{"query_echo":{"q":"","filters":{"organization":["Climate Outreach"],"added":"2026-10-23..2026-10-23"},"warnings":[]},"total":{"value":133,"relation":"eq"},"page":3,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?added=2026-10-23..2026-10-23&organization=climate-outreach&page=3","next":"https://climateinsightsdirectory.org/api/v1/search?added=2026-10-23..2026-10-23&organization=climate-outreach&page=4","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"cliout-000121","url":"https://climateinsightsdirectory.org/document/cliout-000121","title":"Talking climate on the doorstep","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2024-06-05","source_url":"https://climateoutreach.org/reports/talking-climate-on-the-doorstep/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags"],"summary":{"text":"The document is a brief introductory guide for political candidates and activists on how to discuss climate change and nature with voters during an election, focusing on building trust and effective communication.","ai_generated":true,"unit":"cliout-000121#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Climate change is identified as one of the top four issues of concern for voters in the current election.","ai_generated":true,"unit":"cliout-000121#insight-1","date_modified":"2026-10-23"},{"text":"The guide provides resources on public sentiment regarding climate and nature, methods for establishing trust when discussing climate change, and practical tips for conducting conversations.","ai_generated":true,"unit":"cliout-000121#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":[]},{"id":"cliout-000017","url":"https://climateinsightsdirectory.org/document/cliout-000017","title":"2024 summary & recommendations","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"executive summary","language":"en","date_published":"2024-04-11","source_url":"https://climateoutreach.org/britain-talks-climate/2024-summary-recommendations/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The 2024 Britain Talks Climate research indicates strong, cross-demographic support for government leadership in tackling climate change and nature loss. While people are hopeful about the prospect of government investment, there is significant anxiety regarding the personal costs of transition and a feeling of being uninformed. The report recommends that the UK government lead a collective national effort, ensure the transition is fair and affordable—particularly for low-income households—and implement a national public engagement strategy to build trust and normalize clean energy technologies like heat pumps.","ai_generated":true,"unit":"cliout-000017#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"There is widespread and enduring support for tackling climate change and protecting nature across all demographics and segments of the British population.","ai_generated":true,"unit":"cliout-000017#insight-1","date_modified":"2026-10-23"},{"text":"The public views climate leadership as the primary responsibility of the government and sees government action and investment as a source of hope, despite skepticism regarding the current government's record.","ai_generated":true,"unit":"cliout-000017#insight-2","date_modified":"2026-10-23"},{"text":"Individuals fear being isolated in the face of climate change and are concerned that the costs of the transition may be unaffordable or unfairly distributed.","ai_generated":true,"unit":"cliout-000017#insight-3","date_modified":"2026-10-23"},{"text":"Renewable energy and heat pumps enjoy strong support, with familiarity and direct experience increasing public enthusiasm for wider roll-out.","ai_generated":true,"unit":"cliout-000017#insight-4","date_modified":"2026-10-23"},{"text":"A significant portion of the public feels overlooked and uninformed about the transition, particularly those in 'disengaged' segments who feel excluded from the climate conversation.","ai_generated":true,"unit":"cliout-000017#insight-5","date_modified":"2026-10-23"}],"climate_tags":["renewable energy","solar energy","wind power","heat pump","public transport","greenhouse gas monitoring","energy transition","climate finance","just transition"],"geography_discussed":["Scotland","Wales","Edinburgh"],"frame_perspective":[],"analysis_type":["public opinion research","policy recommendations","communication strategy"]},{"id":"cliout-000117","url":"https://climateinsightsdirectory.org/document/cliout-000117","title":"Eat Less Meat Hubbub","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"case study","language":"en","date_published":"2024-03-05","source_url":"https://climateoutreach.org/eat-less-meat-hubbub/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The project tested communication strategies to encourage diet change among a specific demographic in Moston, Manchester. Findings indicate that health benefits, cost savings, and community-led messaging are more effective than climate-focused arguments. The study emphasizes avoiding 'marketing' terms like 'plant-based' and instead focusing on simple swaps and authentic, peer-to-peer sharing within the community.","ai_generated":true,"unit":"cliout-000117#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Climate-focused messaging is generally ineffective at motivating people to reduce meat consumption, as it fails to overcome the perception that eating meat is normal. Health and nutrition are more powerful motivators than sustainability or climate change.","ai_generated":true,"unit":"cliout-000117#insight-1","date_modified":"2026-10-23"},{"text":"The identity of the messenger is