{"query_echo":{"q":"","filters":{"climate_tags":["climate change communication"]},"warnings":[]},"total":{"value":397,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?climate_tags=climate+change+communication","next":"https://climateinsightsdirectory.org/api/v1/search?climate_tags=climate+change+communication&page=2","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"cliout-000035","url":"https://climateinsightsdirectory.org/document/cliout-000035","title":"Burnham Government Climate Change","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2026-09-17","source_url":"https://climateoutreach.org/burnham-government-climate-change/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document evaluates the early climate record of Prime Minister Andy Burnham, noting a slow initial response to the record heatwaves of summer 2026 and subsequent mixed signals. While the government has committed to net zero by 2050, invested £30 million in community energy, and planned a 'Wildfire Summit', it faces criticism over potential approvals for the Jackdaw and Rosebank oil fields, a new Heathrow runway, and possible dilution of the ZEV Mandate. The author argues that ambitious climate action is supported by the British public, including the 'Rooted Patriots' demographic, and urges the government to prioritize bold action over cautious tinkering.","ai_generated":true,"unit":"cliout-000035#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Summer 2026 was the hottest on record for the UK, characterized by five heatwaves and numerous wildfires from Conwy to Cornwall, resulting in over 2,800 heat-related deaths in May and June alone.","ai_generated":true,"unit":"cliout-000035#insight-1","date_modified":"2026-10-23"},{"text":"The extreme heat of 2026 caused significant societal and economic disruption, including decimated yields for the UK's largest fruit and vegetable producer, the closure or early dismissal of pupils from over 1,000 schools, and the cancellation of over 1,000 NHS operations.","ai_generated":true,"unit":"cliout-000035#insight-2","date_modified":"2026-10-23"},{"text":"Prime Minister Andy Burnham's early climate actions include a commitment to net zero by 2050, a £30 million investment for over 1,000 community energy projects via the Local Power Plan, a commitment to attend COP31 in Turkey, and the convening of a 'Wildfire Summit'.","ai_generated":true,"unit":"cliout-000035#insight-3","date_modified":"2026-10-23"},{"text":"Despite some positive steps, the government is facing criticism for potential contradictions in its climate policy, specifically regarding the possible approval of the Jackdaw and Rosebank oil fields in the North Sea, the approval of a third runway at Heathrow, and discussions to weaken the ZEV Mandate.","ai_generated":true,"unit":"cliout-000035#insight-4","date_modified":"2026-10-23"},{"text":"Polling indicates that 74% of people consider climate change important, and ambitious policies to reduce emissions are popular even among 'Rooted Patriots', a demographic the Labour party won back in the last election.","ai_generated":true,"unit":"cliout-000035#insight-5","date_modified":"2026-10-23"}],"climate_tags":["Net-zero emissions","climate change adaptation","extreme heat","wildfire","zero-emissions vehicle","aviation","climate change communication","climate finance"],"geography_discussed":["Turkey","North Sea","London Heathrow Airport","Conwy County Borough","Q23148"],"frame_perspective":[],"analysis_type":["policy assessment","public opinion analysis"]},{"id":"commgmu-000019","url":"https://climateinsightsdirectory.org/document/commgmu-000019","title":"What are the top social media platforms used by each of Global Warming’s Six Americas?","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"research paper","language":"en","date_published":"2026-09-10","source_url":"https://climatecommunication.gmu.edu/all/what-are-the-top-social-media-platforms-used-by-each-of-global-warmings-six-americas/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"Based on a Fall 2025 survey of 1,146 U.S. adults, the report finds that YouTube, Facebook, and Instagram are the most commonly used social media platforms across all segments of the 'Six Americas' framework. While 23% of Americans hear about global warming on social media at least once a month, this is most frequent among the 'Alarmed' segment (43%). The authors suggest that climate communicators should strategically select platforms and prioritize video content to reach diverse audiences, while noting that platform algorithms may reinforce existing beliefs by exposing users to information aligned with their habits.","ai_generated":true,"unit":"commgmu-000019#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"YouTube, Facebook, and Instagram are the most frequently visited social media platforms for all Americans and across all six segments of the 'Six Americas' framework. Specifically, 72% of Americans visit YouTube, 64% visit Facebook, and 46% visit Instagram at least once per week.","ai_generated":true,"unit":"commgmu-000019#insight-1","date_modified":"2026-10-23"},{"text":"The 'Alarmed' segment of the Six Americas hears about global warming on social media more frequently than any other segment. While 23% of the general U.S. population hears about global warming on social media at least once a month, this figure rises to 43% for the Alarmed.","ai_generated":true,"unit":"commgmu-000019#insight-2","date_modified":"2026-10-23"},{"text":"While some platforms like Facebook, Nextdoor, Pinterest, Threads, WhatsApp, and X/Twitter show no difference in usage frequency across the Six Americas segments, differences exist in the use of other platforms such as Bluesky, Instagram, LinkedIn, Reddit, Snapchat, TikTok, Truth Social, and YouTube.","ai_generated":true,"unit":"commgmu-000019#insight-3","date_modified":"2026-10-23"},{"text":"The report highlights that social media algorithms likely create information silos, where the 'Alarmed' may see content supporting climate action while the 'Dismissive' may encounter climate-skeptical information.","ai_generated":true,"unit":"commgmu-000019#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate change disinformation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["quantitative survey"]},{"id":"commyale-000099","url":"https://climateinsightsdirectory.org/document/commyale-000099","title":"Social Media and Global Warming’s Six Americas","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2026-09-10","source_url":"https://climatecommunication.yale.edu/publications/social-media-six-americas/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"Based on a Fall 2025 survey of 1,146 U.S. adults, the report finds that 94% of Americans visit at least one social media platform weekly, with YouTube, Facebook, and Instagram being the most common across all climate-opinion segments. The 'Alarmed' segment hears about global warming on social media most frequently (43% at least once a month), while the 'Disengaged' hear about it least (8%). The authors suggest that climate communicators should prioritize video content and strategically select platforms to reach different segments, noting that algorithms likely reinforce existing beliefs by tailoring climate information to user habits.","ai_generated":true,"unit":"commyale-000099#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The vast majority of Americans use social media regularly, with 94% visiting at least one platform weekly. The most frequently used platforms across the entire population are YouTube (72%), Facebook (64%), and Instagram (46%).","ai_generated":true,"unit":"commyale-000099#insight-1","date_modified":"2026-10-23"},{"text":"While YouTube, Facebook, and Instagram are the most used platforms across all six segments of the 'Six Americas' framework, usage patterns differ for other