{"query_echo":{"q":"","filters":{"analysis_type":["segmentation analysis"]},"warnings":[]},"total":{"value":12,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?analysis_type=segmentation+analysis","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"commyale-000004","url":"https://climateinsightsdirectory.org/document/commyale-000004","title":"Top Public Worries in the U.S.","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"research paper","language":"en","date_published":"2025-09-15","source_url":"https://climatecommunication.yale.edu/publications/top-public-worries-in-the-u-s/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"Based on a May 2025 survey of 1,040 adults, the report finds that government corruption (54%), the cost of living (48%), and the economy (47%) are the top worries for Americans. In contrast, only 29% of the general population is very worried about global warming. The study highlights deep polarization: the 'Alarmed' group is highly concerned about climate change (92%), while the 'Doubtful' and 'Dismissive' groups report 0% high concern. The report suggests that climate communicators can broaden appeal by connecting climate action to economic opportunities, energy costs, and government accountability.","ai_generated":true,"unit":"commyale-000004#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The most prevalent high-level worries among Americans are government corruption, the cost of living, and the economy, with approximately half of the population reporting they are 'very worried' about each.","ai_generated":true,"unit":"commyale-000004#insight-1","date_modified":"2026-10-23"},{"text":"Public concern regarding global warming is significantly lower than other top issues and is highly polarized across the 'Six Americas' segments: 92% of the 'Alarmed' are very worried, while 0% of the 'Doubtful' and 'Dismissive' groups express the same level of concern.","ai_generated":true,"unit":"commyale-000004#insight-2","date_modified":"2026-10-23"},{"text":"Worry levels vary by political affiliation, with Liberal Democrats showing the highest overall concern (81% for the state of democracy and 77% for government corruption), while Conservative Republicans are primarily worried about illegal immigration (55%).","ai_generated":true,"unit":"commyale-000004#insight-3","date_modified":"2026-10-23"},{"text":"Individuals identifying with the 'Make America Great Again' (MAGA) movement generally report lower levels of worry across most categories, except for crime and illegal immigration, where they report higher worry than other respondents.","ai_generated":true,"unit":"commyale-000004#insight-4","date_modified":"2026-10-23"},{"text":"The report argues that climate communication can be more effective by framing climate action as a means to address broader public anxieties, such as reducing energy costs, creating economic opportunities, or ensuring the stability of federal government services.","ai_generated":true,"unit":"commyale-000004#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change","climate change communication","climate resilience","energy costs","environmental policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey","segmentation analysis"]},{"id":"rmi-000333","url":"https://climateinsightsdirectory.org/document/rmi-000333","title":"The Right Nudge: Targeted Interventions to Accelerate the Technology Shift in Buildings","publisher":{"name":"RMI","organization":"rmi"},"document_type":"briefing","language":"en","date_published":"2022-11-23","source_url":"https://rmi.org/resources/targeted-interventions-to-accelerate-the-technology-shift-in-buildings/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The briefing proposes a phased framework for building decarbonization—moving from efficiency to electrification, renewable energy, and finally the removal of embodied carbon—to reach absolute zero. It argues that because the necessary technologies already exist, the primary barrier is cost and adoption speed. By performing segmentation analysis on real estate subsegments, such as large commercial office buildings, financial actors can provide targeted interventions that drive demand, push technologies up their learning curves, and lower prices for the broader market.","ai_generated":true,"unit":"rmi-000333#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The document proposes a five-stage framework for building decarbonization to align with a 1.5°C trajectory and reach net zero by 2050: starting with carbon neutrality, then moving to 'Net-Zero Carbon (NZC) Efficient' (removing inefficiencies), 'Net-Zero Carbon (NZC) Ready' (full electrification), 'Net-Zero Carbon (NZC)' (using renewable electricity), and finally 'Absolute Zero' (removing embodied carbon).","ai_generated":true,"unit":"rmi-000333#insight-1","date_modified":"2026-10-23"},{"text":"Technological breakthroughs are not the primary requirement for decarbonizing the 13 percent of US emissions from building operations; instead, the goal is to use financial levers to make existing green technologies cheaper so they become the default choice.","ai_generated":true,"unit":"rmi-000333#insight-2","date_modified":"2026-10-23"},{"text":"Large commercial office buildings are identified as a key subsegment for acceleration because they already have low energy use intensity and the lowest percentage of fossil fuel use, meaning they are closer to being NZC efficient and NZC