{"query_echo":{"q":"","filters":{"organization":["Climate Outreach"],"added":"2026-10-23..2026-10-23"},"warnings":[]},"total":{"value":133,"relation":"eq"},"page":1,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?added=2026-10-23..2026-10-23&organization=climate-outreach","next":"https://climateinsightsdirectory.org/api/v1/search?added=2026-10-23..2026-10-23&organization=climate-outreach&page=2","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"cliout-000035","url":"https://climateinsightsdirectory.org/document/cliout-000035","title":"Burnham Government Climate Change","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2026-09-17","source_url":"https://climateoutreach.org/burnham-government-climate-change/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document evaluates the early climate record of Prime Minister Andy Burnham, noting a slow initial response to the record heatwaves of summer 2026 and subsequent mixed signals. While the government has committed to net zero by 2050, invested £30 million in community energy, and planned a 'Wildfire Summit', it faces criticism over potential approvals for the Jackdaw and Rosebank oil fields, a new Heathrow runway, and possible dilution of the ZEV Mandate. The author argues that ambitious climate action is supported by the British public, including the 'Rooted Patriots' demographic, and urges the government to prioritize bold action over cautious tinkering.","ai_generated":true,"unit":"cliout-000035#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Summer 2026 was the hottest on record for the UK, characterized by five heatwaves and numerous wildfires from Conwy to Cornwall, resulting in over 2,800 heat-related deaths in May and June alone.","ai_generated":true,"unit":"cliout-000035#insight-1","date_modified":"2026-10-23"},{"text":"The extreme heat of 2026 caused significant societal and economic disruption, including decimated yields for the UK's largest fruit and vegetable producer, the closure or early dismissal of pupils from over 1,000 schools, and the cancellation of over 1,000 NHS operations.","ai_generated":true,"unit":"cliout-000035#insight-2","date_modified":"2026-10-23"},{"text":"Prime Minister Andy Burnham's early climate actions include a commitment to net zero by 2050, a £30 million investment for over 1,000 community energy projects via the Local Power Plan, a commitment to attend COP31 in Turkey, and the convening of a 'Wildfire Summit'.","ai_generated":true,"unit":"cliout-000035#insight-3","date_modified":"2026-10-23"},{"text":"Despite some positive steps, the government is facing criticism for potential contradictions in its climate policy, specifically regarding the possible approval of the Jackdaw and Rosebank oil fields in the North Sea, the approval of a third runway at Heathrow, and discussions to weaken the ZEV Mandate.","ai_generated":true,"unit":"cliout-000035#insight-4","date_modified":"2026-10-23"},{"text":"Polling indicates that 74% of people consider climate change important, and ambitious policies to reduce emissions are popular even among 'Rooted Patriots', a demographic the Labour party won back in the last election.","ai_generated":true,"unit":"cliout-000035#insight-5","date_modified":"2026-10-23"}],"climate_tags":["Net-zero emissions","climate change adaptation","extreme heat","wildfire","zero-emissions vehicle","aviation","climate change communication","climate finance"],"geography_discussed":["Turkey","North Sea","London Heathrow Airport","Conwy County Borough","Q23148"],"frame_perspective":[],"analysis_type":["policy assessment","public opinion analysis"]},{"id":"cliout-000006","url":"https://climateinsightsdirectory.org/document/cliout-000006","title":"Wildfires: UK Protect People, Wildlife","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2026-08-06","source_url":"https://climateoutreach.org/wildfires-uk-protect-people-wildlife/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document highlights the escalating risk of wildfires in the UK due to climate change, noting the 'total devastation' of 150 hectares in Suffolk and the strain on emergency services. It reports public demand for government investment in renewable energy and climate resilience, while calling for a clear policy direction from the Prime Minister regarding North Sea drilling and nature restoration.","ai_generated":true,"unit":"cliout-000006#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Climate change is increasing wildfire risk in the UK through prolonged heatwaves that dry out vegetation and soil, which can subsequently lead to severe flash flooding when heavy rains occur on impermeable ground.","ai_generated":true,"unit":"cliout-000006#insight-1","date_modified":"2026-10-23"},{"text":"Recent wildfires have caused significant ecological and social disruption, including the destruction of 150 hectares of land across the Minsmere nature reserves and Dunwich Heath in Suffolk, leading to the evacuation of hundreds of residents.","ai_generated":true,"unit":"cliout-000006#insight-2","date_modified":"2026-10-23"},{"text":"Public research indicates strong support for government intervention, with 70% of people agreeing that the government should invest more in renewable energy and prepare for climate impacts, and 51% stating that heatwaves increase the urgency for government and businesses to tackle climate change.","ai_generated":true,"unit":"cliout-000006#insight-3","date_modified":"2026-10-23"}],"climate_tags":["wildfire","climate change adaptation","renewable energy","climate change mitigation","nature restoration","fossil fuel","flash flood"],"geography_discussed":["England","Wales","Suffolk","London"],"frame_perspective":[],"analysis_type":["policy advocacy"]},{"id":"cliout-000105","url":"https://climateinsightsdirectory.org/document/cliout-000105","title":"Britain Talks Climate & Nature","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2026-07-13","source_url":"https://climateoutreach.org/btc/2025/report/10-adaptation/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report finds that most people in Britain do not distinguish between climate adaptation and mitigation, preferring a 'both/and' approach to tackling climate change. While technical terms like 'climate adaptation' and 'climate resilience' have low clarity and approval ratings, people strongly support concrete measures such