{"query_echo":{"q":"","filters":{"organization":["Clean Creatives"],"added":"2026-10-23..2026-10-23"},"warnings":[]},"total":{"value":37,"relation":"eq"},"page":2,"page_size":20,"self":"https://climateinsightsdirectory.org/api/v1/search?added=2026-10-23..2026-10-23&organization=clean-creatives&page=2","stability":"beta","ai_marking":{"digital_source_type":{"uri":"http://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia","name":"Created using Generative AI"},"notice":"Summary and key insights are generated using artificial intelligence."},"results":[{"id":"cleancre-000001","url":"https://climateinsightsdirectory.org/document/cleancre-000001","title":"To the shareholders of Interpublic Group and Omnicom Inc.","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"statement","language":"en","date_published":null,"source_url":"https://cleancreatives.org/merger-letter","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"Clean Creatives warns shareholders of Interpublic Group and Omnicom that their proposed merger consolidates significant risks linked to fossil fuel clients, including legal liabilities, reputational damage, and future revenue losses as energy markets transition.","ai_generated":true,"unit":"cleancre-000001#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The proposed merger between Omnicom and IPG would result in a combined entity holding at least 124 contracts with fossil fuel companies, which the author defines as firms generating over 50% of their revenue from fossil fuels. Major clients include ExxonMobil with 9 contracts, Shell and TotalEnergies with 4 each, and Chevron, Repsol, Saudi Aramco, and Suncor with 3 each.","ai_generated":true,"unit":"cleancre-000001#insight-1","date_modified":"2026-10-23"},{"text":"The companies face growing legal exposure, with over 80 global lawsuits regarding misleading communications by fossil fuel companies. Specifically, the Massachusetts Attorney General's lawsuit against ExxonMobil cites work produced by subsidiaries of both Omnicom and IPG, and both parent companies have been subpoenaed by Congressional investigations into fossil fuel marketing.","ai_generated":true,"unit":"cleancre-000001#insight-2","date_modified":"2026-10-23"},{"text":"The author argues that a structural decline in the fossil fuel sector, driven by peaking demand and a shift toward renewables, will likely lead to cuts in discretionary spending for marketing and PR. This is supported by the observation that clean energy investment has outpaced fossil fuel investment since 2016, with solar energy receiving half a trillion dollars in annual investment by 2024.","ai_generated":true,"unit":"cleancre-000001#insight-3","date_modified":"2026-10-23"},{"text":"Work with fossil fuel clients creates conflicts of interest with other sectors in the agencies' portfolios. In the insurance industry, climate disaster-related costs are estimated at $140 billion in 2024, while fossil fuel pollution causes economic damage equivalent to 3.3% of global GDP, primarily through healthcare costs.","ai_generated":true,"unit":"cleancre-000001#insight-4","date_modified":"2026-10-23"}],"climate_tags":["fossil-fuel divestment","climate change litigation","energy transition","renewable energy","solar energy","electric vehicle","climate risk"],"geography_discussed":["United States","Massachusetts"],"frame_perspective":[],"analysis_type":["risk assessment","shareholder advocacy"]},{"id":"cleancre-000002","url":"https://climateinsightsdirectory.org/document/cleancre-000002","title":"Our Letter to Netflix: Work with Fossil-Free Agencies","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"statement","language":"en","date_published":null,"source_url":"https://cleancreatives.org/netflix","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"Clean Creatives calls on Netflix to implement fossil-free procurement criteria for its agencies and urges Dentsu, which recently secured a $190 million partnership with Netflix, to offramp all fossil fuel clients.","ai_generated":true,"unit":"cleancre-000002#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Clean Creatives identifies a conflict of interest in Netflix's EMEA media review due to the fossil fuel contracts held by major agency holding companies: Omnicom has 120 active or recent contracts, WPP has 82 (including BP, ExxonMobil, TotalEnergies, and Saudi Aramco), and Dentsu has 18 (including Chevron, Repsol, and Shell).","ai_generated":true,"unit":"cleancre-000002#insight-1","date_modified":"2026-10-23"},{"text":"The authors argue that PR and media agencies aid fossil fuel companies in creating a \"misinformation crisis\" that hinders climate progress, and they urge Netflix to make fossil-free agency procurement an explicit criterion for its supply chain.","ai_generated":true,"unit":"cleancre-000002#insight-2","date_modified":"2026-10-23"},{"text":"Netflix has selected Dentsu for a $190 million partnership; while Dentsu had the lowest fossil fuel exposure of the contenders—estimated at 0.15% of its $8.2 billion 2024 revenue—the authors call for Dentsu to become the first major