platforms including Bluesky, LinkedIn, Reddit, Snapchat, TikTok, Truth Social, and YouTube. There are no significant differences between segments regarding the weekly use of Facebook, Nextdoor, Pinterest, Threads, WhatsApp, or X/Twitter.","ai_generated":true,"unit":"commyale-000099#insight-2","date_modified":"2026-10-23"},{"text":"Frequency of hearing about global warming on social media varies significantly by climate-opinion segment. Overall, 23% of Americans hear about it at least once a month. The 'Alarmed' segment reports the highest frequency at 43%, followed by the Dismissive (23%), Concerned (20%), Doubtful (16%), Cautious (11%), and Disengaged (8%).","ai_generated":true,"unit":"commyale-000099#insight-3","date_modified":"2026-10-23"},{"text":"Social media algorithms likely create information silos where the 'Alarmed' see more climate-action supportive content and the 'Dismissive' see more climate-skeptical information. Because of this and the prevalence of misinformation, the report emphasizes the need for accurate climate information to reach the public.","ai_generated":true,"unit":"commyale-000099#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate change disinformation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"wacc-000089","url":"https://climateinsightsdirectory.org/document/wacc-000089","title":"From the bottom up: Rethinking climate communication","publisher":{"name":"World Association for Christian Communication","organization":"world-association-for-christian-communication"},"document_type":"statement","language":"en","date_published":"2026-09-07","source_url":"https://waccglobal.org/from-the-bottom-up-rethinking-climate-communication/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The author critiques the field of climate communication for being dominated by Global North institutions and research, which often fails to account for the realities of the Global South, such as limited connectivity and the value of traditional ecological knowledge. The text advocates for a 'bottom-up' approach that treats communication as a right and supports local media ecosystems as essential 'climate stability infrastructure.' Examples of successful community-led communication are highlighted in Ecuador, Colombia, and Brazil, alongside a call for the implementation of the Escazú Agreement and increased funding for local voices.","ai_generated":true,"unit":"wacc-000089#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Mainstream climate communication research is heavily skewed toward the Global North; a survey of 505 articles in the five most productive journals revealed that 93% of authors were affiliated with Northern institutions, and 57% of studies focused on Northern countries, while Latin America and Africa each accounted for only 1% of authors.","ai_generated":true,"unit":"wacc-000089#insight-1","date_modified":"2026-10-23"},{"text":"Standard climate communication assumptions often fail in the Global South due to structural barriers, such as the Amazon rainforest region where only 5% to 8% of the area has high connectivity and internet cables are frequently damaged by climate disruptions.","ai_generated":true,"unit":"wacc-000089#insight-2","date_modified":"2026-10-23"},{"text":"There is a systemic conflict between Western science, which is analytical and quantitative, and traditional ecological knowledge, which is holistic, contextual, and oral; the latter has been historically dismissed as part of a 'colonial project'.","ai_generated":true,"unit":"wacc-000089#insight-3","date_modified":"2026-10-23"},{"text":"Community-led media initiatives in the Global South provide effective alternatives to commercial media by building local trust and agency, such as Radio Ideal in Ecuador, Grupo COMUNICARTE in Colombia, and Rede de Noticias da Amazonia in Brazil.","ai_generated":true,"unit":"wacc-000089#insight-4","date_modified":"2026-10-23"},{"text":"The author asserts that democratic local communication ecosystems should be funded as 'climate stability infrastructure' and calls for the implementation of the Escazú Agreement, which requires Latin American states to provide environmental information in accessible languages and formats.","ai_generated":true,"unit":"wacc-000089#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate justice"],"geography_discussed":["Nepal","Colombia","United States","Canada","Amazon rainforest region","Ecuador","Brazil","Latin America","Africa"],"frame_perspective":[],"analysis_type":["critique","advocacy"]},{"id":"commyale-000081","url":"https://climateinsightsdirectory.org/document/commyale-000081","title":"Local Government Communications","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2026-07-23","source_url":"https://climatecommunication.yale.edu/news-events/local-government-communications/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report argues that communication is a critical climate solution that must be integrated into the budgeting and design of all local government programs. It outlines six key strategies for effective communication: investing in dedicated funding, conducting audience research, prioritizing climate justice and equity, leveraging social norms and storytelling to reduce psychological distance, utilizing trusted community messengers, and employing diverse communication channels. The document emphasizes that local governments are uniquely positioned to drive action because a majority of Americans want their local officials to address climate change.","ai_generated":true,"unit":"commyale-000081#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Local governments should treat communication as a standard procedure by integrating it into the budget and process of every program from the beginning to ensure stable funding and sustained strategy.","ai_generated":true,"unit":"commyale-000081#insight-1","date_modified":"2026-10-23"},{"text":"Effective communication requires deep audience research to understand beliefs, attitudes, and preferred information channels, as different groups may respond better to cost-of-living or health frames rather than environmental ones.","ai_generated":true,"unit":"commyale-000081#insight-2","date_modified":"2026-10-23"},{"text":"To advance climate justice and equity, governments should prioritize vulnerable populations, including BIPOC and disabled communities, by using multilingual designs, accessibility tools like screen readers, and ensuring content is written at an eighth-grade reading level.","ai_generated":true,"unit":"commyale-000081#insight-3","date_modified":"2026-10-23"},{"text":"Communicators can leverage social norms to drive action, as many Americans are unaware that a majority of their peers support climate action; sharing stories of local role models can make these norms visible.","ai_generated":true,"unit":"commyale-000081#insight-4","date_modified":"2026-10-23"},{"text":"To overcome 'psychological distance'—the perception that climate change is far away in time or space—local governments should use storytelling and education to show how climate change is already affecting the local community.","ai_generated":true,"unit":"commyale-000081#insight-5","date_modified":"2026-10-23"},{"text":"The choice of messenger is critical; people trust those similar to them, meaning local governments should partner with trusted community liaisons such as faith leaders, doctors, nurses, and business leaders.","ai_generated":true,"unit":"commyale-000081#insight-6","date_modified":"2026-10-23"},{"text":"Local governments should use a layered approach to communication channels, combining traditional media (newspapers, TV) with social media (TikTok) and interpersonal networks to reach diverse age groups and demographics.","ai_generated":true,"unit":"commyale-000081#insight-7","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate justice","climate