as better flood defences and home insulation. The document emphasizes that framing adaptation as a way to improve lives and restore the balance between people and nature is most effective, while warns that a singular focus on adaptation can be perceived by some as 'giving up' on addressing the causes of climate change.","ai_generated":true,"unit":"cliout-000105#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The general public in Britain does not typically distinguish between climate adaptation and mitigation, viewing it as instinctive to address current impacts while simultaneously reducing future ones.","ai_generated":true,"unit":"cliout-000105#insight-1","date_modified":"2026-10-23"},{"text":"Technical terminology regarding climate change is poorly understood; only 51% of people are clear on the meaning of 'climate adaptation' and 44% understand 'climate resilience'.","ai_generated":true,"unit":"cliout-000105#insight-2","date_modified":"2026-10-23"},{"text":"Public support for climate action increases significantly when technical terms are replaced with concrete visions of improvement, such as preparing for worst-case impacts through better flood defences and heat-suited housing, which 75% of people agree with.","ai_generated":true,"unit":"cliout-000105#insight-3","date_modified":"2026-10-23"},{"text":"There is strong public demand for a combined approach to climate action, with 70% agreeing that the government should invest in renewable energy to reduce emissions while also preparing for climate impacts.","ai_generated":true,"unit":"cliout-000105#insight-4","date_modified":"2026-10-23"},{"text":"For some individuals, particularly those in the 'Progressive Activist' segment, the term 'climate adaptation' is viewed negatively as a sign of reduced urgency or a passive acceptance of climate change.","ai_generated":true,"unit":"cliout-000105#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change adaptation","climate change mitigation","climate resilience","home insulation","renewable energy","nature-based solutions","climate change communication"],"geography_discussed":["Cardiff","Belfast","London"],"frame_perspective":[],"analysis_type":["public opinion research","qualitative focus groups"]},{"id":"cliout-000047","url":"https://climateinsightsdirectory.org/document/cliout-000047","title":"Analysis: Climate and the Local and Devolved Elections 2026","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"research paper","language":"en","date_published":"2026-06-09","source_url":"https://climateoutreach.org/analysis-climate-local-devolved-elections-2026/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"An analysis of 76 election leaflets and several party manifestos from the 2026 local and devolved elections in the UK reveals that explicit mentions of 'climate' were very low, particularly in local leaflets. While manifestos from parties like the SNP and Scottish Greens used climate terminology more frequently, most political communication shifted toward 'climate-adjacent' issues. These include energy affordability, fairness framings regarding the energy transition, and hyper-local concerns such as flooding, transport, and the preservation of green spaces. The report notes a breakdown in cross-party consensus on net zero, evidenced by its absence in the Welsh Conservatives' manifesto and anti-renewable messaging from Reform UK.","ai_generated":true,"unit":"cliout-000047#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Explicit climate-related terminology was nearly absent in local election leaflets, with only 18 mentions of words like 'climate', 'carbon', and 'planet' across 25,000 words. Terms such as 'net zero', 'emissions', 'greenhouse', 'global warming', or 'decarbonise' did not appear in the 76 leaflets analysed.","ai_generated":true,"unit":"cliout-000047#insight-1","date_modified":"2026-10-23"},{"text":"Climate framing was more prominent in devolved manifestos, particularly in Scotland. The SNP's manifesto mentioned 'climate' and 'net zero' over 30 times, while the Scottish Green Party used these terms more than 60 times, linking them to renewable energy, green jobs, and active travel.","ai_generated":true,"unit":"cliout-000047#insight-2","date_modified":"2026-10-23"},{"text":"Political parties frequently used 'fairness framings' and energy affordability to communicate climate issues. The SNP's manifesto used terms related to bills and cost of living over 100 times, arguing that renewable energy would lower costs and provide regional benefits.","ai_generated":true,"unit":"cliout-000047#insight-3","date_modified":"2026-10-23"},{"text":"Climate-related discourse shifted toward hyper-local issues, specifically transport (buses, cycling, and roads) and local environmental risks. In Suffolk, the Green Party highlighted flood resilience and adaptation plans for flooding in the Broads.","ai_generated":true,"unit":"cliout-000047#insight-4","date_modified":"2026-10-23"},{"text":"There is evidence of a declining cross-party consensus on net zero. The Welsh Conservatives' manifesto contained no mentions of 'net zero', and Reform UK campaigned against renewables, specifically opposing a Sea Link converter station in Saxmundham.","ai_generated":true,"unit":"cliout-000047#insight-5","date_modified":"2026-10-23"}],"climate_tags":["Net-zero emissions","energy transition","renewable energy","climate change adaptation","flood","active mobility","green job","energy access","carbon dioxide emissions"],"geography_discussed":["Scotland","Wales","England","East Aberdeenshire","Afan Ogwr Rhondda","Milton Keynes","Suffolk","London Borough of Lewisham","Saxmundham"],"frame_perspective":[],"analysis_type":["content analysis","political communication analysis"]},{"id":"cliout-000048","url":"https://climateinsightsdirectory.org/document/cliout-000048","title":"Fairness needs to be the foundation for the Government’s next Carbon Budget - Climate Outreach","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2026-06-02","source_url":"https://climateoutreach.org/seventh-carbon-budget-plans/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document responds to the Department for Energy Security & Net Zero's proposal for the Seventh Carbon Budget, which aims for an 87% emissions reduction by 2038. While acknowledging the growth of the clean energy economy and public support for climate