{"query_echo":{"q":"","filters":{"analysis_type":["behavioral study"]},"warnings":[{"code":"facet_value_not_in_vocabulary","message":"Value 'behavioral study' for facet 'analysis_type' is not in the controlled vocabulary."}]},"total":{"value":4,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?analysis_type=behavioral+study","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"wwf-000200","url":"https://climateinsightsdirectory.org/document/wwf-000200","title":"Beyond the Ivory Ban","publisher":{"name":"WWF International","organization":"wwf-international"},"document_type":"report","language":"en","date_published":"2020-10","source_url":"https://www.worldwildlife.org/documents/1103/18kfpv8cip_Traveler_SummaryFactsheetfinal.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","geography_discussed","analysis_type"],"summary":{"text":"The report analyzes the ivory consumption habits of Chinese travelers visiting Cambodia, Hong Kong SAR, Japan, Laos, Myanmar, Thailand, and Vietnam following China's 2017 commercial ivory ban. It identifies a typical buyer profile as high-income, university-educated females aged 25-34 who travel frequently. Key findings show that while 70% of travelers perceive buying ivory in these destinations as legal, only 6.8% are estimated to actually purchase ivory products. The report highlights the role of local tour guides and online forums in facilitating purchases and identifies Thailand, Japan, and Hong Kong SAR as destinations with the highest ivory purchase incidence rates.","ai_generated":true,"unit":"wwf-000200#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The estimated overall incidence rate of travelers buying an ivory product while abroad is 6.8%.","ai_generated":true,"unit":"wwf-000200#insight-1","date_modified":"2026-10-23"},{"text":"A typical profile of an ivory buyer is a female aged 25-34 with a university education, a high monthly income of RMB 40,000-60,000, and a habit of traveling outside Mainland China four or more times per year.","ai_generated":true,"unit":"wwf-000200#insight-2","date_modified":"2026-10-23"},{"text":"Among the seven target destinations, Thailand had the highest estimated ivory purchase incidence rate at 13.5%, followed by Japan (12.0%) and Hong Kong SAR (11.3%).","ai_generated":true,"unit":"wwf-000200#insight-3","date_modified":"2026-10-23"},{"text":"Local tour guides are a primary influence in the path to purchase across multiple destinations, such as in Thailand (71%), Cambodia (67%), and Japan (61%).","ai_generated":true,"unit":"wwf-000200#insight-4","date_modified":"2026-10-23"}],"climate_tags":[],"geography_discussed":["Cambodia","Hong Kong","Japan","Laos","Myanmar","Thailand","Vietnam"],"frame_perspective":[],"analysis_type":["consumer research","demographic analysis","behavioral study"]},{"id":"commgmu-000215","url":"https://climateinsightsdirectory.org/document/commgmu-000215","title":"Promoting Community Involvement and Opinion Leadership in Protection of the Salt Marshes of Blackwater National Wildlife Refuge","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"report","language":"en","date_published":"2016-07","source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2023/06/Pickering_Creek_Report_ALL_071116VF.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report evaluates the \"Salt Marsh Stories\" program's impact on four focal audiences: Audubon members, higher education students/faculty, and business and faith communities in Maryland's Eastern Shore. Baseline data shows that salt marshes and sea level rise are generally non-salient issues, with significant uncertainty regarding sea level rise. However, the experiential program—specifically the planting of native grasses—successfully increased place attachment, knowledge, and emotional engagement. The study identifies place attachment and affinity for nature as the strongest predictors of a participant's intent to communicate about these issues to others.","ai_generated":true,"unit":"commgmu-000215#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Salt marshes and sea level rise are not salient issues for most of the target audiences. Substantial portions of higher education, business, and faith communities report they are not knowledgeable about or do not think about salt marshes, and nearly half of these groups never discuss the topic.","ai_generated":true,"unit":"commgmu-000215#insight-1","date_modified":"2026-10-23"},{"text":"There is significant attitudinal uncertainty regarding sea level rise, which is notably higher than uncertainty regarding general climate change. Only 48% of baseline respondents are very or extremely sure that sea level rise is currently occurring along Maryland's coastlines.","ai_generated":true,"unit":"commgmu-000215#insight-2","date_modified":"2026-10-23"},{"text":"Place attachment to Blackwater National Wildlife Refuge and a general affinity for nature are the most consistent and strongest predictors of an individual's involvement in the issue and their likelihood to act as a conservation communication leader.","ai_generated":true,"unit":"commgmu-000215#insight-3","date_modified":"2026-10-23"},{"text":"The \"Salt Marsh Stories\" experiential program successfully increased participants' certainty and knowledge. Trip participants were more certain that sea level rise is occurring (74%) compared to the baseline survey (48%).","ai_generated":true,"unit":"commgmu-000215#insight-4","date_modified":"2026-10-23"},{"text":"Emotional engagement, particularly during the planting of native grasses, is strongly linked to a participant's intent to communicate about the salt marshes. The most influential emotions for this intent are feeling inspired, excited, motivated, entertained, and breathtaken.","ai_generated":true,"unit":"commgmu-000215#insight-5","date_modified":"2026-10-23"},{"text":"Audubon members exhibit distinct characteristics compared to other audiences, including higher nature relatedness, more biospheric values, greater knowledge of salt marshes, and higher certainty regarding sea level rise.","ai_generated":true,"unit":"commgmu-000215#insight-6","date_modified":"2026-10-23"},{"text":"The business community in Dorchester and Talbot counties is the least aware of sea level rise and the least convinced of its local relevance, despite being among the groups most at risk due to their proximity to low-lying coastal lands.","ai_generated":true,"unit":"commgmu-000215#insight-7","date_modified":"2026-10-23"}],"climate_tags":["sea level rise","climate change communication","environmental education"],"geography_discussed":["Dorchester County","Talbot County"],"frame_perspective":[],"analysis_type":["audience analysis","program evaluation","behavioral study"]},{"id":"sei-001946","url":"https://climateinsightsdirectory.org/document/sei-001946","title":"The Effects of Health Promotion Campaign on Purchase of ACE-1 Cookstove","publisher":{"name":"Stockholm Environment Institute","organization":"stockholm-environment-institute"},"document_type":"report","language":"en","date_published":"2015-12","source_url":"https://www.sei.org/mediamanager/documents/Publications/SNV-2015-Cookstoves-health-Cambodia-study.