ready.","ai_generated":true,"unit":"rmi-000333#insight-3","date_modified":"2026-10-23"},{"text":"Increased demand for heat pumps, supported by the Inflation Reduction Act, is expected to drive down prices and lead to heat pumps supplanting gas furnaces as the industry standard.","ai_generated":true,"unit":"rmi-000333#insight-4","date_modified":"2026-10-23"},{"text":"Continuing to install fossil fuel technology creates future financial liabilities in the form of retrofit costs and locks in volatile fuel choices that act as an economic drag.","ai_generated":true,"unit":"rmi-000333#insight-5","date_modified":"2026-10-23"}],"climate_tags":["building emissions","electrification","heat pump","embedded emissions","renewable electricity","climate finance","energy efficiency","Inflation Reduction Act of 2022","carbon neutrality"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["policy briefing","segmentation analysis"]},{"id":"cliout-000007","url":"https://climateinsightsdirectory.org/document/cliout-000007","title":"Reviewing Britain’s seven segments","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"executive summary","language":"en","date_published":"2022-11-15","source_url":"https://climateoutreach.org/britain-talks-climate/practice/reviewing-britains-seven-segments/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document reviews eleven research projects to identify which climate engagement frames resonate with seven British public segments. It finds that nature and health-related frames are generally stable and effective, while economic and political messaging requires careful tailoring to avoid alienating lower-income or conservative-leaning groups. The review emphasizes the need for positive framing and the recognition of differing capacities for individual action amidst cost-of-living crises.","ai_generated":true,"unit":"cliout-000007#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Nature-based framing is a unifying and stable priority across all seven British segments, with 'harm to nature and wildlife' being a top concern for almost all groups. Specifically, nature framing that emphasizes 'loss of habitats and species' and 'restoring the balance of nature' increased willingness to donate to environmental charities and adopt greener energy and transport options.","ai_generated":true,"unit":"cliout-000007#insight-1","date_modified":"2026-10-23"},{"text":"Health and wellbeing messages are effective when framed positively, such as focusing on a 'clean and healthy' environment or quality of life. Conversely, negative framing—such as claiming air pollution is the biggest environmental threat—often triggers skepticism or backlash, particularly from Backbone Conservatives and Established Liberals.","ai_generated":true,"unit":"cliout-000007#insight-2","date_modified":"2026-10-23"},{"text":"Economic messaging is most effective with affluent, already-engaged segments like Progressive Activists and Civic Pragmatists. Lower-income and working-class segments, such as Disengaged Battlers, are more skeptical of 'green jobs' rhetoric and the promises of a green industrial transition.","ai_generated":true,"unit":"cliout-000007#insight-3","date_modified":"2026-10-23"},{"text":"While there is a general consensus that the UK should be ambitious regarding climate action, messaging about 'British leadership' produces mixed results. Frames emphasizing global cooperation and 'doing our part' resonate better than those focusing on the UK leading the way, especially among those skeptical of multilateralism.","ai_generated":true,"unit":"cliout-000007#insight-4","date_modified":"2026-10-23"},{"text":"There is a broad openness across all segments to 'doing their bit,' but this is limited by individual capacity and a lack of personal efficacy. Low-barrier actions, such as reducing food waste, are more widely accepted than high-barrier changes like switching vehicles. Furthermore, political distrust and a feeling that the system is 'broken' undermine motivation, particularly among Disengaged Traditionalists and Disengaged Battlers.","ai_generated":true,"unit":"cliout-000007#insight-5","date_modified":"2026-10-23"}],"climate_tags":["nature restoration","Net-zero emissions","green job","just transition","energy security","2021 United Nations Climate Change Conference","climate finance"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["communication framing","segmentation analysis"]},{"id":"cliout-000120","url":"https://climateinsightsdirectory.org/document/cliout-000120","title":"Net zero, fairness and climate politics","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"research paper","language":"en","date_published":"2022-04-23","source_url":"https://climateoutreach.org/britain-talks-climate/previous-research/net-zero-fairness-politics/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The research identifies a broad public concern for climate change in the UK, though this is often decoupled from an understanding of 'net zero' as a specific policy solution. Using a values-based segmentation model, the study finds that while most Britons are open to 'doing their bit,' there is deep cynicism regarding political trust and the fair distribution of costs. Key findings highlight that fairness is experienced emotionally and varies by income level, with a strong consensus that the wealthy and big businesses should bear more of the financial burden. The report suggests