change adaptation","carbon dioxide emissions","energy efficiency","rooftop photovoltaic system","urban forestry","extreme heat"],"geography_discussed":["Denver","San Francisco","Ann Arbor","Minneapolis","Dallas","Phoenix","Canada","Edmonton"],"frame_perspective":[],"analysis_type":["best practices","strategic framework"]},{"id":"cliout-000105","url":"https://climateinsightsdirectory.org/document/cliout-000105","title":"Britain Talks Climate & Nature","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2026-07-13","source_url":"https://climateoutreach.org/btc/2025/report/10-adaptation/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report finds that most people in Britain do not distinguish between climate adaptation and mitigation, preferring a 'both/and' approach to tackling climate change. While technical terms like 'climate adaptation' and 'climate resilience' have low clarity and approval ratings, people strongly support concrete measures such as better flood defences and home insulation. The document emphasizes that framing adaptation as a way to improve lives and restore the balance between people and nature is most effective, while warns that a singular focus on adaptation can be perceived by some as 'giving up' on addressing the causes of climate change.","ai_generated":true,"unit":"cliout-000105#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The general public in Britain does not typically distinguish between climate adaptation and mitigation, viewing it as instinctive to address current impacts while simultaneously reducing future ones.","ai_generated":true,"unit":"cliout-000105#insight-1","date_modified":"2026-10-23"},{"text":"Technical terminology regarding climate change is poorly understood; only 51% of people are clear on the meaning of 'climate adaptation' and 44% understand 'climate resilience'.","ai_generated":true,"unit":"cliout-000105#insight-2","date_modified":"2026-10-23"},{"text":"Public support for climate action increases significantly when technical terms are replaced with concrete visions of improvement, such as preparing for worst-case impacts through better flood defences and heat-suited housing, which 75% of people agree with.","ai_generated":true,"unit":"cliout-000105#insight-3","date_modified":"2026-10-23"},{"text":"There is strong public demand for a combined approach to climate action, with 70% agreeing that the government should invest in renewable energy to reduce emissions while also preparing for climate impacts.","ai_generated":true,"unit":"cliout-000105#insight-4","date_modified":"2026-10-23"},{"text":"For some individuals, particularly those in the 'Progressive Activist' segment, the term 'climate adaptation' is viewed negatively as a sign of reduced urgency or a passive acceptance of climate change.","ai_generated":true,"unit":"cliout-000105#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change adaptation","climate change mitigation","climate resilience","home insulation","renewable energy","nature-based solutions","climate change communication"],"geography_discussed":["Cardiff","Belfast","London"],"frame_perspective":[],"analysis_type":["public opinion research","qualitative focus groups"]},{"id":"quotacli-000002","url":"https://climateinsightsdirectory.org/document/quotacli-000002","title":"Proposition plan national information climatique environnementale","publisher":{"name":"QuotaClimat","organization":"quotaclimat"},"document_type":"statement","language":"fr","date_published":"2026-07-10","source_url":"https://quotaclimat.org/actualites/proposition-plan-national-information-climatique-environnementale/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"QuotaClimat has issued 17 recommendations to the French government to ensure the upcoming national plan on environmental and climate information effectively tackles disinformation. These proposals focus on monitoring media coverage, protecting environmental spokespeople, funding research, and strengthening regulatory frameworks like the Digital Services Act and the roles of VIGINUM and Arcom. The initiative follows France's commitment to the Global Declaration for Climate Information Integrity at COP30 and recommendations from the High Council for the Climate 2025 report.","ai_generated":true,"unit":"quotacli-000002#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"QuotaClimat proposes 17 specific measures organized across four axes to combat environmental disinformation and ensure high-quality scientific information, following the government's May 19, 2026, announcement of a national plan.","ai_generated":true,"unit":"quotacli-000002#insight-1","date_modified":"2026-10-23"},{"text":"The proposed measures include regulatory and institutional reinforcements, such as recognizing climate disinformation as a systemic risk under the Digital Services Act (DSA), expanding the mandates of VIGINUM and Arcom, and fighting greenwashing.","ai_generated":true,"unit":"quotacli-000002#insight-2","date_modified":"2026-10-23"},{"text":"The association emphasizes the need for educational and professional training for journalists, media leaders, and public agents, as well as the creation of a permanent system to measure media coverage of environmental issues.","ai_generated":true,"unit":"quotacli-000002#insight-3","date_modified":"2026-10-23"},{"text":"The call for a national plan is driven by France's signature of the Global Declaration for Climate Information Integrity at COP30 and recommendation 4.5 of the 2025 High Council for the Climate annual report.","ai_generated":true,"unit":"quotacli-000002#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change disinformation","climate change communication","greenwashing","obsidian"],"geography_discussed":["European Union"],"frame_perspective":[],"analysis_type":["policy proposal"]},{"id":"commgmu-000063","url":"https://climateinsightsdirectory.org/document/commgmu-000063","title":"Climate Change in the American Mind: Beliefs & Attitudes, Spring 2026","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"report","language":"en","date_published":"2026-07-09","source_url":"https://climatecommunication.gmu.edu/all/climate-change-in-the-american-mind-beliefs-attitudes-spring-2026/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report finds that a majority of Americans believe global warming is happening and is mostly human-caused, with 66% expressing worry about the issue. While there is high interest in news stories about climate impacts and government action, the frequency of hearing about global warming in the media and social circles has trended downward since 2021-2022. Many Americans perceive personal or local risks from extreme weather and health impacts, and 13% have considered relocating to avoid these effects.","ai_generated":true,"unit":"commgmu-000063#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A majority of Americans believe global warming is occurring and is primarily caused by human activity, with 59% attributing it to humans compared to 27% who believe it is caused by natural changes. Additionally, 54% correctly identify that most scientists believe global warming is happening, while 25% erroneously believe there is significant scientific disagreement.","ai_generated":true,"unit":"commgmu-000063#insight-1","date_modified":"2026-10-23"},{"text":"Public concern is high, with 66% of Americans reporting they are at least \"somewhat worried\" about global warming, including 29% who are \"very worried.