{"query_echo":{"q":"","filters":{"analysis_type":["analytics report"]},"warnings":[{"code":"facet_value_not_in_vocabulary","message":"Value 'analytics report' for facet 'analysis_type' is not in the controlled vocabulary."}]},"total":{"value":1,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?analysis_type=analytics+report","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"iai-001887","url":"https://climateinsightsdirectory.org/document/iai-001887","title":"Analíticas del sitio web y redes sociales","publisher":{"name":"Inter-American Institute for Global Change Research","organization":"inter-american-institute-for-global-change-research"},"document_type":"report","language":"es","date_published":"2023-05-04","source_url":"https://archive.iai.int/administrador/assets/images/ckfinder/files/IAI-CoP-31-13-c-i-es.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The IAI Executive Directorate has expanded its digital outreach to better communicate global change research. In 2022, the IAI website saw nearly 39,000 users, a 21% increase over the previous year. The organization experienced significant growth across social media platforms, particularly on Instagram (353% increase in accounts reached) and Facebook (278% increase in page reach). Twitter remains the most active platform with 2,380 followers and a 40% increase in impressions compared to 2021. Additionally, the IAI newsletter's contact list has nearly tripled, and mass emails sent between March 2022 and January 2023 showed an 80% performance improvement with 25,515 views.","ai_generated":true,"unit":"iai-001887#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The IAI website experienced growth in 2022, reaching nearly 39,000 users, which is a 21% increase compared to the previous year. Access was nearly universal across the Americas and other regions, with seven of the top ten accessing countries located in the Americas.","ai_generated":true,"unit":"iai-001887#insight-1","date_modified":"2026-10-23"},{"text":"Twitter is the IAI's most active social network, used for live coverage of meetings and events. The account has 2,380 followers and saw a 40% increase in impressions compared to 2021.","ai_generated":true,"unit":"iai-001887#insight-2","date_modified":"2026-10-23"},{"text":"Other social media platforms showed substantial growth relative to 2021: Instagram saw a 353% increase in accounts reached (2,022 views), Facebook saw a 278% increase in page reach (21,255 views), and LinkedIn's following grew nearly fourfold to 1,962 followers.","ai_generated":true,"unit":"iai-001887#insight-3","date_modified":"2026-10-23"},{"text":"The IAI has expanded its reach through other digital tools, including a YouTube channel with 730 subscribers for scientific presentations and a new TikTok account with 3,897 visits.","ai_generated":true,"unit":"iai-001887#insight-4","date_modified":"2026-10-23"},{"text":"Direct communication via email has improved significantly; the IAI newsletter contact list has nearly tripled, and 29 mass emails sent between March 2022 and January 2023 achieved 25,515 views, an 80% performance increase over the previous period.","ai_generated":true,"unit":"iai-001887#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate policy"],"geography_discussed":["Panama","Argentina","Uruguay","Canada"],"frame_perspective":[],"analysis_type":["progress report","analytics report"]}]}