{"query_echo":{"q":"","filters":{"analysis_type":["branding guidelines"]},"warnings":[{"code":"facet_value_not_in_vocabulary","message":"Value 'branding guidelines' for facet 'analysis_type' is not in the controlled vocabulary."}]},"total":{"value":1,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?analysis_type=branding+guidelines","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"eesi-000206","url":"https://climateinsightsdirectory.org/document/eesi-000206","title":"EESI BRAND AND STYLE GUIDELINES","publisher":{"name":"Environmental and Energy Study Institute","organization":"environmental-and-energy-study-institute"},"document_type":"guide","language":"en","date_published":"2019","source_url":"https://www.eesi.org/files/EESI_Brandguide.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The EESI Brand and Style Guidelines provide technical specifications for the organization's visual identity to ensure consistency across platforms. It defines the primary and secondary brand colors, approved typefaces (Proxima Nova and Gotham), and specific rules for the application and modification of the EESI logo.","ai_generated":true,"unit":"eesi-000206#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The EESI brand is designed to reflect a mission of promoting sustainable societies and accelerating the transition to a low-emissions economy based on renewable energy and energy efficiency.","ai_generated":true,"unit":"eesi-000206#insight-1","date_modified":"2026-10-23"},{"text":"The organization specifies strict rules for logo usage: the main horizontal logo must include the full company name under the acronym, and users are prohibited from rotating, stretching, recoloring, or separating the globe mark from the word mark.","ai_generated":true,"unit":"eesi-000206#insight-2","date_modified":"2026-10-23"},{"text":"The brand's color palette consists of primary colors (EESI Dark Blue, EESI Light Blue, and EESI Green) and a secondary color (EESI Grey), with the green specifically intended to depict \"eco-friendly renewal.\"","ai_generated":true,"unit":"eesi-000206#insight-3","date_modified":"2026-10-23"},{"text":"Proxima Nova is designated as the primary typeface for both print and web applications, with Gotham serving as a secondary typeface or an alternate when the primary is unavailable.","ai_generated":true,"unit":"eesi-000206#insight-4","date_modified":"2026-10-23"}],"climate_tags":["renewable energy","energy efficiency"],"geography_discussed":["Washington, D.C."],"frame_perspective":[],"analysis_type":["branding guidelines"]}]}