{"query_echo":{"q":"","filters":{"analysis_type":["consumer survey"]},"warnings":[]},"total":{"value":12,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?analysis_type=consumer+survey","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"wwfza-000131","url":"https://climateinsightsdirectory.org/document/wwfza-000131","title":"WWF-SASSI RETAILER/SUPPLIER PARTICIPATION SCHEME REPORT 2024","publisher":{"name":"WWF South Africa","organization":"wwf-south-africa"},"document_type":"report","language":"en","date_published":"2025","source_url":"https://wwfafrica.awsassets.panda.org/downloads/wwf-sassi-participants-report-2024.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The 2024 WWF-SASSI report highlights the progress of South African seafood retailers in meeting sustainability commitments, noting that while some achieve high compliance (e.g., Woolworths at 93% by species), others lag. It identifies a growing consumer market, with seafood consumption rising to 16.7 million people by 2025, and emphasizes the necessity of a collective industry approach and Fisheries Improvement Projects (FIPs) to secure marine ecosystems.","ai_generated":true,"unit":"wwfza-000131#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Retailer sustainability performance varies significantly by participant; for 2024, Woolworths reported the highest species-based compliance at 93%, while Shoprite Holdings Group reported the lowest at 19%.","ai_generated":true,"unit":"wwfza-000131#insight-1","date_modified":"2026-10-23"},{"text":"Seafood consumption in South Africa is increasing rapidly, growing from 13.9 million people in 2022 to 16.7 million in 2025, with the national market valued at R57.7bn ($3.13bn) in 2024.","ai_generated":true,"unit":"wwfza-000131#insight-2","date_modified":"2026-10-23"},{"text":"Consumer awareness of seafood sustainability is rising, with 65% of consumers actively seeking sustainable options in 2025, up from 59% in 2022. However, 83% of consumers believe the primary responsibility for ensuring ocean-friendly seafood lies with the retailers.","ai_generated":true,"unit":"wwfza-000131#insight-3","date_modified":"2026-10-23"},{"text":"The seafood market faces systemic pressures, including the influx of unrated Russian species (such as pollock and sardine) resulting from EU sanctions on Russia following the Russia-Ukraine conflict.","ai_generated":true,"unit":"wwfza-000131#insight-4","date_modified":"2026-10-23"},{"text":"Fisheries Improvement Projects (FIPs) are used as roadmaps to transition fisheries to sustainable models; successful outcomes include the MSC certification of the South African hake trawl and the tuna pole-and-line fishery in August 2024.","ai_generated":true,"unit":"wwfza-000131#insight-5","date_modified":"2026-10-23"},{"text":"WWF-SASSI is implementing a three-phase strategic plan to transform the market by 2025, moving from individual brand standards to improved traceability and the eventual establishment of a formalised collective structure for co-investing in fisheries improvements.","ai_generated":true,"unit":"wwfza-000131#insight-6","date_modified":"2026-10-23"}],"climate_tags":["aquaculture"],"geography_discussed":["World","Namibia","Russia"],"frame_perspective":[],"analysis_type":["performance tracking","consumer survey","policy assessment"]},{"id":"chanmar-000135","url":"https://climateinsightsdirectory.org/document/chanmar-000135","title":"Unser täglich Greenwashing: Eine Analyse irreführender Angaben der Lebensmittelbranche","publisher":{"name":"Changing Markets Foundation","organization":"changing-markets-foundation"},"document_type":"report","language":"de","date_published":"2023-03","source_url":"https://changingmarkets.org/wp-content/uploads/2023/10/ES-German-Feeding-Us-Greenwash.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report identifies widespread greenwashing in the food industry, particularly among high-emission meat and dairy producers. It combines a market study of corporate claims with a YouGov survey showing that a significant portion of consumers in Germany and the UK are influenced by 'climate-neutral' labels, despite low overall trust in sustainability claims for animal products.","ai_generated":true,"unit":"chanmar-000135#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Greenwashing is pervasive across the food sector, including on carbon-intensive products like beef. Common claims include \"CO2-neutral\", \"climate-friendly\", and \"Net-Zero\", as well as claims regarding low methane emissions and the use of imagery depicting grazing cows or small family farms to imply sustainability.","ai_generated":true,"unit":"chanmar-000135#insight-1","date_modified":"2026-10-23"},{"text":"Several major meat and dairy companies with high greenhouse gas emissions use misleading claims. JBS was criticized for a Net-Zero claim lacking a credible reduction plan; Nestlé made questionable climate neutrality claims for Nespresso and KitKat; and Danish Crown faced a lawsuit over labeling pork as \"climate controlled\". Saputo and Arla were noted for using images of grazing cows as a subtle form of greenwashing.","ai_generated":true,"unit":"chanmar-000135#insight-2","date_modified":"2026-10-23"},{"text":"Amazon's \"Climate Pledge Friendly\" label was found to include highly carbon-intensive products, such as Beef Jerky, which was categorized as climate-friendly because air had been removed from its packaging.","ai_generated":true,"unit":"chanmar-000135#insight-3","date_modified":"2026-10-23"},{"text":"Dairy products frequently use vague terms like \"planet-friendly\" and \"Sustainable Future\" or claim climate neutrality based solely on the packaging while ignoring the emissions from the contents.","ai_generated":true,"unit":"chanmar-000135#insight-4","date_modified":"2026-10-23"},{"text":"Consumer behavior in the UK and Germany is significantly influenced by green labels. In the UK, 42% of consumers are more likely to buy a \"climate-neutral\" product and 29% would pay more for it. In Germany, 35% are more likely to buy meat or dairy labeled \"climate-neutral\" and 36% for \"climate-positive\", with 32% and 36% respectively willing to pay a premium.","ai_generated":true,"unit":"chanmar-000135#insight-5","date_modified":"2026-10-23"}],"climate_tags":["greenwashing","Net-zero emissions","methane emissions","greenhouse gas emissions"],"geography_discussed":["European Union","United States"],"frame_perspective":[],"analysis_type":["market study","consumer survey"]},{"id":"catf-001235","url":"https://climateinsightsdirectory.org/document/catf-001235","title":"Superhot Rock Energy Study Results Q1 2023","publisher":{"name":"Clean Air Task Force","organization":"clean-air-task-force"},"document_type":"report","language":"en","date_published":"2023","source_url":"https://cdn.catf.us/wp-content/uploads/2024/05/17111633/U.S.-perceptions-of-superhot-rock-energy-in-2023-CATF-Brandata-study.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The survey of 3,025 USA respondents found that while initial familiarity with superhot rock geothermal energy is low, support increases significantly after viewing an explainer video. Post-video, nearly 60% of respondents support the technology, and nearly 70% view it as better than other energy sources. Key priorities for low-carbon energy include cost-efficiency (43%) and community health, safety, and environmental impact (38%). Support for the technology and the role of government in supporting energy innovation is high across Democrat, Independent, and Republican affiliations.","ai_generated":true,"unit":"catf-001235#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Initial public familiarity with superhot rock geothermal energy is low, with almost 60% of respondents stating they are \"not at all familiar\" with the technology.","ai_generated":true,"unit":"catf-001235#insight-1","date_modified":"2026-10-23"},{"text":"Exposure to an explainer video significantly increases support and positive perception of superhot rock geothermal energy; nearly 60% of respondents support its production post-video, and 64% reported that their level of support increased.","ai_generated":true,"unit":"catf-001235#insight-2","date_modified":"2026-10-23"},{"text":"After watching the explainer video, nearly 70% of respondents consider superhot rock geothermal energy to be better than other energy sources, while less than 8% consider it worse.","ai_generated":true,"unit":"catf-001235#insight-3","date_modified":"2026-10-23"},{"text":"When selecting a low-carbon energy source, the primary considerations for respondents are cost-efficiency (43%) and the health and safety of the community or minimal environmental impact (38%).","ai_generated":true,"unit":"catf-001235#insight-4","date_modified":"2026-10-23"},{"text":"There is broad cross-political support for both superhot rock geothermal energy production and the role of