{"query_echo":{"q":"","filters":{"analysis_type":["focus group analysis"]},"warnings":[{"code":"facet_value_not_in_vocabulary","message":"Value 'focus group analysis' for facet 'analysis_type' is not in the controlled vocabulary."}]},"total":{"value":4,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?analysis_type=focus+group+analysis","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"cliout-000051","url":"https://climateinsightsdirectory.org/document/cliout-000051","title":"Culture & Entertainment","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2026-01-29","source_url":"https://climateoutreach.org/btc/2025/report/culture-entertainment/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report finds that while British audiences generally support more climate-related content in culture, they demand it be 'done well,' avoiding preachy tones and focusing on systemic solutions rather than individual onus. Preferences vary by demographic segment, with some favoring subtle integration and others preferring hard-hitting real-life examples. Audiences respond most positively to fictional characters and real-life messengers who demonstrate authenticity, passion, and a focus on tangible actions, such as solar panel installation or concern for future generations.","ai_generated":true,"unit":"cliout-000051#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Most people rarely notice climate-related content in culture outside of news and weather, but when they do, it is primarily on TV and in films. Frequently cited examples include Clarkson’s Farm, wildlife documentaries, and dystopian films such as Don’t Look Up and The Day After Tomorrow.","ai_generated":true,"unit":"cliout-000051#insight-1","date_modified":"2026-10-23"},{"text":"There is a general appetite for more climate content in culture, provided it is 'done well' and aligns with audience tastes. However, Traditional Conservatives and Dissenting Disruptors are the most resistant to climate content in entertainment shows, fearing 'heavy and preachy' messaging in spaces intended for relaxation.","ai_generated":true,"unit":"cliout-000051#insight-2","date_modified":"2026-10-23"},{"text":"Audiences strongly prefer seeing constructive, systemic solutions and the role of government and big business over messages that place the onus on individuals or focus solely on 'pure doom'.","ai_generated":true,"unit":"cliout-000051#insight-3","date_modified":"2026-10-23"},{"text":"Preferences for how climate themes are presented vary by segment: Established Liberals, Incrementalist Left, and Progressive Activists prefer subtle integration, whereas Dissenting Disruptors, Rooted Patriots, and Sceptical Scrollers prefer hard-hitting, real-life examples.","ai_generated":true,"unit":"cliout-000051#insight-4","date_modified":"2026-10-23"},{"text":"Fictional characters who express concern for future generations or take positive actions are viewed more favorably. Specifically, 53% of survey respondents feel more positive toward characters concerned about the future for their children/grandchildren, and 47% feel more favorable toward characters who install solar panels.","ai_generated":true,"unit":"cliout-000051#insight-5","date_modified":"2026-10-23"},{"text":"Trusted climate messengers are characterized as knowledgeable, authentic, and personally impacted (e.g., farmers or health professionals). Examples of highly regarded messengers include David Attenborough, Jeremy Clarkson, and Feargal Sharkey.","ai_generated":true,"unit":"cliout-000051#insight-6","date_modified":"2026-10-23"},{"text":"Audiences believe cultural organizations (museums, galleries, theaters) should discuss sustainability even if the organizations have not yet achieved their own sustainability goals, provided they are transparent about their challenges and progress.","ai_generated":true,"unit":"cliout-000051#insight-7","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate change mitigation","solar energy"],"geography_discussed":["Leeds","Moray","Somerset","Essex","Bridgewater","High Wycombe","Loughborough","Plymouth","Wetherby"],"frame_perspective":[],"analysis_type":["public opinion survey","focus group analysis"]},{"id":"cliout-000124","url":"https://climateinsightsdirectory.org/document/cliout-000124","title":"5: Trust and leadership - Climate Outreach","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2025-08-14","source_url":"https://climateoutreach.org/btc/2025/report/chapter-5/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document finds that while deep distrust in politicians and institutions affects how climate action is perceived, there remains enduring support among Brits for ambitious climate leadership. People value leaders who are credible, passionate, and empathetic, and who prioritize tangible local benefits and global collective action over a reliance on statistics. The report suggests that climate leadership should be grounded in local contexts and delivered by authentic messengers to overcome disillusionment.","ai_generated":true,"unit":"cliout-000124#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"General societal distrust in politicians and businesses negatively influences how people interpret climate statistics