{"query_echo":{"q":"","filters":{"analysis_type":["market segmentation"]},"warnings":[{"code":"facet_value_not_in_vocabulary","message":"Value 'market segmentation' for facet 'analysis_type' is not in the controlled vocabulary."}]},"total":{"value":4,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?analysis_type=market+segmentation","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"wwf-001057","url":"https://climateinsightsdirectory.org/document/wwf-001057","title":"US National Grasslands Survey Quantitative Survey and Segmentation Report 2026","publisher":{"name":"WWF International","organization":"wwf-international"},"document_type":"report","language":"en","date_published":"2026-06","source_url":"https://www.worldwildlife.org/documents/2428/US_National_Grasslands_Survey_Report_2026.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The 2026 US National Grasslands Survey reveals that while 71% of Americans are likely to support grassland conservation, grasslands are perceived as the seventh most threatened ecosystem. The report segments the population into five groups—Passionates, Leisures, Environmentalists, Materialists, and Indifferents—and finds that providing information significantly increases the perceived importance of grasslands, moving them from the fourth to the first most important ecosystem among respondents.","ai_generated":true,"unit":"wwf-001057#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Public knowledge of US grasslands is split, with 53% of participants claiming some or more knowledge subjectively, while 52% were ranked as medium or high knowledge based on an objective quiz.","ai_generated":true,"unit":"wwf-001057#insight-1","date_modified":"2026-10-23"},{"text":"Grasslands are viewed as the fourth most important ecosystem in the US, trailing freshwater, forest, and marine ecosystems, but they are perceived as the seventh most threatened of eight ecosystems, ranking only above deserts.","ai_generated":true,"unit":"wwf-001057#insight-2","date_modified":"2026-10-23"},{"text":"The US population is divided into five distinct segments regarding grasslands: Passionates (10%), Leisures (13%), Environmentalists (19%), Materialists (33%), and Indifferents (25%). Environmentalists possess the highest objective knowledge, while Passionates most frequently overestimate their own knowledge.","ai_generated":true,"unit":"wwf-001057#insight-3","date_modified":"2026-10-23"},{"text":"There is strong general support for grassland conservation (71%) and specific sustainable uses, including sustainable farming and ranching (approximately 90%) and recreational activities (approximately 90%).","ai_generated":true,"unit":"wwf-001057#insight-4","date_modified":"2026-10-23"},{"text":"When presented with information about grasslands during the survey, the perceived importance of the ecosystem rose from being ranked fourth to being the most-chosen ecosystem.","ai_generated":true,"unit":"wwf-001057#insight-5","date_modified":"2026-10-23"},{"text":"Recreational use is common, with 60% of respondents visiting grasslands in the last year, with hiking identified as the most frequent activity.","ai_generated":true,"unit":"wwf-001057#insight-6","date_modified":"2026-10-23"}],"climate_tags":["carbon capture and storage","sustainable agriculture","biodiversity","climate change mitigation"],"geography_discussed":["East North Central","East South Central states","Mid-Atlantic","Mountain","New England","Pacific","South Atlantic","West North Central","West South Central states"],"frame_perspective":[],"analysis_type":["quantitative survey","market segmentation"]},{"id":"wwf-000647","url":"https://climateinsightsdirectory.org/document/wwf-000647","title":"Demand Under the Ban China Ivory Consumption Research 2021","publisher":{"name":"WWF International","organization":"wwf-international"},"document_type":"report","language":"en","date_published":"2021-10","source_url":"https://www.worldwildlife.org/documents/459/684lg5f3au_China_Ivory_Consumption_Research_2021_FINAL.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","geography_discussed","analysis_type"],"summary":{"text":"The 2021 research indicates a slight rebound in ivory purchases compared to 2020, though levels remain below 2019. While the 'Rejectors' segment remains the largest, 'Diehard Buyers' have increased in number despite a drop in their actual purchase rates. The report finds that combining knowledge of the ivory ban with targeted campaign videos, such as the Ma Weidu campaign, significantly reduces the intention to purchase ivory even among the most persistent buyers.","ai_generated":true,"unit":"wwf-000647#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Self-reported ivory purchases in the past 12 months increased to 15% in 2021 from 12% in 2020, although this remains lower than the 17% recorded in 2019.","ai_generated":true,"unit":"wwf-000647#insight-1","date_modified":"2026-10-23"},{"text":"Retail stores remain the most used channel for ivory purchases, but their popularity has declined, while market stalls and street vendors have seen an increase in use.","ai_generated":true,"unit":"wwf-000647#insight-2","date_modified":"2026-10-23"},{"text":"The