government in supporting new energy technology, with Democrats, Independents, and Republicans all favoring proactive or moderate government action.","ai_generated":true,"unit":"catf-001235#insight-5","date_modified":"2026-10-23"}],"climate_tags":["sustainable energy","renewable energy","climate change","energy policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["consumer survey"]},{"id":"wwfza-000161","url":"https://climateinsightsdirectory.org/document/wwfza-000161","title":"SOUTH AFRICA OCEANS OF CHANGE: WEATHERING STORMS","publisher":{"name":"WWF South Africa","organization":"wwf-south-africa"},"document_type":"report","language":"en","date_published":"2022","source_url":"https://wwfafrica.awsassets.panda.org/downloads/wwf_sassi_retailer_supplier_participant_scheme_report.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report tracks the sustainability commitments of major South African seafood retailers and suppliers for 2020-21, noting a general decline in progress due to the Covid-19 pandemic. It highlights the vulnerability of coastal populations and fisheries to ocean warming and acidification, while advocating for nature-based 'blue carbon' solutions. Consumer data from 2021-22 indicates a rising demand for sustainable seafood, with hake, calamari, and prawns remaining the most consumed items in South African restaurants.","ai_generated":true,"unit":"wwfza-000161#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The ocean provides critical climate regulation services by absorbing more than 90% of excess heat from greenhouse gas emissions and has the potential to contribute one-fifth of the global carbon emissions reductions required to limit global temperature rise to 1.5 degrees Celsius above pre-industrial levels.","ai_generated":true,"unit":"wwfza-000161#insight-1","date_modified":"2026-10-23"},{"text":"Climate change impacts on the ocean include ocean acidification, warming, sea level rise, and deoxygenation, which specifically threaten coastal populations, small-scale and large-scale fisheries, mariculture, tourism, and blue energy.","ai_generated":true,"unit":"wwfza-000161#insight-2","date_modified":"2026-10-23"},{"text":"The Covid-19 pandemic caused a noticeable decline in the progress made by most participants in the WWF-SASSI Retailer/Supplier Participation Scheme toward meeting their seafood sustainability commitments in 2020.","ai_generated":true,"unit":"wwfza-000161#insight-3","date_modified":"2026-10-23"},{"text":"A 2021 analysis of South African restaurants identified hake (91%), calamari (74%), and prawns (60%) as the top traded species over the last decade; notably, green-listed snoek/barracouta has now overtaken orange-listed salmon as a consumer favourite.","ai_generated":true,"unit":"wwfza-000161#insight-4","date_modified":"2026-10-23"},{"text":"South African seafood consumers demonstrate high environmental consciousness, with 92% reporting they are worried about climate change and 84% stating they buy sustainable products.","ai_generated":true,"unit":"wwfza-000161#insight-5","date_modified":"2026-10-23"},{"text":"Consumers place significant responsibility on retailers to facilitate sustainable choices, with over 50% of surveyed consumers identifying 'knowledgeable staff at restaurants and retailers' as a key factor in making sustainable seafood choices easier.","ai_generated":true,"unit":"wwfza-000161#insight-6","date_modified":"2026-10-23"}],"climate_tags":["ocean acidification","sea level rise","nature-based solutions","blue economy"],"geography_discussed":["World"],"frame_perspective":[],"analysis_type":["progress report","market analysis","consumer survey"]},{"id":"wwf-001083","url":"https://climateinsightsdirectory.org/document/wwf-001083","title":"Beyond the Ivory Ban","publisher":{"name":"WWF International","organization":"wwf-international"},"document_type":"report","language":"en","date_published":"2020-10","source_url":"https://www.worldwildlife.org/documents/792/xgolwznv2_Traveler___Full_Report_final.