{"query_echo":{"q":"","filters":{"analysis_type":["audience segmentation analysis"]},"warnings":[{"code":"facet_value_not_in_vocabulary","message":"Value 'audience segmentation analysis' for facet 'analysis_type' is not in the controlled vocabulary."}]},"total":{"value":5,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?analysis_type=audience+segmentation+analysis","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"commyale-000265","url":"https://climateinsightsdirectory.org/document/commyale-000265","title":"Climate Change’s Four Irelands: An Audience Segmentation Analysis","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2022","source_url":"https://climatecommunication.yale.edu/app/uploads/2022/11/Ireland-EPA-Climate-Change-Four-Irelands.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report segments the Irish adult population into four groups: the Alarmed (36%), Concerned (48%), Cautious (12%), and Doubtful (3%). These groups differ significantly in their level of worry, perceived risk, and willingness to take personal action, though a broad majority of the population supports government climate policies, particularly those framed as redistributive and fair.","ai_generated":true,"unit":"commyale-000265#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The Irish public is divided into four distinct climate audiences: the Alarmed (36%), the Concerned (48%), the Cautious (12%), and the Doubtful (3%). The Alarmed are the most convinced that climate change is a real and immediate threat, while the Doubtful are the least concerned and most sceptical.","ai_generated":true,"unit":"commyale-000265#insight-1","date_modified":"2026-10-23"},{"text":"Climate scepticism is very low in Ireland; only about 40,000 people (roughly 1% of the adult population) believe that climate change is not happening.","ai_generated":true,"unit":"commyale-000265#insight-2","date_modified":"2026-10-23"},{"text":"There is widespread support for climate policies across the population, with 75% of the public supporting increased energy efficiency in low-income homes and 73% supporting further renewable energy development.","ai_generated":true,"unit":"commyale-000265#insight-3","date_modified":"2026-10-23"},{"text":"The framing of climate policies significantly impacts public support: redistributive policies that protect lower socioeconomic groups receive the highest support across all segments, whereas outright bans on fuels lead to sharp increases in opposition.","ai_generated":true,"unit":"commyale-000265#insight-4","date_modified":"2026-10-23"},{"text":"A 'say-do gap' exists among the most engaged audiences; while the Alarmed and Concerned report high intentions to act personally to address climate change, the proportion who have actually taken such actions is much lower.","ai_generated":true,"unit":"commyale-000265#insight-5","date_modified":"2026-10-23"},{"text":"There is no evidence of a strong urban-rural divide in climate change opinions, as all four audience segments are found in both urban and rural settings.","ai_generated":true,"unit":"commyale-000265#insight-6","date_modified":"2026-10-23"},{"text":"The Alarmed and Concerned audiences are the most likely to trust scientists, the EPA, and educators, while online influencers and celebrities are not highly trusted by any group.","ai_generated":true,"unit":"commyale-000265#insight-7","date_modified":"2026-10-23"},{"text":"Knowledge of the specific sources of pollution in Ireland is low across all segments; only 40% of the Alarmed, 31% of the Concerned, 20% of the Cautious, and 13% of the Doubtful correctly identify agriculture as the largest source of pollution.","ai_generated":true,"unit":"commyale-000265#insight-8","date_modified":"2026-10-23"}],"climate_tags":["climate policy","renewable energy","carbon tax","energy efficiency","climate change communication","greenhouse gas emissions"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["audience segmentation analysis","public opinion survey"]},{"id":"commyale-000243","url":"https://climateinsightsdirectory.org/document/commyale-000243","title":"Faith, Morality and the Environment: Portraits of Global Warming's Six Americas","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2016","source_url":"https://climatecommunication.yale.edu/app/uploads/2016/01/Faith-Morality-Six-Americas.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report analyzes 'Global Warming's Six Americas'—segments ranging from the Alarmed to the Dismissive—to determine if moral framing by religious leaders can engage those currently unconcerned about climate change. It finds that while most Americans value caring for the poor and the environment, few outside the Alarmed and Concerned segments view global warming as a moral issue or understand its link to poverty. However, a widespread preference for religious over scientific explanations suggests that moral authority could reach skeptical audiences.","ai_generated":true,"unit":"commyale-000243#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The American public is divided into six segments based on their views of global warming: the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive. These groups range from those firmly convinced the threat is real and human-caused to those who believe it is a scientific