\" Personally, 65% of respondents consider the issue to be \"extremely,\" \"very,\" or \"somewhat\" important.","ai_generated":true,"unit":"commgmu-000063#insight-2","date_modified":"2026-10-23"},{"text":"Americans perceive significant risks to themselves and others; 47% believe people in the U.S. are being harmed \"right now,\" and 46% report personally experiencing the effects of global warming. Majorities believe it will harm plant and animal species (68%), future generations (68%), and the world's poor (64%).","ai_generated":true,"unit":"commgmu-000063#insight-3","date_modified":"2026-10-23"},{"text":"There is widespread concern regarding local impacts from extreme weather and related hazards. The highest levels of worry are associated with water pollution (79%), mosquito and tick-borne diseases (79%), electricity power outages (78%), air pollution (77%), and extreme heat (77%).","ai_generated":true,"unit":"commgmu-000063#insight-4","date_modified":"2026-10-23"},{"text":"Exposure to climate information is declining; only 39% of Americans hear about global warming in the media at least once a month, and only 17% hear people they know discuss it at that frequency. These figures represent a downward trend from peaks in 2021 and 2022.","ai_generated":true,"unit":"commgmu-000063#insight-5","date_modified":"2026-10-23"},{"text":"Despite lower media exposure, there is strong interest in specific climate-related news, particularly how global warming affects the cost of living (76%) and U.S. government responses (75%).","ai_generated":true,"unit":"commgmu-000063#insight-6","date_modified":"2026-10-23"},{"text":"Regarding personal agency and technology, 52% of Americans disagree that new technologies can solve global warming without individuals making significant life changes.","ai_generated":true,"unit":"commgmu-000063#insight-7","date_modified":"2026-10-23"},{"text":"Climate change is increasingly viewed as a driver for migration, with 13% of Americans having considered moving to avoid its impacts, such as rising sea levels, wildfires, and extreme heat.","ai_generated":true,"unit":"commgmu-000063#insight-8","date_modified":"2026-10-23"}],"climate_tags":["climate change","extreme weather event","climate migration","climate change communication","climate finance","public health","environmental policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["survey"]},{"id":"commyale-000032","url":"https://climateinsightsdirectory.org/document/commyale-000032","title":"A Farewell Note from Managing Director Lisa Fernandez","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"statement","language":"en","date_published":"2026-06-12","source_url":"https://climatecommunication.yale.edu/news-events/a-farewell-note-from-managing-director-lisa-fernandez/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"Lisa Fernandez's farewell note outlines the evolution of the Yale Program on Climate Change Communication (YPCCC) from its inception in 2007. She highlights the program's dual focus on research—such as the \"Climate Change in the American Mind\" project and audience segmentation—and impact, including the creation of Yale Climate Connections and the Yale Climate Opinion Maps. Fernandez notes the program's expansion into international research and education, specifically mentioning work in China, Brazil, and India, and the launch of a \"Strategic Climate Change Communication\" online course. She concludes by introducing her successor, Jono Anzalone, and emphasizing the continued public support for climate action.","ai_generated":true,"unit":"commyale-000032#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The Yale Program on Climate Change Communication (YPCCC) focuses on two primary pillars: conducting research to study public attitudes toward global warming to provide insights for scholars and practitioners, and applying that research to create impact beyond academia.","ai_generated":true,"unit":"commyale-000032#insight-1","date_modified":"2026-10-23"},{"text":"YPCCC has developed several key resources for the climate community, including the \"Global Warming Six Americas\" and \"Climate Change in the American Mind\" projects, as well as the Yale Climate Opinion Maps, which provide local-level data on public perceptions of climate change by congressional district.","ai_generated":true,"unit":"commyale-000032#insight-2","date_modified":"2026-10-23"},{"text":"The program has expanded its reach through journalism and education, establishing \"Yale Climate Connections\" for online reporting (including Spanish-language content) and launching an online course titled \"Strategic Climate Change Communication.\"","ai_generated":true,"unit":"commyale-000032#insight-3","date_modified":"2026-10-23"},{"text":"YPCCC has extended its activities internationally, including co-hosting a 2013 convening at Renmin University in Beijing, supporting the first PhD in climate change communication at a Chinese university, and developing evidence-based communication networks in high GHG-emitting countries such as Brazil and India.","ai_generated":true,"unit":"commyale-000032#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","greenhouse gas emissions"],"geography_discussed":["People's Republic of China","Brazil","India","Beijing","Aspen"],"frame_perspective":[],"analysis_type":["institutional history","program evaluation"]},{"id":"commgmu-000033","url":"https://climateinsightsdirectory.org/document/commgmu-000033","title":"Climate Change in the American Mind: Politics and Policy","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"fact sheet","language":"en","date_published":"2026-06-09","source_url":"https://climatecommunication.gmu.edu/all/climate-change-in-the-american-mind-politics-and-policy-spring-2026/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"A survey of 930 registered U.S. voters shows broad support for climate action, with 58% preferring candidates who support global warming action and 68% favoring increased renewable energy use. While 67% believe global warming affects the U.S. cost of living—particularly utility bills (66%) and groceries (61%)—there is significant political divergence on the responsibility for gas prices and the priority of clean energy. Trust in information remains highest for climate scientists (71%) and family and friends (69%), while 58% of voters oppose the construction of local data centers due to concerns over electricity costs.","ai_generated":true,"unit":"commgmu-000033#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A majority of registered voters prefer political candidates who support action on global warming, and many desire more frequent communication from candidates on the topic.","ai_generated":true,"unit":"commgmu-000033#insight-1","date_modified":"2026-10-23"},{"text":"There is strong bipartisan support for specific climate policies, including regulating carbon dioxide as a pollutant (77%), funding renewable energy research (78%), and requiring companies to protect workers from dangerous heat (92%).","ai_generated":true,"unit":"commgmu-000033#insight-2","date_modified":"2026-10-23"},{"text":"Registered voters increasingly link global warming to their personal cost of living, specifically citing increases in home utility bills, groceries, and vehicle operation.","ai_generated":true,"unit":"commgmu-000033#insight-3","date_modified":"2026-10-23"},{"text":"While most voters support a transition to clean energy, views on the economic impact of this transition are split; 58% believe it will lower or not affect electricity prices, while 41% believe it will increase them.","ai_generated":true,"unit":"commgmu-000033#insight-4","date_modified":"2026-10-23"},{"text":"A majority of registered voters oppose the construction of data centers in their local areas, primarily due to the belief that such facilities would increase their electricity bills.","ai_generated":true,"unit":"commgmu-000033#insight-5","date_modified":"2026-10-23"},{"text":"Public trust in climate information is highest for scientists and personal networks, while trust in AI chatbots and social media is very low.","ai_generated":true,"unit":"commgmu-000033#insight-6","date_modified":"2026-10-23"}],"climate_tags":["renewable energy","fossil