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","geography_discussed","analysis_type"],"summary":{"text":"The report finds that an estimated 6.8% of Chinese outbound travelers purchase ivory while abroad, with Thailand, Japan, and Hong Kong SAR being the most popular destinations. Mail is the most common method for transporting these products back to Mainland China. While most travelers recognize the illegality of cross-border transport, many are misled by local guides and sellers who suggest that small items are safe to carry. The study highlights a specific 'planner' segment—typically high-income, highly educated females—who intentionally seek out ivory markets.","ai_generated":true,"unit":"wwf-001083#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"An estimated 6.8% of Chinese outbound travelers purchase ivory while traveling outside of Mainland China.","ai_generated":true,"unit":"wwf-001083#insight-1","date_modified":"2026-10-23"},{"text":"Thailand, Japan, and Hong Kong SAR are the destinations with the highest estimated incidence rates for ivory purchase, with Thailand at 13.5%, Japan at 12.0%, and Hong Kong SAR at 11.3%.","ai_generated":true,"unit":"wwf-001083#insight-2","date_modified":"2026-10-23"},{"text":"A distinct segment of 'planners' who intend to buy ivory are more likely to be female, highly educated (university or above), and have high monthly incomes (RMB 20,000 or more).","ai_generated":true,"unit":"wwf-001083#insight-3","date_modified":"2026-10-23"},{"text":"Local tour guides are the primary influencers suggesting ivory shops to travelers, with 60% of those who received such suggestions citing guides as the source.","ai_generated":true,"unit":"wwf-001083#insight-4","date_modified":"2026-10-23"},{"text":"The primary motivations for purchasing ivory abroad are for the buyer to keep (58%) or as a gift for a friend, family member, or business contact (57%).","ai_generated":true,"unit":"wwf-001083#insight-5","date_modified":"2026-10-23"},{"text":"Despite the ban, 17% of travelers believe it is legal to bring some form of ivory across international borders into China, and this group has a significantly higher ivory purchase rate (23.8% to 40.3%) than those who believe it is illegal (1.6%).","ai_generated":true,"unit":"wwf-001083#insight-6","date_modified":"2026-10-23"},{"text":"Travelers rely heavily on authenticating documents provided by sellers to verify if ivory is real, with 47% of those who identified ivory as real citing these documents.","ai_generated":true,"unit":"wwf-001083#insight-7","date_modified":"2026-10-23"},{"text":"The estimated incidence rate for rhino horn purchase while traveling is 5.5%, with Thailand being the destination where travelers most frequently knew of someone in their group purchasing it (25%).","ai_generated":true,"unit":"wwf-001083#insight-8","date_modified":"2026-10-23"},{"text":"Non-travelers who are interested in buying ivory are less aware of the illegality of cross-border transport than actual travelers, with only 25% correctly identifying it as illegal.","ai_generated":true,"unit":"wwf-001083#insight-9","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":["Cambodia","Hong Kong","Japan","Laos","Myanmar","Thailand","Vietnam"],"frame_perspective":[],"analysis_type":["consumer survey","qualitative focus groups","behavioral analysis"]},{"id":"ucs-000212","url":"https://climateinsightsdirectory.org/document/ucs-000212","title":"MEMORANDUM","publisher":{"name":"Union of Concerned Scientists","organization":"union-of-concerned-scientists"},"document_type":"briefing","language":"en","date_published":"2020-04","source_url":"https://www.ucs.org/sites/default/files/2020-04/20200327-gm-owners-poll-key-findings_0.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The Union of Concerned Scientists conducted a poll of 1,000 GM owners in March and April 2020. The findings indicate that GM's lawsuit to revoke the authority of California and other states to set vehicle pollution standards significantly damaged its reputation, with favorability dropping from 93% to 44%. The poll found that 87% of GM owners believe the company should support stronger pollution standards. Consumer support for the lawsuit decreased when participants were informed about GM's low environmental performance ranking, the closure of the Lordstown, Ohio plant, and the projected $160 billion cost to consumers through 2050. Consequently, the number of owners considering another brand rose from 30% to 67% after learning about these corporate activities.","ai_generated":true,"unit":"ucs-000212#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"GM's lawsuit to revoke the authority of California and other states to set vehicle pollution standards caused company favorability among its consumer base to drop from 93% to 44%, representing a 53%-point loss. In comparison, Toyota's favorable reputation in a