTClim-000010#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The project focused on testing new communication techniques and messages specifically designed to reach audiences that are typically difficult to engage in climate conversations.","ai_generated":true,"unit":"ACTClim-000010#insight-1","date_modified":"2026-10-23"},{"text":"The research sought to determine which narratives and frames would increase public receptivity to policies aimed at mitigating the environmental impact of aviation.","ai_generated":true,"unit":"ACTClim-000010#insight-2","date_modified":"2026-10-23"}],"climate_tags":["aviation","climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["case study"]},{"id":"ACTClim-000023","url":"https://climateinsightsdirectory.org/document/ACTClim-000023","title":"Misinformation Alert: Heat Pumps","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"guide","language":"en","date_published":"2024-08-22","source_url":"https://www.actclimatelabs.org/misinformation-alert-heat-pumps-2/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document outlines how heat pumps are targeted by 'Cost of Net Zero' misinformation, which portrays them as expensive, inefficient, and unsuitable for certain homes. It provides factual rebuttals—such as the potential for £340 savings when replacing G-rated boilers and the ability of pumps to operate at -25 degrees—and advises communicators to use positive case studies and avoid social media algorithms to reach 'Persuadables'.","ai_generated":true,"unit":"ACTClim-000023#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Heat pump misinformation is integrated into a broader 'Cost of Net Zero' (CONZ) climate delay frame, which characterizes the transition as a burden for ordinary people and a waste of time. Specific narratives include claims that heat pumps are unsuitable for flats or old homes, are too loud, are an 'eyesore', or will cause power outages and blackouts.","ai_generated":true,"unit":"ACTClim-000023#insight-1","date_modified":"2026-10-23"},{"text":"Different demographics are targeted with specific narratives: rural dwellers are more likely to be discouraged by concerns over appearance and suitability for old homes, while 'Urban Somewhere' audiences are more impacted by price concerns. Those reading right-leaning publications and construction workers are identified as being at higher risk of encountering this content.","ai_generated":true,"unit":"ACTClim-000023#insight-2","date_modified":"2026-10-23"},{"text":"Factual evidence contradicts common myths: heat pumps can save households up to £340 when replacing a G-rated boiler, and grants such as the Boiler Upgrade scheme (England and Wales) and the Home Energy Fund (Scotland) offer up to £9,000. Technically, they can operate in temperatures as low as -25 degrees and are compatible with various property types, including Victorian mid-terraces and 1960s flats.","ai_generated":true,"unit":"ACTClim-000023#insight-3","date_modified":"2026-10-23"},{"text":"To counter misinformation, the document recommends amplifying positive case studies of happy customers and successful construction businesses. It warns against using social media for these communications due to negative algorithms and suggests going offline or disabling comments.","ai_generated":true,"unit":"ACTClim-000023#insight-4","date_modified":"2026-10-23"}],"climate_tags":["heat pump","climate change disinformation","Net-zero emissions","energy efficiency","Residential heating","climate change communication","energy transition"],"geography_discussed":["England","Wales","Scotland","Germany"],"frame_perspective":[],"analysis_type":["communication strategy","fact-checking"]},{"id":"ACTClim-000008","url":"https://climateinsightsdirectory.org/document/ACTClim-000008","title":"Strategic guide: Speaking to Persuadables during the general election","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"guide","language":"en","date_published":"2024-06-18","source_url":"https://www.actclimatelabs.org/strategic-guide-speaking-to-persuadables-during-the-general-election/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document argues that individuals termed 'Persuadables' experience election years differently than active climate movement participants and suggests that understanding their perspective is essential for strengthening the mandate for climate action regardless of the election outcome.","ai_generated":true,"unit":"ACTClim-000008#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"People identified as 'Persuadables' are described as essential to the future of climate action, yet they engage with politics and climate change differently than those already active in the climate movement.","ai_generated":true,"unit":"ACTClim-000008#insight-1","date_modified":"2026-10-23"},{"text":"To effectively engage 'Persuadables' and ensure a mandate for climate is strengthened regardless of the election winner, it is necessary to understand the situation from the perspective of these individuals.","ai_generated":true,"unit":"ACTClim-000008#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change mitigation","climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["strategic