fuel","climate finance","electric vehicle","energy infrastructure","climate change communication","data center","climate policy","environmental justice"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"ccnow-000111","url":"https://climateinsightsdirectory.org/document/ccnow-000111","title":"A Burning House, a Quiet Media, a Silenced Majority","publisher":{"name":"Covering Climate Now","organization":"covering-climate-now"},"document_type":"research paper","language":"en","date_published":"2026-04-16","source_url":"https://coveringclimatenow.org/projects/a-burning-house-a-quiet-media-a-silenced-majority/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document analyzes a global trend of decreasing climate coverage in news media, particularly in the US, while identifying specific reasons for this decline and offering a prescription for revitalizing climate journalism to reflect the high level of public concern.","ai_generated":true,"unit":"ccnow-000111#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Global climate coverage in news media declined by 14% in 2025, according to data from the Media and Climate Change Observatory at the University of Colorado at Boulder.","ai_generated":true,"unit":"ccnow-000111#insight-1","date_modified":"2026-10-23"},{"text":"The decline in climate reporting is more pronounced in the United States, where major outlets like The Washington Post, CBS News, and NBC News have reduced their climate teams or airtime. Specifically, the three major broadcast networks decreased climate-related airtime by 35%.","ai_generated":true,"unit":"ccnow-000111#insight-2","date_modified":"2026-10-23"},{"text":"Several factors contribute to the reduction in coverage: a high volume of competing news stories (such as the Iran war), newsroom staff cuts driven by corporate profit priorities, and a mirroring of political leadership, specifically the climate denial of US president Donald Trump.","ai_generated":true,"unit":"ccnow-000111#insight-3","date_modified":"2026-10-23"},{"text":"Despite the drop in coverage, internal newsroom data suggests the public remains interested in climate change, particularly when stories move away from scientific studies toward human interest, enterprise, and explainer formats.","ai_generated":true,"unit":"ccnow-000111#insight-4","date_modified":"2026-10-23"},{"text":"A significant gap exists between public opinion and media representation; while 80–89% of people globally want stronger government climate action, many are unaware they are part of a majority because this is not reflected in news coverage.","ai_generated":true,"unit":"ccnow-000111#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate change disinformation","renewable energy","wind turbine","heat pump","solar energy"],"geography_discussed":["United States","Japan","United Kingdom","Germany"],"frame_perspective":[],"analysis_type":["qualitative analysis","media monitoring"]},{"id":"commyale-000212","url":"https://climateinsightsdirectory.org/document/commyale-000212","title":"Climate Change in the American Mind","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2026-03","source_url":"https://climatecommunication.yale.edu/app/uploads/2026/09/climate-change-american-mind-politics-policy-spring-2026b.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"A survey of 930 registered U.S. voters reveals broad support for clean energy research and policies, such as soil restoration (88%) and carbon dioxide regulation (77%). While 58% prefer candidates who support climate action, significant political polarization remains regarding the priority of global warming for the president and Congress. Notably, 67% of voters believe global warming affects the U.S. cost of living, primarily impacting utility bills and groceries. The report also highlights a majority opposition (58%) to local data center construction due to concerns over electricity costs, and a general trust in climate scientists (71%) and primary care doctors (65%) as information sources.","ai_generated":true,"unit":"commyale-000212#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A majority of registered voters prefer political candidates who support action on global warming, though this varies by party: 58% of all registered voters prefer such candidates, compared to 92% of liberal Democrats and 18% of conservative Republicans.","ai_generated":true,"unit":"commyale-000212#insight-1","date_modified":"2026-10-23"},{"text":"There is strong bipartisan support for specific climate-friendly policies, including federal funding for farmers to improve soil carbon storage (88%), renewable energy research (78%), and the regulation of carbon dioxide as a pollutant (77%).","ai_generated":true,"unit":"commyale-000212#insight-2","date_modified":"2026-10-23"},{"text":"Registered voters perceive a direct link between global warming and the cost of living, with 67% believing it affects the U.S. cost of living and 64% stating it affects their own. The most cited impacted costs are home utility bills (66%) and groceries (61%).","ai_generated":true,"unit":"commyale-000212#insight-3","date_modified":"2026-10-23"},{"text":"While 68% of voters believe the U.S. should use more renewable energy and 56% believe it should use fewer fossil fuels, there is a divide on the economic impact of the transition: 58% think it will make electricity less expensive or have no impact, while 41% believe it will make electricity more expensive.","ai_generated":true,"unit":"commyale-000212#insight-4","date_modified":"2026-10-23"},{"text":"A majority of registered voters (58%) oppose the construction of data centers in their local area, with 60% believing such facilities would increase their electricity bills. However, 74% support requiring these centers to offset electricity use by installing rooftop solar and weatherizing local homes.","ai_generated":true,"unit":"commyale-000212#insight-5","date_modified":"2026-10-23"},{"text":"Public trust in information sources about global warming is highest for climate scientists (71%), family and friends (69%), and primary care doctors (65%), while trust is lowest for AI chatbots (24%) and social media posts (18%).","ai_generated":true,"unit":"commyale-000212#insight-6","date_modified":"2026-10-23"},{"text":"Voters identify various entities that should do more to address global warming, with the highest percentages for corporations and industry (66%), the U.S. Congress (61%), and President Trump (61%).","ai_generated":true,"unit":"commyale-000212#insight-7","date_modified":"2026-10-23"},{"text":"Regarding gasoline prices, 78% of registered voters are worried about current prices, and 42% attribute recent increases to President Trump and his administration.","ai_generated":true,"unit":"commyale-000212#insight-8","date_modified":"2026-10-23"}],"climate_tags":["renewable energy","fossil fuel","electric vehicle","energy transition","climate finance","data center","energy infrastructure","climate policy","climate change communication","environmental justice"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"cliout-000025","url":"https://climateinsightsdirectory.org/document/cliout-000025","title":"Rosebank risks deepening distrust","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"briefing","language":"en","date_published":"2026-02-24","source_url":"https://climateoutreach.org/rosebank-risks-deepening-distrust/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document argues that the UK government's decision on the Rosebank oil field is a critical test of climate leadership. It highlights public support for clean energy and a desire for strong leadership against polluting businesses, while noting a lingering sense of identity and pride tied to the fossil fuel industry. In Scotland, there is a specific demand for the Scottish Government's perspective to be incorporated into the decision-making