holding company to completely stop working with fossil fuel clients.","ai_generated":true,"unit":"cleancre-000002#insight-3","date_modified":"2026-10-23"}],"climate_tags":["fossil-fuel divestment","procurement","climate change communication","climate change disinformation"],"geography_discussed":["Europe","Middle East","Africa"],"frame_perspective":[],"analysis_type":["advocacy"]},{"id":"cleancre-000008","url":"https://climateinsightsdirectory.org/document/cleancre-000008","title":"Profitable Growth Without Fossil Fuels","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":null,"source_url":"https://cleancreatives.org/offramp","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The report argues that the marketing industry must transition away from fossil fuel clients to future-proof revenue. It estimates that the top 29 oil majors spent approximately $6.97 billion on media, creative, and PR in 2024, which represents less than 1% of global marketing spend. While this spend generates an estimated $3.03 billion for major global holding companies and specific firms like Edelman, Accenture Song, and Stagwell, the report notes that for most agencies, these clients account for less than 1% of annual revenue.","ai_generated":true,"unit":"cleancre-000008#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Fossil fuel companies' spending on public relations, creative, and media is estimated at $6.97 billion, which constitutes less than 1% of the total global marketing expenditure across all industries.","ai_generated":true,"unit":"cleancre-000008#insight-1","date_modified":"2026-10-23"},{"text":"In 2024, the top 29 oil majors spent roughly $6.97 billion on media, creative, and PR, with an estimated $3.03 billion of that amount going to major global marketing holding companies as well as Edelman, Accenture Song, and Stagwell.","ai_generated":true,"unit":"cleancre-000008#insight-2","date_modified":"2026-10-23"}],"climate_tags":["fossil-fuel divestment"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["financial modeling","strategic roadmap"]},{"id":"cleancre-000009","url":"https://climateinsightsdirectory.org/document/cleancre-000009","title":"How to Get Started With Clean Creatives","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"guide","language":"en","date_published":null,"source_url":"https://cleancreatives.org/start","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"The guide advises agency staff to build diverse internal coalitions and leverage existing company values regarding sustainability and social justice to advocate for the termination of fossil fuel client contracts. It emphasizes that an agency's client list is the primary driver of its carbon footprint, noting that a single oil company contract for the holding company IPG produced more carbon than the entire global holding company. Recommended actions include identifying supportive leadership, using non-confrontational questioning to highlight business risks, and utilizing staff-wide forums like townhalls or Slack to organize. The document links the fossil fuel industry to systemic racial injustice, arguing that commitments to racial justice are inconsistent with working for companies that disproportionately harm marginalized communities.","ai_generated":true,"unit":"cleancre-000009#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"An agency's client base is the most significant contributor to its carbon footprint, often outweighing internal sustainability efforts such as reducing electricity use or offsetting flights. For example, one oil company contract for the holding company IPG generated more carbon than the entire global holding company.","ai_generated":true,"unit":"cleancre-000009#insight-1","date_modified":"2026-10-23"},{"text":"Advocates are encouraged to align their goals with the agency's stated values on sustainability and social justice, specifically arguing that fossil fuel business practices are incompatible with commitments to racial justice due to the industry's disproportionate impact on Black people and marginalized communities.","ai_generated":true,"unit":"cleancre-000009#insight-2","date_modified":"2026-10-23"},{"text":"The guide recommends a strategic approach to internal advocacy: identifying supportive high-ranking leadership, asking questions that highlight risk rather than inducing defensiveness, and using general staff forums like townhalls or digital communication tools to build a diverse core team.","ai_generated":true,"unit":"cleancre-000009#insight-3","date_modified":"2026-10-23"}],"climate_tags":["fossil-fuel divestment","corporate sustainability","climate justice","greenwashing","carbon footprint"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["strategic guide"]},{"id":"cleancre-000011","url":"https://climateinsightsdirectory.org/document/cleancre-000011","title":"North Face, we want you to have Clean Creatives! — Clean Creatives","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"statement","language":"en","date_published":null,"source_url":"https://cleancreatives.org/brand-landing-page-north-face","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags"],"summary":{"text":"Clean