framing net zero as an opportunity for financial wellbeing and energy independence to bridge political and social divides.","ai_generated":true,"unit":"cliout-000120#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"There is a significant gap between general concern for climate change and the understanding of 'net zero' as a solution. Many people link climate change to visible issues like plastic waste and extreme weather rather than fossil fuel use or net zero policies. Accuracy in defining 'net zero' varied widely by segment, with only 71% of Progressive Activists and as few as 31%-38% of other segments identifying the correct definition.","ai_generated":true,"unit":"cliout-000120#insight-1","date_modified":"2026-10-23"},{"text":"Public perceptions of fairness are emotional and context-dependent rather than intellectual. While there is general agreement that the rich should pay more and the poor should receive more grants, specific scenarios often shift these views. For example, Disengaged Traditionalists may view grants as unfair even for very low-income households.","ai_generated":true,"unit":"cliout-000120#insight-2","date_modified":"2026-10-23"},{"text":"Widespread distrust in government and political elites creates a barrier to net zero adoption. Many respondents are pessimistic about achieving the 2050 target and believe politicians make empty promises during elections. Consequently, there is a strong demand for ongoing public consultation rather than a blind mandate to proceed.","ai_generated":true,"unit":"cliout-000120#insight-3","date_modified":"2026-10-23"},{"text":"Most British citizens believe that protecting the environment and the economy are mutually compatible, though some segments would prioritise economic growth if forced to choose. There is high support for investing in green industries, particularly in areas that have lost traditional manufacturing.","ai_generated":true,"unit":"cliout-000120#insight-4","date_modified":"2026-10-23"},{"text":"There is broad support for the UK to be ambitious in its climate action and to set a strong global example, regardless of the actions of high-emitting countries like China or the US. However, there are misconceptions that the UK is alone in its net zero pledges, despite over 70 countries having set such targets.","ai_generated":true,"unit":"cliout-000120#insight-5","date_modified":"2026-10-23"},{"text":"Support for specific net zero policies varies by perceived cost and fairness. High-cost transitions, such as switching from gas boilers to clean heating or petrol cars to electric vehicles, are viewed with more skepticism, especially by Loyal Nationals and Backbone Conservatives. Conversely, measures like planting trees and improving recycling are seen as the least expensive.","ai_generated":true,"unit":"cliout-000120#insight-6","date_modified":"2026-10-23"}],"climate_tags":["Net-zero emissions","climate finance","energy transition","electric vehicle","heat pump","renewable energy","carbon dioxide emissions","climate policy","energy security","climate justice","carbon offset"],"geography_discussed":["People's Republic of China","United States","India","Europe"],"frame_perspective":[],"analysis_type":["public opinion research","segmentation analysis","communication strategy"]},{"id":"commgmu-000027","url":"https://climateinsightsdirectory.org/document/commgmu-000027","title":"Segmenting the climate change Alarmed: Active, Willing, and Inactive","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"research paper","language":"en","date_published":"2021-07-26","source_url":"https://climatecommunication.gmu.edu/all/segmenting-climate-change-alarmed/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The research identifies three subgroups within the 'Alarmed' segment of the U.S. population: the Active, Willing, and Inactive. While the Active Alarmed exhibit high levels of activism and political efficacy, the Willing Alarmed show a predisposition toward action but rarely engage, and the Inactive Alarmed remain uncertain or unconfident in their ability to effect change. The study suggests that tailored communication strategies and the removal of structural barriers are necessary to convert climate concern into political and social action.","ai_generated":true,"unit":"commgmu-000027#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The 'Alarmed' segment of the U.S. population is divided into three distinct subgroups based on climate-related behavior: the Active (34% of Alarmed), the Willing (46%), and the Inactive (20%). In terms of the total U.S. population, these represent 8%, 11%, and 5% respectively.","ai_generated":true,"unit":"commgmu-000027#insight-1","date_modified":"2026-10-23"},{"text":"The Active Alarmed are the most likely to participate in campaigns to influence elected officials (17%) and are highly likely to discuss global warming with friends and family (94%). They also report the highest levels of collective political efficacy and strong emotional responses such as anger, disgust, or outrage.","ai_generated":true,"unit":"commgmu-000027#insight-2","date_modified":"2026-10-23"},{"text":"The Willing Alarmed express a high potential for activism, with a majority saying they 'definitely' (13%) or 'probably' (55%) would participate in campaigns to convince officials to act, despite currently doing so rarely.","ai_generated":true,"unit":"commgmu-000027#insight-3","date_modified":"2026-10-23"},{"text":"The