critical for trust; participants responded most positively to 'everyday people' and peers rather than celebrities or experts.","ai_generated":true,"unit":"cliout-000117#insight-2","date_modified":"2026-10-23"},{"text":"Certain terminology is perceived as 'middle-class' or 'marketing' language and should be avoided in favor of plain speaking. Specifically, terms like 'sustainable' and 'plant-based' were met with skepticism.","ai_generated":true,"unit":"cliout-000117#insight-3","date_modified":"2026-10-23"},{"text":"Positive, 'can-do' framing that emphasizes benefits—such as saving money or improving health—is more effective than negative or shaming narratives.","ai_generated":true,"unit":"cliout-000117#insight-4","date_modified":"2026-10-23"},{"text":"Dietary changes are more acceptable when framed as simple substitutions in regular meals rather than a total shift to vegetarianism.","ai_generated":true,"unit":"cliout-000117#insight-5","date_modified":"2026-10-23"},{"text":"Cost is a primary concern for the target audience, but the project demonstrated that sustainable and healthy eating can lead to financial savings.","ai_generated":true,"unit":"cliout-000117#insight-6","date_modified":"2026-10-23"},{"text":"Food is deeply tied to identity, family, and community; narratives that link diet change to local pride and social connection are more engaging.","ai_generated":true,"unit":"cliout-000117#insight-7","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","food waste"],"geography_discussed":["United Kingdom"],"frame_perspective":[],"analysis_type":["case study"]},{"id":"cliout-000063","url":"https://climateinsightsdirectory.org/document/cliout-000063","title":"Politics Febrile Climate Crisis","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2024-03-01","source_url":"https://climateoutreach.org/politics-febrile-climate-crisis/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The text examines the disconnect between the general public's concern for climate change and the perceived alienating nature of high-profile environmental protests in the UK. It advocates for a shift in narrative, moving away from a focus on disruption toward highlighting everyday progress, such as the adoption of solar panels, wind turbines, and heat pumps, to foster a sense of hope and collective agency.","ai_generated":true,"unit":"cliout-000063#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"In the UK, there is a high level of public concern regarding climate change, with four out of five people caring about the issue, driven by the experience of extreme weather events like floods, heat waves, hurricanes, and wildfires.","ai_generated":true,"unit":"cliout-000063#insight-1","date_modified":"2026-10-23"},{"text":"Many people who support climate action feel alienated by the environmental movement because its language, tactics, and general atmosphere can be divisive, leading some to believe there is no pragmatic way forward or role for them in tackling the crisis.","ai_generated":true,"unit":"cliout-000063#insight-2","date_modified":"2026-10-23"},{"text":"There is a significant, less-publicized narrative of climate progress occurring through individual and community actions, including the installation of solar panels, the construction of community wind turbines, and the upgrading of social housing with better insulation and heat pumps.","ai_generated":true,"unit":"cliout-000063#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","wind turbine","heat pump","energy efficiency"],"geography_discussed":["City of London"],"frame_perspective":[],"analysis_type":["opinion"]},{"id":"cliout-000131","url":"https://climateinsightsdirectory.org/document/cliout-000131","title":"Progress is imperfect but it’s still progress","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2024-02-01","source_url":"https://climateoutreach.org/rachael-year-climate-outreach/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"Rachael Orr, CEO of Climate Outreach, reflects on her first year with the organisation and outlines strategic priorities for the coming decade, focusing on research dissemination, political inclusivity, and sector diversity.","ai_generated":true,"unit":"cliout-000131#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Climate Outreach aims to increase the accessibility and reach of its research, noting that significant amounts of valuable data remain underutilised in PDF format on its website.","ai_generated":true,"unit":"cliout-000131#insight-1","date_modified":"2026-10-23"},{"text":"The organisation emphasises the importance of communicating climate change to the centre right to prevent the issue from becoming overly politicised or viewed exclusively as a concern for activists and the left.","ai_generated":true,"unit":"cliout-000131#insight-2","date_modified":"2026-10-23"},{"text":"The climate sector is described as lacking in diversity, which may contribute to climate change feeling distant from the everyday lives of people from various faiths and social backgrounds.","ai_generated":true,"unit":"cliout-000131#insight-3","date_modified":"2026-10-23"},{"text":"Climate Outreach intends to shift the narrative of climate change from being a standalone topic to an underpinning element of all aspects of life, while increasing the visibility of existing progress and success stories.","ai_generated":true,"unit":"cliout-000131#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["strategic reflection"]},{"id":"cliout-000015","url":"https://climateinsightsdirectory.org/document/cliout-000015","title":"Public Engagement in Philanthropy