guidance"]},{"id":"ACTClim-000005","url":"https://climateinsightsdirectory.org/document/ACTClim-000005","title":"How to talk to Persuadables about transport","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"guide","language":"en","date_published":"2023-10-30","source_url":"https://www.actclimatelabs.org/how-to-talk-to-persuadables-about-transport/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document argues that reducing petrol car use is essential for the UK to meet its Paris Agreement commitments, citing the Climate Change Committee's recommendation for \"fewer car miles travelled\" and the Department for Transport's goal of an \"accelerating modal shift to public and active transport\". It highlights the communication challenges associated with these goals, noting how Oxford's traffic filter system in 2023 was misconstrued as \"15 minute cities\" and became a \"global conspiracy\". The guide aims to provide tactics to discuss scientifically necessary transport changes without triggering a \"culture war\" among Persuadables.","ai_generated":true,"unit":"ACTClim-000005#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Decarbonising the UK transport system requires a reduction in petrol car usage, supported by the Climate Change Committee's sixth carbon budget which advises \"fewer car miles travelled\" and the Department for Transport's 2021 strategy to achieve an \"accelerating modal shift to public and active transport\".","ai_generated":true,"unit":"ACTClim-000005#insight-1","date_modified":"2026-10-23"},{"text":"Communicating petrol car reduction to 'Persuadables' is difficult, as evidenced by the 2023 reaction to Oxford's traffic filter system, which was \"wrongly construed as 15 minute cities\" and turned into a \"global conspiracy\".","ai_generated":true,"unit":"ACTClim-000005#insight-2","date_modified":"2026-10-23"}],"climate_tags":["public transport","active mobility","climate change communication","Paris Agreement"],"geography_discussed":["Oxford"],"frame_perspective":[],"analysis_type":["communication strategy"]},{"id":"ACTClim-000028","url":"https://climateinsightsdirectory.org/document/ACTClim-000028","title":"Advertising guide: How to overcome your fear of non-digital advertising","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"guide","language":"en","date_published":"2023-09-05","source_url":"https://www.actclimatelabs.org/overcome-fear-advertising-above-the-line/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags"],"summary":{"text":"The guide distinguishes between 'above the line' advertising (TV, out of home, press, and radio) and 'below the line' methods (social media, digital, and mail campaigns). It notes that the climate sector typically favours below the line methods due to misconceptions about budget and timeline constraints, and aims to debunk these myths to help NGOs increase campaign effectiveness.","ai_generated":true,"unit":"ACTClim-000028#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Advertising is divided into two broad categories: 'above the line' methods, which encompass TV, out of home (such as billboards or bus shelters), press and radio, and 'below the line' methods, which include social media, digital, and mail campaigns.","ai_generated":true,"unit":"ACTClim-000028#insight-1","date_modified":"2026-10-23"},{"text":"Organisations within the climate sector tend to prefer below the line advertising methods because of misconceptions regarding their suitability for shorter timelines and smaller budgets.","ai_generated":true,"unit":"ACTClim-000028#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":[]},{"id":"ACTClim-000004","url":"https://climateinsightsdirectory.org/document/ACTClim-000004","title":"Misinformation Alert: Four misleading food and climate narratives","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"briefing","language":"en","date_published":"2023-08-15","source_url":"https://www.actclimatelabs.org/misinformation-alert-four-misleading-food-and-climate-narratives/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document highlights the critical link between food systems and climate change, noting that while agriculture is a high environmental cost and vulnerable to rising temperatures, misinformation is increasingly shaping the views of 'Persuadables' on climate action. It aims to equip communicators with strategies to address four major misleading narratives in the food and climate information environment.","ai_generated":true,"unit":"ACTClim-000004#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Modern agricultural and food processing systems impose a high net cost on the environment, while global food production is simultaneously hindered by increasing temperatures.","ai_generated":true,"unit":"ACTClim-000004#insight-1","date_modified":"2026-10-23"},{"text":"Misinformation and negative narratives concerning the intersection of food and climate are currently influencing the perspectives of 'Persuadables' regarding both individual and collective climate actions.","ai_generated":true,"unit":"ACTClim-000004#insight-2","date_modified":"2026-10-23"}],"climate_tags":["food system","agriculture","climate