{"query_echo":{"q":"","filters":{"analysis_type":["communication strategy"]},"warnings":[]},"total":{"value":28,"relation":"eq"},"page":2,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?analysis_type=communication+strategy&page=2","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"commyale-000158","url":"https://climateinsightsdirectory.org/document/commyale-000158","title":"Attaining Meaningful Outcomes from Conversations on Climate","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"guide","language":"en","date_published":"2019-11-26","source_url":"https://climatecommunication.yale.edu/news-events/attaining-meaningful-outcomes-from-conversations-on-climate/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document outlines a communication strategy for discussing climate change with friends and family, emphasizing the importance of targeting moderate individuals, finding shared values, and focusing on scientific consensus and hope rather than alarmism to motivate action.","ai_generated":true,"unit":"commyale-000158#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"A 'spiral of silence' exists among Americans where concerned individuals avoid discussing climate change because they rarely hear others do so, despite the fact that family and friends are viewed as the most influential figures for convincing people to take action.","ai_generated":true,"unit":"commyale-000158#insight-1","date_modified":"2026-10-23"},{"text":"Effective communication should target individuals with moderate views rather than those who are actively hostile, as most Americans fall into middle-ground opinion categories and are more likely to engage in good-faith dialogue.","ai_generated":true,"unit":"commyale-000158#insight-2","date_modified":"2026-10-23"},{"text":"Establishing common ground through near-universal environmental values—such as stewardship of Earth's resources and limiting corporate influence on policy—is more effective than relying solely on scientific facts, which can trigger a retreat from logical reasoning.","ai_generated":true,"unit":"commyale-000158#insight-3","date_modified":"2026-10-23"},{"text":"Communicating the scientific consensus that climate change is man-made serves as a 'gateway belief' that can reduce politically motivated reasoning and lead to support for climate policies.","ai_generated":true,"unit":"commyale-000158#insight-4","date_modified":"2026-10-23"},{"text":"Maintaining an optimistic tone is critical because hopeful individuals are more likely to support mitigation policies and discuss the issue with others, whereas excessive worry and 'doom and gloom' can hinder engagement.","ai_generated":true,"unit":"commyale-000158#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate policy","renewable energy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["communication strategy","behavioral analysis"]},{"id":"cliout-000009","url":"https://climateinsightsdirectory.org/document/cliout-000009","title":"Communicating climate change in an era of populism","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2018-02-26","source_url":"https://climateoutreach.org/communicating-climate-change-era-populism/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The author examines how the rise of populism in Western politics, exemplified by the US withdrawal from the Paris Agreement and political shifts in the UK and Germany, creates risks for climate action. While some nations and entities have responded by strengthening their commitments, the author contends that overcoming political polarisation requires shifting climate communication from expert-led discourse to a values-based approach that builds broad societal consensus.","ai_generated":true,"unit":"cliout-000009#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The rise of populism in Western politics is identified as a significant risk to climate action, as seen in the US, UK, and Germany. In the US, this manifested in the president's intention to withdraw from the Paris Agreement and the removal of climate change from the National Security Strategy. In the UK, the government's approach has been described as 'piecemeal', involving the scrapping of the Department for Energy and Climate Change and cuts to renewable energy subsidies until 2025. In Germany, the success of the 'Alternative for Germany' party led to a more reserved tone on climate issues and potential failure to meet greenhouse gas emission reduction targets.","ai_generated":true,"unit":"cliout-000009#insight-1","date_modified":"2026-10-23"},{"text":"The US decision to exit the Paris Agreement has had a galvanizing effect on other global actors. This includes joint commitment statements from the EU and China, the 'We Are Still In' campaign by US subnational entities and businesses, French President Emmanuel Macron's offer to help fund the IPCC, the creation of an international alliance to phase out coal by 2030, and the World Bank's decision to stop financing oil and gas extraction projects starting in 2019.","ai_generated":true,"unit":"cliout-000009#insight-2","date_modified":"2026-10-23"},{"text":"To counter the 'post-truth' landscape and political polarisation, climate communication must move beyond experts and focus on shared values that underpin decision-making. The author suggests changing the imagery of climate change from 'melting ice caps' to how families adapt to rising sea levels to build a broader societal consensus.","ai_generated":true,"unit":"cliout-000009#insight-3","date_modified":"2026-10-23"},{"text":"The author highlights global progress in