Summary","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"executive summary","language":"en","date_published":"2023-11-14","source_url":"https://climateoutreach.org/reports/public-engagement-philanthropy-summary/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags"],"summary":{"text":"The document argues that philanthropists can maximize their impact on climate change by funding carefully designed public engagement interventions. It serves as a summary of a full report commissioned by the Climateworks Foundation, focusing on effective strategies for public engagement, where such engagement is driving change, and key considerations for funders supporting this work.","ai_generated":true,"unit":"cliout-000015#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Philanthropists can accelerate climate action by supporting interventions that shift public sentiment, thereby using public opinion to create demands for change.","ai_generated":true,"unit":"cliout-000015#insight-1","date_modified":"2026-10-23"}],"climate_tags":["climate change"],"geography_discussed":[],"frame_perspective":[],"analysis_type":[]},{"id":"cliout-000077","url":"https://climateinsightsdirectory.org/document/cliout-000077","title":"Care-full Climate Communication","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2023-10-25","source_url":"https://climateoutreach.org/reports/care-full-climate-communication/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document outlines guidance for communicating the relationship between care and climate crises, proposing four specific framing examples: care for nature, care for humans, climate justice, and the role of care in improving the economy and society. It emphasizes the necessity of addressing systemic oppression, colonial legacies, and gender stereotypes to ensure that care-work is not romanticized or oversimplified while pursuing equitable low-carbon lifestyles.","ai_generated":true,"unit":"cliout-000077#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The guide proposes four specific framing approaches to communicate the link between care and climate change: care for nature, care for humans, climate justice, and the idea that a world in crisis can be improved economically and socially through care.","ai_generated":true,"unit":"cliout-000077#insight-1","date_modified":"2026-10-23"},{"text":"Effective communication and the transition to caring societies require addressing systemic risks and opportunities, specifically the need to reflect on colonial history, balance the urgency of the climate crisis with care, and practice solidarity.","ai_generated":true,"unit":"cliout-000077#insight-2","date_modified":"2026-10-23"},{"text":"Communicators must avoid oversimplifying or romanticizing care-work, as doing so can reinforce gender stereotypes and ignore systemic oppression and power dynamics.","ai_generated":true,"unit":"cliout-000077#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate justice"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["guidance"]},{"id":"cliout-000044","url":"https://climateinsightsdirectory.org/document/cliout-000044","title":"Something to talk about – success stories of public engagement to tackle climate change","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"executive summary","language":"en","date_published":"2023-10-17","source_url":"https://climateoutreach.org/public-engagement-case-studies/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document outlines four key principles for effective public engagement on climate change: connecting with deeply held values, using inclusive and participatory approaches, engaging positive social norms, and creating honest, empowering stories. It illustrates these principles through three case studies: a diverse network of small-scale environmental initiatives in Egypt, a community-led relocation project for the Carteret Islands in Papua New Guinea, and a citizens' assembly in Scotland. These examples demonstrate that bottom-up, deliberative, and co-creative processes can lead to a stronger public mandate for climate policies and resilience.","ai_generated":true,"unit":"cliout-000044#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Climate Outreach identifies four core principles for effective public engagement: connecting with people's deeply held values, creating inclusive and participatory approaches, engaging positive cultural and social norms, and creating honest, empowering stories.","ai_generated":true,"unit":"cliout-000044#insight-1","date_modified":"2026-10-23"},{"text":"Successful public engagement often relies on a bottom-up approach involving two-way participation, the inclusion of communities outside traditional educational settings, and the co-creation of solutions that place participants at the center of the process.","ai_generated":true,"unit":"cliout-000044#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change adaptation","climate policy","climate resilience","environmental education","climate change communication"],"geography_discussed":["Egypt","Carteret Islands","Papua New Guinea","Bougainville Island","Scotland"],"frame_perspective":[],"analysis_type":["case study","best practice analysis"]},{"id":"cliout-000086","url":"https://climateinsightsdirectory.org/document/cliout-000086","title":"Letter to UK Prime Minister Rishi Sunak, following decision to delay climate policies","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2023-09-21","source_url":"https://climateoutreach.org/letter-rishi-sunak-delayed-climate-policies/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"Climate Outreach argues that