Inactive Alarmed are characterized by uncertainty regarding climate activism and a lack of confidence in their ability to influence government action. Demographically, this group is more likely to be female, have a household income under $25,000, and not affiliate with a political party.","ai_generated":true,"unit":"commgmu-000027#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["segmentation analysis","latent class analysis"]},{"id":"commyale-000112","url":"https://climateinsightsdirectory.org/document/commyale-000112","title":"Segmenting the Climate Change Alarmed: Active, Willing, and Inactive","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"research paper","language":"en","date_published":"2021-07-26","source_url":"https://climatecommunication.yale.edu/publications/segmenting-the-climate-change-alarmed-active-willing-and-inactive/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The research segments the 'Alarmed' population in the U.S. into three groups: Active (34%), Willing (46%), and Inactive (20%). While the Active Alarmed show high levels of activism and political efficacy, the Willing Alarmed express a potential for action but rarely engage, and the Inactive Alarmed are characterized by uncertainty and lower political confidence. The study suggests that tailored communication and the removal of structural barriers are necessary to convert climate concern into political and social action.","ai_generated":true,"unit":"commyale-000112#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The 'Alarmed' segment of the U.S. population is divided into three subgroups based on climate-related behavior: the Active (34% of Alarmed), the Willing (46%), and the Inactive (20%).","ai_generated":true,"unit":"commyale-000112#insight-1","date_modified":"2026-10-23"},{"text":"The Active Alarmed represent 8% of the U.S. population and are the most likely to participate in campaigns to influence elected officials, though only 17% are currently doing so. They also report the highest levels of collective political efficacy and strong emotional responses such as anger, disgust, or outrage.","ai_generated":true,"unit":"commyale-000112#insight-2","date_modified":"2026-10-23"},{"text":"The Willing Alarmed represent 11% of the U.S. population; while they rarely participate in climate campaigns currently, a majority (68%) say they 'definitely' or 'probably' would do so.","ai_generated":true,"unit":"commyale-000112#insight-3","date_modified":"2026-10-23"},{"text":"The Inactive Alarmed represent 5% of the U.S. population and are characterized by uncertainty regarding activism, lower political party affiliation, and a higher likelihood of being female or having a household income under $25,000.","ai_generated":true,"unit":"commyale-000112#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["segmentation analysis","latent class analysis","public opinion survey"]},{"id":"wwf-000260","url":"https://climateinsightsdirectory.org/document/wwf-000260","title":"Demand under the Ban - China Ivory Consumption Research Post-Ban 2018 Report","publisher":{"name":"WWF International","organization":"wwf-international"},"document_type":"report","language":"en","date_published":"2018-09","source_url":"https://www.worldwildlife.org/documents/511/1v4c33ns3x_Demand_under_the_Ban___China_Ivory_Consumption_Research_Post_Ban_2018.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","geography_discussed","analysis_type"],"summary":{"text":"The report finds that the ivory ban significantly reduced claimed ivory purchases and future purchase intentions in China, particularly in 'Layer 3' cities. While a large segment of 'Ban Influenced Citizens' shifted to 'Rejectors,' a persistent group of 'Diehard Buyers' and 'Regular Overseas Travelers' continue to seek ivory, often through retail stores in China or during trips to destinations like Thailand. Awareness of the ban is primarily driven by online news portals, and the ban is widely perceived as a 'game changer' that offers hope for elephants.","ai_generated":true,"unit":"wwf-000260#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The implementation of the ivory ban led to a significant decline in claimed ivory purchases. The percentage of respondents who bought ivory in the past 12 months dropped from 31% in the pre-ban survey to 14% in the post-ban survey, while those who bought ivory in the past 6 months (January–June 2018) fell from 26% to 12%.","ai_generated":true,"unit":"wwf-000260#insight-1","date_modified":"2026-10-23"},{"text":"Consumer segments shifted substantially following the ban. The 'Rejectors' segment grew from 50% to 72% of the total sample, largely because 'Ban Influenced Citizens' shifted into this group. Conversely, 'Diehard Buyers' remained the most persistent segment, representing 14% of the general population.","ai_generated":true,"unit":"wwf-000260#insight-2","date_modified":"2026-10-23"},{"text":"The decline in ivory purchase was most pronounced in 'Layer 3' cities, reversing a previous trend where ivory purchase appeared to be shifting from Layer 1 to Layer 3 cities. In the post-ban period, purchase incidence became lower in Layer 3 cities compared to other layers.","ai_generated":true,"unit":"wwf-000260#insight-3","date_modified":"2026-10-23"},{"text":"Regular overseas travelers are identified as the most persistent buyers, maintaining a similar Ivory Purchase Index score and purchase behavior before