{"query_echo":{"q":"","filters":{"analysis_type":["social research"]},"warnings":[{"code":"facet_value_not_in_vocabulary","message":"Value 'social research' for facet 'analysis_type' is not in the controlled vocabulary."}]},"total":{"value":2,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?analysis_type=social+research","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"cliout-000099","url":"https://climateinsightsdirectory.org/document/cliout-000099","title":"Climate Visuals: Seven principles for visual climate change communication (based on international social research)","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2016-01-25","source_url":"https://climateoutreach.org/reports/climate-visuals-seven-principles-for-visual-climate-change-communication/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The 'Climate Visuals' report presents seven core principles for communicating climate change visually, derived from a combination of structured discussion groups in London and Berlin and an international online survey of 3,014 participants from the UK, Germany, and the US.","ai_generated":true,"unit":"cliout-000099#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The research methodology for the seven principles involved two stages: four structured discussion groups consisting of 32 citizens in London and Berlin, followed by an international online survey of 3,014 people split equally between the UK, Germany, and the US.","ai_generated":true,"unit":"cliout-000099#insight-1","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":["London","Berlin"],"frame_perspective":[],"analysis_type":["social research"]},{"id":"iisd-002370","url":"https://climateinsightsdirectory.org/document/iisd-002370","title":"A Youth Strategy for Public Outreach on Climate Change","publisher":{"name":"International Institute for Sustainable Development","organization":"international-institute-for-sustainable-development"},"document_type":"report","language":"en","date_published":"1999-03-31","source_url":"https://www.iisd.org/system/files/publications/youth_eng.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report outlines a comprehensive engagement strategy for Canadian youth (ages 13-29) to combat climate change, moving beyond simple marketing to a model of active engagement. It identifies a significant 'knowledge-behaviour gap' where youth are aware of issues like recycling but do not act, often due to a lack of trust in institutional mechanisms and a perceived lack of action by elders. The proposed strategy is structured around three interrelated streams: information and awareness campaigns, capacity building for youth (focusing on employment and leadership), and community actions. Key recommendations include tailoring messages to specific segments—such as aboriginal youth and 'early adopters'—and integrating climate education into school curricula from Grade 1. The strategy emphasizes that youth should be recognized and rewarded for their contributions and that success requires visible commitment from older Canadians and institutions.","ai_generated":true,"unit":"iisd-002370#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Personal behavior change alone is insufficient for significant greenhouse gas reductions, necessitating an 'engagement strategy' rather than a traditional 'marketing strategy' to turn knowledge into action.","ai_generated":true,"unit":"iisd-002370#insight-1","date_modified":"2026-10-23"},{"text":"A 'knowledge-behaviour gap' exists among youth, where awareness of environmental issues does not translate into action, partly because youth respond negatively to the same gap in authority figures and elders.","ai_generated":true,"unit":"iisd-002370#insight-2","date_modified":"2026-10-23"},{"text":"Youth perceive climate change as a global issue but struggle to make it personal; however, themes of health and employment serve as effective 'triggers' for engagement.","ai_generated":true,"unit":"iisd-002370#insight-3","date_modified":"2026-10-23"},{"text":"The strategy identifies three primary target audiences based on their current occupation: secondary school students (13-17/18), college/university students (17/18-24), and employed/unemployed youth (17/18-29).","ai_generated":true,"unit":"iisd-002370#insight-4","date_modified":"2026-10-23"},{"text":"Aboriginal and Northern youth demonstrate a stronger, more fundamental connection to the land and the environment, which can be leveraged to lead by example.","ai_generated":true,"unit":"iisd-002370#insight-5","date_modified":"2026-10-23"},{"text":"The proposed strategy is organized into three streams: information and awareness campaigns, capacity building for youth to develop leadership and employment skills, and community actions to keep the issue personal.","ai_generated":true,"unit":"iisd-002370#insight-6","date_modified":"2026-10-23"},{"text":"Youth are highly media-savvy and reject 'cheesy' ad campaigns, preferring hard facts, graphic images, and meaningful messages that do not 'talk down' to them.","ai_generated":true,"unit":"iisd-002370#insight-7","date_modified":"2026-10-23"},{"text":"The report argues that for a youth strategy to be effective, there must be visible commitment and action from older Canadians and Canadian institutions.","ai_generated":true,"unit":"iisd-002370#insight-8","date_modified":"2026-10-23"},{"text":"The strategy suggests that youth should be recognized, respected, and rewarded for their contributions to emissions reduction to reinforce positive behavior.","ai_generated":true,"unit":"iisd-002370#insight-9","date_modified":"2026-10-23"},{"text":"The report notes that youth's direct contribution to Canada's greenhouse gas emissions is likely very low (estimated at 5-6% of the 25% from personal lifestyles) because they often live communally and use alternative transport.","ai_generated":true,"unit":"iisd-002370#insight-10","date_modified":"2026-10-23"}],"climate_tags":["climate change","greenhouse gas emissions","environmental education","sustainable transport","energy efficiency","capacity building"],"geography_discussed":["Winnipeg","Saskatoon","Vancouver","Halifax","Montreal","Toronto","Northwest Territories"],"frame_perspective":[],"analysis_type":["strategy proposal","social research","policy recommendation"]}]}