and promises, leading to a perception of \"empty promises\" and a feeling that leaders are not representative of ordinary people.","ai_generated":true,"unit":"cliout-000124#insight-1","date_modified":"2026-10-23"},{"text":"Despite general distrust, there is enduring support for ambitious climate leadership; 62% of Brits believe leaders should maintain their climate promises even when implementation is difficult, while only 38% believe they should break promises to adapt.","ai_generated":true,"unit":"cliout-000124#insight-2","date_modified":"2026-10-23"},{"text":"Public trust in climate messengers is driven by three main traits: credibility (e.g., 64% trust those with high-quality experience), passion (e.g., 52% trust those serious about the grave threat), and empathy (e.g., 57% trust those who understand the life of normal Britons). Conversely, membership in a protest or activist group makes people less trusting (37%) than more trusting (18%).","ai_generated":true,"unit":"cliout-000124#insight-3","date_modified":"2026-10-23"},{"text":"Brits prioritize specific outcomes from climate leadership, with the highest importance placed on protecting animals and wildlife (86%), followed by developing new technologies (72%), reassuring young people about their futures (71%), and prioritizing British people and industries (70%).","ai_generated":true,"unit":"cliout-000124#insight-4","date_modified":"2026-10-23"},{"text":"There is a tension regarding the UK's international role: 39% feel UK climate leadership is the right thing for the world, while 31% view it as a waste of time unless larger emitters like the US and China act. In Wales, 57% specifically feel the idea of the UK as a leader is outdated.","ai_generated":true,"unit":"cliout-000124#insight-5","date_modified":"2026-10-23"},{"text":"Public perception of climate progress is hindered by a distrust of statistics; for example, while Brits underestimated the share of UK electricity from renewables at 38% (actual is 51%), focus group participants expressed skepticism that statistics can be \"tortured\" or \"bent\" to fit agendas.","ai_generated":true,"unit":"cliout-000124#insight-6","date_modified":"2026-10-23"},{"text":"Preferences for climate decision-making vary by region: in Scotland, 46% prefer decisions to come from Holyrood compared to 28% for Westminster, while in Wales, preference is split equally at 35% each for the Senedd and Westminster.","ai_generated":true,"unit":"cliout-000124#insight-7","date_modified":"2026-10-23"}],"climate_tags":["renewable energy","climate finance","climate change communication","climate diplomacy"],"geography_discussed":["Scotland","Wales","England","People's Republic of China","United States","India","Brazil","Aberdeen","Brighton","Glasgow","Godalming"],"frame_perspective":[],"analysis_type":["public opinion survey","focus group analysis"]},{"id":"cliout-000126","url":"https://climateinsightsdirectory.org/document/cliout-000126","title":"3. Climate and nature - Climate Outreach","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2025-08-12","source_url":"https://climateoutreach.org/btc/2025/report/chapter-3/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document finds that while 74% of people in Britain consider climate change an important issue, their support for specific actions is heavily influenced by the language used. Framing climate action as 'protecting our environment' (59% support) is more effective than using technical terms like 'net zero' (43% support). There is a strong, unifying connection between climate change and nature, with 'harm to nature and wildlife' being the top concern for 41% of respondents. The report highlights that people across all socio-economic backgrounds are concerned, though many distance themselves from the topic due to immediate life pressures or the depressing nature of the subject. It recommends using tangible, local examples of progress and a holistic approach that links climate action with nature preservation to increase public engagement.","ai_generated":true,"unit":"cliout-000126#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A significant majority of people in Britain are concerned about the environment, with 74% stating climate change is an important issue and 35% reporting they have done more to protect the environment over the past year.","ai_generated":true,"unit":"cliout-000126#insight-1","date_modified":"2026-10-23"},{"text":"The framing of climate action significantly impacts public support; general environmental protection is more popular than technical targets like net zero.","ai_generated":true,"unit":"cliout-000126#insight-2","date_modified":"2026-10-23"},{"text":"Even highly concerned groups, such as Progressive Activists, find messages more compelling when they avoid sector jargon in favor of language focused on societal prosperity.","ai_generated":true,"unit":"cliout-000126#insight-3","date_modified":"2026-10-23"},{"text":"Financial status does not determine level of concern, as those struggling financially are just as worried about climate change as others, although wealthier individuals are 12% more likely to think about it frequently.","ai_generated":true,"unit":"cliout-000126#insight-4","date_modified":"2026-10-23"},{"text":"The