public support for net zero remains high and that the UK government should address cost-of-living concerns through a transparent public engagement strategy and visionary communication rather than by backtracking on climate policies.","ai_generated":true,"unit":"cliout-000086#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Research indicates that the public desires bold leadership on climate change rather than the reversal of policies, and support for the net zero transition remains high, particularly for measures that simultaneously reduce emissions and lower costs for individuals.","ai_generated":true,"unit":"cliout-000086#insight-1","date_modified":"2026-10-23"},{"text":"There is a significant gap in public knowledge regarding net zero in the UK; according to the government's Public Attitudes Tracker, 48% of respondents reported knowing 'only a little or hardly anything' about the issue, and 11% had never heard of it.","ai_generated":true,"unit":"cliout-000086#insight-2","date_modified":"2026-10-23"},{"text":"The UK government has yet to fulfill its COP26 commitment to publish a public engagement strategy on net zero, which Climate Outreach asserts is essential for building public consent and ensuring policies are perceived as fair.","ai_generated":true,"unit":"cliout-000086#insight-3","date_modified":"2026-10-23"}],"climate_tags":["Net-zero emissions","climate change communication","climate policy"],"geography_discussed":["Glasgow"],"frame_perspective":[],"analysis_type":["policy advocacy"]},{"id":"cliout-000053","url":"https://climateinsightsdirectory.org/document/cliout-000053","title":"Towards a UK Public Engagement Strategy","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2023-09-05","source_url":"https://climateoutreach.org/reports/towards-uk-public-engagement-strategy/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"Climate Outreach argues that the UK government lacks a sufficient public engagement strategy, which risks public rejection of climate policies. The report calls for a strategy that involves citizens in the design and implementation of policies to protect the UK's climate leadership and ensure the success of its 2050 net zero ambitions.","ai_generated":true,"unit":"cliout-000053#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The UK government is failing to sufficiently involve citizens in climate policy, which risks public backlash and the rejection of policies if people do not feel included in their design and implementation, as evidenced by the ULEZ expansion in London.","ai_generated":true,"unit":"cliout-000053#insight-1","date_modified":"2026-10-23"},{"text":"A comprehensive public engagement strategy is necessary to avoid costly policy adjustments and time waste, a need previously highlighted by the Climate Change Committee and Chris Skidmore’s Net Zero Review.","ai_generated":true,"unit":"cliout-000053#insight-2","date_modified":"2026-10-23"},{"text":"Failure to prioritise meaningful public involvement threatens the UK's global reputation for climate leadership and the associated economic benefits.","ai_generated":true,"unit":"cliout-000053#insight-3","date_modified":"2026-10-23"}],"climate_tags":["Net-zero emissions","climate policy"],"geography_discussed":["London"],"frame_perspective":[],"analysis_type":["policy recommendation"]},{"id":"cliout-000107","url":"https://climateinsightsdirectory.org/document/cliout-000107","title":"HFTF messaging case study","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"case study","language":"en","date_published":"2023-01-23","source_url":"https://climateoutreach.org/hftf-messaging-case-study/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"Climate Outreach and Hope for the Future (HFTF) tested different messaging frames on Facebook to encourage 'Loyal Nationals'—a UK segment characterized by high climate concern but deep distrust of elites—to attend in-person political events. While tailored messaging significantly increased initial ad engagement, it failed to drive significant event registrations. In North Kensington, a frame focusing on specific local economic benefits outperformed a nature frame. In West Bromwich, messaging targeting local councils was more popular than messaging targeting the national government. The results suggest that while messaging can improve initial interest, the 'ask' (the specific action requested) may be too strong or incongruent with the values of this segment to secure attendance.","ai_generated":true,"unit":"cliout-000107#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Tailored messaging can increase initial digital engagement with event advertisements for the 'Loyal Nationals' segment, but it does not necessarily translate into event registrations.","ai_generated":true,"unit":"cliout-000107#insight-1","date_modified":"2026-10-23"},{"text":"In North Kensington, messaging focused on specific local economic benefits, such as 'green jobs', generated higher engagement than messaging focused on nature and health.","ai_generated":true,"unit":"cliout-000107#insight-2","date_modified":"2026-10-23"},{"text":"In West Bromwich, messaging that asked local authorities to take action was more popular than messaging directed at the national government, suggesting lower cynicism toward local politicians.","ai_generated":true,"unit":"cliout-000107#insight-3","date_modified":"2026-10-23"},{"text":"The failure to convert ad engagement into attendance suggests that the 'ask' or the nature of the event itself may be the primary barrier for 'Loyal Nationals', rather than the messaging