action, it warns that trust in politics is low and that the transition of sectors like transport and housing must not punish ordinary people. It advocates for linking the clean energy transition to everyday concerns such as bills and housing to maintain public backing.","ai_generated":true,"unit":"cliout-000048#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The Department for Energy Security & Net Zero has proposed a Seventh Carbon Budget target to reduce emissions by 87% from 1990 levels by the year 2038.","ai_generated":true,"unit":"cliout-000048#insight-1","date_modified":"2026-10-23"},{"text":"The UK's clean energy economy is a significant employer, providing over 1.1 million jobs, and solar panel installation reached a rate of one every two minutes in 2025.","ai_generated":true,"unit":"cliout-000048#insight-2","date_modified":"2026-10-23"},{"text":"To maintain public support for the transition of hard-to-decarbonise areas—including agriculture, diets, transport, and housing—the government must ensure fairness and avoid punishing citizens for their consumption or travel habits.","ai_generated":true,"unit":"cliout-000048#insight-3","date_modified":"2026-10-23"}],"climate_tags":["carbon budget","renewable energy","solar energy","renewable energy commercialization","decarbonization","transportation","agriculture","housing","climate justice"],"geography_discussed":["Europe","Middle East"],"frame_perspective":[],"analysis_type":["policy commentary"]},{"id":"cliout-000025","url":"https://climateinsightsdirectory.org/document/cliout-000025","title":"Rosebank risks deepening distrust","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"briefing","language":"en","date_published":"2026-02-24","source_url":"https://climateoutreach.org/rosebank-risks-deepening-distrust/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document argues that the UK government's decision on the Rosebank oil field is a critical test of climate leadership. It highlights public support for clean energy and a desire for strong leadership against polluting businesses, while noting a lingering sense of identity and pride tied to the fossil fuel industry. In Scotland, there is a specific demand for the Scottish Government's perspective to be incorporated into the decision-making process.","ai_generated":true,"unit":"cliout-000025#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The Rosebank oil field is highly contentious, with projected CO2 emissions exceeding 200 million tonnes, which is more than the combined annual emissions of all 28 low-income countries.","ai_generated":true,"unit":"cliout-000025#insight-1","date_modified":"2026-10-23"},{"text":"UK citizens generally feel concerned about the global reliance on oil and gas, and there is a belief that strong leadership involves challenging businesses that pollute the environment.","ai_generated":true,"unit":"cliout-000025#insight-2","date_modified":"2026-10-23"},{"text":"While there is excitement for clean energy, many people maintain a sense of pride and identity linked to the fossil fuel industries that historically provided jobs and built communities; therefore, the transition requires evidence of well-paid, well-supported jobs in the clean energy sector.","ai_generated":true,"unit":"cliout-000025#insight-3","date_modified":"2026-10-23"},{"text":"In Scotland, there is a strong emphasis on the role of the Scottish Government, with 44% of people stating that Holyrood should oppose Westminster in ending new offshore drilling licenses in the North Sea.","ai_generated":true,"unit":"cliout-000025#insight-4","date_modified":"2026-10-23"},{"text":"Public sentiment in Scotland shows a preference for the offshore wind industry over the North Sea oil and gas industry.","ai_generated":true,"unit":"cliout-000025#insight-5","date_modified":"2026-10-23"}],"climate_tags":["petroleum industry","offshore wind power","fossil fuel","renewable energy","energy transition","carbon dioxide emissions","climate change communication"],"geography_discussed":["Scotland","North Sea"],"frame_perspective":[],"analysis_type":["public opinion analysis","policy briefing"]},{"id":"cliout-000096","url":"https://climateinsightsdirectory.org/document/cliout-000096","title":"Horizon: Fighting disinformation and effectively communicating on climate change","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2026-02-09","source_url":"https://climateoutreach.org/horizon-fighting-disinformation/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed"],"summary":{"text":"Climate Outreach is seeking to partner with a consortium for a Horizon Europe proposal focused on climate change communication and disinformation. The organization offers expertise in values-based research, narrative development, and public engagement strategies to build democratic legitimacy for climate policy.","ai_generated":true,"unit":"cliout-000096#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Climate Outreach offers a range of potential contributions to consortium projects, including the development and evaluation of narrative frameworks to counter disinformation, the design of tailored public engagement strategies, and the provision of training for scientists and communicators.","ai_generated":true,"unit":"cliout-000096#insight-1","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate change disinformation","climate justice"],"geography_discussed":["Europe"],"frame_perspective":[],"analysis_type":[]},{"id":"cliout-000051","url":"https://climateinsightsdirectory.org/document/cliout-000051","title":"Culture & Entertainment","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2026-01-29","source_url":"https://climateoutreach.org/btc/2025/report/culture-entertainment/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report finds that while British audiences generally support more climate-related content in culture, they demand it be 'done well,' avoiding preachy tones and focusing on systemic solutions rather than individual onus. Preferences vary by demographic segment, with some favoring subtle integration and others preferring hard-hitting real-life examples. Audiences respond most positively to fictional characters and real-life messengers who demonstrate authenticity, passion, and a focus on tangible actions, such as solar panel installation or concern for future