change communication","climate change disinformation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["communication analysis"]},{"id":"ACTClim-000018","url":"https://climateinsightsdirectory.org/document/ACTClim-000018","title":"10 research-driven ways to supercharge your climate comms","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"guide","language":"en","date_published":"2023-06-06","source_url":"https://www.actclimatelabs.org/ten-ways-supercharge-climate-communications/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document outlines ten strategies to make climate communications more effective for 'Persuadables' in the UK. Key recommendations include leading with personal benefits rather than climate science, avoiding adversarial approaches to misinformation, and removing middle-class 'class codes' by using diverse, non-London-centric messengers. It suggests engaging men through manual job market opportunities, platforming non-white voices to address historical mistrust, and using humor to increase approachability. Additionally, the guide advises matching hope with concrete plans, leveraging hyperlocality to tap into community pride, broadening the definition of 'climate action' to include community-led efforts, and utilizing traditional media channels like local newspapers and billboards over social media, which was found to be the least trusted channel.","ai_generated":true,"unit":"ACTClim-000018#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Climate change is not a primary concern for 'Persuadable' groups, who are more preoccupied with the cost of living crisis, family security, and unemployment. Consequently, communications should focus on tangible personal benefits and opportunities rather than 'sacrifice narratives' or 'doom and gloom'.","ai_generated":true,"unit":"ACTClim-000018#insight-1","date_modified":"2026-10-23"},{"text":"Persuadable groups often view climate news as being driven by 'green elites' or hidden agendas, making direct debunking of misinformation potentially counterproductive. The guide recommends promoting positive stories proactively to build sentiment before misinformation campaigns occur.","ai_generated":true,"unit":"ACTClim-000018#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate justice","energy transition","climate change disinformation","social inclusion"],"geography_discussed":["Newcastle upon Tyne","Birmingham","Yorkshire","London","West Midlands"],"frame_perspective":[],"analysis_type":["guide"]},{"id":"ACTClim-000006","url":"https://climateinsightsdirectory.org/document/ACTClim-000006","title":"Strategic guide: can ChatGPT help us improve climate comms?","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"guide","language":"en","date_published":"2023-04-20","source_url":"https://www.actclimatelabs.org/can-chatgpt-improve-climate-communications/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document introduces ChatGPT as a tool for climate communications, detailing its application in analyzing web-based media sources and using personas based on the British press to understand bias.","ai_generated":true,"unit":"ACTClim-000006#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"ACT has experimented with ChatGPT to analyze sources, identify misinformation narratives, and create digital embodiments of specific individuals.","ai_generated":true,"unit":"ACTClim-000006#insight-1","date_modified":"2026-10-23"},{"text":"The guide demonstrates the use of personas derived exclusively from the most circulated British press to understand media bias regarding climate change.","ai_generated":true,"unit":"ACTClim-000006#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate change disinformation"],"geography_discussed":["United Kingdom"],"frame_perspective":[],"analysis_type":["methodological guide"]},{"id":"ACTClim-000007","url":"https://climateinsightsdirectory.org/document/ACTClim-000007","title":"Strategic Guide: Crisis communications during misinformation spikes","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"guide","language":"en","date_published":"2023-04-06","source_url":"https://www.actclimatelabs.org/crisis-comms/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document is a strategic guide designed to help climate organisations manage crisis communications during spikes of misinformation. It uses the example of '15-minute cities' in Oxford, which evolved from a traffic calming scheme into an international conspiracy theory, to illustrate the need for resilience. The guide offers tips for creating a crisis communications plan, an analysis of why the 15-minute city theory is effective, and five specific actions for responding to misinformation crises.","ai_generated":true,"unit":"ACTClim-000007#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The guide uses the example of a traffic calming scheme in Oxford that transitioned into an international conspiracy theory regarding \"15-minute cities\", leading to a range of queries from local planning concerns to \"accusations of globalist plots\".","ai_generated":true,"unit":"ACTClim-000007#insight-1","date_modified":"2026-10-23"},{"text":"The document aims to provide organisations