primary reason people avoid thinking about climate change is that it does not typically arise in their daily lives (40%), followed by a feeling of helplessness (24%) and the topic being too depressing (18%).","ai_generated":true,"unit":"cliout-000126#insight-5","date_modified":"2026-10-23"},{"text":"Harm to nature and wildlife is the most prominent worry regarding climate change impacts over the next decade, cited by 41% of respondents as a top three concern.","ai_generated":true,"unit":"cliout-000126#insight-6","date_modified":"2026-10-23"},{"text":"There is widespread respect for nature and a strong belief in the interdependence of humans and the natural world, with 83% finding the message that damaging nature damages humans to be convincing and relevant.","ai_generated":true,"unit":"cliout-000126#insight-7","date_modified":"2026-10-23"},{"text":"Public priorities for government climate policy focus on food supply and farming (37%), wildlife support (27%), and affordability for the least well off (22%).","ai_generated":true,"unit":"cliout-000126#insight-8","date_modified":"2026-10-23"}],"climate_tags":["climate change","Net-zero emissions","fossil fuel","clean energy","just transition","climate change adaptation","climate change mitigation","biodiversity","environmental protection","climate change communication","climate policy"],"geography_discussed":["England","Scotland","Wales"],"frame_perspective":[],"analysis_type":["public opinion survey","focus group analysis","messaging test"]},{"id":"sei-001446","url":"https://climateinsightsdirectory.org/document/sei-001446","title":"Keskkonnamõju hindamise uuring","publisher":{"name":"Stockholm Environment Institute","organization":"stockholm-environment-institute"},"document_type":"report","language":"et","date_published":"2019","source_url":"https://www.sei.org/wp-content/uploads/2020/01/kmh-uuringu-aruanne-12-12-2019.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The study identifies key strengths in the Estonian EIA/SEA system, such as the licensing of lead experts and the role of assessments in highlighting environmental considerations. However, it reveals significant challenges, including conflicting views on the expert's role, lengthy procedures due to bureaucratic coordination, and the reluctance of decision-makers to make unpopular decisions based on assessment results. The report also notes a need for more flexible Natura 2000 assessments and better integration of socio-economic impacts in strategic assessments.","ai_generated":true,"unit":"sei-001446#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Stakeholders generally value the role of environmental impact assessment (EIA) in identifying environmental effects and ensuring they are not overlooked during development planning.","ai_generated":true,"unit":"sei-001446#insight-1","date_modified":"2026-10-23"},{"text":"The licensing system for EIA lead experts is viewed positively as it provides quality assurance for developers and decision-makers and motivates experts to maintain high standards.","ai_generated":true,"unit":"sei-001446#insight-2","date_modified":"2026-10-23"},{"text":"There is a fundamental conflict regarding the role of the EIA expert: while experts see themselves as consultants for the developer, interest groups and decision-makers expect them to act as neutral mediators of different interests.","ai_generated":true,"unit":"sei-001446#insight-3","date_modified":"2026-10-23"},{"text":"EIA procedures are often perceived as too long and inefficient, with some cases lasting 3 years or more. This is attributed to the time-consuming process of obtaining positions from various agencies and the reluctance of decision-makers to make unpopular decisions.","ai_generated":true,"unit":"sei-001446#insight-4","date_modified":"2026-10-23"},{"text":"The definition and analysis of alternatives are considered one of the most problematic aspects of both EIA and SEA, often limited to comparing the developer's vision with the current situation.","ai_generated":true,"unit":"sei-001446#insight-5","date_modified":"2026-10-23"},{"text":"There is strong support for making Natura 2000 assessments more flexible, specifically allowing them to be conducted as separate procedures when a full EIA or SEA is not required.","ai_generated":true,"unit":"sei-001446#insight-6","date_modified":"2026-10-23"},{"text":"In Strategic Environmental Assessments (SEA), there is a recurring expectation from local governments that the assessment should include socio-economic impacts, although this exceeds the legal scope of the SEA and the expertise of environmental experts.","ai_generated":true,"unit":"sei-001446#insight-7","date_modified":"2026-10-23"},{"text":"The funding model for EIA, where the developer pays the expert directly, is generally seen as functional, though some interest groups argue it compromises objectivity.","ai_generated":true,"unit":"sei-001446#insight-8","date_modified":"2026-10-23"}],"climate_tags":["environmental impact assessment","environmental policy","climate change","biodiversity loss"],"geography_discussed":["Tallinn"],"frame_perspective":[],"analysis_type":["stakeholder survey","focus group analysis"]}]}