generations.","ai_generated":true,"unit":"cliout-000051#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Most people rarely notice climate-related content in culture outside of news and weather, but when they do, it is primarily on TV and in films. Frequently cited examples include Clarkson’s Farm, wildlife documentaries, and dystopian films such as Don’t Look Up and The Day After Tomorrow.","ai_generated":true,"unit":"cliout-000051#insight-1","date_modified":"2026-10-23"},{"text":"There is a general appetite for more climate content in culture, provided it is 'done well' and aligns with audience tastes. However, Traditional Conservatives and Dissenting Disruptors are the most resistant to climate content in entertainment shows, fearing 'heavy and preachy' messaging in spaces intended for relaxation.","ai_generated":true,"unit":"cliout-000051#insight-2","date_modified":"2026-10-23"},{"text":"Audiences strongly prefer seeing constructive, systemic solutions and the role of government and big business over messages that place the onus on individuals or focus solely on 'pure doom'.","ai_generated":true,"unit":"cliout-000051#insight-3","date_modified":"2026-10-23"},{"text":"Preferences for how climate themes are presented vary by segment: Established Liberals, Incrementalist Left, and Progressive Activists prefer subtle integration, whereas Dissenting Disruptors, Rooted Patriots, and Sceptical Scrollers prefer hard-hitting, real-life examples.","ai_generated":true,"unit":"cliout-000051#insight-4","date_modified":"2026-10-23"},{"text":"Fictional characters who express concern for future generations or take positive actions are viewed more favorably. Specifically, 53% of survey respondents feel more positive toward characters concerned about the future for their children/grandchildren, and 47% feel more favorable toward characters who install solar panels.","ai_generated":true,"unit":"cliout-000051#insight-5","date_modified":"2026-10-23"},{"text":"Trusted climate messengers are characterized as knowledgeable, authentic, and personally impacted (e.g., farmers or health professionals). Examples of highly regarded messengers include David Attenborough, Jeremy Clarkson, and Feargal Sharkey.","ai_generated":true,"unit":"cliout-000051#insight-6","date_modified":"2026-10-23"},{"text":"Audiences believe cultural organizations (museums, galleries, theaters) should discuss sustainability even if the organizations have not yet achieved their own sustainability goals, provided they are transparent about their challenges and progress.","ai_generated":true,"unit":"cliout-000051#insight-7","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate change mitigation","solar energy"],"geography_discussed":["Leeds","Moray","Somerset","Essex","Bridgewater","High Wycombe","Loughborough","Plymouth","Wetherby"],"frame_perspective":[],"analysis_type":["public opinion survey","focus group analysis"]},{"id":"cliout-000132","url":"https://climateinsightsdirectory.org/document/cliout-000132","title":"Farming matters to people and sparks positive associations","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"report","language":"en","date_published":"2026-01-16","source_url":"https://climateoutreach.org/btc/2025/report/farming/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document finds that farming is highly valued in Britain as a crucial part of national identity and food security, with the public viewing farmers as being on the frontline of climate change impacts. It argues that climate policies must be developed in collaboration with farmers to avoid being perceived as punitive, as protecting the food supply and supporting farmers is a top priority for government climate action across all demographic groups.","ai_generated":true,"unit":"cliout-000132#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Farming is viewed positively by the British public, with 72% believing its purpose is to feed the nation and many associating it with nature, animals, and a vital rural way of life.","ai_generated":true,"unit":"cliout-000132#insight-1","date_modified":"2026-10-23"},{"text":"Protecting the food supply and supporting British farmers is identified as a top priority for government climate change policy across all regions, age groups, and segments.","ai_generated":true,"unit":"cliout-000132#insight-2","date_modified":"2026-10-23"},{"text":"The public perceives farmers as significantly more vulnerable to the impacts of climate change than other societal groups, a sentiment particularly strong in Scotland and Wales.","ai_generated":true,"unit":"cliout-000132#insight-3","date_modified":"2026-10-23"},{"text":"Unpredictable weather is identified as the primary reason farming will become more difficult in the UK, with similar levels of concern across England (36%), Scotland (38%), and Wales (39%).","ai_generated":true,"unit":"cliout-000132#insight-4","date_modified":"2026-10-23"},{"text":"There is public resistance to climate policies perceived as punitive toward farmers, such as cutting subsidies for those unwilling to transition to sustainable practices, a view held by 26% of respondents overall and higher in Wales (31%) and Scotland (29%).","ai_generated":true,"unit":"cliout-000132#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change","climate policy","agriculture","food security","sustainable agriculture","agricultural subsidy"],"geography_discussed":["England","Scotland","Wales"],"frame_perspective":[],"analysis_type":["public opinion research"]},{"id":"cliout-000095","url":"https://climateinsightsdirectory.org/document/cliout-000095","title":"Tips for framing hopeful climate change stories: COP30","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2025-11-06","source_url":"https://climateoutreach.org/tips-framing-hopeful-climate-change-stories-cop30/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The document outlines three positive framing strategies for COP30: highlighting the unstoppable momentum of renewable energy, depicting a cleaner and fairer future for children, and emphasizing the protection of natural environments. It advises against using politicized or intangible terms like 'net-zero' and 'growth', suggesting instead a focus on tangible benefits such as job creation, cheaper energy bills, and cleaner air. The guide also provides specific UK-based case studies and public opinion statistics to support these