similar survey decreased by 30%.","ai_generated":true,"unit":"ucs-000212#insight-1","date_modified":"2026-10-23"},{"text":"A significant majority of GM owners support stronger pollution standards for the environment and gas mileage, with 87% of all owners agreeing, including 82% of Republicans and 93% of Democrats.","ai_generated":true,"unit":"ucs-000212#insight-2","date_modified":"2026-10-23"}],"climate_tags":["fuel efficiency","environmental emission","corporate sustainability"],"geography_discussed":["California","Lordstown"],"frame_perspective":[],"analysis_type":["consumer survey","reputational analysis"]},{"id":"ucs-000201","url":"https://climateinsightsdirectory.org/document/ucs-000201","title":"MEMORANDUM","publisher":{"name":"Union of Concerned Scientists","organization":"union-of-concerned-scientists"},"document_type":"briefing","language":"en","date_published":"2020-01","source_url":"https://www.ucs.org/sites/default/files/2020-01/2000121-toyota-owners-poll-key-findings.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"A December 2019 poll of 1,000 Toyota owners indicates that the company's decision to join a lawsuit against vehicle emissions standards significantly damaged its brand favorability and customer loyalty. While initial favorability was high, 81% of owners believe Toyota should support stronger pollution standards. After learning about the lawsuit and the fact that Toyota's fleet emissions worsened from 2012 to 2017, favorability dropped from 98% to 66%, and the percentage of owners who would definitely purchase another Toyota fell from 78% to 47%.","ai_generated":true,"unit":"ucs-000201#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Toyota's decision to join the Trump Administration lawsuit against California's authority to limit tailpipe pollution caused company favorability among its consumer base to drop from 98% to 66%.","ai_generated":true,"unit":"ucs-000201#insight-1","date_modified":"2026-10-23"},{"text":"A strong majority of Toyota owners, including 75% of Republicans and 90% of Democrats, believe the company should support stronger pollution standards to improve gas mileage and help the environment.","ai_generated":true,"unit":"ucs-000201#insight-2","date_modified":"2026-10-23"},{"text":"Consumer loyalty declined sharply after participants were informed about the lawsuit and the fact that Toyota was the only manufacturer whose fuel efficiency and emissions rates worsened between 2012 and 2017. The proportion of owners who would definitely purchase another Toyota dropped from 78% to 47%.","ai_generated":true,"unit":"ucs-000201#insight-3","date_modified":"2026-10-23"},{"text":"The number of consumers considering switching brands increased from 23% to 54% due to the company's support for the lawsuit, with 39.7% of previously loyal customers now considering other brands.","ai_generated":true,"unit":"ucs-000201#insight-4","date_modified":"2026-10-23"},{"text":"A majority of owners (72%) stated that their opinion of Toyota would improve if the company reversed its position and opposed the lawsuit against strong vehicle pollution standards.","ai_generated":true,"unit":"ucs-000201#insight-5","date_modified":"2026-10-23"}],"climate_tags":["fuel efficiency","corporate sustainability"],"geography_discussed":["California"],"frame_perspective":[],"analysis_type":["consumer survey","brand perception analysis"]},{"id":"chanmar-000093","url":"https://climateinsightsdirectory.org/document/chanmar-000093","title":"Dirty Fashion Disrupted: Leaders and laggards revealed","publisher":{"name":"Changing Markets Foundation","organization":"changing-markets-foundation"},"document_type":"executive summary","language":"en","date_published":"2019-11","source_url":"https://changingmarkets.org/wp-content/uploads/2023/10/CM_EX_SUMMARY_DIRTY_FASHION_DISRUPTED_LEADERS_AND_LAGGARDS_REVEALED.