consumer market is divided into three segments: 'Rejectors' (the largest group at 73%), 'Ban-influenced Citizens' (which decreased to 16% in 2021), and 'Diehard Buyers' (which increased to 22% in 2021).","ai_generated":true,"unit":"wwf-000647#insight-3","date_modified":"2026-10-23"},{"text":"While 88% of respondents believe ivory trade in China is illegal, spontaneous recognition of the specific 2017 ivory ban is low, remaining steady at 3% since 2020.","ai_generated":true,"unit":"wwf-000647#insight-4","date_modified":"2026-10-23"},{"text":"The Ma Weidu campaign video is most effective when combined with information about the ivory ban; this combination reduces the intention to purchase ivory by over 30% among Diehard Buyers.","ai_generated":true,"unit":"wwf-000647#insight-5","date_modified":"2026-10-23"},{"text":"There is a growing perception that no suitable alternative exists for ivory, with 21% of respondents stating there is no substitute, up from 17% in 2020.","ai_generated":true,"unit":"wwf-000647#insight-6","date_modified":"2026-10-23"},{"text":"The purpose of ivory purchases shifted in 2021, with a statistically significant increase in people buying ivory for themselves (43%) compared to 2020 (33%), while gift-giving decreased (56% in 2021 vs 66% in 2020).","ai_generated":true,"unit":"wwf-000647#insight-7","date_modified":"2026-10-23"},{"text":"Awareness of the ivory ban is primarily driven by online channels, specifically social media (38%), mobile news apps (36%), and TV/screens (33%).","ai_generated":true,"unit":"wwf-000647#insight-8","date_modified":"2026-10-23"},{"text":"Diehard Buyers are the most likely to hold the misconception that it is legal to bring ivory into Mainland China from abroad, with only 35% correctly identifying it as illegal.","ai_generated":true,"unit":"wwf-000647#insight-9","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":["Beijing","Shanghai","Guangzhou","Chengdu","Xiamen","Kunming","Fuzhou","Xi'an","Shenyang","Tianjin","Nanning","Chongqing","Nanjing","Jinan","Shenzhen"],"frame_perspective":[],"analysis_type":["market segmentation","quantitative survey","longitudinal study","predictive modeling"]},{"id":"wwf-000197","url":"https://climateinsightsdirectory.org/document/wwf-000197","title":"Demand Under the Ban China Ivory Consumption Research 2020","publisher":{"name":"WWF International","organization":"wwf-international"},"document_type":"report","language":"en","date_published":"2021-04","source_url":"https://www.worldwildlife.org/documents/512/17pm0lcko2_WWF_4th_Ivory_survey_report_FINAL.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","geography_discussed","analysis_type"],"summary":{"text":"The report finds that self-reported ivory purchase in the past 12 months reached a four-year low of 12% in 2020. While the 'Diehard Buyers' segment has shrunk from 14% to 8% of the population, those remaining are more persistent, with higher purchase rates and a stronger belief in ivory's artistic value. Conversely, 'Rejectors' have grown to 72% of the sample. The study highlights that while 88% of participants believe ivory trade is illegal, spontaneous awareness of the specific 2017 ban has declined. The Ma Weidu campaign showed strong resonance, particularly among 'Diehard Buyers' and regular overseas travelers, with 74% of future intenders changing their minds after exposure to the ban and the campaign video.","ai_generated":true,"unit":"wwf-000197#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Self-reported ivory purchase in the past 12 months declined to 12% in 2020, the lowest level recorded across the four survey years (2017-2020).","ai_generated":true,"unit":"wwf-000197#insight-1","date_modified":"2026-10-23"},{"text":"The consumer market has shifted toward a larger proportion of 'Rejectors' (72% in 2020) and a smaller proportion of 'Diehard Buyers' (8% in 2020, down from 14% in 2018 and 2019).","ai_generated":true,"unit":"wwf-000197#insight-2","date_modified":"2026-10-23"},{"text":"Remaining 'Diehard Buyers' exhibit higher persistence and attraction to ivory than in previous years, characterized by a higher Ivory Purchase Index and more frequent purchases (over once per year).","ai_generated":true,"unit":"wwf-000197#insight-3","date_modified":"2026-10-23"},{"text":"While 88% of participants believe ivory trading in China is illegal, spontaneous recognition of the specific 2017 ban has decreased, falling from 7% in 2019 to 3% in 2020.","ai_generated":true,"unit":"wwf-000197#insight-4","date_modified":"2026-10-23"},{"text":"Retail stores in China remain the primary purchase channel (68%), though online purchases increased to 25% in 2020, with artefact collection websites and second-hand trade apps gaining prominence.","ai_generated":true,"unit":"wwf-000197#insight-5","date_modified":"2026-10-23"},{"text":"Regular overseas travelers are the only group that has increased its ivory purchase rate compared to 2017 levels, with 44% reporting purchases in the past 12 months.","ai_generated":true,"unit":"wwf-000197#insight-6","date_modified":"2026-10-23"},{"text":"The Ma Weidu campaign video was highly