narratives.","ai_generated":true,"unit":"cliout-000095#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The guide recommends framing the energy transition as an unstoppable movement toward a low-carbon society, noting that the clean energy economy in the UK grew three times faster than the overall economy in the past year and supports nearly one million jobs.","ai_generated":true,"unit":"cliout-000095#insight-1","date_modified":"2026-10-23"},{"text":"Public opinion data indicates strong support for climate action in the UK: 74% of people care about climate change, 64% are proud of renewable energy, and 56% view climate leadership as important.","ai_generated":true,"unit":"cliout-000095#insight-2","date_modified":"2026-10-23"},{"text":"The document suggests focusing on nature restoration as a 'double win' for the environment and job creation, citing the Climate Change Committee's identification of tree planting and peatland restoration as recent successes.","ai_generated":true,"unit":"cliout-000095#insight-3","date_modified":"2026-10-23"},{"text":"Communicators are advised to avoid the term 'net-zero' because it has become highly politicised; research shows support for a hypothetical council target increased from 50% to 64% when the framing shifted from 'net zero' to explaining benefits like jobs and a safer environment.","ai_generated":true,"unit":"cliout-000095#insight-4","date_modified":"2026-10-23"},{"text":"The guide warns against using the term 'growth' as it is too intangible, and advises against 'trashing' fossil fuel industries, particularly in communities in South Wales and northern Scotland where these industries are linked to community identity and nostalgia.","ai_generated":true,"unit":"cliout-000095#insight-5","date_modified":"2026-10-23"}],"climate_tags":["renewable energy","Net-zero emissions","energy transition","climate change communication","job creation","nature restoration","peatland restoration","electric vehicle","heat pump"],"geography_discussed":["Brazil","Belém","South Wales","Scotland","Sheffield","Shropshire"],"frame_perspective":[],"analysis_type":["communication guide"]},{"id":"cliout-000020","url":"https://climateinsightsdirectory.org/document/cliout-000020","title":"Carbon Budget and Growth Delivery Plan: Opportunities","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2025-11-05","source_url":"https://climateoutreach.org/carbon-budget-growth-delivery-plan-opportunities/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"Climate Outreach suggests that the UK government's 'Carbon Budget and Growth Delivery Plan' must move beyond discussing big investments and emissions targets to highlight tangible benefits for ordinary people. The authors argue for a narrative focused on cheaper energy, improved health through home retrofitting, and nature restoration, using specific community examples from Liverpool, North Yorkshire, and Shropshire to demonstrate how clean energy and nature projects improve lives and foster local pride.","ai_generated":true,"unit":"cliout-000020#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The UK government's 'Carbon Budget and Growth Delivery Plan' is a legal requirement under the Climate Change Act and outlines the strategy for reducing carbon emissions until 2037.","ai_generated":true,"unit":"cliout-000020#insight-1","date_modified":"2026-10-23"},{"text":"Public support for climate action is high, with 74% of people caring about climate change and a majority feeling positive about renewable energy, yet there is a risk of losing public engagement if the future vision is not clearly articulated.","ai_generated":true,"unit":"cliout-000020#insight-2","date_modified":"2026-10-23"},{"text":"The current climate plan emphasizes large-scale energy projects such as Sizewell C and Carbon Capture, but lacks sufficient detail on how these investments will benefit local communities.","ai_generated":true,"unit":"cliout-000020#insight-3","date_modified":"2026-10-23"},{"text":"Community-led energy and retrofitting projects provide evidence of tangible benefits, such as Grimsby Community Energy raising over £840,000 for solar panels on charity buildings and home retrofitting in North Yorkshire reducing bills by 30% while improving health conditions.","ai_generated":true,"unit":"cliout-000020#insight-4","date_modified":"2026-10-23"},{"text":"Nature restoration is a primary concern for the British public, and the government's commitments to peatland restoration and tree planting should be framed through community success stories, such as the Shropshire Hedgerows Heroes Project.","ai_generated":true,"unit":"cliout-000020#insight-5","date_modified":"2026-10-23"}],"climate_tags":["carbon budget","renewable energy","solar energy","carbon capture and storage","heat pump","nature restoration","peatland restoration","energy poverty","climate change communication"],"geography_discussed":["Sunderland","Stoke-on-Trent","Peebles","Pembroke","Grimsby","Liverpool","North Yorkshire","Shropshire"],"frame_perspective":[],"analysis_type":["policy analysis","communication strategy"]},{"id":"cliout-000128","url":"https://climateinsightsdirectory.org/document/cliout-000128","title":"We have to stop talking about net zero.","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"statement","language":"en","date_published":"2025-09-10","source_url":"https://climateoutreach.org/btc-netzero-comment/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The author contends that 'net zero' is an uninspiring and technical term that has been weaponised by opposition as an 'elitist' agenda. Instead of focusing on abstract targets, the document suggests communicating climate action through tangible community improvements—such as solar panels on leisure centres and school tree planting—and highlighting achievements like the fact that renewable energy now powers 50% of the UK energy mix. This statement serves as an introduction to the 'Britain Talks Climate and Nature' report, which aims to move away from polarising language toward a blueprint for a prosperous future.","ai_generated":true,"unit":"cliout-000128#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The term 'net zero' is perceived by many as a technical concept associated with out-of-touch or corrupt leadership and is being used by opponents as a 'culture war wedge issue' and a sign of an 