{"query_echo":{"q":"","filters":{"analysis_type":["consumer research"]},"warnings":[{"code":"facet_value_not_in_vocabulary","message":"Value 'consumer research' for facet 'analysis_type' is not in the controlled vocabulary."}]},"total":{"value":2,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?analysis_type=consumer+research","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"wmbco-000293","url":"https://climateinsightsdirectory.org/document/wmbco-000293","title":"The Return on Responsibility","publisher":{"name":"We Mean Business Coalition","organization":"we-mean-business-coalition"},"document_type":"guide","language":"en","date_published":"2024-09","source_url":"https://www.wemeanbusinesscoalition.org/wp-content/uploads/2025/02/The-Return-on-Responsibility_PEC_WMBC_guide.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The guide argues that businesses can avoid political polarization by framing climate action as a 'material' business necessity rather than a 'moral' obligation. Based on research with nearly 15,000 respondents, it finds that while moral messaging can increase favorability, it also increases unfavorability among skeptics. In contrast, framing climate action through risk management, clean energy opportunity, and the concept of 'responsible business' drives favorability without triggering backlash. The document specifically recommends replacing jargon like 'ESG' with 'responsible business' and 'climate change risk' with 'climate risk' to improve resonance with diverse audiences, including U.S. Republicans.","ai_generated":true,"unit":"wmbco-000293#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Framing climate action around financial materiality—focusing on risks and opportunities—is more effective for businesses than moral framing because it increases favorability without increasing unfavorability among skeptics.","ai_generated":true,"unit":"wmbco-000293#insight-1","date_modified":"2026-10-23"},{"text":"There is broad global and U.S. support for corporate climate action; 8 out of 10 consumers across six countries view climate as a moderate or serious problem, and a majority of consumers are more likely to buy from or work for companies that reduce carbon pollution or invest in clean energy.","ai_generated":true,"unit":"wmbco-000293#insight-2","date_modified":"2026-10-23"},{"text":"U.S. retail investors generally support climate-related financial evaluations, with every pro-climate action tested having more supporters than opponents, including a 5:3 favorability ratio among Republican investors.","ai_generated":true,"unit":"wmbco-000293#insight-3","date_modified":"2026-10-23"},{"text":"The term 'responsible business' is more effective than 'ESG' or 'sustainable' in the U.S. because it is familiar, lacks strong political affiliation, and is associated with financial success by 8 out of 10 consumers across six markets.","ai_generated":true,"unit":"wmbco-000293#insight-4","date_modified":"2026-10-23"},{"text":"Climate risk is perceived as a significant financial threat across industries; 7 in 10 consumers agree businesses face significant climate-related risks, and 60% of U.S. investors agree climate change causes damage that can hurt financial performance.","ai_generated":true,"unit":"wmbco-000293#insight-5","date_modified":"2026-10-23"},{"text":"Clean energy is viewed as a major economic opportunity; more than two-thirds of U.S. retail investors expect clean energy to outperform the market over the next year and the next ten years.","ai_generated":true,"unit":"wmbco-000293#insight-6","date_modified":"2026-10-23"},{"text":"Simplifying language and removing jargon improves message resonance; for example, replacing 'climate change risk' with 'climate risk' increased investor agreement on its importance from 42% to 52%.","ai_generated":true,"unit":"wmbco-000293#insight-7","date_modified":"2026-10-23"}],"climate_tags":["climate risk","clean energy","environmental, social and corporate governance","climate finance","carbon dioxide emissions","Net-zero emissions","energy transition"],"geography_discussed":["United Kingdom","Germany","Japan","Brazil","France"],"frame_perspective":[],"analysis_type":["consumer research","investor research","messaging trial"]},{"id":"wwf-000200","url":"https://climateinsightsdirectory.org/document/wwf-000200","title":"Beyond the Ivory Ban","publisher":{"name":"WWF International","organization":"wwf-international"},"document_type":"report","language":"en","date_published":"2020-10","source_url":"https://www.worldwildlife.org/documents/1103/18kfpv8cip_Traveler_SummaryFactsheetfinal.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","geography_discussed","analysis_type"],"summary":{"text":"The report analyzes the ivory consumption habits of Chinese travelers visiting Cambodia, Hong Kong SAR, Japan, Laos, Myanmar, Thailand, and Vietnam following China's 2017 commercial ivory ban. It identifies a typical buyer profile as high-income, university-educated females aged 25-34 who travel frequently. Key findings show that while 70% of travelers perceive buying ivory in these destinations as legal, only 6.8% are estimated to actually purchase ivory products. The report highlights the role of local tour guides and online forums in facilitating purchases and identifies Thailand, Japan, and Hong Kong SAR as destinations with the highest ivory purchase incidence rates.","ai_generated":true,"unit":"wwf-000200#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The estimated overall incidence rate of travelers buying an ivory product while abroad is 6.8%.","ai_generated":true,"unit":"wwf-000200#insight-1","date_modified":"2026-10-23"},{"text":"A typical profile of an ivory buyer is a female aged 25-34 with a university education, a high monthly income of RMB 40,000-60,000, and a habit of traveling outside Mainland China four or more times per year.","ai_generated":true,"unit":"wwf-000200#insight-2","date_modified":"2026-10-23"},{"text":"Among the seven target destinations, Thailand had the highest estimated ivory purchase incidence rate at 13.5%, followed by Japan (12.0%) and Hong Kong SAR (11.3%).","ai_generated":true,"unit":"wwf-000200#insight-3","date_modified":"2026-10-23"},{"text":"Local tour guides are a primary influence in the path to purchase across multiple destinations, such as in Thailand (71%), Cambodia (67%), and Japan (61%).","ai_generated":true,"unit":"wwf-000200#insight-4","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":["Cambodia","Hong Kong","Japan","Laos","Myanmar","Thailand","Vietnam"],"frame_perspective":[],"analysis_type":["consumer research","demographic analysis","behavioral study"]}]}