{"query_echo":{"q":"","filters":{"analysis_type":["strategic communication plan"]},"warnings":[{"code":"facet_value_not_in_vocabulary","message":"Value 'strategic communication plan' for facet 'analysis_type' is not in the controlled vocabulary."}]},"total":{"value":1,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?analysis_type=strategic+communication+plan","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"cdkn-000755","url":"https://climateinsightsdirectory.org/document/cdkn-000755","title":"How to win the argument on climate change","publisher":{"name":"Climate and Development Knowledge Network","organization":"climate-and-development-knowledge-network"},"document_type":"report","language":"en","date_published":"2014-03","source_url":"http://cdkn.org/wp-content/uploads/2014/03/Simon-Maxwell-How-to-win-the-argument-on-climate-change.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report argues that climate policy is often contested because it creates winners and losers, necessitating a strategic communication and policy plan. The proposed five-point plan includes: simplifying the narrative through relatable examples and imagery; creating a positive message focused on the transformational benefits of a low-carbon transition; designing policy packages that compensate 'losers' (such as through payments for ecosystem services); building broad, long-term political consensus to avoid policy reversals; and maintaining a relentless focus on implementation. The author emphasizes 'climate compatible development,' where mitigation, adaptation, and development goals are integrated to ensure climate action does not hinder poverty eradication.","ai_generated":true,"unit":"cdkn-000755#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The author proposes a five-step plan to win the public and policy argument on climate change: find a simple way to tell the story, create a positive message on transformational benefits, craft policy packages that aid transition and help losers, build a leadership group for long-term consensus, and focus relentlessly on implementation.","ai_generated":true,"unit":"cdkn-000755#insight-1","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate policy","green growth","Low carbon development","climate change adaptation","climate change mitigation","energy transition","low-carbon economy","just transition"],"geography_discussed":["Rwanda","Vietnam","Caribbean"],"frame_perspective":[],"analysis_type":["policy framework","strategic communication plan"]}]}