green technology, noting that the renewable energy sector employs nearly 10 million people globally, there are almost 2 million electric cars worldwide, and solar energy is being used for refugees in Jordan and Burkina Faso, as well as for trains and airports from the Netherlands to Australia.","ai_generated":true,"unit":"cliout-000009#insight-4","date_modified":"2026-10-23"}],"climate_tags":["Paris Agreement","climate change communication","Coal phase-out","electric vehicle","solar energy","climate finance"],"geography_discussed":["United States","United Kingdom","France","Netherlands","Italy","Hungary","Nicaragua","Syria","Germany","European Union","People's Republic of China","Jordan","Burkina Faso","Australia"],"frame_perspective":[],"analysis_type":["political analysis","communication strategy"]},{"id":"earjust-002319","url":"https://climateinsightsdirectory.org/document/earjust-002319","title":"How to Talk to Your Relatives About Climate Change (And Maybe Change Their Minds)","publisher":{"name":"Earthjustice","organization":"earthjustice"},"document_type":"guide","language":"en","date_published":"2017-11-21","source_url":"https://earthjustice.org/article/how-to-talk-to-that-one-relative-about-climate-change-without-ruining-your-holiday-meal","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The guide encourages people to overcome the 'spiral' of silence regarding climate change by engaging in interpersonal conversations. It suggests using a combination of scientific data on extreme weather, personal narratives of climate impacts, and economic arguments regarding the competitiveness and job-creation potential of clean energy to persuade others.","ai_generated":true,"unit":"earjust-002319#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"People often avoid discussing climate change with peers due to fears that their concerns are not shared, creating a cycle of silence that benefits the fossil fuels industry.","ai_generated":true,"unit":"earjust-002319#insight-1","date_modified":"2026-10-23"},{"text":"Scientific evidence links rising temperatures to increased disaster severity; for example, anthropogenic warming doubled the total area burned in the western U.S. over the last 33 years, an area equivalent to Massachusetts and Connecticut combined.","ai_generated":true,"unit":"earjust-002319#insight-2","date_modified":"2026-10-23"},{"text":"Clean energy presents a strong economic argument for the U.S., as solar installation costs have fallen by over 70 percent since 2010 and renewable energy jobs are growing 12 times faster than the rest of the U.S. economy.","ai_generated":true,"unit":"earjust-002319#insight-3","date_modified":"2026-10-23"},{"text":"Solar energy is becoming highly competitive, outperforming efficient new gas plants in states such as Texas and employing more people than the entire coal industry despite accounting for only 1 percent of the power mix in 2016.","ai_generated":true,"unit":"earjust-002319#insight-4","date_modified":"2026-10-23"},{"text":"Transitioning from fossil fuels, which are responsible for approximately three-quarters of U.S. greenhouse gas emissions, to clean energy is identified as the most critical action to limit climate change.","ai_generated":true,"unit":"earjust-002319#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change","clean energy","solar energy","wind power","fossil fuel","greenhouse gas emissions","wildfire","energy transition"],"geography_discussed":["Texas","People's Republic of China","Napa Valley","Massachusetts","Connecticut"],"frame_perspective":[],"analysis_type":["communication strategy","economic analysis"]},{"id":"cliout-000032","url":"https://climateinsightsdirectory.org/document/cliout-000032","title":"An historic agreement in Paris: now the hard work begins","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2015-12-18","source_url":"https://climateoutreach.org/an-historic-agreement-in-paris-now-the-hard-work-begins/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The author acknowledges the Paris agreement's goal to limit global warming to less than 2 degrees and achieve 'net zero' emissions by the end of the century as a landmark diplomatic achievement. However, the text highlights critical gaps, noting that the final agreement contains no mentions of fossil fuels or specific plans to curtail their production. To bridge the gap between rhetoric and reality, the author advocates for a comprehensive public engagement strategy based on people's values and lived experiences rather than scientific data alone.","ai_generated":true,"unit":"cliout-000032#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The COP21 agreement establishes a global commitment to limit global warming to under 2 degrees Celsius and reach 'net zero' carbon dioxide emissions by the end of the century.","ai_generated":true,"unit":"cliout-000032#insight-1","date_modified":"2026-10-23"},{"text":"The final text of the Paris agreement lacks specific mentions of fossil fuels or instructions on how to reduce their production.","ai_generated":true,"unit":"cliout-000032#insight-2","date_modified":"2026-10-23"},{"text":"Achieving carbon neutrality may involve a range of approaches, from the complete abandonment of fossil fuels to the use of untested and potentially unpopular climate engineering technologies.","ai_generated":true,"unit":"cliout-000032#insight-3","date_modified":"2026-10-23"},{"text":"Effective climate action now depends on a public engagement strategy that translates radical carbon cuts into lived experiences and starts with people's values