{"query_echo":{"q":"","filters":{"analysis_type":["industry audit"]},"warnings":[{"code":"facet_value_not_in_vocabulary","message":"Value 'industry audit' for facet 'analysis_type' is not in the controlled vocabulary."}]},"total":{"value":2,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?analysis_type=industry+audit","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"cleancre-000007","url":"https://climateinsightsdirectory.org/document/cleancre-000007","title":"THE F-LIST 2024","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":"2024","source_url":"https://cleancreatives.org/f-list-2024","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The F-List 2024 documents 1,010 fossil fuel contracts held by 590 advertising and PR agencies during 2023-2024. It highlights the role of major holding companies in sustaining the fossil fuel industry's public image and lobbying efforts, while noting a growing trend of agencies rejecting such clients due to talent retention risks and environmental concerns.","ai_generated":true,"unit":"cleancre-000007#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The 2024 F-List identified 1,010 fossil fuel contracts held by 590 advertising and PR agencies during the 2023-2024 period.","ai_generated":true,"unit":"cleancre-000007#insight-1","date_modified":"2026-10-23"},{"text":"WPP is the holding company with the highest number of fossil fuel contracts, totaling 79 for 2023-2024, and includes agencies that have worked for Shell since 1929.","ai_generated":true,"unit":"cleancre-000007#insight-2","date_modified":"2026-10-23"},{"text":"The fossil fuel clients with the highest number of agency contracts are Shell (54), BP (40), TotalEnergies (36), ExxonMobil (33), and Chevron (31).","ai_generated":true,"unit":"cleancre-000007#insight-3","date_modified":"2026-10-23"},{"text":"The agencies with the most fossil fuel contracts are Ogilvy (15), McCann Worldgroup (15), FTI Consulting (13), Burson (12), and IPG Mediabrands (12).","ai_generated":true,"unit":"cleancre-000007#insight-4","date_modified":"2026-10-23"},{"text":"Interpublic Group (IPG) is noted as the largest holding company that discontinued zero fossil fuel contracts between the 2023 and 2024 F-Lists, despite implementing a new screening process for prospective clients.","ai_generated":true,"unit":"cleancre-000007#insight-5","date_modified":"2026-10-23"},{"text":"Environmental concerns are driving talent attrition in the creative industry; 20% of Gen Z and 19% of millennials have already changed jobs or industries for this reason, with further percentages intending to do so.","ai_generated":true,"unit":"cleancre-000007#insight-6","date_modified":"2026-10-23"},{"text":"The F-List has led to tangible consequences for agencies, such as B Corp stripping four Havas agencies of their certification in July 2024 following Havas' win of Shell's media business.","ai_generated":true,"unit":"cleancre-000007#insight-7","date_modified":"2026-10-23"}],"climate_tags":["fossil-fuel divestment","greenwashing","Paris Agreement"],"geography_discussed":["United States","United Arab Emirates","South Africa"],"frame_perspective":[],"analysis_type":["industry audit","corporate accountability"]},{"id":"cleancre-000004","url":"https://climateinsightsdirectory.org/document/cleancre-000004","title":"THE F-LIST 2023","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":"2023","source_url":"https://cleancreatives.org/f-list-2023","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The 2023 F-List report identifies numerous global advertising and PR agencies that maintain contracts with fossil fuel companies despite climate warnings. It highlights a gap between the sustainability commitments of holding companies like WPP, Omnicom, and IPG and their actual client rosters. The report specifically critiques the use of influencers to repair the image of 'Big Oil' and details the ongoing promotion of projects like the East African Crude Oil Pipeline (EACOP).","ai_generated":true,"unit":"cleancre-000004#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"WPP is identified as the marketing network with the highest number of active fossil fuel contracts, with 55 oil and gas clients found between 2022 and 2023.","ai_generated":true,"unit":"cleancre-000004#insight-1","date_modified":"2026-10-23"},{"text":"Major holding companies often maintain a contradiction between their public sustainability goals and their client lists; for example, Omnicom is a founding member of Ad Net Zero but had 39 contracts with oil and gas companies in 2022-2023.","ai_generated":true,"unit":"cleancre-000004#insight-2","date_modified":"2026-10-23"},{"text":"Interpublic Group (IPG) has implemented a third-party review for new clients to align with the Paris Agreement but has not committed to evaluating its existing roster, which includes Saudi Aramco, ExxonMobil, Shell, and Chevron.","ai_generated":true,"unit":"cleancre-000004#insight-3","date_modified":"2026-10-23"},{"text":"Fossil fuel companies are increasingly using social media influencers to bypass traditional PR scrutiny and target younger generations, with Shell utilizing the #ShellPartner hashtag and BP aiming to “win the trust of the younger generation”.","ai_generated":true,"unit":"cleancre-000004#insight-4","date_modified":"2026-10-23"},{"text":"The report highlights the East African Crude Oil Pipeline (EACOP) as a project with significant environmental and human rights concerns, noting that TotalEnergies allocates 88% of its capital expenditure to fossil fuels despite rebranding efforts.","ai_generated":true,"unit":"cleancre-000004#insight-5","date_modified":"2026-10-23"},{"text":"Edelman's climate policy is described as contradictory; while the firm claims not to work with coal producers or assignments that deny climate change, it continues to work with TotalEnergies, the builder of the EACOP pipeline.","ai_generated":true,"unit":"cleancre-000004#insight-6","date_modified":"2026-10-23"}],"climate_tags":["Fossil fuel advertising","greenwashing","climate change communication","Net-zero emissions","Paris Agreement","carbon dioxide emissions","fossil-fuel divestment"],"geography_discussed":["Asia","South Africa","United Kingdom","Indonesia","Uganda"],"frame_perspective":[],"analysis_type":["industry audit","case study"]}]}