process.","ai_generated":true,"unit":"cliout-000025#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The Rosebank oil field is highly contentious, with projected CO2 emissions exceeding 200 million tonnes, which is more than the combined annual emissions of all 28 low-income countries.","ai_generated":true,"unit":"cliout-000025#insight-1","date_modified":"2026-10-23"},{"text":"UK citizens generally feel concerned about the global reliance on oil and gas, and there is a belief that strong leadership involves challenging businesses that pollute the environment.","ai_generated":true,"unit":"cliout-000025#insight-2","date_modified":"2026-10-23"},{"text":"While there is excitement for clean energy, many people maintain a sense of pride and identity linked to the fossil fuel industries that historically provided jobs and built communities; therefore, the transition requires evidence of well-paid, well-supported jobs in the clean energy sector.","ai_generated":true,"unit":"cliout-000025#insight-3","date_modified":"2026-10-23"},{"text":"In Scotland, there is a strong emphasis on the role of the Scottish Government, with 44% of people stating that Holyrood should oppose Westminster in ending new offshore drilling licenses in the North Sea.","ai_generated":true,"unit":"cliout-000025#insight-4","date_modified":"2026-10-23"},{"text":"Public sentiment in Scotland shows a preference for the offshore wind industry over the North Sea oil and gas industry.","ai_generated":true,"unit":"cliout-000025#insight-5","date_modified":"2026-10-23"}],"climate_tags":["petroleum industry","offshore wind power","fossil fuel","renewable energy","energy transition","carbon dioxide emissions","climate change communication"],"geography_discussed":["Scotland","North Sea"],"frame_perspective":[],"analysis_type":["public opinion analysis","policy briefing"]},{"id":"commgmu-000020","url":"https://climateinsightsdirectory.org/document/commgmu-000020","title":"Global Warming’s Six Americas, Fall 2025","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"report","language":"en","date_published":"2026-02-19","source_url":"https://climatecommunication.gmu.edu/all/global-warmings-six-americas-fall-2025/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report identifies six audience segments in the U.S. public based on their views of global warming: Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive. As of Fall 2025, 25% of Americans are 'Alarmed', and 52% are either 'Alarmed' or 'Concerned'. Over the decade from 2015 to 2025, the 'Alarmed' segment grew by 14 percentage points, while the 'Cautious' segment decreased by 7 percentage points. The report suggests tailored communication strategies: 'Alarmed' and 'Concerned' audiences prefer information on solutions, while 'Cautious' and 'Doubtful' audiences seek evidence and causes of climate change.","ai_generated":true,"unit":"commgmu-000020#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"As of Fall 2025, 25% of Americans are categorized as 'Alarmed', and 52% of the population falls into either the 'Alarmed' or 'Concerned' segments. The 'Alarmed' group outnumbers the 'Dismissive' group (11%) by a ratio of more than 2 to 1, and Americans are more than twice as likely to be 'Alarmed' or 'Concerned' than 'Doubtful' or 'Dismissive' (24%).","ai_generated":true,"unit":"commgmu-000020#insight-1","date_modified":"2026-10-23"},{"text":"Between 2015 and 2025, the 'Alarmed' audience saw the largest growth, increasing from 11% to 25%. During the same period, the 'Cautious' audience experienced the largest decrease, falling from 24% to 17%. The combined 'Alarmed' and 'Concerned' group grew from 42% in 2015 to 52% in 2025, while the 'Disengaged', 'Doubtful', and 'Dismissive' groups remained relatively stable.","ai_generated":true,"unit":"commgmu-000020#insight-2","date_modified":"2026-10-23"},{"text":"Information preferences and news consumption vary by segment: 'Alarmed' and 'Concerned' individuals are most interested in climate solutions and involvement, while 'Cautious' and 'Doubtful' individuals prefer information on causes, evidence, and scientific consensus. Regarding news sources, the 'Alarmed' prioritize news websites or apps, whereas the 'Concerned', 'Doubtful', and 'Dismissive' prioritize social media.","ai_generated":true,"unit":"commgmu-000020#insight-3","date_modified":"2026-10-23"},{"text":"The top worries of the 'Alarmed' segment include global warming, the state of U.S. democracy, and disruption of federal government services. In contrast, the 'Concerned' segment's primary worries are government corruption, the cost of living, and the economy.","ai_generated":true,"unit":"commgmu-000020#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate change"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"commyale-000148","url":"https://climateinsightsdirectory.org/document/commyale-000148","title":"Global Warming’s Six Americas – Fall 2025","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2026-02-19","source_url":"https://climatecommunication.yale.edu/publications/global-warmings-six-americas-fall-2025/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report identifies six audience segments in the U.S. public based on their climate change perceptions: Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive. As of Fall 2025, 25% of Americans are Alarmed, and 52% are either Alarmed or Concerned. Over the last decade, the Alarmed segment grew by 14 percentage points, while the Cautious segment decreased by 7 percentage points. The report also details how these groups differ in their information needs, news consumption, and primary worries.","ai_generated":true,"unit":"commyale-000148#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"As of Fall 2025, 25% of Americans are categorized as 'Alarmed', and 52% of the population falls into either the 'Alarmed' or 'Concerned' segments. The Alarmed group outnumbers the 'Dismissive' group (11%) by a ratio of more than 2 to 1, and Americans are more than twice as likely to be Alarmed or Concerned than they are 'Doubtful' or 'Dismissive' (24%).","ai_generated":true,"unit":"commyale-000148#insight-1","date_modified":"2026-10-23"},{"text":"Between 2015 and 2025, the 'Alarmed' audience grew by 14 percentage points, increasing from 11% to 25%. During the same period, the 'Cautious' audience saw the largest decrease, falling from 24% in 2015 to 17% in 2025. The combined percentage of Alarmed and Concerned individuals rose from 42% to 52% over the decade, while the Disengaged, Doubtful, and Dismissive groups remained relatively stable.","ai_generated":true,"unit":"commyale-000148#insight-2","date_modified":"2026-10-23"},{"text":"Different audience segments have distinct information preferences and news sources. Alarmed and Concerned individuals are most interested in climate change solutions and calls for involvement, while Cautious and Doubtful individuals prefer information on the causes and evidence of climate change and scientific consensus. In Spring 2025, the Alarmed identified news websites or apps as their primary news source, whereas the Concerned, Doubtful, and Dismissive identified social media as most important.","ai_generated":true,"unit":"commyale-000148#insight-3","date_modified":"2026-10-23"},{"text":"The top worries of the Alarmed segment in Spring 2025 were global warming, the state of democracy in the U.S., and the disruption of federal government services. In contrast, the top worries for the Concerned segment were government corruption, the cost of living, and the economy.","ai_generated":true,"unit":"commyale-000148#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate change"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]},{"id":"wacc-000055","url":"https://climateinsightsdirectory.org/document/wacc-000055","title":"Climate adaptation for empowerment, inclusivity