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report evaluates the fashion industry's transition to responsible viscose production, noting increased engagement from brands and some progress by producers toward EU Best Available Techniques (BAT) standards. While some European brands are leading in transparency and policy, many others—including several luxury and US-based brands—remain laggards. The document emphasizes that voluntary self-regulation is insufficient and calls for government legislation to ensure industry-wide compliance with environmental standards.","ai_generated":true,"unit":"chanmar-000093#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Consumer expectations for brand responsibility and transparency are high, with 72% of the public believing clothing brands should be responsible for the manufacturing process and 56% stating they would be deterred from buying brands associated with production pollution.","ai_generated":true,"unit":"chanmar-000093#insight-1","date_modified":"2026-10-23"},{"text":"There is a significant disparity in progress between European and US brands; no US company reached the 'Frontrunner' category, which is dominated by European firms, and only Victoria’s Secret reached the 'Could do better' category.","ai_generated":true,"unit":"chanmar-000093#insight-2","date_modified":"2026-10-23"},{"text":"While engagement has increased—with 54 of 91 contacted brands responding—27 brands still lack any viscose-specific policy, and many existing policies are described as 'piecemeal or vague'.","ai_generated":true,"unit":"chanmar-000093#insight-3","date_modified":"2026-10-23"},{"text":"Lack of commitment to responsible production is evident across both luxury and low-cost sectors, with brands such as Versace, Prada, Dior, Armani, and Dolce & Gabbana ranked alongside Boohoo, Walmart, Matalan, Forever 21, and TK Maxx.","ai_generated":true,"unit":"chanmar-000093#insight-4","date_modified":"2026-10-23"},{"text":"Certain producers are making strides toward EU Best Available Techniques (BAT) standards: ENKA has disclosed consumption and emissions data, Lenzing requires all sites to comply by 2022, and Aditya Birla Group (ABG) has a 2022 compliance target, though ABG's target excludes sulphur emissions to air.","ai_generated":true,"unit":"chanmar-000093#insight-5","date_modified":"2026-10-23"},{"text":"The Collaboration for Sustainable Development of Viscose (CV) initiative is criticized for a lack of ambition, as its roadmap relies on the 'Clean Production Standard' based on Chinese government recommendations rather than the more stringent EU BAT.","ai_generated":true,"unit":"chanmar-000093#insight-6","date_modified":"2026-10-23"},{"text":"The report concludes that voluntary industry-led initiatives and self-regulation are inadequate for the global textile industry, arguing that government legislation is necessary to ensure environmental and social compliance.","ai_generated":true,"unit":"chanmar-000093#insight-7","date_modified":"2026-10-23"}],"climate_tags":["water pollution","Global supply chain governance","environmental regulation"],"geography_discussed":["India","Indonesia","People's Republic of China","United Kingdom","France","Germany","Italy","Poland","Spain","United States"],"frame_perspective":[],"analysis_type":["policy assessment","corporate benchmarking","consumer survey"]},{"id":"chanmar-000096","url":"https://climateinsightsdirectory.org/document/chanmar-000096","title":"Dirty Fashion Disrupted","publisher":{"name":"Changing Markets Foundation","organization":"changing-markets-foundation"},"document_type":"report","language":"en","date_published":"2019-11","source_url":"https://changingmarkets.org/wp-content/uploads/2023/10/CM_REPORT_FINAL_DIRTY_FASHION_DISRUPTED_LEADERS_AND_LAGGARDS_REVEALED.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report evaluates the environmental performance and transparency of 91 clothing brands and several major viscose producers. It finds that while some European brands and producers like Lenzing and Aditya Birla Group are moving toward EU Best Available Techniques (BAT) standards, many others—particularly US brands and the Chinese viscose industry—remain laggards. The document argues that voluntary initiatives are insufficient and calls for mandatory government regulation to ensure a sector-wide transition to closed-loop production.","ai_generated":true,"unit":"chanmar-000096#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Consumer expectations for brand accountability are high, with 72% of surveyed people believing clothing brands should be responsible for the manufacturing process and 56% stating they would be deterred from buying brands associated with production pollution.","ai_generated":true,"unit":"chanmar-000096#insight-1","date_modified":"2026-10-23"},{"text":"There is a significant disparity in sustainability leadership between regions; European firms dominate the 'Frontrunner' category, while no US company reached this top tier and nearly half of the 'Red-zone' (worst-performing) brands