and after the ban. This group frequently purchases ivory during short-term trips outside Mainland China, with Thailand reported as the top destination.","ai_generated":true,"unit":"wwf-000260#insight-4","date_modified":"2026-10-23"},{"text":"Physical retail stores in China remain the primary purchase channel for those who bought ivory in 2018, used by 66% of buyers. Other increasing channels include overseas purchases during short-term trips and purchases from private individuals, while online channels saw a decrease in use.","ai_generated":true,"unit":"wwf-000260#insight-5","date_modified":"2026-10-23"},{"text":"Awareness of the ivory ban is primarily driven by online channels, with news portals (40%), social media (32%), and mobile news apps (31%) being the top sources. Spontaneous awareness of the ban increased, particularly in Layer 1 cities and among Rejectors.","ai_generated":true,"unit":"wwf-000260#insight-6","date_modified":"2026-10-23"},{"text":"The ban is widely perceived as a powerful 'game changer.' Approximately 87% of respondents believe it offers hope for elephants, 85% believe buying ivory is shameful because it is banned, and 82% support strong penalties for buyers.","ai_generated":true,"unit":"wwf-000260#insight-7","date_modified":"2026-10-23"},{"text":"Publicity campaigns featuring celebrities Yao Ming and Li Bingbing were the most memorable, with the slogan 'When the buying stops, the killing can too' being the most spontaneously recalled element. The image of a poached elephant was the most impressive visual element across both campaigns.","ai_generated":true,"unit":"wwf-000260#insight-8","date_modified":"2026-10-23"},{"text":"Millennials (aged 18-30) show a higher persistence in ivory demand compared to other age groups; one in three still intend to purchase ivory in the future, and their purchase rates did not decline as sharply as those of older demographics.","ai_generated":true,"unit":"wwf-000260#insight-9","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":["Thailand","Hong Kong","Vietnam"],"frame_perspective":[],"analysis_type":["quantitative survey","segmentation analysis","comparative analysis"]},{"id":"commyale-000070","url":"https://climateinsightsdirectory.org/document/commyale-000070","title":"Hurricane Attitudes of Coastal Connecticut Residents: A Segmentation Analysis","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"executive summary","language":"en","date_published":"2015-06-29","source_url":"https://climatecommunication.yale.edu/publications/coastal-ct-hurricane-segments/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report segments coastal Connecticut residents into five groups based on hurricane attitudes: the 'First Out', 'Constrained', 'Optimists', 'Reluctant', and 'Diehards'. It analyzes how risk perception, perceived barriers, and trust in authority influence evacuation decisions, noting that while local official orders are the most effective trigger for all groups, different segments require different interventions ranging from resource assistance to risk education.","ai_generated":true,"unit":"commyale-000070#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Coastal Connecticut residents are divided into five segments based on hurricane attitudes: the 'First Out' (21%), 'Constrained' (14%), 'Optimists' (16%), 'Reluctant' (27%), and 'Diehards' (22%).","ai_generated":true,"unit":"commyale-000070#insight-1","date_modified":"2026-10-23"},{"text":"The 'First Out' group has the highest risk perception and evacuation rate, with 55% evacuating during Superstorm Sandy. Conversely, 'Diehards' have the lowest risk perception and are the least likely to leave, with only 6% evacuating during Superstorm Sandy due to beliefs in self-reliance and the need to protect property.","ai_generated":true,"unit":"commyale-000070#insight-2","date_modified":"2026-10-23"},{"text":"The 'Constrained' segment understands hurricane risks but faces practical barriers to evacuation, such as lack of money, pets, or health and disability issues. 22% of this group evacuated during Superstorm Sandy.","ai_generated":true,"unit":"commyale-000070#insight-3","date_modified":"2026-10-23"},{"text":"The 'Optimists' believe hurricanes are unlikely to occur in the next 50 years, making them the least prepared group and the most likely to perceive barriers like lack of know-how, money, or health issues.","ai_generated":true,"unit":"commyale-000070#insight-4","date_modified":"2026-10-23"},{"text":"The 'Reluctant' group is less afraid of hurricanes than average and typically lives further from the coast, but they are likely to evacuate if ordered to do so by local authorities, such as the Governor's Office or local police and fire departments.","ai_generated":true,"unit":"commyale-000070#insight-5","date_modified":"2026-10-23"},{"text":"Across all segments, evacuation orders from local officials (police, fire, or government workers) are more effective than announcements from weather broadcasters or other media sources.","ai_generated":true,"unit":"commyale-000070#insight-6","date_modified":"2026-10-23"}],"climate_tags":["hurricane","emergency management","climate change communication"],"geography_discussed":["East Coast of the United States"],"frame_perspective":[],"analysis_type":["segmentation analysis","survey"]},{"id":"commyale-000258","url":"https://climateinsightsdirectory.org/document/commyale-000258","title":"Hurricane Attitudes of Coastal Connecticut Residents: A Segmentation Analysis","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2015-06-29","source_url":"https://climatecommunication.yale.edu/app/uploads/2015/06/Hurricane-Report-2-2015June27.