Creatives urges The North Face to address the conflict between its goal of becoming climate positive and the fact that its agencies work for fossil fuel polluters and climate deniers. The document specifically cites Edelman as an agency working with Shell and Charles Koch, arguing that such partnerships allow polluters to promote misinformation and obstruct climate action. Clean Creatives notes that over 900 agencies have already pledged to stop working with fossil fuel companies.","ai_generated":true,"unit":"cleancre-000011#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Clean Creatives argues that The North Face's advertising and PR agencies are being used by fossil fuel polluters to \"promote misinformation and obstruct serious climate action by government and business leaders.\"","ai_generated":true,"unit":"cleancre-000011#insight-1","date_modified":"2026-10-23"}],"climate_tags":["fossil-fuel divestment","climate change disinformation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":[]},{"id":"cleancre-000013","url":"https://climateinsightsdirectory.org/document/cleancre-000013","title":"Toxic Accounts","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":null,"source_url":"https://cleancreatives.org/toxic-accounts","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report 'Toxic Accounts' by Clean Creatives examines how BP, Chevron, ExxonMobil, and Shell shifted their marketing strategies from 2020 to 2024. The analysis finds that these companies moved away from net-zero ambitions and 'greenwashing' toward a strategy of 'fossil fuel dominance,' emphasizing energy security and the indispensability of oil and gas. The document details the use of 'false solutions'—such as carbon capture and storage (CCS), blue/gray hydrogen, and certain biofuels—to justify continued fossil fuel production. It highlights specific campaign evolutions, such as BP's shift from 'greening companies' to 'energy security' and ExxonMobil's 'Breaking Free' anti-EV campaign, arguing that these narratives delay the clean energy transition to prioritize short-term shareholder returns.","ai_generated":true,"unit":"cleancre-000013#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Between 2020 and 2024, oil and gas companies shifted their narrative strategy from claiming climate leadership and setting targets to emphasizing that society cannot function without fossil fuels.","ai_generated":true,"unit":"cleancre-000013#insight-1","date_modified":"2026-10-23"},{"text":"The industry is promoting 'false solutions'—including carbon capture and storage (CCS), natural gas, and biofuels—to maintain fossil fuel dependence and delay decarbonization, despite renewables being cheaper and more reliable.","ai_generated":true,"unit":"cleancre-000013#insight-2","date_modified":"2026-10-23"},{"text":"Carbon capture and storage (CCS) is highlighted as a preferred industry solution despite high failure rates and its use in enhancing oil recovery; a heavy CCS pathway to net zero by 2050 is estimated to cost at least $30 trillion more than a renewable-based route.","ai_generated":true,"unit":"cleancre-000013#insight-3","date_modified":"2026-10-23"},{"text":"BP's strategy evolved from promoting itself as a 'greening company' in 2021 to focusing on energy security after the invasion of Ukraine, eventually announcing in February 2025 a plan to increase fossil fuel investment by 20% and cut renewables investment by 70%.","ai_generated":true,"unit":"cleancre-000013#insight-4","date_modified":"2026-10-23"},{"text":"Chevron has utilized nationalism and themes of economic stability to frame domestic oil and gas production as essential for national security, while presenting climate action as a technological innovation challenge rather than a phase-out.","ai_generated":true,"unit":"cleancre-000013#insight-5","date_modified":"2026-10-23"},{"text":"ExxonMobil's narrative shifted from defensive justifications of fossil fuels to proactive market design, including an anti-EV 'Breaking Free' campaign in 2023 and a later pivot to promoting lithium extraction to maintain its image as an architect of the transition.","ai_generated":true,"unit":"cleancre-000013#insight-6","date_modified":"2026-10-23"},{"text":"Shell transitioned from positioning itself as a net-zero leader to prioritizing liquefied natural gas (LNG) and financial performance, reducing its renewables investment to 8% of total spend in 2024 and 12% in 2025.","ai_generated":true,"unit":"cleancre-000013#insight-7","date_modified":"2026-10-23"},{"text":"The report concludes that the shift in marketing is driven by a strategic agenda for fossil fuel domination and the prioritization of short-term shareholder returns over the urgency of the climate transition.","ai_generated":true,"unit":"cleancre-000013#insight-8","date_modified":"2026-10-23"}],"climate_tags":["fossil fuel industry","greenwashing","carbon capture and storage","natural gas","biofuel","hydrogen","renewable energy","Net-zero emissions","energy security","methane emissions","electric