{"query_echo":{"q":"","filters":{"analysis_type":["behavioural change analysis"]},"warnings":[{"code":"facet_value_not_in_vocabulary","message":"Value 'behavioural change analysis' for facet 'analysis_type' is not in the controlled vocabulary."}]},"total":{"value":1,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?analysis_type=behavioural+change+analysis","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"sei-002345","url":"https://climateinsightsdirectory.org/document/sei-002345","title":"Intelligent Travel: Personalised Travel Planning in the City of York","publisher":{"name":"Stockholm Environment Institute","organization":"stockholm-environment-institute"},"document_type":"report","language":"en","date_published":"2004","source_url":"https://www.sei.org/mediamanager/documents/Publications/Future/intelligent_travel_york.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The Intelligent Travel project in York tested personalised travel planning on 5,701 households, resulting in a 16 percentage point reduction in car trips and a 28 per cent reduction in car distances driven among the intervention group. The study found that targeted incentives, particularly free bus passes and pedometers, effectively increased bus and walking trips, while cycling and car-sharing incentives had less impact. The report argues that such 'soft' behavioural interventions are highly cost-effective compared to traditional road-building schemes and can be scaled up to significantly reduce urban congestion and air pollution.","ai_generated":true,"unit":"sei-002345#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The Intelligent Travel intervention led to a 16 percentage point reduction in car trips, whereas the non-intervention group experienced a 5 percentage point increase in car trips over the same period.","ai_generated":true,"unit":"sei-002345#insight-1","date_modified":"2026-10-23"},{"text":"The project achieved a 28 per cent reduction in average distance travelled by car per person among the intervention group, while the non-intervention group saw an 11 per cent increase in distances travelled.","ai_generated":true,"unit":"sei-002345#insight-2","date_modified":"2026-10-23"},{"text":"Sustainable transport modes increased in the intervention group, with walking trips rising by 10 percentage points and bus use increasing by 5 percentage points.","ai_generated":true,"unit":"sei-002345#insight-3","date_modified":"2026-10-23"},{"text":"The most effective incentives were the six-month free bus passes and walking tools (pedometers and health maps), while cycling and car-sharing incentives were less popular and had lower usage rates.","ai_generated":true,"unit":"sei-002345#insight-4","date_modified":"2026-10-23"},{"text":"The greatest reductions in car use occurred in urban areas, specifically Acomb/Chapelfields and Rawcliffe/Clifton, whereas rural areas like Poppleton and Copmanthorpe showed higher car dependency.","ai_generated":true,"unit":"sei-002345#insight-5","date_modified":"2026-10-23"},{"text":"The project cost £100,000, with an additional £40,640 in in-kind contributions from partners; the authors argue this is more cost-effective than road-building schemes, citing a benefit-cost ratio of 59:1 from a similar large-scale project in Perth.","ai_generated":true,"unit":"sei-002345#insight-6","date_modified":"2026-10-23"},{"text":"Recruitment through face-to-face home visits (Y1 approach) resulted in a higher second-questionnaire return rate (72.52 per cent) compared to the postal-first approach (Y2 approach) at 66.88 per cent.","ai_generated":true,"unit":"sei-002345#insight-7","date_modified":"2026-10-23"}],"climate_tags":["sustainable transport","public transport","greenhouse gas emissions","carbon dioxide","climate finance"],"geography_discussed":["United Kingdom","Perth","Australia","Adelaide"],"frame_perspective":[],"analysis_type":["pilot study","behavioural change analysis","cost-benefit analysis","comparative study"]}]}