'elitist' agenda.","ai_generated":true,"unit":"cliout-000128#insight-1","date_modified":"2026-10-23"},{"text":"Public engagement in the UK is higher when climate and nature are framed around shared values, such as pride in national parks, concern over sewage in rivers, and the adoption of homegrown clean energy.","ai_generated":true,"unit":"cliout-000128#insight-2","date_modified":"2026-10-23"},{"text":"Effective climate communication should shift from 'lofty targets' to tangible, local changes and existing successes, such as the fact that renewables provide 50% of the UK's energy mix.","ai_generated":true,"unit":"cliout-000128#insight-3","date_modified":"2026-10-23"}],"climate_tags":["Net-zero emissions","climate change communication","renewable energy","solar energy","energy transition"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["opinion"]},{"id":"cliout-000027","url":"https://climateinsightsdirectory.org/document/cliout-000027","title":"People Powering the Green Transition","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"briefing","language":"en","date_published":"2025-09-08","source_url":"https://climateoutreach.org/reports/people-powering-the-green-transition/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document argues that the climate emergency requires broad public participation in daily life and positions the upcoming 2025 public participation strategy from the Department for Security, Energy and Net Zero (DESNZ) as a critical mechanism to harness existing projects and networks. It aims to guide DESNZ in integrating established work and insights to ensure people are central to achieving a sustainable and fair future.","ai_generated":true,"unit":"cliout-000027#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The climate emergency is a complex challenge that necessitates the involvement of all sectors and the integration of sustainable practices into the daily lives of individuals.","ai_generated":true,"unit":"cliout-000027#insight-1","date_modified":"2026-10-23"},{"text":"The Department for Security, Energy and Net Zero (DESNZ) is scheduled to publish a public participation strategy in 2025, which is viewed as a significant opportunity to coordinate existing climate initiatives and insights to center people in the transition.","ai_generated":true,"unit":"cliout-000027#insight-2","date_modified":"2026-10-23"}],"climate_tags":["public participation","energy transition","climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["policy recommendation"]},{"id":"cliout-000024","url":"https://climateinsightsdirectory.org/document/cliout-000024","title":"adaptation-and-mitigation","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2025-08-21","source_url":"https://climateoutreach.org/btc/2025/toolkit/adaptation-and-mitigation/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document outlines a set of 'dos and don'ts' for communicators to explain the dual necessity of reducing pollution and adapting to climate impacts. It provides tailored messaging strategies for four specific audience groups: Progressive Activists, Incrementalist Left, Established Liberals, and Traditional Conservatives, emphasizing the need to avoid pitting adaptation against mitigation and instead highlighting progress, stability, and the protection of local environments and livelihoods.","ai_generated":true,"unit":"cliout-000024#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Communicators should present climate action as a dual requirement of reducing pollution and adapting to impacts, avoiding framing the two as opposing goals and instead highlighting existing public support for both.","ai_generated":true,"unit":"cliout-000024#insight-1","date_modified":"2026-10-23"},{"text":"Effective communication requires tailoring messages to specific audience segments: Progressive Activists need evidence of government action; the Incrementalist Left responds to community-led progress; Established Liberals value British global leadership and innovation; and Traditional Conservatives prioritize the protection of the environment and the British way of life.","ai_generated":true,"unit":"cliout-000024#insight-2","date_modified":"2026-10-23"}],"climate_tags":["climate change adaptation","climate change mitigation","climate change communication"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["communication strategy"]},{"id":"cliout-000029","url":"https://climateinsightsdirectory.org/document/cliout-000029","title":"energy-in-the-home","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2025-08-21","source_url":"https://climateoutreach.org/btc/2025/toolkit/energy-in-the-home/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document outlines a communication toolkit for framing the transition to clean energy in the home as a collective societal effort rather than an individual burden. It emphasizes the use of solar power as a symbol of progress and provides tailored messaging for five specific UK audience segments: Progressive Activists, Incrementalist Lefts, Established Liberals, Rooted Patriots, and Traditional Conservatives. The guide advises against promising immediate financial savings and instead suggests highlighting existing progress, community benefits, and the protection of the British way of life.","ai_generated":true,"unit":"cliout-000029#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Communications regarding clean energy in the home should frame the transition as a collective societal effort and avoid promising immediate financial savings for individuals.","ai_generated":true,"unit":"cliout-000029#insight-1","date_modified":"2026-10-23"},{"text":"Solar power is identified as a key tangible symbol of progress and should be centered in messaging to represent broader potential and hope.","ai_generated":true,"unit":"cliout-000029#insight-2","date_modified":"2026-10-23"},{"text":"Different UK political segments require specific framing: Progressive Activists need hope and government action; Incrementalist Lefts value community-led projects; Established Liberals respond to technological innovation and economic competitive advantage; Rooted Patriots prioritize local fairness and family prosperity; and Traditional Conservatives value the protection of the environment and the British way of life through gradual change.","ai_generated":true,"unit":"cliout-000029#insight-3","date_modified":"2026-10-23"}],"climate_tags":["clean