with a crisis communications plan to strengthen their strategic goal of combating climate misinformation and increasing resilience to conspiracy theories.","ai_generated":true,"unit":"ACTClim-000007#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change disinformation"],"geography_discussed":["Oxford"],"frame_perspective":[],"analysis_type":["strategic guide"]},{"id":"ACTClim-000003","url":"https://climateinsightsdirectory.org/document/ACTClim-000003","title":"Positive storytelling to combat heat pump misinformation: An advertising case study","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"case study","language":"en","date_published":"2023-03-01","source_url":"https://www.actclimatelabs.org/climate-change-advertising-positive-storytelling-heat-pump-misinformation-facebook/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The case study examines a collaboration with the Local Storytelling Exchange to promote heat pump installation to tradespeople through a 38-second video on green reskilling. The campaign found that Facebook's advertising algorithms, targeting mechanisms, and political categorizations hindered the ability to counter topical misinformation, particularly when operating with a small budget.","ai_generated":true,"unit":"ACTClim-000003#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The campaign attempted to reposition heat pumps by focusing on the personal benefits for tradespeople, specifically through a 38-second video centered on green reskilling for 'Persuadables'.","ai_generated":true,"unit":"ACTClim-000003#insight-1","date_modified":"2026-10-23"},{"text":"Facebook's advertising infrastructure, including its algorithms, targeting, and political categorizations, created obstacles for the campaign's approach to fighting misinformation.","ai_generated":true,"unit":"ACTClim-000003#insight-2","date_modified":"2026-10-23"}],"climate_tags":["heat pump","climate change disinformation","climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["case study"]},{"id":"ACTClim-000020","url":"https://climateinsightsdirectory.org/document/ACTClim-000020","title":"Creating hope for a green industrial future in the West Midlands: An advertising case study","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"case study","language":"en","date_published":"2023-03-01","source_url":"https://www.actclimatelabs.org/climate-change-advertising-hope-green-future-west-midlands/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The case study details a £300,000 advertising campaign in the UK's West Midlands that used green economic growth narratives to increase hope for a green future, reporting that nearly twice as many people felt hopeful after seeing the campaign.","ai_generated":true,"unit":"ACTClim-000020#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The campaign targeted a specific demographic described as \"Persuadables\" using narratives focused on green economic growth in the West Midlands, utilizing a £300,000 budget primarily spent in non-digital spaces.","ai_generated":true,"unit":"ACTClim-000020#insight-1","date_modified":"2026-10-23"},{"text":"The advertising campaign was effective in shifting perceptions, with nearly double the number of people expressing hope for a green future after exposure to the campaign.","ai_generated":true,"unit":"ACTClim-000020#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["case study"]},{"id":"ACTClim-000025","url":"https://climateinsightsdirectory.org/document/ACTClim-000025","title":"Positive, personal storytelling on insulation - before misinformation sets in: An advertising case study","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"case study","language":"en","date_published":"2023-03-01","source_url":"https://www.actclimatelabs.org/climate-change-advertising-positive-personal-storytelling-insulation/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The case study describes a collaboration with the Local Storytelling Exchange that used a 35-second video on Facebook to promote the cost effectiveness of home insulation. The campaign aimed to establish positive narratives before misinformation could embed itself, resulting in more than twice as many people agreeing with the key message.","ai_generated":true,"unit":"ACTClim-000025#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The campaign utilised a 35-second video focusing on the cost effectiveness of insulation, which led to more than double the number of people agreeing with the campaign's key message.","ai_generated":true,"unit":"ACTClim-000025#insight-1","date_modified":"2026-10-23"},{"text":"The project emphasizes the strategic importance of deploying positive messaging to prevent misinformation from becoming embedded in public narratives.","ai_generated":true,"unit":"ACTClim-000025#insight-2","date_modified":"2026-10-23"}],"climate_tags":["home insulation","climate change communication","climate change disinformation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["case study"]},{"id":"ACTClim-000026","url":"https://climateinsightsdirectory.org/document/ACTClim-000026","title":"Enabling local climate action with trusted messengers and positive messaging: An advertising case study","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"case study","language":"en","date_published":"2023-03-01","source_url":"https://www.actclimatelabs.org/climate-change-advertising-trusted-positive-messages-local-action-birmingham/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The case study describes a collaboration with the NGO Possible to run a multi-channel campaign in Birmingham featuring local residents. The campaign aimed to reframe the concept of car-free cities to encourage 'Persuadables' to change their transport behavior. Results indicated that individuals who related to the campaign were more likely to change their behavior, highlighting the importance of locality, messaging, and trusted media in driving local climate action.","ai_generated":true,"unit":"ACTClim-000026#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The campaign utilized local residents in Birmingham to reframe the benefits of car-free cities, targeting a group described as 'Persuadables' to encourage changes in transport behavior.","ai_generated":true,"unit":"ACTClim-000026#insight-1","date_modified":"2026-10-23"},{"text":"There was a positive correlation between the audience's relatability to the campaign and their likelihood of changing their behavior.","ai_generated":true,"unit":"ACTClim-000026#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["case study"]},{"id":"ACTClim-000009","url":"https://climateinsightsdirectory.org/document/ACTClim-000009","title":"Audience Insights: Climate and Faith","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"guide","language":"en","date_published":"2023-02-09","source_url":"https://www.actclimatelabs.org/climate-and-faith/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document outlines strategies for engaging people of faith in England and Wales regarding climate change, noting that 56.8% of the population identifies with a faith. It highlights the effectiveness of frames like stewardship and moral challenge, warns against language involving judgment or the word 'religion', and recommends centering campaigns around local faith leaders and centers.","ai_generated":true,"unit":"ACTClim-000009#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A majority of the population in England and Wales (56.8%) identifies as following a faith; while this group is more susceptible to climate misinformation, they are becoming more involved in climate action.","ai_generated":true,"unit":"ACTClim-000009#insight-1","date_modified":"2026-10-23"},{"text":"Effective communication with people of faith should utilize frames such as stewardship and moral challenge, while avoiding content related to punishment, judgment, or the specific term 'religion' which may cause disengagement.","ai_generated":true,"unit":"ACTClim-000009#insight-2","date_modified":"2026-10-23"},{"text":"Campaigns specifically targeting people of faith should place local faith leaders and faith centers at the center of their approach.","ai_generated":true,"unit":"ACTClim-000009#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate change disinformation"],"geography_discussed":["United Kingdom"],"frame_perspective":[],"analysis_type":["communication strategy"]},{"id":"ACTClim-000011","url":"https://climateinsightsdirectory.org/document/ACTClim-000011","title":"Misinformation Alert: Renewables are falsely linked to the energy crisis","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"briefing","language":"en","date_published":"2022-09-22","source_url":"https://www.actclimatelabs.org/misinformation-alert-energy-price-cap/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document identifies a trend of disinformation in the UK where the current energy crisis—driven by high gas prices and Russia's invasion of Ukraine—is being falsely blamed on renewable energy and climate solutions to alienate 'Persuadables' from climate action.","ai_generated":true,"unit":"ACTClim-000011#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The high electricity prices in the UK are caused by high gas prices resulting from the global lockdown and the Russian invasion of Ukraine, rather than climate solutions.","ai_generated":true,"unit":"ACTClim-000011#insight-1","date_modified":"2026-10-23"},{"text":"Disinformation actors in the UK are attempting to turn 'Persuadables' against climate action by falsely linking the energy crisis to climate solutions.","ai_generated":true,"unit":"ACTClim-000011#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change mitigation","renewable energy","climate change disinformation"],"geography_discussed":["Europe","Russia","Ukraine"],"frame_perspective":[],"analysis_type":["policy analysis"]},{"id":"ACTClim-000015","url":"https://climateinsightsdirectory.org/document/ACTClim-000015","title":"Audience Insights: Meet the Persuadables in the UK","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"guide","language":"en","date_published":"2022-09-08","source_url":"https://www.actclimatelabs.org/audience-insights-meet-the-persuadables-in-the-uk/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document identifies 'The Persuadables' as 69% of the UK population who are