vehicle","climate change disinformation","Paris Agreement"],"geography_discussed":["United States","United Kingdom","Asia","Middle East","Australia"],"frame_perspective":[],"analysis_type":["qualitative analysis","narrative analysis"]},{"id":"cleancre-000017","url":"https://climateinsightsdirectory.org/document/cleancre-000017","title":"Microsoft, we want you to have Clean Creatives — Clean Creatives","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"statement","language":"en","date_published":null,"source_url":"https://cleancreatives.org/brand-landing-page-microsoft","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags"],"summary":{"text":"Clean Creatives calls on Microsoft to stop its agencies from working with fossil fuel polluters, noting that firms like Edelman continue to work with Shell and Charles Koch despite scientific pledges.","ai_generated":true,"unit":"cleancre-000017#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Clean Creatives argues that Microsoft's agencies are ignoring IPCC recommendations by continuing to work with fossil fuel polluters, which contradicts Microsoft's own goal of becoming carbon negative.","ai_generated":true,"unit":"cleancre-000017#insight-1","date_modified":"2026-10-23"}],"climate_tags":["fossil-fuel divestment","climate change disinformation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":[]},{"id":"cleancre-000020","url":"https://climateinsightsdirectory.org/document/cleancre-000020","title":"THE COP28 F-LIST","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":null,"source_url":"https://cleancreatives.org/cop28","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report argues that the UAE used extensive PR campaigns to rebrand itself as a climate leader to secure the hosting of COP28, while simultaneously planning to expand oil and gas production. It identifies 18 agencies that worked for the UAE, COP28, ADNOC, or Masdar between 2021 and 2023, noting that many of these firms simultaneously held contracts with major fossil fuel polluters. The document details specific tactics used to manipulate public opinion, including the editing of Wikipedia pages by COP28 staff and the use of AI-generated social media bots for astroturfing. It concludes by calling on the creative industry to stop working with fossil fuel clients to support a genuine energy transition.","ai_generated":true,"unit":"cleancre-000020#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The UAE is utilizing the COP28 platform to position itself as a climate leader despite having the \"third largest plan “for oil and gas expansion in the world”\" and failing to meet its own renewable energy targets.","ai_generated":true,"unit":"cleancre-000020#insight-1","date_modified":"2026-10-23"},{"text":"ADNOC intends to invest $150 billion to increase its oil and gas production to 5 million barrels a day by 2027, contradicting UN warnings to phase out fossil fuels.","ai_generated":true,"unit":"cleancre-000020#insight-2","date_modified":"2026-10-23"},{"text":"Between 2021 and 2023, 18 agencies worked for COP28, the UAE, Masdar, and ADNOC. Ten of these agencies simultaneously managed 29 fossil fuel contracts for entities including ExxonMobil and Saudi Aramco, while eight agencies representing ADNOC and Masdar had 27 relationships with fossil fuel polluters.","ai_generated":true,"unit":"cleancre-000020#insight-3","date_modified":"2026-10-23"},{"text":"The UAE's energy mix remains heavily dependent on fossil fuels, with oil, natural gas, and coal accounting for 95% of overall energy consumption, while renewable energy consumption is only 1.38%.","ai_generated":true,"unit":"cleancre-000020#insight-4","date_modified":"2026-10-23"},{"text":"The UAE employed various PR firms to manage its image for COP28, including First National Resources, which was paid a $132,500 retainer to \"counteract all negative press and media reports\" and protect Dr. Al Jaber and COP28 from criticism.","ai_generated":true,"unit":"cleancre-000020#insight-5","date_modified":"2026-10-23"},{"text":"Efforts to manipulate public perception included the editing of Wikipedia entries by COP28's head of marketing, Ramzi Haddad, to remove criticism and promote green credentials, as well as a multilingual astroturfing campaign using over 100 fake accounts and AI-generated images.","ai_generated":true,"unit":"cleancre-000020#insight-6","date_modified":"2026-10-23"}],"climate_tags":["greenwashing","renewable energy","climate finance","energy transition","2023 United Nations Climate Change Conference","fossil fuel industry"],"geography_discussed":["Peru","United States"],"frame_perspective":[],"analysis_type":["investigative report","corporate accountability"]},{"id":"cleancre-000021","url":"https://climateinsightsdirectory.org/document/cleancre-000021","title":"100+ creators, experts, and advocates demand Edelman drop all fossil fuel clients","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"statement","language":"en","date_published":null,"source_url":"https://cleancreatives.org/edelmandropexxon","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags"],"summary":{"text":"A