and the things they love.","ai_generated":true,"unit":"cliout-000032#insight-4","date_modified":"2026-10-23"}],"climate_tags":["Paris Agreement","community engagement","Net-zero emissions","carbon neutrality","fossil fuel","geoengineering","climate change communication"],"geography_discussed":["Paris"],"frame_perspective":[],"analysis_type":["policy analysis","communication strategy"]},{"id":"cliout-000004","url":"https://climateinsightsdirectory.org/document/cliout-000004","title":"Storm Desmond: Who wants to talk about climate change at a time like this?","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2015-12-08","source_url":"https://climateoutreach.org/storm-desmond-who-wants-to-talk-about-climate-change-at-a-time-like-this/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document addresses the challenge of communicating climate change during the aftermath of Storm Desmond in the UK. It argues that while immediate human tragedy takes priority, it is scientifically appropriate and necessary to link extreme rainfall to climate change to avoid 'starting from scratch' after every disaster. Based on a workshop with experts from Cardiff University and the ESRC, the text suggests that 'trusted peers' are the most effective messengers for affected communities and emphasizes the need to invest in 'social infrastructure' and climate literacy before disasters occur to build long-term resilience.","ai_generated":true,"unit":"cliout-000004#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Scientists are now better equipped to quantify the relationship between specific weather events and climate change, making it appropriate to discuss these links from a scientific perspective.","ai_generated":true,"unit":"cliout-000004#insight-1","date_modified":"2026-10-23"},{"text":"The general public is increasingly recognizing the connection between flooding events and broader climate issues.","ai_generated":true,"unit":"cliout-000004#insight-2","date_modified":"2026-10-23"},{"text":"Effective engagement with flood-affected communities should be led by 'trusted peers' rather than local authorities or outside campaigners to avoid appearing insensitive or lecturing.","ai_generated":true,"unit":"cliout-000004#insight-3","date_modified":"2026-10-23"},{"text":"To prevent psychological and financial damage, the UK must invest in 'social infrastructure' to increase climate literacy and hold conversations about climate change before disasters strike, rather than after.","ai_generated":true,"unit":"cliout-000004#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change","flood","extreme weather event","climate change communication","climate resilience"],"geography_discussed":["North of England","Scotland"],"frame_perspective":[],"analysis_type":["policy recommendation","communication strategy"]},{"id":"cliout-000037","url":"https://climateinsightsdirectory.org/document/cliout-000037","title":"A Campaigners Guide to Talking with Centre-Right Politicians and MEPs","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2015-03-13","source_url":"https://climateoutreach.org/reports/a-campaigners-guide-to-talking-with-centre-right-politicians-and-meps/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document is a practical guide designed to help campaigners and lobbyists communicate with centre-right MEPs. It is based on 2014 research and analysis of language used by these politicians, though the author notes that the proposed narratives have not been formally evaluated or tested.","ai_generated":true,"unit":"cliout-000037#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The guide's recommendations are derived from desk research and an analysis of the language used by centre-right MEPs, though the author cautions that these proposals have not undergone formal evaluation or testing.","ai_generated":true,"unit":"cliout-000037#insight-1","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":["United Kingdom"],"frame_perspective":[],"analysis_type":["communication strategy"]},{"id":"commyale-000267","url":"https://climateinsightsdirectory.org/document/commyale-000267","title":"MEET GLOBAL WARMING'S SIX AMERICAS STUDENT PAGE","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"guide","language":"en","date_published":null,"source_url":"https://climatecommunication.yale.edu/app/uploads/2021/02/Meet-GWSA-Student-Page_2026.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document outlines the 'Global Warming’s Six Americas' framework developed by the Yale Program on Climate Change Communication. It categorizes the American public into six groups based on their beliefs regarding the causes, urgency, and impacts of climate change, while offering specific messaging strategies to effectively engage each segment.","ai_generated":true,"unit":"commyale-000267#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The 'Alarmed' group views climate change as a \"very serious threat to themselves, their families, and their community\" and believes people are already being harmed or will be within 10 years. Effective communication for this group should include \"clear suggestions about how they can be a part of the solution\" and messages regarding dangers to \"future generations\" and other nations.","ai_generated":true,"unit":"commyale-000267#insight-1","date_modified":"2026-10-23"},{"text":"The 'Concerned' group agrees that global warming is human-caused and that scientists agree on the phenomenon, but they are \"Less worried than the Alarmed\" and view it as a threat more for \"future generations and other species.