neither climate activists nor deniers. Through qualitative research with urban residents in Newcastle, Black and South Asian communities in Birmingham, and rural dwellers in Yorkshire, the report finds that these groups often feel unrepresented by politics and distrust current climate spokespeople, whom they perceive as 'liberal elites' or 'snobs'. The research highlights that the cost of living crisis is a primary concern that overshadows climate change and suggests that trust is higher for messengers like farmers, union representatives, and specific media personalities such as Adam Henson.","ai_generated":true,"unit":"ACTClim-000015#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The 'Persuadables' constitute 69% of the UK population and are characterized as people who are undecided on climate issues and are neither climate activists nor climate deniers.","ai_generated":true,"unit":"ACTClim-000015#insight-1","date_modified":"2026-10-23"},{"text":"Persuadables feel a general sense of being unrepresented by political systems and societal decision-making, with inequalities in race, class, and region leaving them vulnerable to challenges like Brexit and the cost of living crisis.","ai_generated":true,"unit":"ACTClim-000015#insight-2","date_modified":"2026-10-23"},{"text":"Climate change is often secondary to immediate economic pressures; many research participants prioritized the cost of living crisis—specifically regarding job security, feeding families, and heating homes—over climate issues.","ai_generated":true,"unit":"ACTClim-000015#insight-3","date_modified":"2026-10-23"},{"text":"There is significant distrust toward traditional climate messengers, who are viewed as out-of-touch, privileged, or extreme. Conversely, trust is higher for farmers, union representatives, pro-climate Conservative MPs, and specifically Countryfile presenter Adam Henson.","ai_generated":true,"unit":"ACTClim-000015#insight-4","date_modified":"2026-10-23"},{"text":"Media consumption patterns vary by group: 'Urban Somewheres' may be overwhelmed by constant news, 'Rural Dwellers' often experience information overload and skepticism, and 'Multi-Ethnic Communities' are more likely to disengage from the media environment entirely.","ai_generated":true,"unit":"ACTClim-000015#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate change disinformation"],"geography_discussed":["Newcastle upon Tyne","Birmingham","Yorkshire"],"frame_perspective":[],"analysis_type":["qualitative research","cultural analysis","audience segmentation"]},{"id":"ACTClim-000012","url":"https://climateinsightsdirectory.org/document/ACTClim-000012","title":"Misinformation Alert: Extreme Weather","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"briefing","language":"en","date_published":"2022-08-11","source_url":"https://www.actclimatelabs.org/misinformation-alert-commu/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document analyzes the discourse surrounding Storm Eunice and the 2022 heatwave in the UK, noting that while the heatwave drove higher climate-related engagement and polling spikes, 'Persuadable' audiences often responded with denial or dispassion. It suggests that climate NGOs avoid direct climate narratives during peak heat events, instead focusing on safety advice and emotional support, before introducing scientific facts and long-form content once the weather subsides.","ai_generated":true,"unit":"ACTClim-000012#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The 2022 heatwave generated significantly more climate-related discussion on social media than Storm Eunice, despite the storm having higher Google search volumes. Mentions of 'climate' on Twitter were nearly 17 times higher during the heatwave's three-day peak, and polling showed a 10% increase in people identifying the environment as a top national issue in the following week, a larger jump than seen during COP26.","ai_generated":true,"unit":"ACTClim-000012#insight-1","date_modified":"2026-10-23"},{"text":"'Persuadable' audiences on Twitter and Facebook exhibited high levels of denial and dispassion during the heatwave. Common responses included attributing wildfires to people rather than temperature, arguing that other countries like Australia or Spain fare worse, claiming the weather is temporary, or viewing a 1.5-degree increase as pleasant.","ai_generated":true,"unit":"ACTClim-000012#insight-2","date_modified":"2026-10-23"},{"text":"Several factors hinder climate narratives among Persuadables: the lack of association between 'global warming' and events like floods or storms, a misunderstanding of '1.5 degrees of warming' as a general mild increase, emotional exhaustion from prolonged weather warnings, and the rise of 'green tyranny' frames that link climate action to loss of money, jobs, or freedom.","ai_generated":true,"unit":"ACTClim-000012#insight-3","date_modified":"2026-10-23"},{"text":"To effectively reach Persuadables, the document recommends avoiding direct climate talk during heatwaves and instead using narratives focused on safety advice, thanking local service workers, and providing emotional support. Scientific facts and long-form content, such as interactive