group of over 100 sustainability experts and advocates is publicly demanding that Edelman, the world's largest PR firm, drop all fossil fuel clients, including ExxonMobil and Shell. The signers argue that Edelman's work for these companies spreads climate denial and misinformation, which obstructs government action and contradicts the firm's stated commitment to the Paris Agreement.","ai_generated":true,"unit":"cleancre-000021#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The signers allege that Edelman, the world's largest PR firm, works extensively with fossil fuel companies such as Shell and ExxonMobil, as well as organizations that promote the agenda of major polluters and deny climate change.","ai_generated":true,"unit":"cleancre-000021#insight-1","date_modified":"2026-10-23"},{"text":"The document claims that Edelman performs more work for fossil fuel interests than any other PR agency globally and that its marketing activities actively contribute to fossil-fuel emissions.","ai_generated":true,"unit":"cleancre-000021#insight-2","date_modified":"2026-10-23"},{"text":"The authors argue that Edelman's representation of fossil fuel clients renders its corporate commitment to the goals of the Paris Agreement fraudulent.","ai_generated":true,"unit":"cleancre-000021#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate justice","fossil fuel industry","greenwashing","climate change disinformation","Paris Agreement"],"geography_discussed":[],"frame_perspective":[],"analysis_type":[]},{"id":"cleancre-000022","url":"https://climateinsightsdirectory.org/document/cleancre-000022","title":"450+ Scientists' Letter to Agencies: Drop Fossil Fuel Clients","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"statement","language":"en","date_published":null,"source_url":"https://cleancreatives.org/scientists","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"A collective statement by over 450 scientists calling on PR and advertising agencies to drop fossil fuel clients, arguing that industry misinformation campaigns are a primary barrier to necessary government climate action.","ai_generated":true,"unit":"cleancre-000022#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Scientists identify advertising and PR efforts by fossil fuel companies as a significant obstacle to government action required for climate mitigation, noting these campaigns \"seek to obfuscate or downplay our data and the risks posed by the climate crisis.\"","ai_generated":true,"unit":"cleancre-000022#insight-1","date_modified":"2026-10-23"},{"text":"The signatories state that carbon pollution must be reduced by nearly 50% within the current decade and eliminated entirely by 2050, necessitating a \"rapid transition away from all fossil fuels.\"","ai_generated":true,"unit":"cleancre-000022#insight-2","date_modified":"2026-10-23"},{"text":"The letter demands that coal, oil, gas, and electricity companies immediately begin transitioning to a zero carbon future.","ai_generated":true,"unit":"cleancre-000022#insight-3","date_modified":"2026-10-23"},{"text":"The authors call on PR and advertising agencies to take four specific actions: drop clients planning to expand oil and gas production, end relationships with companies and trade groups that engage in climate deception, stop work that obstructs climate legislation, and promote existing climate solutions.","ai_generated":true,"unit":"cleancre-000022#insight-4","date_modified":"2026-10-23"},{"text":"The document concludes with a direct demand that all public relations and advertising campaigns supporting fossil fuels must end.","ai_generated":true,"unit":"cleancre-000022#insight-5","date_modified":"2026-10-23"}],"climate_tags":["fossil fuel","climate change disinformation","carbon dioxide emissions","energy transition","climate legislation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["statement"]},{"id":"cleancre-000025","url":"https://climateinsightsdirectory.org/document/cleancre-000025","title":"400+ scientists to Hill+Knowlton: Drop Fossil Fuels, Make COP27 a Success","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"statement","language":"en","date_published":null,"source_url":"https://cleancreatives.org/hkletter","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","analysis_type"],"summary":{"text":"Over 400 scientists have called on Hill+Knowlton Strategies and its parent company WPP plc to drop fossil fuel clients, arguing that representing companies like Saudi Aramco and ExxonMobil is incompatible with the agency's role in leading public communications for the COP27 UN climate talks. The signatories claim the agency has enabled disinformation campaigns and that its clients' plans to increase production contradict the goals of the UNFCCC.","ai_generated":true,"unit":"cleancre-000025#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Over 400 scientists argue that Hill+Knowlton has supported disinformation campaigns by working for clients including ExxonMobil, Saudi Aramco, and the Oil and Gas Climate