and justice","publisher":{"name":"World Association for Christian Communication","organization":"world-association-for-christian-communication"},"document_type":"statement","language":"en","date_published":"2026-02-16","source_url":"https://waccglobal.org/climate-adaptation-for-empowerment-inclusivity-and-justice/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document advocates for a transformative approach to climate adaptation that moves beyond infrastructure to include 'communication justice'. It highlights the role of constructive journalism in combating 'climate fatigue' and the potential of AI to improve disaster prediction and information dissemination. The author criticises global agendas, such as those for COP30, for overlooking the role of independent journalism and public engagement. The statement calls for coordinated collaboration between governments, the private sector, and local communities to close digital divides and ensure that the voices of the most vulnerable are integrated into national development plans.","ai_generated":true,"unit":"wacc-000055#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Global climate action agendas, including the preparations for COP30 and the 2024 UN \"Pact for the Future\", are criticised for failing to sufficiently emphasise the role of independent journalism, public engagement, and communication in climate adaptation.","ai_generated":true,"unit":"wacc-000055#insight-1","date_modified":"2026-10-23"},{"text":"Artificial Intelligence (AI) is identified as an essential but under-recognised tool for climate resilience, capable of improving disaster risk prediction, such as flooding in the Ganges Delta or droughts in Central Asia, and providing real-time crop data to farmers via mobile apps.","ai_generated":true,"unit":"wacc-000055#insight-2","date_modified":"2026-10-23"},{"text":"Constructive journalism is proposed as a solution to \"climate fatigue\" and helplessness caused by problem-centric or alarmist reporting; it focuses on solution-oriented storytelling and links individual disasters to long-term climate trends.","ai_generated":true,"unit":"wacc-000055#insight-3","date_modified":"2026-10-23"},{"text":"The document highlights specific regional successes in climate communication: the Philippines' post-2013 Typhoon Haiyan networks, Bangladesh's use of community radio for flood risks, and Indonesia's AI-supported digital climate hubs for remote islands.","ai_generated":true,"unit":"wacc-000055#insight-4","date_modified":"2026-10-23"},{"text":"The COP30 summit in Belém, Brazil (November 2025) resulted in a commitment from the Global North to triple adaptation finance for the Global South by 2035 and a decision to reverse deforestation in tropical countries, specifically Brazil and Indonesia, though it lacked a clear roadmap for phasing out fossil fuels.","ai_generated":true,"unit":"wacc-000055#insight-5","date_modified":"2026-10-23"},{"text":"Over-reliance on apocalyptic or doomsday-oriented narratives in media can lead to a \"culture of fear\" and public paralysis rather than encouraging constructive civic engagement.","ai_generated":true,"unit":"wacc-000055#insight-6","date_modified":"2026-10-23"}],"climate_tags":["climate change adaptation","climate justice","climate finance","climate change communication","digital divide","Global South","deforestation"],"geography_discussed":["Maldives","Tuvalu","Kiribati","Jakarta","Bangkok","New York City","Miami","Manila","Mumbai","Central Asia","Philippines","South Korea","India","People's Republic of China","Bangladesh","Indonesia","Vietnam","Myanmar","Brazil","Belém"],"frame_perspective":[],"analysis_type":["policy analysis","advocacy"]},{"id":"cliout-000096","url":"https://climateinsightsdirectory.org/document/cliout-000096","title":"Horizon: Fighting disinformation and effectively communicating on climate change","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2026-02-09","source_url":"https://climateoutreach.org/horizon-fighting-disinformation/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed"],"summary":{"text":"Climate Outreach is seeking to partner with a consortium for a Horizon Europe proposal focused on climate change communication and disinformation. The organization offers expertise in values-based research, narrative development, and public engagement strategies to build democratic legitimacy for climate policy.","ai_generated":true,"unit":"cliout-000096#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Climate Outreach offers a range of potential contributions to consortium projects, including the development and evaluation of narrative frameworks to counter disinformation, the design of tailored public engagement strategies, and the provision of training for scientists and communicators.","ai_generated":true,"unit":"cliout-000096#insight-1","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate change disinformation","climate justice"],"geography_discussed":["Europe"],"frame_perspective":[],"analysis_type":[]},{"id":"cliout-000051","url":"https://climateinsightsdirectory.org/document/cliout-000051","title":"Culture & Entertainment","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2026-01-29","source_url":"https://climateoutreach.org/btc/2025/report/culture-entertainment/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report finds that while British audiences generally support more climate-related content in culture, they demand it be 'done well,' avoiding preachy tones and focusing on systemic solutions rather than individual onus. Preferences vary by demographic segment, with some favoring subtle integration and others preferring hard-hitting real-life examples. Audiences respond most positively to fictional characters and real-life messengers who demonstrate authenticity, passion, and a focus on tangible actions, such as solar panel installation or concern for future generations.","ai_generated":true,"unit":"cliout-000051#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Most people rarely notice climate-related content in culture outside of news and weather, but when they do, it is primarily on TV and in films. Frequently cited examples include Clarkson’s Farm, wildlife documentaries, and dystopian films such as Don’t Look Up and The Day After Tomorrow.","ai_generated":true,"unit":"cliout-000051#insight-1","date_modified":"2026-10-23"},{"text":"There is a general appetite for more climate content in culture, provided it is 'done well' and aligns with audience tastes. However, Traditional Conservatives and Dissenting Disruptors are the most resistant to climate content in entertainment shows, fearing 'heavy and preachy' messaging in spaces intended for relaxation.","ai_generated":true,"unit":"cliout-000051#insight-2","date_modified":"2026-10-23"},{"text":"Audiences strongly prefer seeing constructive, systemic solutions and the role of government and big business over messages that place the onus on individuals or focus solely on 'pure doom'.","ai_generated":true,"unit":"cliout-000051#insight-3","date_modified":"2026-10-23"},{"text":"Preferences for how climate themes are presented vary by segment: Established Liberals, Incrementalist Left, and Progressive Activists prefer subtle integration, whereas Dissenting Disruptors, Rooted Patriots, and Sceptical Scrollers prefer hard-hitting, real-life examples.","ai_generated":true,"unit":"cliout-000051#insight-4","date_modified":"2026-10-23"},{"text":"Fictional characters who express concern for future generations or take positive actions are viewed more favorably. Specifically, 53% of survey respondents feel more positive toward characters concerned about the future for their children/grandchildren, and 47% feel more favorable toward characters who install solar panels.","ai_generated":true,"unit":"cliout-000051#insight-5","date_modified":"2026-10-23"},{"text":"Trusted