\" Communication strategies for this group should emphasize \"strong scientific agreement\" and \"human causes of climate change.\"","ai_generated":true,"unit":"commyale-000267#insight-2","date_modified":"2026-10-23"},{"text":"The 'Cautious' group is less likely to believe climate change is happening or human-caused, with only half believing in scientific consensus. They view it as a \"distant threat\" and are only \"somewhat supportive\" of emission-reduction policies. Effective messaging should focus on \"strong scientific agreement\" and \"local and current impacts.\"","ai_generated":true,"unit":"commyale-000267#insight-3","date_modified":"2026-10-23"},{"text":"The 'Disengaged' group has given climate change \"little to no thought\" and does not see it as relevant. They are unlikely to recognize the benefits or drawbacks of taking action. Communication for this group should come from a \"trusted source\" and highlight the \"economic benefits of renewable energy.\"","ai_generated":true,"unit":"commyale-000267#insight-4","date_modified":"2026-10-23"},{"text":"The 'Skeptical' group is unlikely to believe climate change is happening or human-caused, viewing it as a threat that will not harm people for \"50-100 years.\" They generally oppose gas taxes and U.S. participation in international treaties. Effective strategies include focusing on the \"Growth of new American industries\" and \"Moving away from dependence on foreign oil.\"","ai_generated":true,"unit":"commyale-000267#insight-5","date_modified":"2026-10-23"},{"text":"The 'Dismissive' group does not believe climate change is happening or human-caused and believes that \"scientists disagree\" on the issue. They strongly oppose policies to reduce greenhouse gas emissions and international climate treaties.","ai_generated":true,"unit":"commyale-000267#insight-6","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","greenhouse gas emissions","renewable energy","fossil fuel"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["audience segmentation","communication strategy"]},{"id":"wwf-000331","url":"https://climateinsightsdirectory.org/document/wwf-000331","title":"A TOOLKIT FOR COMMUNICATING FOOD WASTE TO GUESTS","publisher":{"name":"WWF International","organization":"wwf-international"},"document_type":"guide","language":"en","date_published":null,"source_url":"https://www.worldwildlife.org/documents/545/2kpqnhy72u_WWF_FoodWaste_GuestComms_Toolkit.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The WWF toolkit offers guidance for the hospitality sector to engage guests in reducing food waste through psychological insights and tested messaging. It identifies three guest mindsets—the Value Seeker, the Indulger, and the Explorer—and provides two primary campaign directions: 'Planet Plenty' and 'Food Waste Monster'. The guide emphasizes positive reinforcement over guilt, suggesting that messages be placed at key decision points in the guest journey to shift behavior without compromising the luxury experience.","ai_generated":true,"unit":"wwf-000331#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Research indicates that guests are generally open to sustainability initiatives and prefer brands that are eco-friendly, particularly in the luxury segment. However, guests in hospitality settings often resist any suggestion that their enjoyment or the abundance of their experience should be limited.","ai_generated":true,"unit":"wwf-000331#insight-1","date_modified":"2026-10-23"},{"text":"WWF identifies three distinct guest mindsets that require different messaging approaches: 'The Value Seeker', who associates quantity with value; 'The Indulger', who views meals as a special feast; and 'The Explorer', who takes variety to avoid missing out.","ai_generated":true,"unit":"wwf-000331#insight-2","date_modified":"2026-10-23"},{"text":"Effective communication regarding food waste should avoid guilt, shame, or preachy tones, instead using positive reinforcement, compelling facts, and social influence to make guests feel part of a collective effort.","ai_generated":true,"unit":"wwf-000331#insight-3","date_modified":"2026-10-23"},{"text":"The toolkit proposes two tested campaign directions: 'Planet Plenty', which focuses on a positive message about a shared home, and 'Food Waste Monster', which uses a bold, playful approach to frame food waste as a 'beast' to be defeated.","ai_generated":true,"unit":"wwf-000331#insight-4","date_modified":"2026-10-23"},{"text":"Strategic placement of messaging throughout the guest journey is critical, with a focus on 'idle moments' (like elevators) for awareness and 'moments of decision' (like buffets) for action-oriented prompts.","ai_generated":true,"unit":"wwf-000331#insight-5","date_modified":"2026-10-23"},{"text":"Food waste has significant global environmental and economic impacts, including contributing to approximately 6% of global greenhouse gas emissions and costing an estimated 2.5 trillion USD per year globally.","ai_generated":true,"unit":"wwf-000331#insight-6","date_modified":"2026-10-23"},{"text":"Addressing food waste provides a strong business case for hotels, with some reports showing a 7:1 return on investment for hotels and up to 14:1 for other food service businesses.","ai_generated":true,"unit":"wwf-000331#insight-7","date_modified":"2026-10-23"}],"climate_tags":["food waste","greenhouse gas emissions","biodiversity loss","sustainable tourism","climate finance","resource efficiency"],"geography_discussed":["World","United States"],"frame_perspective":[],"analysis_type":["guide","communication strategy"]}]}