alone.","ai_generated":true,"unit":"cliout-000107#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","green job","air pollution"],"geography_discussed":["North Kensington","West Bromwich"],"frame_perspective":[],"analysis_type":["case study","A/B testing"]},{"id":"cliout-000007","url":"https://climateinsightsdirectory.org/document/cliout-000007","title":"Reviewing Britain’s seven segments","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"executive summary","language":"en","date_published":"2022-11-15","source_url":"https://climateoutreach.org/britain-talks-climate/practice/reviewing-britains-seven-segments/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document reviews eleven research projects to identify which climate engagement frames resonate with seven British public segments. It finds that nature and health-related frames are generally stable and effective, while economic and political messaging requires careful tailoring to avoid alienating lower-income or conservative-leaning groups. The review emphasizes the need for positive framing and the recognition of differing capacities for individual action amidst cost-of-living crises.","ai_generated":true,"unit":"cliout-000007#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Nature-based framing is a unifying and stable priority across all seven British segments, with 'harm to nature and wildlife' being a top concern for almost all groups. Specifically, nature framing that emphasizes 'loss of habitats and species' and 'restoring the balance of nature' increased willingness to donate to environmental charities and adopt greener energy and transport options.","ai_generated":true,"unit":"cliout-000007#insight-1","date_modified":"2026-10-23"},{"text":"Health and wellbeing messages are effective when framed positively, such as focusing on a 'clean and healthy' environment or quality of life. Conversely, negative framing—such as claiming air pollution is the biggest environmental threat—often triggers skepticism or backlash, particularly from Backbone Conservatives and Established Liberals.","ai_generated":true,"unit":"cliout-000007#insight-2","date_modified":"2026-10-23"},{"text":"Economic messaging is most effective with affluent, already-engaged segments like Progressive Activists and Civic Pragmatists. Lower-income and working-class segments, such as Disengaged Battlers, are more skeptical of 'green jobs' rhetoric and the promises of a green industrial transition.","ai_generated":true,"unit":"cliout-000007#insight-3","date_modified":"2026-10-23"},{"text":"While there is a general consensus that the UK should be ambitious regarding climate action, messaging about 'British leadership' produces mixed results. Frames emphasizing global cooperation and 'doing our part' resonate better than those focusing on the UK leading the way, especially among those skeptical of multilateralism.","ai_generated":true,"unit":"cliout-000007#insight-4","date_modified":"2026-10-23"},{"text":"There is a broad openness across all segments to 'doing their bit,' but this is limited by individual capacity and a lack of personal efficacy. Low-barrier actions, such as reducing food waste, are more widely accepted than high-barrier changes like switching vehicles. Furthermore, political distrust and a feeling that the system is 'broken' undermine motivation, particularly among Disengaged Traditionalists and Disengaged Battlers.","ai_generated":true,"unit":"cliout-000007#insight-5","date_modified":"2026-10-23"}],"climate_tags":["nature restoration","Net-zero emissions","green job","just transition","energy security","2021 United Nations Climate Change Conference","climate finance"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["communication framing","segmentation analysis"]},{"id":"cliout-000010","url":"https://climateinsightsdirectory.org/document/cliout-000010","title":"What are the legal obligations of governments – not just under Article 12 of the Paris Agreement but international, regional and national laws – to implement the six areas of the UN’s Action for Climate Empowerment (ACE): education, training, public awareness, public participation, access to information and international cooperation on climate change?","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2022-11-12","source_url":"https://climateoutreach.org/reports/ace-legal-obligation/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report examines legal obligations beyond Article 12 of the Paris Agreement to ensure governments carry out public engagement activities related to the UN's Action for Climate Empowerment (ACE), arguing that legal consequences are necessary to prevent government inaction.","ai_generated":true,"unit":"cliout-000010#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The report analyzes legal frameworks to determine how governments can be compelled to perform public engagement activities, noting that a lack of consequences for inaction makes it difficult to force government action.","ai_generated":true,"unit":"cliout-000010#insight-1","date_modified":"2026-10-23"},{"text":"The scope of the legal analysis extends beyond Article 12 of the Paris Agreement to include international, regional, and national laws regarding the six ACE areas: education, training, public awareness, public participation, access to information, and international cooperation on climate change.","ai_generated":true,"unit":"cliout-000010#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate education","public participation","international cooperation","Paris Agreement"],"geography_discussed":["Egypt"],"frame_perspective":[],"analysis_type":["legal