are US-based.","ai_generated":true,"unit":"chanmar-000096#insight-2","date_modified":"2026-10-23"}],"climate_tags":["wastewater treatment","greenhouse gas emissions","circular economy","Global supply chain governance","carbon offset"],"geography_discussed":["People's Republic of China","India","Indonesia","European Union","United States"],"frame_perspective":[],"analysis_type":["industry assessment","corporate benchmarking","consumer survey","policy analysis"]},{"id":"chanmar-000182","url":"https://climateinsightsdirectory.org/document/chanmar-000182","title":"Sustainable Fashion Survey","publisher":{"name":"Changing Markets Foundation","organization":"changing-markets-foundation"},"document_type":"report","language":"en","date_published":"2018-11","source_url":"https://changingmarkets.org/wp-content/uploads/2023/10/IPSOS_MORI_summary_survey_results.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The survey reveals a strong consumer demand for transparency regarding environmental commitments and supply chain locations, though a significant majority find it difficult to identify ethical brands and distrust company-provided sustainability information.","ai_generated":true,"unit":"chanmar-000182#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A large majority of consumers believe clothing brands should be transparent about their operations: 79% think brands should provide information on environmental commitments, 74% believe they should disclose how they handle community complaints, and 70% feel the names and locations of factories in the supply chain should be disclosed.","ai_generated":true,"unit":"chanmar-000182#insight-1","date_modified":"2026-10-23"},{"text":"Environmental pollution in manufacturing is a significant deterrent for consumers, with 56% stating they would be put off buying from a brand associated with such pollution. This sentiment is strongest in France, Italy, and Spain.","ai_generated":true,"unit":"chanmar-000182#insight-2","date_modified":"2026-10-23"},{"text":"There is a widespread lack of information and concern regarding the industry's impact; only 17% of respondents feel informed about the environmental and social impacts of clothing manufacturing, while 46% are concerned that the clothes they buy harm the environment.","ai_generated":true,"unit":"chanmar-000182#insight-3","date_modified":"2026-10-23"},{"text":"Consumers show strong support for workers' rights and fair pay: 64% agree that the industry pays factory workers low wages, 78% believe working conditions should be disclosed, and 76% believe brands should disclose if workers earn a fair living wage.","ai_generated":true,"unit":"chanmar-000182#insight-4","date_modified":"2026-10-23"},{"text":"A majority of consumers are willing to change their purchasing habits or pay more to ensure fair wages: 62% would pay 2-5% more for expensive items and 51% would pay 5-10% more for cheaper items if it guaranteed a fair living wage for factory employees.","ai_generated":true,"unit":"chanmar-000182#insight-5","date_modified":"2026-10-23"},{"text":"There is a high level of skepticism toward brand claims and self-regulation: 67% find it difficult to know which brands meet higher ethical standards, and only 34% believe industry self-regulation is effective in improving environmental impacts.","ai_generated":true,"unit":"chanmar-000182#insight-6","date_modified":"2026-10-23"},{"text":"Consumers trust third-party and external sources over company claims, with only 19% trusting information provided by the company itself. Instead, 64% view consumer pressure and 54% view government regulation as effective ways to improve environmental impacts.","ai_generated":true,"unit":"chanmar-000182#insight-7","date_modified":"2026-10-23"}],"climate_tags":["Global supply chain governance"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["consumer survey"]},{"id":"wri-000150","url":"https://climateinsightsdirectory.org/document/wri-000150","title":"Secondhand Shopping: Understanding Consumer Behavior toward Pre-owned Clothing in India","publisher":{"name":"World Resources Institute","organization":"world-resources-institute"},"document_type":"briefing","language":"en","date_published":null,"source_url":"https://www.wri.org/research/secondhand-shopping-understanding-consumer-behavior-toward-pre-owned-clothing-india","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","analysis_type"],"summary":{"text":"A survey on