climate messengers are characterized as knowledgeable, authentic, and personally impacted (e.g., farmers or health professionals). Examples of highly regarded messengers include David Attenborough, Jeremy Clarkson, and Feargal Sharkey.","ai_generated":true,"unit":"cliout-000051#insight-6","date_modified":"2026-10-23"},{"text":"Audiences believe cultural organizations (museums, galleries, theaters) should discuss sustainability even if the organizations have not yet achieved their own sustainability goals, provided they are transparent about their challenges and progress.","ai_generated":true,"unit":"cliout-000051#insight-7","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate change mitigation","solar energy"],"geography_discussed":["Leeds","Moray","Somerset","Essex","Bridgewater","High Wycombe","Loughborough","Plymouth","Wetherby"],"frame_perspective":[],"analysis_type":["public opinion survey","focus group analysis"]},{"id":"klimkul-000003","url":"https://climateinsightsdirectory.org/document/klimkul-000003","title":"derfor trenger vi et fossilt reklameforbud","publisher":{"name":"Klimakultur","organization":"klimakultur"},"document_type":"statement","language":"no","date_published":"2026-01-18","source_url":"https://www.klimakultur.no/nyheter/derfor-trenger-vi-et-fossilt-reklameforbud/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The author advocates for a ban on fossil fuel advertising in Norway to protect public health and support climate policy, noting that over 50 cities globally have already adopted such measures. The text argues that advertising normalizes fossil fuel use and that public health and environmental interests outweigh commercial advertising rights, as demonstrated in legal cases in The Hague.","ai_generated":true,"unit":"klimkul-000003#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The author compares fossil fuel advertising to tobacco advertising, noting that Norway's 1975 tobacco advertising ban helped reduce cigarette consumption by 60% between 1975 and 2020.","ai_generated":true,"unit":"klimkul-000003#insight-1","date_modified":"2026-10-23"},{"text":"More than 50 cities and municipalities worldwide have implemented bans on fossil fuel advertising, including Stockholm, Edinburgh, Amsterdam, and The Hague.","ai_generated":true,"unit":"klimkul-000003#insight-2","date_modified":"2026-10-23"},{"text":"In The Hague, a court ruled that public health and environmental interests take precedence over the commercial advertising interests of companies like TUI, which had argued that the ban violated freedom of expression and business operations.","ai_generated":true,"unit":"klimkul-000003#insight-3","date_modified":"2026-10-23"},{"text":"The UN Secretary-General Antonio Guterres has stated that all countries should introduce bans on fossil fuel advertising as a critical component of climate policy to prevent the normalization of burning fossil energy.","ai_generated":true,"unit":"klimkul-000003#insight-4","date_modified":"2026-10-23"},{"text":"In Norway, the oil company Equinor spent 833 million NOK on sponsorships over the last five years to maintain social acceptance.","ai_generated":true,"unit":"klimkul-000003#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate policy","public health","climate change communication"],"geography_discussed":["Amsterdam","The Hague","Edinburgh","Stockholm","Oslo","Netherlands"],"frame_perspective":[],"analysis_type":["policy argument"]},{"id":"commyale-000193","url":"https://climateinsightsdirectory.org/document/commyale-000193","title":"Climate Change in the American Mind: Beliefs & Attitudes","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2026","source_url":"https://climatecommunication.yale.edu/app/uploads/2026/09/climate-change-american-mind-beliefs-attitudes-spring-2026b.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"A survey of 1,068 American adults in Spring 2026 reveals that 68% believe global warming is happening, with 59% attributing it primarily to human activity. While 66% of respondents express worry about global warming and a majority perceive it as an environmental, scientific, or agricultural issue, social engagement remains low, with 69% rarely or never discussing the topic with family and friends.","ai_generated":true,"unit":"commyale-000193#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A significant majority of Americans believe global warming is occurring, with those who believe it is happening outnumbering those who do not by more than 4 to 1 (68% vs 16%). When including those who 'lean' toward a yes answer, the total reaches 78%.","ai_generated":true,"unit":"commyale-000193#insight-1","date_modified":"2026-10-23"},{"text":"Most Americans attribute global warming to human activity rather than natural causes, with 59% stating it is mostly human-caused compared to 27% who believe it is caused by natural changes in the environment.","ai_generated":true,"unit":"commyale-000193#insight-2","date_modified":"2026-10-23"},{"text":"There is a general understanding of scientific consensus, as 54% of Americans recognize that most scientists believe global warming is happening, while 25% erroneously believe there is significant disagreement among scientists.","ai_generated":true,"unit":"commyale-000193#insight-3","date_modified":"2026-10-23"},{"text":"Perceptions of immediate harm are prevalent, with 47% of Americans believing people in the U.S. are being harmed by global warming \"right now\" and 46% reporting they have personally experienced its effects.","ai_generated":true,"unit":"commyale-000193#insight-4","date_modified":"2026-10-23"},{"text":"Americans perceive the highest risks of global warming for plant and animal species (68%), future generations (68%), the world's poor (64%), and people in developing countries (62%).","ai_generated":true,"unit":"commyale-000193#insight-5","date_modified":"2026-10-23"},{"text":"Worry about global warming is widespread, with 66% of Americans reporting they are at least \"somewhat worried,\" including 29% who are \"very worried.\"","ai_generated":true,"unit":"commyale-000193#insight-6","date_modified":"2026-10-23"},{"text":"A majority of Americans (59%) believe global warming is affecting weather in the U.S. Local concerns include water pollution (79%), mosquito and tick-borne diseases (79%), power outages (78%), air pollution (77%), and extreme heat (77%).","ai_generated":true,"unit":"commyale-000193#insight-7","date_modified":"2026-10-23"},{"text":"Social engagement with the topic is low; 69% of Americans rarely or never discuss global warming with family and friends, and only 17% hear people they know talk about it at least once a month.","ai_generated":true,"unit":"commyale-000193#insight-8","date_modified":"2026-10-23"},{"text":"Americans conceptualize global warming as a multifaceted issue, most commonly identifying it as an environmental (76%), scientific (69%), agricultural (65%), or severe weather (64%) issue.","ai_generated":true,"unit":"commyale-000193#insight-9","date_modified":"2026-10-23"},{"text":"There is a divide regarding the role of technology in solving the crisis, with 52% disagreeing that new technologies can solve global warming without individuals making significant life changes.","ai_generated":true,"unit":"commyale-000193#insight-10","date_modified":"2026-10-23"},{"text":"Consumer activism is practiced by a minority, with 29% of Americans rewarding companies that take steps to reduce global warming and 26% punishing those that oppose such steps through their purchasing decisions.","ai_generated":true,"unit":"commyale-000193#insight-11","date_modified":"2026-10-23"}],"climate_tags":["climate change","extreme weather event","climate migration","climate change communication","climate justice","environmental health"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey"]}]}