Initiative.","ai_generated":true,"unit":"cleancre-000025#insight-1","date_modified":"2026-10-23"},{"text":"The signatories assert that the business strategies of Hill+Knowlton's fossil fuel clients, which aim to expand production, are in direct opposition to the objectives of the UN Framework Convention on Climate Change (UNFCCC).","ai_generated":true,"unit":"cleancre-000025#insight-2","date_modified":"2026-10-23"},{"text":"The scientists claim that Hill+Knowlton's representation of the fossil fuel industry compromises its credibility and legitimacy as the lead for public communications at the 2022 UN climate talks (COP27).","ai_generated":true,"unit":"cleancre-000025#insight-3","date_modified":"2026-10-23"},{"text":"The document demands that Hill+Knowlton end its professional ties with fossil fuel clients that contribute to the climate crisis and commit to climate action.","ai_generated":true,"unit":"cleancre-000025#insight-4","date_modified":"2026-10-23"}],"climate_tags":["fossil fuel industry","climate change disinformation","United Nations Framework Convention on Climate Change","climate change mitigation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":["advocacy","statement"]},{"id":"cleancre-000026","url":"https://climateinsightsdirectory.org/document/cleancre-000026","title":"HOW TO STOP A SHELL PITCH IN FIVE STEPS","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"guide","language":"en","date_published":null,"source_url":"https://cleancreatives.org/how-to-stop-a-shell-pitch","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags"],"summary":{"text":"The document outlines five steps for media agencies to refuse pitching for Shell, citing the company's decision to freeze renewable energy investments, its history of denying climate science despite internal knowledge since 1989, and the fact that clean energy investments comprise less than 2% of its capital expenditures. It also warns agencies about the reputational risks associated with Shell's history of human rights abuses and misleading advertisements.","ai_generated":true,"unit":"cleancre-000026#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Shell is accused of retreating from clean energy goals by freezing investment levels in renewable technology and voting against compliance with the Paris Climate Agreement.","ai_generated":true,"unit":"cleancre-000026#insight-1","date_modified":"2026-10-23"},{"text":"Internal evidence suggests Shell was aware of the climate impacts of oil and gas production as early as 1989, specifically predicting more violent weather, storms, droughts, and deluges, while simultaneously funding PR campaigns to deny climate change.","ai_generated":true,"unit":"cleancre-000026#insight-2","date_modified":"2026-10-23"},{"text":"Shell's financial commitment to clean energy is minimal, representing less than 2% of its capital expenditures, and internal documents indicate no immediate plans to transition to a net-zero emissions portfolio within a 10-20 year investment horizon.","ai_generated":true,"unit":"cleancre-000026#insight-3","date_modified":"2026-10-23"}],"climate_tags":["clean energy","Paris Agreement","obsidian","Net-zero emissions","climate change disinformation"],"geography_discussed":[],"frame_perspective":[],"analysis_type":[]},{"id":"cleancre-000028","url":"https://climateinsightsdirectory.org/document/cleancre-000028","title":"FACT SHEET: WAVEMAKER AND CHEVRON’S MISLEADING CLIMATE COMMUNICATION","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"fact sheet","language":"en","date_published":null,"source_url":"https://cleancreatives.org/wavemaker","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed"],"summary":{"text":"The document alleges that Wavemaker has spent over two decades helping Chevron mask its environmental and human rights record through misleading advertising. It highlights Chevron's toxic waste dumping in the Ecuadorian Amazon and pollution in Richmond, California, as evidence of the company's actual impact, contrasting these with its public image campaigns.","ai_generated":true,"unit":"cleancre-000028#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Wavemaker has maintained a long-term relationship with Chevron since approximately 2003, including a $60 million global media account renewed in 2019 for three years.","ai_generated":true,"unit":"cleancre-000028#insight-1","date_modified":"2026-10-23"},{"text":"Chevron is accused of dumping 16 billion gallons of toxic waste in the northern Ecuadorian Amazon between 1964 and 1990, affecting over 30,000 Indigenous and rural residents.","ai_generated":true,"unit":"cleancre-000028#insight-2","date_modified":"2026-10-23"},{"text":"In Richmond, California, Chevron's refinery is linked to high rates of respiratory illness and child hospitalizations; the company paid $160 million in fines in 2018 for Clean Air Act violations.","ai_generated":true,"unit":"cleancre-000028#insight-3","date_modified":"2026-10-23"},{"text":"Chevron's political spending is described as contradictory to its public image, with the company providing over four times more campaign funding to US politicians with poor civil rights records