persuasive, with 74% of those who intended to buy ivory changing their minds after being exposed to both the campaign and information about the ban.","ai_generated":true,"unit":"wwf-000197#insight-7","date_modified":"2026-10-23"},{"text":"Gold (39%) and silver (33%) have emerged as the most popular alternatives to ivory, with luxury goods generally increasing in popularity as replacements.","ai_generated":true,"unit":"wwf-000197#insight-8","date_modified":"2026-10-23"},{"text":"Concerns regarding elephant extinction and animal cruelty are the strongest deterrents to purchase, while artistic value and uniqueness are the primary drivers.","ai_generated":true,"unit":"wwf-000197#insight-9","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":["Beijing","Shanghai","Guangzhou","Chengdu","Xiamen","Kunming","Fuzhou","Xi'an","Shenyang","Tianjin","Nanning","Chongqing","Nanjing","Jinan","Shenzhen","Hangzhou","Thailand","Cambodia","Hong Kong","Japan"],"frame_perspective":[],"analysis_type":["quantitative survey","market segmentation","longitudinal study"]},{"id":"wwf-000232","url":"https://climateinsightsdirectory.org/document/wwf-000232","title":"Demand Under the Ban -- China Ivory Consumption Research 2019","publisher":{"name":"WWF International","organization":"wwf-international"},"document_type":"report","language":"en","date_published":"2019-09","source_url":"https://www.worldwildlife.org/documents/509/1kaa8frt6d_Demand_Under_the_Ban___China_Ivory_Consumption_Research_2019_FINAL.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","geography_discussed","analysis_type"],"summary":{"text":"The report finds that while the 2017 ivory ban significantly reduced purchase rates compared to pre-ban levels, demand remains persistent among 'Diehard Buyers' and regular overseas travelers. By 2019, self-reported ivory purchase in the past 12 months rose to 17% from 14% in 2018. The study identifies three consumer segments: Rejectors, Ban Influenced Citizens, and Diehard Buyers, noting that the latter are increasingly likely to purchase ivory in the future. Overseas travel to Thailand, Hong Kong SAR, and Cambodia is a primary channel for ivory acquisition. Awareness of the ban is high when prompted, and conservation campaigns are generally viewed positively, though they are less effective at persuading the most persistent buyers.","ai_generated":true,"unit":"wwf-000232#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Self-reported ivory purchase in the past 12 months in 2019 was 17%, which is significantly lower than the 31% reported pre-ban in 2017, but represents an increase from 14% in 2018.","ai_generated":true,"unit":"wwf-000232#insight-1","date_modified":"2026-10-23"},{"text":"The report identifies three distinct consumer segments: 'Rejectors' (least likely to buy), 'Ban Influenced Citizens' (whose decisions are strongly shaped by the ban), and 'Diehard Buyers' (most persistent and least likely to be swayed).","ai_generated":true,"unit":"wwf-000232#insight-2","date_modified":"2026-10-23"},{"text":"Diehard Buyers are typically male, have high income and education, travel overseas regularly, and show an increasing intention to purchase ivory in the future despite the ban.","ai_generated":true,"unit":"wwf-000232#insight-3","date_modified":"2026-10-23"},{"text":"Regular overseas travelers are the only group with reported ivory purchase rates in 2019 that are higher than pre-ban levels in 2017.","ai_generated":true,"unit":"wwf-000232#insight-4","date_modified":"2026-10-23"},{"text":"Thailand, Hong Kong SAR, and Cambodia are the top three destinations for Chinese consumers purchasing ivory abroad, with Cambodia showing a relatively higher proportion of buyers relative to the number of tourists it receives.","ai_generated":true,"unit":"wwf-000232#insight-5","date_modified":"2026-10-23"},{"text":"While 85% of respondents believe ivory sale in China is illegal, spontaneous awareness of the specific 2017 ban remains low at 7%, though prompted awareness increased to 48% in 2019.","ai_generated":true,"unit":"wwf-000232#insight-6","date_modified":"2026-10-23"},{"text":"The strongest deterrents to ivory purchase are concerns regarding elephant extinction and animal cruelty, while the primary drivers are the perceived artistic value and uniqueness of the material.","ai_generated":true,"unit":"wwf-000232#insight-7","date_modified":"2026-10-23"},{"text":"Awareness of conservation campaigns is highest among Diehard Buyers and regular overseas travelers, and these groups generally react positively to the messaging, although Diehard Buyers remain determined to buy.","ai_generated":true,"unit":"wwf-000232#insight-8","date_modified":"2026-10-23"},{"text":"In Hangzhou, ivory purchase rates are lower than the 15-city average, but the intention to purchase ivory in the future is higher, suggesting the city may be an emerging ivory trade hub.","ai_generated":true,"unit":"wwf-000232#insight-9","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":["Thailand","Hong Kong","Cambodia","Hangzhou"],"frame_perspective":[],"analysis_type":["market segmentation","quantitative survey","longitudinal study","predictive modeling"]}]}