secondhand clothing in India indicates that buyers are predominantly young females motivated by low prices and environmental impact, though hygiene and garment condition remain primary barriers to adoption.","ai_generated":true,"unit":"wri-000150#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The demographic profile of secondhand clothing buyers in India tends to be female and under the age of 35.","ai_generated":true,"unit":"wri-000150#insight-1","date_modified":"2026-10-23"},{"text":"The primary obstacles preventing consumers from purchasing pre-owned clothes are concerns regarding the condition of the items and hygiene standards.","ai_generated":true,"unit":"wri-000150#insight-2","date_modified":"2026-10-23"},{"text":"Consumers are driven to buy secondhand by lower costs and a desire to reduce environmental impact, with environmentally conscious buyers maintaining a stable total volume of purchases.","ai_generated":true,"unit":"wri-000150#insight-3","date_modified":"2026-10-23"},{"text":"India's formal secondhand clothing market is in the early stages of adoption, presenting opportunities for resale and circular business models where stakeholders act as both buyers and sellers.","ai_generated":true,"unit":"wri-000150#insight-4","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":[],"frame_perspective":[],"analysis_type":["consumer survey"]},{"id":"wri-000967","url":"https://climateinsightsdirectory.org/document/wri-000967","title":"Smart Charging and Consumer Behavior in the United States","publisher":{"name":"World Resources Institute","organization":"world-resources-institute"},"document_type":"research paper","language":"en","date_published":null,"source_url":"https://www.wri.org/research/smart-charging-consumer-behavior-united-states","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document examines the necessity of transitioning from unmanaged electric vehicle (EV) charging to smart charging (VGI) to prevent grid overloads and better align with solar generation. Based on a survey of Honda EV owners in the US, it finds high interest in VGI programs driven by environmental and financial motives, though significant concerns persist regarding data privacy and battery life, particularly among BIPOC, lower-income, and female respondents.","ai_generated":true,"unit":"wri-000967#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The transportation sector is the primary source of greenhouse gas emissions in the United States, representing nearly one-third of 2020 emissions, while EVs typically produce one-half to one-third of the emissions per mile compared to traditional vehicles.","ai_generated":true,"unit":"wri-000967#insight-1","date_modified":"2026-10-23"},{"text":"Unmanaged charging, where power output is constant from the moment of plugging in, creates grid risks because it typically occurs in the evenings during peak residential demand and is misaligned with peak solar generation during the middle of the day.","ai_generated":true,"unit":"wri-000967#insight-2","date_modified":"2026-10-23"},{"text":"Smart charging, or vehicle-grid integration (VGI), can mitigate grid costs and impacts by controlling the location, direction of power flow, power output, and timing of charging, which helps avoid infrastructure upgrades and improves grid stability.","ai_generated":true,"unit":"wri-000967#insight-3","date_modified":"2026-10-23"},{"text":"Survey results show that 95% of respondents are interested in VGI programs for financial, energy-saving, and environmental reasons, although 94% express concerns, most notably regarding charge readiness, battery life, and data privacy.","ai_generated":true,"unit":"wri-000967#insight-4","date_modified":"2026-10-23"},{"text":"Concerns regarding server control, battery life, and data privacy are generally higher among female respondents, lower-income individuals, and Black, Indigenous, and people of color (BIPOC).","ai_generated":true,"unit":"wri-000967#insight-5","date_modified":"2026-10-23"},{"text":"Between 80% and 89% of respondents are interested in buying an EV capable of VGI if offered annual incentives ranging from $300 for unidirectional programs to $1,000 for bidirectional programs.","ai_generated":true,"unit":"wri-000967#insight-6","date_modified":"2026-10-23"}],"climate_tags":["electric vehicle","greenhouse gas emissions","transport industry","climate justice"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["consumer survey"]}]}