according to a Global Witness study.","ai_generated":true,"unit":"cleancre-000028#insight-4","date_modified":"2026-10-23"}],"climate_tags":["greenwashing","climate change disinformation","environmental racism","fossil fuel","air quality","human rights"],"geography_discussed":["Ecuador","United States","Richmond","California"],"frame_perspective":[],"analysis_type":[]},{"id":"cleancre-000029","url":"https://climateinsightsdirectory.org/document/cleancre-000029","title":"Our Letter to COP30: Edelman Must Drop Fossil Fuels","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"statement","language":"en","date_published":null,"source_url":"https://cleancreatives.org/edelman-creators","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"A group of creators and experts argues that Edelman's simultaneous representation of COP30 hosts and at least 10 fossil fuel polluters, including Shell, creates a conflict of interest that threatens the integrity of climate communications. The signers call on UN leaders and the Brazilian government to ensure COP30 updates are untainted by oil industry influence, suggesting Brazil should terminate its relationship with Edelman if the firm does not drop its fossil fuel clients.","ai_generated":true,"unit":"cleancre-000029#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"The PR firm Edelman is accused of a conflict of interest because it is contracted to work with the hosts of COP30 while simultaneously representing at least 10 fossil fuel polluters.","ai_generated":true,"unit":"cleancre-000029#insight-1","date_modified":"2026-10-23"},{"text":"A specific leader within Edelman in Brazil is reportedly managing communications for both Shell and COP30 concurrently.","ai_generated":true,"unit":"cleancre-000029#insight-2","date_modified":"2026-10-23"},{"text":"The authors assert that PR agencies assisting fossil fuel companies contribute to a misinformation crisis that risks halting climate progress.","ai_generated":true,"unit":"cleancre-000029#insight-3","date_modified":"2026-10-23"}],"climate_tags":["climate change communication","fossil fuel industry","climate change disinformation","2025 United Nations Climate Change Conference"],"geography_discussed":["World"],"frame_perspective":[],"analysis_type":["statement"]},{"id":"cleancre-000033","url":"https://climateinsightsdirectory.org/document/cleancre-000033","title":"THE GROWING MOVEMENT FOR CLEAN CREATIVITY IN SOUTH AFRICA","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":null,"source_url":"https://cleancreatives.org/s/Clean-Creatives-SA-F-List-2023-Report-Digital-p842.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report details the efforts of Clean Creatives South Africa to encourage agencies and individuals to pledge to decline work for fossil fuel companies. It highlights South Africa's high carbon intensity and vulnerability to climate change, while listing specific agencies that maintain contracts with fossil fuel entities. The document criticizes 'greenwashing' practices by companies like TotalEnergies and Sasol, and calls for the creative industry to stop rewarding fossil fuel advertising campaigns.","ai_generated":true,"unit":"cleancre-000033#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"In South Africa, the Clean Creatives pledge has been adopted by 35 agencies and more than 140 individual creatives.","ai_generated":true,"unit":"cleancre-000033#insight-1","date_modified":"2026-10-23"},{"text":"South Africa is among the top 15 largest global emitters due to its heavy reliance on coal and possesses the world's most carbon-intensive economy, while warming at twice the global average rate.","ai_generated":true,"unit":"cleancre-000033#insight-2","date_modified":"2026-10-23"},{"text":"Climate change literacy in South Africa is low; a 2021 survey indicated that only 20% of the population understands that climate change is real and primarily driven by human activity.","ai_generated":true,"unit":"cleancre-000033#insight-3","date_modified":"2026-10-23"},{"text":"The report identifies numerous South African agencies with recent or historic fossil fuel contracts, including Adclick Africa (Eskom), Edelman South Africa (TotalEnergies), and TBWA (Sasol).","ai_generated":true,"unit":"cleancre-000033#insight-4","date_modified":"2026-10-23"},{"text":"TotalEnergies is accused of greenwashing by promoting 'solar powered service stations' in South Africa while allocating 88% of its capital expenditure to fossil fuels and developing the East African Crude Oil Pipeline (EACOP).","ai_generated":true,"unit":"cleancre-000033#insight-5","date_modified":"2026-10-23"},{"text":"Sasol is identified as the second largest carbon polluter in South Africa after Eskom, with its Secunda complex being the single largest source of greenhouse gas emissions globally.","ai_generated":true,"unit":"cleancre-000033#insight-6","date_modified":"2026-10-23"},{"text":"The creative industry's reward systems are criticized for continuing to recognize fossil fuel work, though IDIDTHAT.co has announced it will no longer give its “Best In Craft” monthly award to fossil fuel campaigns.","ai_generated":true,"unit":"cleancre-000033#insight-7","date_modified":"2026-10-23"}],"climate_tags":["fossil-fuel divestment","greenwashing","carbon dioxide emissions","energy transition","renewable energy","climate change vulnerability"],"geography_discussed":["Cape Town","KwaZulu-Natal","Uganda","Senegal"],"frame_perspective":[],"analysis_type":["industry report","advocacy document"]},{"id":"cleancre-000034","url":"https://climateinsightsdirectory.org/document/cleancre-000034","title":"SOUTH AFRICA NEEDS TO CREATE CLEAN","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":null,"source_url":"https://cleancreatives.org/s/Clean-Creatives-SA-F-List-2024-Report-Digital.