hoax.","ai_generated":true,"unit":"commyale-000243#insight-1","date_modified":"2026-10-23"},{"text":"Religiosity and spirituality are common across all segments, though the Alarmed are the least likely to describe themselves as religious (36%) and the Dismissive are the most likely (68% very or moderately religious).","ai_generated":true,"unit":"commyale-000243#insight-2","date_modified":"2026-10-23"},{"text":"There is a significant gap in perceiving global warming as a moral issue; only the Alarmed (82%) and Concerned (58%) have majorities who view it this way, while less than a quarter of the Cautious, Disengaged, Doubtful, and Dismissive do so.","ai_generated":true,"unit":"commyale-000243#insight-3","date_modified":"2026-10-23"},{"text":"While most Americans believe caring for the poor, the environment, and future generations is important, understanding that reducing global warming helps these groups is uneven. Only the Alarmed have a majority (75%) who recognize the link between global warming and poverty.","ai_generated":true,"unit":"commyale-000243#insight-4","date_modified":"2026-10-23"},{"text":"Except for the Alarmed, most Americans prefer religious or spiritual explanations over scientific ones when the two conflict. This is evidenced by high rates of biblical literalism and the rejection of evolution among the Doubtful (61%) and Dismissive (71%).","ai_generated":true,"unit":"commyale-000243#insight-5","date_modified":"2026-10-23"},{"text":"The segments differ sharply in social values: the Alarmed hold strong egalitarian values (equal opportunity and wealth distribution), whereas the Doubtful and Dismissive are much more individualistic, favoring freedom from government intervention.","ai_generated":true,"unit":"commyale-000243#insight-6","date_modified":"2026-10-23"},{"text":"Most Americans, including those unconcerned about climate change, believe humans have a stewardship responsibility to protect the Earth rather than a right of dominion to use it solely for human benefit.","ai_generated":true,"unit":"commyale-000243#insight-7","date_modified":"2026-10-23"},{"text":"The 'Concerned' segment (29% of the population) is identified as having the highest potential for engagement through moral framing because they recognize the reality of the threat but do not yet strongly link it to their core moral values.","ai_generated":true,"unit":"commyale-000243#insight-8","date_modified":"2026-10-23"}],"climate_tags":["climate change","climate change communication","climate finance"],"geography_discussed":["Canada","Australia"],"frame_perspective":[],"analysis_type":["public opinion survey","audience segmentation analysis"]},{"id":"commyale-000292","url":"https://climateinsightsdirectory.org/document/commyale-000292","title":"global warming’s six americas in october 2014: perceptions of the health consequences of global warming and update on key beliefs","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2014-10","source_url":"https://climatecommunication.yale.edu/app/uploads/2015/03/Six-Americas-October-2014.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report finds that most Americans, including those most concerned about global warming, have a shallow understanding of its specific health impacts. While the 'Alarmed' and 'Concerned' segments generally believe global warming is harmful to health and support government action and funding, they struggle to name specific health threats unprompted. Trust in information sources varies by segment, with primary care physicians and family and friends holding the highest overall credibility across the population.","ai_generated":true,"unit":"commyale-000292#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The U.S. adult population is divided into six segments based on their beliefs and engagement with global warming: the Alarmed (13%), Concerned (31%), Cautious (23%), Disengaged (7%), Doubtful (13%), and Dismissive (13%).","ai_generated":true,"unit":"commyale-000292#insight-1","date_modified":"2026-10-23"},{"text":"General awareness of the health impacts of global warming is low across all segments; even the Alarmed and Concerned segments show a shallow understanding when asked to name specific health problems without prompts.","ai_generated":true,"unit":"commyale-000292#insight-2","date_modified":"2026-10-23"},{"text":"Lung diseases are the most frequently cited health impact of global warming, mentioned by 32% of the Alarmed and 23% of the Concerned in open-ended questions.","ai_generated":true,"unit":"commyale-000292#insight-3","date_modified":"2026-10-23"},{"text":"There is a significant gap between the ability of respondents to name health threats unprompted versus their willingness to accept them when listed in closed-ended questions; for example, only 6% of the Alarmed named harm from extreme weather unprompted, but 28% estimated it would increase when prompted.","ai_generated":true,"unit":"commyale-000292#insight-4","date_modified":"2026-10-23"},{"text":"Awareness of vulnerable populations is limited. While 66% of the Alarmed and 46% of the Concerned recognize that some groups are more vulnerable, only 22% of the Alarmed and 12% of the Concerned specifically identified poor, homeless, or uninsured people.","ai_generated":true,"unit":"commyale-000292#insight-5","date_modified":"2026-10-23"},{"text":"The Alarmed and Concerned segments strongly support