analysis"]},{"id":"cliout-000076","url":"https://climateinsightsdirectory.org/document/cliout-000076","title":"Putting people into images of National Parks – case study","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"case study","language":"en","date_published":"2022-07-25","source_url":"https://climateoutreach.org/national-parks-case-study/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The Campaign for National Parks (CNP) partnered with Climate Outreach to shift its visual strategy from landscape-centric imagery to a people-focused approach. By applying 'Nature Visuals' principles, CNP tested how diverse representation affects engagement across different social media platforms and integrated these principles into its 2022 Park Protector Awards. Initial results indicate that while Instagram audiences respond strongly to diverse human representation, Facebook audiences still engage with traditional landscapes. The strategy led to a visible increase in the diversity of people and storytellers in CNP's visuals and a significant increase in mailing list sign-ups.","ai_generated":true,"unit":"cliout-000076#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The Campaign for National Parks (CNP) transitioned from an ad hoc approach—which relied on a limited archive of nature and landscape images often lacking people—to a strategy that places \"stories of diverse people and activities at the heart\" of its visuals.","ai_generated":true,"unit":"cliout-000076#insight-1","date_modified":"2026-10-23"},{"text":"Digital testing revealed that engagement varies by platform: a younger, more diverse Instagram demographic is more engaged by images featuring a variety of people, whereas older supporters on Facebook continue to respond well to traditional landscape images.","ai_generated":true,"unit":"cliout-000076#insight-2","date_modified":"2026-10-23"},{"text":"Applying Nature Visuals principles to the 2022 Park Protector Awards, including a new 'New Perspectives' category and specific guidance for photo submissions, increased the diversity of people in the visuals and contributed to over 1,000 new sign-ups for the organisation's mailing list.","ai_generated":true,"unit":"cliout-000076#insight-3","date_modified":"2026-10-23"},{"text":"The partnership emphasized that diversifying who is 'behind the camera' is the most critical principle of the Nature Visuals framework, as new stories require new storytellers.","ai_generated":true,"unit":"cliout-000076#insight-4","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate resilience"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["case study"]},{"id":"cliout-000085","url":"https://climateinsightsdirectory.org/document/cliout-000085","title":"Engaging football fans with climate change – case study","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"case study","language":"en","date_published":"2022-07-25","source_url":"https://climateoutreach.org/engaging-football-fans-case-study/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"Climate Outreach partnered with the UK charity Pledgeball to create a toolkit for football supporters' associations, focusing on authentic messaging and the use of 'trusted messengers' to encourage low-carbon lifestyle pledges. The approach emphasizes shifting from climate paralysis to collective efficacy by leveraging fan identity and community. Early findings suggest that engagement is more successful when campaigns have a recognizable face and that fans' receptiveness to climate messaging may correlate with their team's on-pitch performance.","ai_generated":true,"unit":"cliout-000085#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Pledgeball uses a 'league table' of collective low-carbon lifestyle pledges to move fans from a sense of climate paralysis to a feeling of efficacy, where individual actions contribute to systemic change.","ai_generated":true,"unit":"cliout-000085#insight-1","date_modified":"2026-10-23"},{"text":"To ensure authenticity, Climate Outreach recommended that climate messaging avoid technical jargon and remote narratives like 'saving the planet,' instead focusing on positive, fan-led stories and the specific heritage and identity of individual clubs.","ai_generated":true,"unit":"cliout-000085#insight-2","date_modified":"2026-10-23"},{"text":"The engagement strategy emphasizes the use of 'trusted messengers' by disseminating toolkits through supporters' associations rather than directly from Pledgeball, allowing fans to speak authentically to their own communities.","ai_generated":true,"unit":"cliout-000085#insight-3","date_modified":"2026-10-23"},{"text":"Post-partnership observations indicate that engagement is more effective when there is a recognizable 'face' behind a campaign and that prize draws are the most successful method for attracting initial interest during a cost of living crisis.","ai_generated":true,"unit":"cliout-000085#insight-4","date_modified":"2026-10-23"},{"text":"Pledgeball identified a potential correlation between a football team's success on the pitch and the fans' receptiveness to climate messaging.","ai_generated":true,"unit":"cliout-000085#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["case study"]},{"id":"cliout-000073","url":"https://climateinsightsdirectory.org/document/cliout-000073","title":"Germany Talks Climate Summary","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"executive summary","language":"en","date_published":"2022-06-27","source_url":"https://climateoutreach.org/uebers-klima-reden/germany-talks-climate-summary/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The 