energy","solar energy","energy transition","climate change communication","residential energy","renewable energy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["communication guide"]},{"id":"cliout-000050","url":"https://climateinsightsdirectory.org/document/cliout-000050","title":"toolkit-climate-change-and-nature","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2025-08-21","source_url":"https://climateoutreach.org/btc/2025/toolkit/toolkit-climate-change-and-nature/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document outlines a communication toolkit for discussing climate change and nature protection, emphasizing the need to connect environmental action with tangible local benefits, health, and wellbeing. It provides tailored messaging strategies for four specific audience segments: Progressive Activists, Incrementalist Lefts, Established Liberals, and Traditional Conservatives, focusing on leadership, community action, innovation, and the preservation of the British way of life.","ai_generated":true,"unit":"cliout-000050#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"General communication on climate and nature should emphasize collective effort, existing progress, and the link between policy and tangible improvements in people's lives and health.","ai_generated":true,"unit":"cliout-000050#insight-1","date_modified":"2026-10-23"},{"text":"Messaging for Progressive Activists should focus on the necessity of moral and political leadership from governments and highlight existing progress to counter their skepticism about government action.","ai_generated":true,"unit":"cliout-000050#insight-2","date_modified":"2026-10-23"},{"text":"For the Incrementalist Left, communication should celebrate existing community-led actions, such as tree planting and reducing car use, to show how to build toward a sustainable future.","ai_generated":true,"unit":"cliout-000050#insight-3","date_modified":"2026-10-23"},{"text":"Established Liberals respond best to messages emphasizing Britain's role as a global leader and the innovative methods being used to protect the planet.","ai_generated":true,"unit":"cliout-000050#insight-4","date_modified":"2026-10-23"},{"text":"Traditional Conservatives prioritize the environment but may view net zero policies as a loss of freedom; therefore, messaging should frame climate action as a way to safeguard the British way of life, farming livelihoods, and national industries.","ai_generated":true,"unit":"cliout-000050#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change","Net-zero emissions","climate policy","sustainable agriculture"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["communication strategy"]},{"id":"cliout-000061","url":"https://climateinsightsdirectory.org/document/cliout-000061","title":"Talking about net zero","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2025-08-21","source_url":"https://climateoutreach.org/btc/2025/toolkit/talking-about-net-zero/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document advises communicators to frame net zero as a means to achieve a 'better future' with concrete benefits like cleaner air and good jobs, rather than defending it through statistics. It provides tailored messaging for five UK audience segments: Progressive Activists, Incrementalist Lefts, Established Liberals, Sceptical Scrollers, and Rooted Patriots, emphasizing local improvements, moral leadership, and the protection of British livelihoods and nature.","ai_generated":true,"unit":"cliout-000061#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Effective communication about net zero should prioritize the 'better future' and tangible benefits—such as warmer homes, better health, and cleaner air—over the use of statistics or appeals to scientific authority to 'defend' the concept.","ai_generated":true,"unit":"cliout-000061#insight-1","date_modified":"2026-10-23"},{"text":"Messaging for different UK demographics requires specific framing: Progressive Activists need to see moral leadership and ramped-up action; Incrementalist Lefts respond to the celebration of existing community actions; and Established Liberals are motivated by Britain's role as a global leader in innovation.","ai_generated":true,"unit":"cliout-000061#insight-2","date_modified":"2026-10-23"},{"text":"For Sceptical Scrollers and Rooted Patriots, the focus should be on localism, the protection of the British way of life, and the safeguarding of farming livelihoods and cherished places to ensure a secure future for subsequent generations.","ai_generated":true,"unit":"cliout-000061#insight-3","date_modified":"2026-10-23"}],"climate_tags":["Net-zero emissions","climate change communication","climate policy","clean energy","just transition"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["communication guide"]},{"id":"cliout-000070","url":"https://climateinsightsdirectory.org/document/cliout-000070","title":"BTC 2025 Communications Toolkit","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2025-08-21","source_url":"https://climateoutreach.org/btc/2025/toolkit/consulting-people-on-climate-change-and-nature/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The BTC 2025 Communications Toolkit outlines best practices for public consultation on climate and nature, emphasizing transparency, accessibility, and the avoidance of 'tick box' exercises. It provides tailored messaging for seven distinct audience segments—ranging from Progressive Activists to Dissenting Disruptors—to ensure inclusive engagement and rebuild trust in institutions during the transition to net zero.","ai_generated":true,"unit":"cliout-000070#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Effective public consultation requires moving beyond 'tick box' exercises to implement transparent, innovative, and accessible engagement methods that use conversational language instead of technical jargon to reach those who typically feel excluded.","ai_generated":true,"unit":"cliout-000070#insight-1","date_modified":"2026-10-23"},{"text":"Different audience segments have varying attitudes toward the speed of climate action versus the necessity of consultation; for example, Rooted Patriots, Traditional Conservatives, and Dissenting Disruptors are the most likely to prioritize consultation even if it slows down development