increased government effort and funding to protect public health from global warming, while the Dismissive segment largely opposes such efforts.","ai_generated":true,"unit":"commyale-000292#insight-6","date_modified":"2026-10-23"},{"text":"Trust in information sources is highly segmented: the Alarmed and Concerned trust climate scientists and the CDC, while the Dismissive and Doubtful rely more on primary care doctors, family, and friends.","ai_generated":true,"unit":"commyale-000292#insight-7","date_modified":"2026-10-23"},{"text":"Primary care physicians and family and friends are the most credible sources of information across all six segments, suggesting a potential 'two-step flow' of information from health organizations to doctors to patients.","ai_generated":true,"unit":"commyale-000292#insight-8","date_modified":"2026-10-23"}],"climate_tags":["climate change","public health","climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion survey","audience segmentation analysis"]},{"id":"commgmu-000113","url":"https://climateinsightsdirectory.org/document/commgmu-000113","title":"global warming’s six americas 2009","publisher":{"name":"Center for Climate Change Communication","organization":"center-for-climate-change-communication"},"document_type":"report","language":"en","date_published":"2009","source_url":"https://climatecommunication.gmu.edu/wp-content/uploads/2023/06/2009-Global-Warmings-Six-Americas.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report identifies six distinct audience segments within the U.S. adult population—the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive—that vary significantly in their level of concern, belief in the reality of climate change, and willingness to take action. While the Alarmed and Concerned are convinced of the threat and support aggressive national policies, the Doubtful and Dismissive either deny the phenomenon or believe it is caused by natural changes. The analysis highlights that communication strategies must be tailored to these specific psychological and political profiles to effectively motivate climate action.","ai_generated":true,"unit":"commgmu-000113#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The American public is divided into six distinct audience segments based on their response to global warming: the Alarmed (18%), the Concerned (33%), the Cautious (19%), the Disengaged (12%), the Doubtful (11%), and the Dismissive (7%).","ai_generated":true,"unit":"commgmu-000113#insight-1","date_modified":"2026-10-23"},{"text":"The Alarmed segment is the most engaged and worried, viewing global warming as an urgent threat to themselves and future generations, and they strongly support aggressive national policies.","ai_generated":true,"unit":"commgmu-000113#insight-2","date_modified":"2026-10-23"},{"text":"The Concerned segment believes global warming is a serious problem and supports a vigorous national response, but they are less personally involved and less likely to take individual action than the Alarmed.","ai_generated":true,"unit":"commgmu-000113#insight-3","date_modified":"2026-10-23"},{"text":"The Cautious segment has weak beliefs about the reality of global warming and does not perceive it as a personal threat, though they believe it will impact future generations.","ai_generated":true,"unit":"commgmu-000113#insight-4","date_modified":"2026-10-23"},{"text":"The Disengaged segment is characterized by a lack of knowledge and opinion, with a high proportion of members stating they do not know if global warming is occurring.","ai_generated":true,"unit":"commgmu-000113#insight-5","date_modified":"2026-10-23"},{"text":"The Doubtful segment is split on whether global warming is happening and frequently attributes the phenomenon to natural environmental changes rather than human activity.","ai_generated":true,"unit":"commgmu-000113#insight-6","date_modified":"2026-10-23"},{"text":"The Dismissive segment is certain that global warming is not occurring and actively opposes national efforts to reduce greenhouse gas emissions.","ai_generated":true,"unit":"commgmu-000113#insight-7","date_modified":"2026-10-23"},{"text":"There is broad cross-segment support for funding renewable energy research and providing tax rebates for solar panels and fuel-efficient vehicles, while support for cap-and-trade systems is weak across all groups.","ai_generated":true,"unit":"commgmu-000113#insight-8","date_modified":"2026-10-23"},{"text":"Consumer activism is a more common way for concerned Americans to express their views than political activism; 58% of Americans intend to engage in consumer activism in the coming year.","ai_generated":true,"unit":"commgmu-000113#insight-9","date_modified":"2026-10-23"},{"text":"The Alarmed and Dismissive segments are the most likely to discuss global warming and provide information to others, despite their opposing views.","ai_generated":true,"unit":"commgmu-000113#insight-10","date_modified":"2026-10-23"},{"text":"Demographic and value-based correlations exist: more concerned segments tend to be politically liberal with egalitarian values, while less concerned segments are more likely to be conservative, evangelical, and hold individualistic values.","ai_generated":true,"unit":"commgmu-000113#insight-11","date_modified":"2026-10-23"},{"text":"Trust in information sources varies by segment: the Alarmed and Concerned trust scientists most, while the Doubtful and Dismissive trust family and friends more and strongly distrust mainstream news and environmental groups.","ai_generated":true,"unit":"commgmu-000113#insight-12","date_modified":"2026-10-23"}],"climate_tags":["climate change","greenhouse gas emissions","climate change communication","renewable energy","carbon emission trading","energy efficiency"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["audience segmentation analysis","public opinion survey"]},{"id":"commyale-000159","url":"https://climateinsightsdirectory.org/document/commyale-000159","title":"global warming’s six americas 2009","publisher":{"name":"Yale Program on Climate Change Communication","organization":"yale-program-on-climate-change-communication"},"document_type":"report","language":"en","date_published":"2009","source_url":"https://climatecommunication.yale.edu/app/uploads/2016/02/2009_05_Global-Warmings-Six-Americas.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report identifies six distinct audience segments within the U.S. adult population—the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive—that vary significantly in their level of concern and engagement with climate change. These groups are distinguished by their certainty that global warming is occurring, their perceived risk to themselves and future generations, and their support for specific national policies. While the Alarmed and Concerned are most likely to support aggressive carbon reduction and engage in consumer activism, the Doubtful and Dismissive are more likely to attribute warming to natural causes and oppose government regulation. The analysis highlights that effective climate communication requires tailored messaging based on these psychological, cultural, and political differences.","ai_generated":true,"unit":"commyale-000159#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The American public is divided into six distinct audience segments based on their response to global warming: the Alarmed (18%), Concerned (33%), Cautious (19%), Disengaged (12%), Doubtful (11%), and Dismissive (7%).","ai_generated":true,"unit":"commyale-000159#insight-1","date_modified":"2026-10-23"},{"text":"The Alarmed segment is the most engaged and worried, viewing global warming as a personal threat and an urgent issue that is already harming people in the United States.","ai_generated":true,"unit":"commyale-000159#insight-2","date_modified":"2026-10-23"},{"text":"The Concerned segment believes global warming is a serious problem and supports a vigorous national response, but they are less personally involved and less likely to take individual action than the Alarmed.","ai_generated":true,"unit":"commyale-000159#insight-3","date_modified":"2026-10-23"},{"text":"The Cautious segment generally believes global warming is occurring but lacks certainty and urgency, viewing it as a distant problem that will not harm people in the U.S. for approximately 35 years.","ai_generated":true,"unit":"commyale-000159#insight-4","date_modified":"2026-10-23"},{"text":"The Disengaged segment is characterized by a lack of knowledge and opinion, with a majority unsure if global warming is happening and a tendency to believe it will not harm people in the U.S. for about 30 years.","ai_generated":true,"unit":"commyale-000159#insight-5","date_modified":"2026-10-23"},{"text":"The Doubtful segment is split on whether global warming is occurring and frequently attributes it to natural environmental changes, believing it will not harm people in the U.S. for at least 100 years.","ai_generated":true,"unit":"commyale-000159#insight-6","date_modified":"2026-10-23"},{"text":"The Dismissive segment is certain that global warming is not happening and actively opposes national efforts to reduce greenhouse gas emissions.","ai_generated":true,"unit":"commyale-000159#insight-7","date_modified":"2026-10-23"},{"text":"There is broad cross-segment support for funding renewable energy research and providing tax rebates for solar panels and fuel-efficient vehicles, while support for cap-and-trade systems is weak across all groups.","ai_generated":true,"unit":"commyale-000159#insight-8","date_modified":"2026-10-23"},{"text":"Consumer activism is a common way for the Alarmed and Concerned to express their views, while political activism (such as contacting elected officials) is primarily limited to the Alarmed.","ai_generated":true,"unit":"commyale-000159#insight-9","date_modified":"2026-10-23"},{"text":"The Alarmed and Dismissive segments are the most civically active, while the Disengaged are the least active and the least likely to be registered voters.","ai_generated":true,"unit":"commyale-000159#insight-10","date_modified":"2026-10-23"},{"text":"Trust in information sources varies by segment: the Alarmed and Concerned trust scientists and environmental organizations, whereas the Doubtful and Dismissive trust family, friends, and conservative media commentators.","ai_generated":true,"unit":"commyale-000159#insight-11","date_modified":"2026-10-23"}],"climate_tags":["climate change","greenhouse gas emissions","climate change communication","renewable energy","carbon emission trading","energy efficiency"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["audience segmentation analysis","public opinion survey"]}]}