'Germany Talks Climate' project provides a toolkit for communicators in Germany, arguing that climate engagement is most effective when linked to the core beliefs and values of different societal groups rather than relying solely on facts. Research indicates that while Germans are generally concerned about the climate crisis and support political action, they prioritise affordability and social justice. The project also includes visual research suggesting that local imagery, such as flooding in Germany, is highly effective, while images of activists often trigger negative reactions.","ai_generated":true,"unit":"cliout-000073#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Public opinion on climate change in Germany is fragmented rather than polarised, and there is no evidence that policy debates have caused a societal split. However, distinct perspectives exist based on core beliefs and values.","ai_generated":true,"unit":"cliout-000073#insight-1","date_modified":"2026-10-23"},{"text":"There is broad consensus across different societal segments that the climate crisis is real, human-caused, and already affecting Germany, requiring a global response. However, many people experience low self-efficacy or agency.","ai_generated":true,"unit":"cliout-000073#insight-2","date_modified":"2026-10-23"},{"text":"Affordability and social justice are the primary concerns regarding climate policy across all segments, with a majority believing that those with higher incomes should contribute more to climate action.","ai_generated":true,"unit":"cliout-000073#insight-3","date_modified":"2026-10-23"},{"text":"Effective climate communication in Germany should move beyond facts to address values and positive visions of the future, as a lack of success stories and collective action visibility contributes to feelings of helplessness and anger.","ai_generated":true,"unit":"cliout-000073#insight-4","date_modified":"2026-10-23"},{"text":"Visual research indicates that images of flooding within Germany are powerful and resonate across society, while images of activists often produce mixed or negative reactions.","ai_generated":true,"unit":"cliout-000073#insight-5","date_modified":"2026-10-23"},{"text":"Regarding imagery, depictions of a variety of renewable energy sources are more likely to appeal broadly when representing Germany's energy future, and images of families and children help people relate to climate impacts.","ai_generated":true,"unit":"cliout-000073#insight-6","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate policy","renewable energy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["public opinion research","communication strategy","visual analysis"]},{"id":"cliout-000038","url":"https://climateinsightsdirectory.org/document/cliout-000038","title":"Anregung 6: Was bedeutet das für politische Advocacy-Arbeit?","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"de","date_published":"2022-06-16","source_url":"https://climateoutreach.org/uebers-klima-reden/praxis-anwendung/politische-advocacy/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document outlines a framework for political advisors to translate climate study findings into advocacy strategies. It emphasizes identifying valuable insights for legislators, improving communication between policymakers and voters, recognizing signals for policy decisions—specifically the demand for state action and social justice—and finding cross-party commonalities to build broad political alliances.","ai_generated":true,"unit":"cliout-000038#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Political advisors are encouraged to identify specific study insights that can assist legislators in their work and improve how policymakers communicate about climate issues with their constituents.","ai_generated":true,"unit":"cliout-000038#insight-1","date_modified":"2026-10-23"},{"text":"Certain research findings serve as critical signals for climate policy, notably the widespread desire for government intervention and the essential requirement that climate policies be designed with social equity.","ai_generated":true,"unit":"cliout-000038#insight-2","date_modified":"2026-10-23"},{"text":"The guide suggests using research to identify shared perspectives between the political left and right to forge broad alliances and achieve cross-party consensus.","ai_generated":true,"unit":"cliout-000038#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["guide"]},{"id":"cliout-000054","url":"https://climateinsightsdirectory.org/document/cliout-000054","title":"Übers Klima reden","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"de","date_published":"2022-06-16","source_url":"https://climateoutreach.org/uebers-klima-reden/zusammenfassung/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document outlines a strategy for climate communication in Germany based on a segmentation of the population into six societal types defined by their values. It argues that effective communication must move beyond facts to address the values and identities of target groups, particularly those skeptical of climate protection. The guide identifies common ground across all segments—such as concern for the climate crisis and a demand for social justice—and provides preliminary findings on the effectiveness of different types of imagery in climate messaging.","ai_generated":true,"unit":"cliout-000054#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Public opinion on climate protection in Germany is currently fragmented rather than polarized, and there is no empirical evidence that climate policy debates