quizzes or videos, should be deployed after the event has subsided.","ai_generated":true,"unit":"ACTClim-000012#insight-4","date_modified":"2026-10-23"}],"climate_tags":["extreme weather event","climate change communication","heat wave"],"geography_discussed":["England","Spain","Australia"],"frame_perspective":[],"analysis_type":["social media analysis","polling analysis"]},{"id":"ACTClim-000021","url":"https://climateinsightsdirectory.org/document/ACTClim-000021","title":"Misinformation Alert: Conservative Leadership Race","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"briefing","language":"en","date_published":"2022-07-15","source_url":"https://www.actclimatelabs.org/misinformation-alert-conservative-leadership-race/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document warns that the progress made on climate policy under Boris Johnson may be at risk during the Conservative leadership contest. It identifies 'Backbone Conservatives' as a key target audience for candidates who might 'soften their stance on climate' to secure support from the right wing of the party.","ai_generated":true,"unit":"ACTClim-000021#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"There is a risk that candidates in the Conservative leadership race may reduce their commitment to climate action to attract right-wing party members.","ai_generated":true,"unit":"ACTClim-000021#insight-1","date_modified":"2026-10-23"},{"text":"The 'Backbone Conservatives' audience is identified as a primary focus for leadership candidates in the weeks leading up to the September appointment of a new leader.","ai_generated":true,"unit":"ACTClim-000021#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate policy","climate change disinformation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["risk assessment"]},{"id":"ACTClim-000002","url":"https://climateinsightsdirectory.org/document/ACTClim-000002","title":"Misinformation Alert: Corporate Greed","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"briefing","language":"en","date_published":"2022-07-13","source_url":"https://www.actclimatelabs.org/misinformation-alert-corporate-greed/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The briefing identifies an opportunity for climate policy communicators to leverage public perceptions of corporate greed among 'Loyal Nationals' and 'Disengaged Battlers' to combat right-leaning news efforts to derail support for the windfall tax on oil and gas companies. It suggests this framing can be used to fight anti-Net Zero rhetoric and inform the design and communication of future climate policies.","ai_generated":true,"unit":"ACTClim-000002#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Right-leaning news outlets are attempting to undermine public support for the windfall tax applied to the high profits of oil and gas firms.","ai_generated":true,"unit":"ACTClim-000002#insight-1","date_modified":"2026-10-23"},{"text":"The perceptions of corporate greed held by 'Loyal Nationals' and 'Disengaged Battlers' can be utilized to counter misinformation regarding the windfall tax and to shape future climate-related communications.","ai_generated":true,"unit":"ACTClim-000002#insight-2","date_modified":"2026-10-23"},{"text":"The insights provided in the alert are intended for those communicating climate policy, specifically for framing policies, opposing anti-Net Zero rhetoric, or developing new policies.","ai_generated":true,"unit":"ACTClim-000002#insight-3","date_modified":"2026-10-23"}],"climate_tags":["Net-zero emissions","climate policy","climate change communication","climate change disinformation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["strategic communication analysis"]},{"id":"ACTClim-000013","url":"https://climateinsightsdirectory.org/document/ACTClim-000013","title":"Misinformation Alert: Beware The Eco Mob","publisher":{"name":"ACT Climate Labs","organization":"act-climate-labs"},"document_type":"briefing","language":"en","date_published":"2022-07-05","source_url":"https://www.actclimatelabs.org/misinformation-alert-dehumanizing-language/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document warns that describing climate activists as 'vandals' or 'mobs' dehumanises them and may discourage 'Persuadables' from engaging with environmental spokespeople. It calls for the condemnation of these tactics and the use of practical messaging to counter misinformation.","ai_generated":true,"unit":"ACTClim-000013#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The use of dehumanising language, such as labelling climate protestors and environmental activists as 'vandals' or 'mobs', is dangerous because it frames these groups as less than human and outside of society.","ai_generated":true,"unit":"ACTClim-000013#insight-1","date_modified":"2026-10-23"},{"text":"Media reporting that focuses on the human distress caused by protests reduces the probability that 'Persuadables' will interact with environmental spokespeople in the future.","ai_generated":true,"unit":"ACTClim-000013#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change disinformation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["threat assessment"]}]}