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report identifies five segments of coastal Connecticut residents: the First Out, Constrained, Optimists, Reluctant, and Diehards. These groups vary significantly in their perceived risk, actual preparedness, and likelihood of evacuating. While the First Out are the most anxious and likely to leave, the Diehards are the most self-reliant and least likely to evacuate. The analysis highlights that official orders from local police or fire departments are the most effective triggers for evacuation across all groups, though barriers such as pets, health issues, and financial constraints significantly hinder the Constrained and Optimists.","ai_generated":true,"unit":"commyale-000258#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The study identifies five distinct audience segments based on hurricane attitudes: the First Out (21%), the Reluctant (27%), the Diehards (22%), the Optimists (16%), and the Constrained (14%).","ai_generated":true,"unit":"commyale-000258#insight-1","date_modified":"2026-10-23"},{"text":"The 'First Out' segment exhibits the highest levels of anxiety and risk perception, with 58% understanding their home is in an evacuation zone and 55% having evacuated during Superstorm Sandy.","ai_generated":true,"unit":"commyale-000258#insight-2","date_modified":"2026-10-23"},{"text":"The 'Diehards' are the least likely to evacuate, believing it is safer to stay home to protect property; only 6% of this group evacuated during Superstorm Sandy.","ai_generated":true,"unit":"commyale-000258#insight-3","date_modified":"2026-10-23"},{"text":"The 'Constrained' group understands hurricane risks but faces significant behavioral barriers to evacuation, including poor health, disability, pets, or lack of money.","ai_generated":true,"unit":"commyale-000258#insight-4","date_modified":"2026-10-23"},{"text":"The 'Optimists' significantly underestimate the likelihood of future hurricanes, estimating only a 59% chance of a Category 1 hurricane in the next 50 years compared to over 80% for other groups.","ai_generated":true,"unit":"commyale-000258#insight-5","date_modified":"2026-10-23"},{"text":"The 'Reluctant' segment is generally less worried about hurricanes but is highly responsive to official evacuation orders, particularly from local police or fire departments.","ai_generated":true,"unit":"commyale-000258#insight-6","date_modified":"2026-10-23"},{"text":"Across all segments, official evacuation orders from local officials (police, fire, or government workers) are more effective than announcements from weather broadcasters or TV/radio.","ai_generated":true,"unit":"commyale-000258#insight-7","date_modified":"2026-10-23"},{"text":"There is a widespread misunderstanding of hurricane hazards; between two-thirds and three-quarters of all segments believe high winds are the greatest threat, despite storm surge causing the most fatalities.","ai_generated":true,"unit":"commyale-000258#insight-8","date_modified":"2026-10-23"},{"text":"Actual preparedness levels are highest among the Diehards and Reluctant, who are more likely to possess a three-day supply of food and water and backup generators.","ai_generated":true,"unit":"commyale-000258#insight-9","date_modified":"2026-10-23"},{"text":"The 'Optimists' are the least prepared group, with only 17% reporting they were very or fully prepared for past storms.","ai_generated":true,"unit":"commyale-000258#insight-10","date_modified":"2026-10-23"}],"climate_tags":["hurricane","storm surge","coastal flood"],"geography_discussed":["World"],"frame_perspective":[],"analysis_type":["segmentation analysis","survey"]},{"id":"commgmu-000206","url":"https://climateinsightsdirectory.org/document/commgmu-000206","title":"Public Support for Climate and Energy Policies in November 2013","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"report","language":"en","date_published":"2013-11","source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2023/06/Nov.-2013-Public-Support-for-Climate-and-Energy-Policies.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report finds that while global warming is not a top national priority for most Americans, there is broad support for specific clean energy policies, such as renewable energy research and tax rebates for energy-efficient vehicles. However, confidence in government's ability to address the issue remains low, and significant polarization exists between political parties and different psychological segments of the population.","ai_generated":true,"unit":"commgmu-000206#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Global warming is not among the top three national issue priorities for Americans, which are the economy, health care, and the federal budget deficit. It ranks 11th out of 13 measured issues, though 71% of Americans consider it at least a \"medium\" priority.","ai_generated":true,"unit":"commgmu-000206#insight-1","date_modified":"2026-10-23"},{"text":"A majority of Americans believe that corporations and industry (65%), citizens (61%), and the U.S. Congress (52%) should do more to address global warming, while 46% believe President Obama should do more.","ai_generated":true,"unit":"commgmu-000206#insight-2","date_modified":"2026-10-23"},{"text":"There