processes.","ai_generated":true,"unit":"cliout-000070#insight-2","date_modified":"2026-10-23"},{"text":"Tailored messaging is required to engage specific groups: Progressive Activists respond to consultation as a means of inclusive local development and political leadership on net zero, while Established Liberals view it as a robust method for society-wide input that supports informed leadership.","ai_generated":true,"unit":"cliout-000070#insight-3","date_modified":"2026-10-23"},{"text":"For segments with high distrust or fairness concerns, such as Dissenting Disruptors and Traditional Conservatives, consultation should be framed as a way to safeguard cherished values and give a voice to ordinary people to ensure fair approaches.","ai_generated":true,"unit":"cliout-000070#insight-4","date_modified":"2026-10-23"}],"climate_tags":["Net-zero emissions","climate change communication","environmental policy","social inclusion"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["communication guide"]},{"id":"cliout-000071","url":"https://climateinsightsdirectory.org/document/cliout-000071","title":"BTC 2025 Communications Toolkit","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2025-08-21","source_url":"https://climateoutreach.org/btc/2025/toolkit/renewable-energy-policy-and-infrastructure/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The BTC 2025 Communications Toolkit offers tailored messaging strategies to promote the clean energy transition in Britain. It advises communicators to focus on progress, economic prosperity, and community benefits while avoiding the vilification of the oil and gas industry. The guide breaks down specific appeals for five audience segments: Progressive Activists, Incrementalist Lefts, Established Liberals, and Traditional Conservatives, emphasizing the need to speak for the majority who support renewables rather than focusing on a loud minority of dissenters.","ai_generated":true,"unit":"cliout-000071#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Communicators should focus on the majority of people who support renewable energy developments rather than the small, loud minority of dissenting voices.","ai_generated":true,"unit":"cliout-000071#insight-1","date_modified":"2026-10-23"},{"text":"When discussing the energy transition, the oil and gas industry and its workers should not be portrayed as villains; instead, the focus should be on the necessity of future industries and their ability to provide quality jobs.","ai_generated":true,"unit":"cliout-000071#insight-2","date_modified":"2026-10-23"},{"text":"Messaging for Traditional Conservatives should emphasize the protection of the environment and the British way of life through gradual change, avoiding claims of failure to make progress.","ai_generated":true,"unit":"cliout-000071#insight-3","date_modified":"2026-10-23"},{"text":"For Established Liberals, the communication should highlight technological innovation, the proliferation of green businesses, and Britain's global leadership.","ai_generated":true,"unit":"cliout-000071#insight-4","date_modified":"2026-10-23"},{"text":"Progressive Activists and Incrementalist Lefts both respond to evidence of existing progress in clean energy, though the former focuses on the need for government to ramp up action and the latter values community-led projects.","ai_generated":true,"unit":"cliout-000071#insight-5","date_modified":"2026-10-23"}],"climate_tags":["renewable energy policy","energy transition","energy infrastructure","fossil fuel","energy security"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["communication strategy"]},{"id":"cliout-000110","url":"https://climateinsightsdirectory.org/document/cliout-000110","title":"Three dos and a don’t for communicators","publisher":{"name":"Climate Outreach","organization":"climate-outreach"},"document_type":"guide","language":"en","date_published":"2025-08-21","source_url":"https://climateoutreach.org/btc/2025/toolkit/political-leadership/","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The document outlines four core communication principles—normalising support, framing action as ambitious rather than radical, highlighting global efforts, and avoiding the normalisation of opposition—while providing specific messaging strategies for Progressive Activists, the Incrementalist Left, Established Liberals, and Traditional Conservatives in the UK.","ai_generated":true,"unit":"cliout-000110#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Communicators should employ four primary strategic approaches: normalising support for climate leadership across diverse demographics, framing actions as 'ambitious' rather than 'radical' and rooted in local needs, connecting national efforts to global actions to share responsibility, and avoiding the assumption that competing concerns like the cost of living reduce the desire for climate leadership.","ai_generated":true,"unit":"cliout-000110#insight-1","date_modified":"2026-10-23"},{"text":"Messaging for Progressive Activists should focus on how governments can increase their efforts and highlight existing national and global progress, as this group often struggles to believe that sufficient action is being taken.","ai_generated":true,"unit":"cliout-000110#insight-2","date_modified":"2026-10-23"},{"text":"For the Incrementalist Left, who prefer improving the status quo over radical change, communicators should celebrate community-led leadership and demonstrate how national leaders can emulate these local actions.","ai_generated":true,"unit":"cliout-000110#insight-3","date_modified":"2026-10-23"},{"text":"Engagement with Established Liberals should emphasise Britain's role as a global leader, highlight innovative domestic successes, and frame ambitious action as a source of stability and local benefit.","ai_generated":true,"unit":"cliout-000110#insight-4","date_modified":"2026-10-23"},{"text":"To reach Traditional Conservatives, who may associate climate leadership with a loss of freedom, messaging should frame climate action as a means of safeguarding the British way of life, protecting farming livelihoods, and prioritising British people and industries.","ai_generated":true,"unit":"cliout-000110#insight-5","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","climate policy"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["communication strategy"]}]}