{"query_echo":{"q":"","filters":{"analysis_type":["carbon accounting analysis"]},"warnings":[{"code":"facet_value_not_in_vocabulary","message":"Value 'carbon accounting analysis' for facet 'analysis_type' is not in the controlled vocabulary."}]},"total":{"value":1,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?analysis_type=carbon+accounting+analysis","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"cleancre-000023","url":"https://climateinsightsdirectory.org/document/cleancre-000023","title":"Closing the 6.74 Billion Ton Loophole in Ad Net Zero","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"statement","language":"en","date_published":"2021-10","source_url":"https://cleancreatives.org/adnetzero","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document highlights a significant discrepancy between the UK advertising industry's operational carbon footprint and the emissions of its fossil fuel clients, urging the industry to include client impact in its net zero accounting.","ai_generated":true,"unit":"cleancre-000023#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The carbon footprint of current and recent fossil fuel clients of UK advertising agencies is approximately 77,080 times larger than the operational emissions of the UK ad industry itself.","ai_generated":true,"unit":"cleancre-000023#insight-1","date_modified":"2026-10-23"},{"text":"In 2020, total operational CO2e emissions from IPA-member agencies exceeded 84,000 tonnes per year, while their fossil fuel clients represented 6.47 billion tons of carbon pollution in the same year.","ai_generated":true,"unit":"cleancre-000023#insight-2","date_modified":"2026-10-23"},{"text":"Fossil fuel clients of UK agencies invested $57.9 billion annually in new fossil fuel projects in 2020, indicating a commitment to a polluting business model.","ai_generated":true,"unit":"cleancre-000023#insight-3","date_modified":"2026-10-23"}],"climate_tags":["Net-zero emissions","carbon footprint","fossil fuel industry","carbon dioxide emissions","climate change mitigation"],"geography_discussed":["World"],"frame_perspective":[],"analysis_type":["policy critique","carbon accounting analysis"]}]}