is strong general support for U.S. action on climate change: 60% believe the U.S. should reduce greenhouse gas emissions regardless of other countries' actions, and 83% support efforts to reduce global warming even if there are economic costs.","ai_generated":true,"unit":"commgmu-000206#insight-3","date_modified":"2026-10-23"},{"text":"Americans support several specific clean energy policies, including funding renewable energy research (72%), tax rebates for energy-efficient vehicles or solar panels (71%), and regulating CO2 as a pollutant (67%).","ai_generated":true,"unit":"commgmu-000206#insight-4","date_modified":"2026-10-23"},{"text":"Support for setting CO2 emission limits on coal-fired power plants decreases when the policy is explicitly linked to President Obama and the EPA; support drops from 63% to 59%, and strong opposition increases from 13% to 21%.","ai_generated":true,"unit":"commgmu-000206#insight-5","date_modified":"2026-10-23"},{"text":"Public support for a carbon tax is limited. Only 43% support a carbon tax on fossil fuel companies if it costs the average household $180 per year. Support for a revenue-neutral tax swap is slightly higher, ranging from 45% to 49% depending on whether it reduces payroll, income, or provides a household refund.","ai_generated":true,"unit":"commgmu-000206#insight-6","date_modified":"2026-10-23"},{"text":"Confidence in government's ability to mitigate global warming is low, with only 39% confident that federal or state/local policies can help reduce global warming, and 36-37% confident they can protect communities from its impacts.","ai_generated":true,"unit":"commgmu-000206#insight-7","date_modified":"2026-10-23"},{"text":"Political polarization is evident: 57% of Democrats view global warming as a high or very high priority, compared to 19% of Republicans and 25% of Independents. However, both parties show support for renewable energy research and CO2 regulation.","ai_generated":true,"unit":"commgmu-000206#insight-8","date_modified":"2026-10-23"},{"text":"The 'Six Americas' segmentation reveals that the 'Alarmed' group (16% of the population) is the most likely to support climate policies and engage in political activism, while the 'Dismissive' group (15%) is the most opposed to action and most likely to support eliminating renewable energy subsidies.","ai_generated":true,"unit":"commgmu-000206#insight-9","date_modified":"2026-10-23"}],"climate_tags":["greenhouse gas emissions","renewable energy","carbon tax","energy efficiency","climate change communication","fossil fuel subsidy","energy independence","climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey","segmentation analysis","trend analysis"]},{"id":"commgmu-000139","url":"https://climateinsightsdirectory.org/document/commgmu-000139","title":"How Americans Communicate About Global Warming","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"report","language":"en","date_published":"2013-04","source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2023/06/April-2013-How-Americans-Communicate-About-Global-Warming-2013.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report finds that most Americans rarely discuss global warming, preferring face-to-face or phone communication over social media, especially after extreme weather events. It highlights that family and friends are the most influential in convincing individuals to take action. The 'Alarmed' segment is the most active in public and political communication, while the 'Dismissive' and 'Disengaged' are the least.","ai_generated":true,"unit":"commgmu-000139#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Only 33% of Americans report discussing global warming with friends or family at least occasionally, a decrease of 8 percentage points since November 2008.","ai_generated":true,"unit":"commgmu-000139#insight-1","date_modified":"2026-10-23"},{"text":"Public communication about global warming is rare, with fewer than 8% of Americans engaging in activities such as sharing information on Facebook or Twitter (7%), posting online comments (6%), or contacting newspapers (5%) in the past year.","ai_generated":true,"unit":"commgmu-000139#insight-2","date_modified":"2026-10-23"},{"text":"Americans who experienced extreme weather events primarily communicated their experiences through face-to-face conversations (77%) or phone calls (66%), with significantly lower usage of social media for this purpose.","ai_generated":true,"unit":"commgmu-000139#insight-3","date_modified":"2026-10-23"},{"text":"Approximately 26% of Americans discussed a company's irresponsible environmental behavior with family or friends in the last 12 months, while 10% spread this information via the media or internet.","ai_generated":true,"unit":"commgmu-000139#insight-4","date_modified":"2026-10-23"},{"text":"Contact with government officials regarding global warming has remained stable since 2008, with about 10% of Americans emailing, phoning, or writing to officials; 75% of those who did so urged the official to take action to reduce global warming.","ai_generated":true,"unit":"commgmu-000139#insight-5","date_modified":"2026-10-23"},{"text":"Family and friends are identified as the most effective influencers for convincing Americans to take action on global warming, specifically significant others (27%), children (21%), and close friends (17%).","ai_generated":true,"unit":"commgmu-000139#insight-6","date_modified":"2026-10-23"},{"text":"When asked by a respected person, Americans are most likely to sign a petition (45%), attend a public meeting (36%), or attend a neighborhood meeting (35%) regarding global warming.","ai_generated":true,"unit":"commgmu-000139#insight-7","date_modified":"2026-10-23"},{"text":"There is a notable openness to non-violent civil disobedience against corporate or government activities that exacerbate global warming, with 24% supporting such organizations and 13% willing to personally participate.","ai_generated":true,"unit":"commgmu-000139#insight-8","date_modified":"2026-10-23"},{"text":"The 'Alarmed' segment (16% of the population) is the most active in communication, with 18% sharing information on social media and 29% contacting government officials, whereas the 'Dismissive' (13%) and 'Disengaged' (5%) are the least active.","ai_generated":true,"unit":"commgmu-000139#insight-9","date_modified":"2026-10-23"},{"text":"Facebook usage for news consumption is highest among the Concerned (57%), while the Cautious and Disengaged are the most likely to comment on or share news stories on the platform (36% and 30% respectively).","ai_generated":true,"unit":"commgmu-000139#insight-10","date_modified":"2026-10-23"}],"climate_tags":["climate change","climate change communication","extreme weather event","climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey","segmentation analysis"]},{"id":"commgmu-000194","url":"https://climateinsightsdirectory.org/document/commgmu-000194","title":"Global Warming’s Six Americas","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"report","language":"en","date_published":"2012","source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2023/06/March-2012-and-Nov.-2011-Global-Warmings-Six-Americas.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report identifies six segments of the U.S. population—Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive—and tracks their evolving perceptions of global warming. It finds that while the Alarmed and Concerned are convinced of the reality and human cause of climate change, the Dismissive and Doubtful are not. The study also examines the relationship between personal experience with extreme weather and climate beliefs, trust in information sources, and support for specific energy and climate policies.","ai_generated":true,"unit":"commgmu-000194#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The U.S. adult population is divided into six segments based on climate concern: Alarmed (13%), Concerned (26%), Cautious (29%), Disengaged (6%), Doubtful (15%), and Dismissive (10%) as of March 2012.","ai_generated":true,"unit":"commgmu-000194#insight-1","date_modified":"2026-10-23"},{"text":"There is a stark divide in beliefs regarding the cause of global warming: 84% of the Alarmed and 70% of the Concerned attribute it to human activities, whereas 68% of the Doubtful and 65% of the Dismissive attribute it to natural changes.","ai_generated":true,"unit":"commgmu-000194#insight-2","date_modified":"2026-10-23"},{"text":"Confidence in the ability of humans to successfully reduce global warming is very low across all segments, with 6% or less in each group expressing confidence.","ai_generated":true,"unit":"commgmu-000194#insight-3","date_modified":"2026-10-23"},{"text":"The Alarmed segment is the most attentive to weather and most likely to perceive that U.S. weather is worsening, with 77% believing it has gotten 'much' or 'somewhat' worse.","ai_generated":true,"unit":"commgmu-000194#insight-4","date_modified":"2026-10-23"},{"text":"A majority of the Alarmed (93%), Concerned (92%), Cautious (74%), and Disengaged (73%) believe global warming is affecting U.S. weather, while 90% of the Dismissive and 66% of the Doubtful disagree.","ai_generated":true,"unit":"commgmu-000194#insight-5","date_modified":"2026-10-23"},{"text":"Trust in climate scientists is higher than trust in other types of scientists for most Americans (73% vs 65%), but this trend is reversed among the Dismissive, where only 29% trust climate scientists.","ai_generated":true,"unit":"commgmu-000194#insight-6","date_modified":"2026-10-23"},{"text":"Broad support exists for three clean energy policies among all groups except the Dismissive: funding renewable energy research, providing tax rebates for energy-efficient vehicles or solar panels, and regulating carbon dioxide.","ai_generated":true,"unit":"commgmu-000194#insight-7","date_modified":"2026-10-23"},{"text":"The Alarmed and Dismissive segments exhibit the highest levels of political efficacy, with approximately two-thirds of each group stating they are well-informed about important national political issues.","ai_generated":true,"unit":"commgmu-000194#insight-8","date_modified":"2026-10-23"},{"text":"Interpersonal communication about global warming is rare, with 64% of Americans reporting they never discuss the topic.","ai_generated":true,"unit":"commgmu-000194#insight-9","date_modified":"2026-10-23"},{"text":"A majority of Americans (68%) believe that media coverage of global warming is distorted by special interest groups.","ai_generated":true,"unit":"commgmu-000194#insight-10","date_modified":"2026-10-23"}],"climate_tags":["climate change","renewable energy","extreme weather event","climate policy","clean energy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey","longitudinal study","segmentation analysis"]}]}