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report presents the 2024 South African F-List, detailing 42 contracts between local agencies and fossil fuel clients, and highlights the reputational risks of such partnerships. It critiques the role of PR in masking the environmental and health impacts of companies like Sasol and TotalEnergies, while calling for industry awards like The Loeries to stop rewarding fossil fuel advertising.","ai_generated":true,"unit":"cleancre-000034#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"In 2023 and 2024, Clean Creatives uncovered 42 contracts between South African advertising and PR agencies and fossil fuel companies, part of a larger global dataset of 1,010 contracts across 70 countries.","ai_generated":true,"unit":"cleancre-000034#insight-1","date_modified":"2026-10-23"},{"text":"The report highlights a shift in accountability for greenwashing in South Africa after the Advertising Regulatory Board upheld a complaint against TotalEnergies, ruling that its \"sustainable development\" claim regarding SANParks was misleading.","ai_generated":true,"unit":"cleancre-000034#insight-2","date_modified":"2026-10-23"},{"text":"Clean Creatives South Africa launched the 2024 Creative Cleanup Challenge to pressure The Loeries, the country's premier advertising awards, to ban entries from the fossil fuel sector, noting that the awards previously recognized work for Engen and TotalEnergies.","ai_generated":true,"unit":"cleancre-000034#insight-3","date_modified":"2026-10-23"}],"climate_tags":["fossil fuel industry","greenwashing","climate change","greenhouse gas emissions","air quality","renewable energy"],"geography_discussed":["Uganda","Tanzania","Kenya","Angola","Nigeria","Cape Town","Johannesburg"],"frame_perspective":[],"analysis_type":["industry mapping","case study","advocacy"]},{"id":"cleancre-000035","url":"https://climateinsightsdirectory.org/document/cleancre-000035","title":"SMOKE AND MIRRORS: THE LEGAL RISKS OF FOSSIL FUEL ADVERTISING","publisher":{"name":"Clean Creatives","organization":"clean-creatives"},"document_type":"report","language":"en","date_published":null,"source_url":"https://cleancreatives.org/s/Clean-Creatives-Smoke-And-Mirrors-Report-v3.pdf","generator":"Climate Insights Directory","generated_fields":["summary","key_insights","climate_tags","geography_discussed","analysis_type"],"summary":{"text":"The report details how fossil fuel companies have historically used advertising to spread climate disinformation and currently engage in 'greenwashing' to mislead consumers about their transition to clean energy. It highlights a surge in global climate litigation, noting that as of May 2021, there were 1,841 cases across 39 countries. The document warns advertising agencies that they are not immune to litigation and may face talent loss or financial penalties for their complicity in these campaigns. It provides case studies of legal actions against BP, Shell, and other 'Big Oil' companies to illustrate the growing trend of holding polluters accountable for deceptive trade practices and human rights violations.","ai_generated":true,"unit":"cleancre-000035#summary","date_modified":"2026-10-23"},"key_insights":[{"text":"Fossil fuel companies have a documented history of intentionally deceiving the public about climate science, as evidenced by 85 internal memos from U.S. companies published in the 2015 Climate Deception Dossiers showing deception from 1981 onwards.","ai_generated":true,"unit":"cleancre-000035#insight-1","date_modified":"2026-10-23"},{"text":"Current fossil fuel marketing often involves 'greenwashing' where companies use sustainability language that does not align with their actual spending. For example, Chevron used 'renewable' and 'clean' language in 80% of its airings between June 1, 2020 and August 31, 2021, but spent only 1.8% ($239 million) of its 2020 capital expenditures on non-oil and gas projects.","ai_generated":true,"unit":"cleancre-000035#insight-2","date_modified":"2026-10-23"}],"climate_tags":["Fossil fuel advertising","greenwashing","climate change litigation","climate change disinformation","climate justice","Paris Agreement","carbon dioxide emissions"],"geography_discussed":["United States","France","United Kingdom","European Union","Netherlands","Honolulu","Amsterdam"],"frame_perspective":[],"analysis_type":["legal risk assessment","case study analysis"]}]}