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The action research conducted in Kampong Chhnang province found that health messaging alone was not a primary driver for ACE-1 cookstove sales. While positive health campaigns were more effective at shifting attitudes and increasing awareness of household air pollution, actual sales were predominantly driven by the individual traits, persuasiveness, and commitment of sales agents. The most successful agent combined health storytelling with functional benefits, such as fuel reduction and cooking speed. Significant barriers to adoption included the high price of the stove ($100-$115) relative to low household incomes and a lack of disposable cash during the planting season. The study concludes that while health campaigns can change perceptions, sales are more dependent on agent quality, product affordability, and the communication of functional advantages.","ai_generated":true,"unit":"sei-001946#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Health messaging was not found to be a particularly effective driver for the purchase of ACE-1 cookstoves, as sales results showed no clear trend based on the tone of the message (positive vs. negative) or the level of collateral provided.","ai_generated":true,"unit":"sei-001946#insight-1","date_modified":"2026-10-23"},{"text":"The individual characteristics and performance of sales agents were the most significant factors in generating sales. A single charismatic agent in Toeuk Hout was responsible for 24 of the 34 total stoves sold, utilizing a pitch that combined functional benefits with personal health storytelling.","ai_generated":true,"unit":"sei-001946#insight-2","date_modified":"2026-10-23"},{"text":"Positive health messaging was more effective than negative messaging in shifting consumer attitudes and increasing awareness of the harmful effects of cookstove smoke, particularly in the Chres and Tbaeng Khpos communes.","ai_generated":true,"unit":"sei-001946#insight-3","date_modified":"2026-10-23"},{"text":"The high cost of the ACE-1 stove ($100 to $115) is a primary barrier to adoption, as most consumers estimated a fair price to be under $50 and reported low monthly household incomes ranging from $159 to $224 on average.","ai_generated":true,"unit":"sei-001946#insight-4","date_modified":"2026-10-23"},{"text":"Functional benefits, such as reduced fuel consumption, faster cooking times, and the ability to charge phones and power a lamp, were cited as top purchase drivers by both buyers and non-buyers.","ai_generated":true,"unit":"sei-001946#insight-5","date_modified":"2026-10-23"},{"text":"Village group events were perceived as more effective sales touchpoints than door-to-door visits because they establish trust through local authority and leverage group dynamics and social pressure.","ai_generated":true,"unit":"sei-001946#insight-6","date_modified":"2026-10-23"},{"text":"All ACE-1 purchasers utilized an installment plan, which was preferred due to a lack of substantial savings and the ability to test the product's quality before the first payment.","ai_generated":true,"unit":"sei-001946#insight-7","date_modified":"2026-10-23"},{"text":"The campaign's reach and effectiveness were hindered by the recruitment of sales agents who lacked experience and were often village officials with competing priorities, such as farming during the planting season.","ai_generated":true,"unit":"sei-001946#insight-8","date_modified":"2026-10-23"}],"climate_tags":["household air pollution","energy transition"],"geography_discussed":["Phnom Penh"],"frame_perspective":[],"analysis_type":["action research","market analysis","behavioral study"]},{"id":"wri-000576","url":"https://climateinsightsdirectory.org/document/wri-000576","title":"Environmental Messages Promote Plant-Based Food Choices: An Online Restaurant Menu Study","publisher":{"name":"World Resources Institute","organization":"world-resources-institute"},"document_type":"research paper","language":"en","date_published":null,"source_url":"https://www.wri.org/research/environmental-messages-promote-plant-based-food-choices-online-restaurant-menu-study","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The study demonstrates that specific environmental messaging on restaurant menus can double the likelihood of customers choosing vegetarian items, suggesting a cost-effective method for food businesses to reduce emissions by shifting consumer diets.","ai_generated":true,"unit":"wri-000576#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The use of thoughtfully framed environmental messages on restaurant menus significantly increases the selection of lower carbon, plant-rich dishes, with the two most effective messages doubling the probability that a consumer would order a vegetarian item.","ai_generated":true,"unit":"wri-000576#insight-1","date_modified":"2026-10-23"},{"text":"The most successful messaging themes focus on the idea that small individual changes have a large impact and the concept of joining a collective movement to choose foods with lower climate impact.","ai_generated":true,"unit":"wri-000576#insight-2","date_modified":"2026-10-23"},{"text":"The research, conducted online with over 6,000 participants, indicates that environmental messaging is a cost-effective way for companies to shift consumer behavior toward climate-friendly options across various retail and food service contexts.","ai_generated":true,"unit":"wri-000576#insight-3","date_modified":"2026-10-23"}],"climate_tags":["greenhouse gas","food system"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["behavioral study"]}]}