have contributed to a 'division of society'.","ai_generated":true,"unit":"cliout-000054#insight-1","date_modified":"2026-10-23"},{"text":"There is broad consensus across six identified societal segments that the climate crisis is real, human-caused, and already felt within Germany, requiring a global response.","ai_generated":true,"unit":"cliout-000054#insight-2","date_modified":"2026-10-23"},{"text":"Affordability and social justice are the most critical priorities for climate policy across all societal segments, with a majority supporting contributions based on income levels.","ai_generated":true,"unit":"cliout-000054#insight-3","date_modified":"2026-10-23"},{"text":"The German population is divided into six value-based types: the Open (16%), the Involved (17%), the Established (17%), the Pragmatic (16%), the Disappointed (14%), and the Angry (19%).","ai_generated":true,"unit":"cliout-000054#insight-4","date_modified":"2026-10-23"},{"text":"These six types form a broader three-way societal split: 'Societal Stabilizers' (Established and Involved), 'Societal Poles' (Open and Angry), and the 'Invisible Third' (Disappointed and Pragmatic).","ai_generated":true,"unit":"cliout-000054#insight-5","date_modified":"2026-10-23"},{"text":"Preliminary image research indicates that visuals of floods in Germany are impactful for all types, while images of activists often trigger mixed or negative reactions.","ai_generated":true,"unit":"cliout-000054#insight-6","date_modified":"2026-10-23"},{"text":"Effective visual communication should utilize images that show clear causes or consequences of climate change, evoke emotional responses, and relate to the viewer's local life context.","ai_generated":true,"unit":"cliout-000054#insight-7","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate policy","renewable energy","climate crisis"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["sociological analysis","communication strategy","public opinion research"]},{"id":"cliout-000078","url":"https://climateinsightsdirectory.org/document/cliout-000078","title":"Anregung 5: Wie wir bestimmte Typen erreichen können","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"de","date_published":"2022-06-16","source_url":"https://climateoutreach.org/uebers-klima-reden/praxis-anwendung/typen-erreichen/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document outlines a framework of questions for climate communicators to analyze how to effectively engage specific audience segments. It focuses on identifying the benefits of climate action for these groups, their information sources, their reactions to narratives like 'climate justice', the most trusted messengers, and the preferred communication channels and tones.","ai_generated":true,"unit":"cliout-000078#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"To reach specific audience types, communicators should investigate the perceived benefits of ambitious climate protection measures for those individuals and how they are currently integrated into the climate discourse, including their sources of policy information.","ai_generated":true,"unit":"cliout-000078#insight-1","date_modified":"2026-10-23"},{"text":"Effective engagement requires analyzing how specific groups respond to narratives such as \"climate justice\" and determining whether contentious issues should be avoided or reframed to be welcoming rather than deterrent.","ai_generated":true,"unit":"cliout-000078#insight-2","date_modified":"2026-10-23"},{"text":"Communicators must identify trusted messengers and the specific communication environments, tones, and channels—such as social media, newspapers, or personal conversations—that resonate with the target audience.","ai_generated":true,"unit":"cliout-000078#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate justice"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["guide"]},{"id":"cliout-000083","url":"https://climateinsightsdirectory.org/document/cliout-000083","title":"Wofür kann ich diese Handreichung nutzen?","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"de","date_published":"2022-06-16","source_url":"https://climateoutreach.org/uebers-klima-reden/praxis-anwendung/handreichung-nutzen/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document suggests three primary applications for its findings: challenging existing assumptions about climate communication to better understand the role of values, reaching and motivating diverse groups for a solution-oriented societal climate discourse, and demanding climate policies that prioritize people's core concerns regarding the climate crisis. It also encourages users to conduct their own research on the six identified types.","ai_generated":true,"unit":"cliout-000083#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The findings are intended to help practitioners question previous assumptions about climate communication and develop a deeper understanding of how values function within that communication.","ai_generated":true,"unit":"cliout-000083#insight-1","date_modified":"2026-10-23"},{"text":"The material aims to support efforts to reach various groups of people, motivate them toward engagement, and integrate them into a societal climate discourse focused on solutions.","ai_generated":true,"unit":"cliout-000083#insight-2","date_modified":"2026-10-23"},{"text":"The guide suggests using the insights to call for a value-based climate policy that centers on what people care about most regarding the climate crisis.","ai_generated":true,"unit":"cliout-000083#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["guidance"]}]}